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ZoomCar-Service Marketing
ZoomCar-Service Marketing
PROCESS PLACE
7 P’s Of
Service
Marketing
PEOPLE
PROMOTION
PHYSICAL
EVIDENCE
1. Setting Product 2. Pricing Strategy:
3. Place Strategy: 4. Promotion
Strategy Zoom car has different Strategy:
price for different cars, ZoomCar has its area of
The product that different cities, different operations in 45 cities For promotion purpose,
ZoomCar tends to provide regions, and so on. The car in India. ZoomCar mainly prefers
is self-drive cars on rental is equipped with a decent The cars provided are YouTube.
basis. level of fuel and mileage is independent of the state The reason behind this
Company has a wide recorded. It has different of registration. promotion strategy is
range of choices like as pricing policy for different Tie- up with the traffic because their target
per your need you can segments of cars which are Authorities market is youth and
choose the type of car you as follows: nowadays the young
want. • Zoom Lite people prefer YouTube
• Zoom Classic over Television.
• Zoom XL Digital Marketing.
• ZoomWheel
• Zap Subscribe
5. Physical 6. People Strategy: 7. Process Strategy:
Evidence Strategy:
There is more importance The process to book a
ZoomCar provides the given to the owners of the car is very simple.
customers with up to vehicles. People have to download
the mark services. People who don’t use their the app and follow the
The desired interiors cars to a great extent thus steps:
and ambience to the car becoming a part of ü Book
maintain the image of the ZoomCar fleet. ü Upload License
the brand and ü Zoom
perception of ü Return
customers towards its
services.
THANK YOU!