PHILIPPINE CHRISTIAN UNIVERSITY

Transnational Education and Extension Program (TNEEP)

Graduate School Studies

TOTAL QUALITY MANAGEMENT

Quality Function Deployment

Definition of Quality Function Deployment (QFD)

Quality Function Deployment is a scientific technique for translating the voice of the customer into the
development of products and services. It is a complete product planning process as opposed to problem
solving and analysis.

Quality Function Deployment (QFD) was developed to bring this personal interface to modern
manufacturing and business. In today’s industrial society, where the growing distance between producers
and users is a concern, QFD links the needs of the customer (end-user) with design, development,
engineering, manufacturing, and service functions.

QFD is a comprehensive quality system that systematically links the needs of the customer with various
business functions and organizational processes, such as marketing, design, quality, production,
manufacturing, sales, etc., aligning the entire company toward achieving a common goal. Prior quality
control methods were primarily aimed at fixing a problem during or after manufacturing.

Development of QFD
QFD was developed in Japan in the late 1960s. At the time, statistical quality control and the quality
activities were being integrated with the teachings of notable scholars that emphasized the importance of
making quality control a part of business management, which eventually became known as TQC and TQM

References:

How To Write a Project Proposal (With Example) February 23, 2021 By: Indeed Editorial Team
https://www.indeed.com/career-advice/career-development/how-to-write-a-project-proposal