MODULE

4.03 Choosing a Product to Sell

7 Basic Steps to Help You

Choose a Product
▶ Verify there is demand for your product

▶ Check competition

▶ Find a manufacturer at a profitable price

▶ Decide on packaging

▶ Place the order for the product

▶ Create your listing

▶ Launch the product

Beginners should avoid selling these types

of Amazon products:
▶ Avoid restricted items like products with bluetooth in them

• You have to pay special fees or require FDA approval,

extra obstacles

▶ Avoid products that are legal in one state and not the other

▶ Avoid products with pesticides or is HAZMAT

(included some makeup)

▶ Avoid medical and sexual wellness products

▶ Avoid anything to deal with the pandemic

1 Choosing a Product to Sell

Module 4.03

▶ Avoid products that are vastly sold in China
• China has a prices advantage over the US
• Language barrier
▶ Avoid products that fragile
Beginners should be looking for
these types of Amazon products:
▶ Look for newer products
• Use Helium 10 Xray tool

▶ Avoid products that are not gated ▶ Look for products with poor packaging

▶ Avoid seasonal products ▶ Look for listings that are sub-par

▶ Avoid patented products ▶ Listings with poor image quality or

• You can sell patented products in one lacking descriptions
country in another • Helium 10 Chrome Extension shows
listing ratings
▶ Avoid products with a lot of variations
• Use Helium 10 Listing Analyzer to
• Products with a bunch of colors, sizes, etc.
compare listings
▶ Be aware of categories with products that
▶ Look for things are can only be bought locally
are all the same price
▶ Don’t be afraid to sell large products
Examine your competition
▶ Find a niche category or focus keywords
How can you differentiate your product from the
for your products
competition, or at least compete
▶ Look for a way to differentiate your product
▶ Watch out for categories that big brands dominate

• For example, it might be easier to run

against AmazonBasics, but not Nike in the
sports category
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▶ Compete against fellow private sellers
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2 Choosing a Product to Sell