Guide to Write a

BUSINESS PLAN
Prepared by:
Charlene Mae B. Allas, MBA
Think of the most beautiful
name for your business
then create an attractive
logo that emphasizes the
name and product of your
business.
Example Logos
Parts of
Business Plan
1. Title page
〜 The title, or heading, of the

plan, and very brief description

of the business.
〜 The date

〜 The name of the owner

〜 The company name and location

Parts of
Business Plan
2. Table of Contents
〜 A list of the individual sections and

their page numbers, starting with

the Title Page and ending with a
section for Special Materials
(references, etc.)
Parts of
Business Plan
3. Summary/Overview
〜 A brief, but focused statement (a few sentences or

paragraphs) stating why the business will be

successful. This is the most important piece of a
Business Plan because it brings everything together.
〜 Including Mission, Vision and Values.
Every organization has its mission, BUSINESS NAME
vision and values. Using the table on
the side for a reference, create Mission Vision Values
yours.
You must:
a. State your mission and vision in
not less than two sentences
each, and
b. State at least 3 values that will
embody your personal and
business perspective.
Example of Mission,
Vision and Values

Mission Vision Values

We build loved brands To be the leading Filipino We do it with love, one

Company with brands customer at a time
most loved by 2025
We do it right the first time

We do it better - by being
genuine, thoughtful and
innovative
Parts of
Business Plan
4. Description of the Company
〜 A close look at how the different components of the business

fit together, such as:

○ Information about the nature of the business and the factors that
should make it successful.
○ Special business skills and talents that provide the business with a
competitive advantage, such as a unique ability to satisfy specific
customer needs, special methods of delivering a product or
service, and so on.
Parts of
Business Plan
5. Market Analysis
〜 Identifies specific knowledge about the business and

its industry, and the market (or customers) it serves.

〜 An analysis that identifies and assesses the

competition.
Parts of
Business Plan
6. Organization & Management
〜 The company’s organizational and legal structure, Is it a sole

proprietorship? A partnership? A corporation?

〜 Profiles of the ownership and management team: What is their

background, experience and responsibilities?

* Create an Organizational Chart of your business

Create your own organizational
chart using the chart below. You
may fix pictures of members of
your family, friends or even
classmates having positions in
your newly opened business
enterprise.

Example only
Parts of
Business Plan
7. Description of Product or Service
〜 A detailed description of the product or service –
from the customer’s point of view:
○ How they will benefit from the product or service?
○ Specific needs or problems that the business can satisfy or
solve, focusing especially on areas where the business has
the strongest skills or advantages.
Parts of
Business Plan
8. Financials
〜 Explains or projects how the company is expected to perform
financially over the next several years because investors and
lenders look closely at this projection as a measure of your
company’s growth potential, professional input is strongly
recommended.
Example only
Parts of
Business Plan
9. Appendix
In general, here are some of the documents you might think to include in your
business plan appendix:
〜 Charts, graphs, or tables that supplement information from other sections of
your business plan
〜 Product illustrations or product packaging samples
〜 Marketing materials
〜 Resumes for each of your executive team members
〜 Credit history
〜 Detailed market studies
If you have any questions,
you can reach me on our
Facebook groupchat.
- Ma’am Cha