UJI LINEARITAS METODE ANAVA

PROMOSI MEDIA SOSIAL * KEPUTUSAN PEMBELIAN

ANOVA Table

Sum of Squares df Mean Square F Sig.

KEPUTUSAN PEMBELIAN * Between Groups (Combined) 1152,967 20 57,648 7,685 ,000

PROMOSI MEDIA SOSIAL Linearity 868,284 1 868,284 115,753 ,000

Deviation from 284,683 19 14,983 1,997 ,045

Linearity

Within Groups 217,533 29 7,501

Total 1370,500 49

BRAND IMAGE

ANOVA Table

Sum of Squares df Mean Square F Sig.

KEPUTUSAN PEMBELIAN * Between Groups (Combined) 1029,575 17 60,563 5,685 ,000

BRAND IMAGE Linearity 926,793 1 926,793 86,991 ,000

Deviation from 102,782 16 6,424 ,603 ,858

Linearity

Within Groups 340,925 32 10,654

Total 1370,500 49

KEPERCAYAAN

ANOVA Table

Sum of Squares df Mean Square F Sig.

KEPUTUSAN PEMBELIAN * Between Groups (Comb 1052,883 19 55,415 5,234 ,000

KEPERCAYAAN ined)

Linearity 834,787 1 834,787 78,849 ,000

Deviation from 218,096 18 12,116 1,144 ,362

Linearity

Within Groups 317,617 30 10,587

Total 1370,500 49

KEPUTUSAN PEMBELIAN
 DATA TRANSFORM
PROMOSI MEDIA SOSIAL
ANOVA Table

Sum of Squares df Mean Square F Sig.

KEPUTUSAN PEMBELIAN * Between Groups (Combined) 1152,967 20 57,648 7,685 ,000

PROMOSI MEDIA SOSIAL Linearity 868,284 1 868,284 115,753 ,000

Deviation from 284,683 19 14,983 1,997 ,045

Linearity

Within Groups 217,533 29 7,501

Total 1370,500 49

BRAND IMAGE

ANOVA Table

Sum of Squares df Mean Square F Sig.

KEPUTUSAN PEMBELIAN * Between Groups (Combined) 337,342 17 19,844 ,668 ,808

BRAND IMAGE Linearity 31,802 1 31,802 1,071 ,309

Deviation from 305,539 16 19,096 ,643 ,824

Linearity

Within Groups 920,658 31 29,699

Total 1258,000 48

KEPERCAYAAN

ANOVA Table

Sum of Squares df Mean Square F Sig.

KEPUTUSAN PEMBELIAN * Between Groups (Combined) 756,950 19 39,839 2,306 ,021

KEPERCAYAAN Linearity 19,855 1 19,855 1,149 ,293

Deviation from 737,095 18 40,950 2,370 ,019

Linearity

Within Groups 501,050 29 17,278

Total 1258,000 48
 UJI MULTIKOLINEARITAS METODE PAIR WISE CORRELATION

Coefficient Correlationsa

KEPERCAYAA PROMOSI
Model N MEDIA SOSIAL BRAND IMAGE

1 Correlations KEPERCAYAAN 1,000 ,038 -,801

PROMOSI MEDIA SOSIAL ,038 1,000 ,114

BRAND IMAGE -,801 ,114 1,000

Covariances KEPERCAYAAN ,020 ,000 -,017

PROMOSI MEDIA SOSIAL ,000 ,007 ,001

BRAND IMAGE -,017 ,001 ,021

a. Dependent Variable: KEPUTUSAN PEMBELIAN

ANALISIS REGRESI LINEAR BERGANDA DAN KORELASI BERGANDA

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method

1 KEPERCAYAA . Enter
N, PROMOSI
MEDIA SOSIAL,
BRAND IMAGE

a. All requested variables entered.

b. Dependent Variable: KEPUTUSAN PEMBELIAN

Model Summary

Adjusted R Std. Error of the

Model R R Square Square Estimate

1 ,786a ,618 ,593 3,266

a. Predictors: (Constant), KEPERCAYAAN, PROMOSI MEDIA SOSIAL,

BRAND IMAGE
 ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 778,062 3 259,354 24,318 ,000a

Residual 479,938 45 10,665

Total 1258,000 48

a. Predictors: (Constant), KEPERCAYAAN, PROMOSI MEDIA SOSIAL, BRAND IMAGE

b. Dependent Variable: KEPUTUSAN PEMBELIAN

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients

Model B Std. Error Beta t Sig.

1 (Constant) 12,246 5,771 2,122 ,039

PROMOSI MEDIA SOSIAL ,688 ,082 ,794 8,365 ,000

BRAND IMAGE -,014 ,146 -,016 -,099 ,922

KEPERCAYAAN ,054 ,143 ,060 ,378 ,707

a. Dependent Variable: KEPUTUSAN PEMBELIAN