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India S OTT Video Market
India S OTT Video Market
New
Jan 2021
Bangalore. Delhi. Mumbai. Dubai. Singapore. New York © 2020 RedSeer Consulting confidential and proprietary information
Sports streaming period saw the highest OTT Video consumption in 2020
~13% growth
228 231
218
205 208 204
200 195 201
193
181 175
162
Jan'20 Feb'20 Mar'20 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sept'20 Oct'20 Nov'20 Dec'20 Jan`21
Pre-COVID Lockdown Post Lockdown Growing with sports & new releases
- New movie and series - Less OTT engagement as - Sports and IPL from Sept to Nov
- Declining new releases
released users started moving out - New movies released didn’t perform well
- Free Trial closed by
- Users watching their - TV soaps started again - Free StreamFest by Netflix
Netflix
favorite content on repeat - Number of Original increasing and more releases in
the pipeline for JFM`21
Note: Analysis excluding YouTube
Originals
~180 Bn ~205 Bn • Increased Investments: Both
International & homegrown platforms
have been heavily investing in creating
& promoting more quality Originals
12% -1 % 11%
Jan`20 Jan`21
N = 78 N = 56 N = 56 N = 49 N = 54 N = 42 N = 47
59%
53%
48%
45%
43% 42%
40%
Bangalore. Delhi. Mumbai. Dubai. Singapore. New York © 2019 RedSeer Consulting confidential and proprietary information