Gamification is an emerging business practice where companies incorporate elements of games into workplace tasks to make them more engaging. Major companies across many industries are adopting gamification. Studying gamification is important for several reasons: (1) games are inherently powerful and motivating, (2) it involves lessons from psychology, design, strategy, and technology, and (3) while gamification aims to make tasks more engaging, it can be challenging to implement effectively.
Gamification is an emerging business practice where companies incorporate elements of games into workplace tasks to make them more engaging. Major companies across many industries are adopting gamification. Studying gamification is important for several reasons: (1) games are inherently powerful and motivating, (2) it involves lessons from psychology, design, strategy, and technology, and (3) while gamification aims to make tasks more engaging, it can be challenging to implement effectively.
Gamification is an emerging business practice where companies incorporate elements of games into workplace tasks to make them more engaging. Major companies across many industries are adopting gamification. Studying gamification is important for several reasons: (1) games are inherently powerful and motivating, (2) it involves lessons from psychology, design, strategy, and technology, and (3) while gamification aims to make tasks more engaging, it can be challenging to implement effectively.
Gamification is an emerging business practice where companies incorporate elements of games into workplace tasks to make them more engaging. Major companies across many industries are adopting gamification. Studying gamification is important for several reasons: (1) games are inherently powerful and motivating, (2) it involves lessons from psychology, design, strategy, and technology, and (3) while gamification aims to make tasks more engaging, it can be challenging to implement effectively.
@kwerb
Why Study Gamification? 1. An emerging business practice “Suddenly, gamification is the hot new business concept, with many of the world’s most admired companies signing on.” “Striving to make everyday — Fortune, Oct. 17, 2011 business tasks more engaging, a growing number of firms... are incorporating elements of videogames into the workplace.”
— Wall St. Journal, Oct. 10, 2011
Who is Gamifying? • Microsoft • Deloitte • Foot Locker • Nike • Samsung • Opower • SAP • EMC • eBay • American Express • Foursquare • Cisco • Major League • Stack Overflow • Recyclebank Baseball • USA Networks • Universal Music • Salesforce.com • LiveOps • Siemens • AXA Equitable • Dell • Yelp • CodeAcademy • Kaiser Permanente • Verizon Why Study Gamification?
2. Games are
powerful things Why Study Gamification?
3. Lessons from
psychology, design, strategy, technology Why Study Gamification?