PROJECT PROPOSAL FOR

Kutis by Kei
PRESENTED BY TRISHA BASA
@SCALINGBASH
HELLO, DOC KEI
It was lovely to talk with you last monday as you
shared about the current situation of your Clinic.
And while it does feel like there’s a lot of work to
be done, I am optimistic that we can:

Increase Kutis by Kei social media

following, raise awareness and reach
potential customer online to drive
sales.
SCALING BASH

TO DISCUSS
Challenges
Campaign Focus
The Strategy
Timeline
Investment
CHALLENGES
Now, in creating this strategy, I took these potential problems into consideration:

There are social Social Media Reach - doesn't have consistency in

1 pages but not managing and engaging in your social media
active in
account.
contents

Time Constraint - doesn't have enough time to

Not enough create aesthetically consistent Instagram and
2 brand
awareness Facebook content that will reach and resonate
with the target market.
Kutis by Kei | Social Media Strategy
CAMPAIGN FOCUS
Based on those potential problems, I suggest we focus on
the following solutions:
1.Optimize your Instagram profile.
Help with your Instagram to have a cohesive and aesthetic
look
Help to optimize your bio
2. Conduct a competitor and audience analysis
Help tap the right audience and engage with them
Help create a hashtag library for your posts
3. Engage more on your posts and utilize the features available
in order to reach more target audience
Help you spend more time with more important things.

Kutis by Kei | Social Media Strategy

 Point B
Well establish brand
social pages and
marketing in place

CAMPAIGN FOCUS
Point A
brand awareness
and marketing Kutis by Kei | Social Media Strategy
strategy
 OUR STRATEGY WOULD
LOOK LIKE THIS IN A
NUTSHELL…

Kutis by Kei | Social Media Strategy

CAMPAIGN STRATEGY

Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6

Profile Competitors Content Posting and Monitoring & Transition
Optimization and Audience Planning and Engaging Reporting of
Analysis Scheduling Engagement
and Over All
Social Media
Growth

Kutis by Kei | Social Media Strategy

 PROPOSED TIMELINE
Preparation of the
WEEK 01
deliverables

our process
Day 1: ONBOARDING + CLARITY CALL
Before we start with phase 1, we will do an onboarding call wherein
you'll be giving me access to your Instagram and linkin.bio account.
During the call, I will be asking about your ideal audience, and your
ideal brand colors that we can use for your post graphics. I will be The core goal of a social media
needing a background about your real estate life/ experience and
mission to incorporate on your bio and posts. strategy is to create a consistent
content, to communicate well to
Day 2: COLLECTING OF ASSETS WE CAN USE FOR YOUR POSTS the target audience, and to bring
I will be collecting the following assets to start optimizing your profile
more clients effectively.
High quality photos of the properties/interiors you want to market
A png file of your logo with transparent background
High quality photos of yourself that we can use as your profile
photo and as part of some posts.

Kutis by Kei | Social Media Strategy

 PROPOSED TIMELINE
Preparation of the
WEEK 01
deliverables

DAYS 4&5: CONTENT PLANNING ( PHASE 3 ) OUTPUT FOR WEEK 1:

For this phase, I will be needing a list of topics that you'd
love to share on your page. This will help me incorporate ACCOMPLISHED PHASES 1-3
content strategies that resonate your brand voice.
Optimized Profile
Content Calendar
Scheduled posts for the next 14 days
SCHEDULING ( PHASE 3 ) including the visuals, engaging captions,
We will use a scheduling tool for this one. We will lay and hashtags
down and schedule all the contents that we will be
posting including their engaging captions and the
hashtags from the hashtag library we created.

Kutis by Kei | Social Media Strategy

 02 - Content Creation and Tools Implementation: Monitoring
WEEK 03
WEEK 04
Preparation and Launch Time! and Management

MONITORING AND REPORTING OF ENGAGEMENT AND OVER ALL

SOCIAL MEDIA GROWTH ( PHASE 5)
POSTING AND ENGAGING ( PHASE 4) During the 2 weeks of regular posting and engagement, I will be
The whole two weeks will be dedicated for posting, engaging, monitoring the overall growth of your social media accounts. By the
and monitoring of growth. end of that 2 weeks, I will be sending you a social media growth
report.

We will post daily from Monday to Sunday on your Instagram.
We will also do 3 IG stories per week. I will also allocate 1-2
hours for the engagement daily.
The target growth for your Instagram is at least 200 followers and at
least 3% increase in engagement rate from your current one using
organic growth strategies.
As of July 2, 2021, you have 145 Instagram followers.

TRANSITION ( PHASE 6)
Based on the outcome of the project, we can discuss if we will
continue to work together in growing your social media
presence and engagement or if you decide that we're not a
perfect match and will have to part ways.

Kutis by Kei | Social Media Strategy

INVESTMENT
I will offer my service for FREE to implement this strategy.
In return, I will only ask for 2 things: Your video testimonial and the right to
use the results of this project as content of my case study which I can
present to my future clients

Kutis by Kei | Social Media Strategy

THE NEXT STEP
That's a wrap! I don't want to make this action plan more complicated than
it should be.

I'm truly excited to work with you on this project. I hope you learn a lot from
the strategies that I've shared with you.

So if everything is alright with you, reply with a huge "YES"

Either way I would love to hear back from you.

I will be looking forward to it. Cheers!

Trisha “rooting for you” Basa

Brand Strategist