ORAL COMMUNICATION IN

CONTEXT
ACTIVITY
• Form groups of four to five members
• Create a two-minute group presentation that
reflects your understanding of what
“communication” is about.
• Be creative.
• 5 minutes to prepare
PERFORMANCE TIME!
IS EFFECTIVE
COMMUNICATION
IMPORTANT? WHY? WHY
NOT?
• Form a circle
• Stand up. Think of one fact that you know about
communication and share it with everyone.
• Once you have shared something, you can sit
down and listen to what the rest of the class has
to share
WHAT IS COMMUNICATION?
Communication
• Communication is a process of sharing
and conveying messages or
information from one person to another
within and across channels, contexts,
media, and cultures (McCornack,
2014).
WHERE DOES COMMUNICATION
HAPPEN?
Nature of Communication
• Communication is a process.
• Communication occurs between two or more
people.
• Communication can be expressed through
written or spoken words, actions
(nonverbal), or both spoken words and
nonverbal actions at the same time.
Elements of Communication
• Speaker •Receiver
• Message
•Feedback
• Encoding
• Channel •Context
• Decoding •Barrier
Process of Communication
Models of Communication
1. Shannon-Weaver
Model
2. Transaction Model
3. Schramm Model
Shannon-Weaver Model
• mother of all communication models
• depicts communication as a linear or one-way
process consisting of five elements: a source,
transmitter, channel, receiver, destination
• has been criticized for missing one essential element
in the communication process: feedback.
Transaction Model
•Unlike the Shannon-Weaver
Model, which is a one-way
process, the Transaction Model is a
two-way process with the inclusion
of feedback as one element
• more interactive
• There is a collaborative exchange of messages
between communicators with the aim of
understanding each other.
• It also shows that a barrier, such as noise, may
interfere with the flow of communication.
Schramm Model
• modified the Shannon-Weaver Model
• Includes Field of experience
FUNCTIONS OF COMMUNICATION
1. Control
2. Social Interaction
3. Motivation
4. Emotional Expression
5. Information dissemination