Product Strategy

1. What kind of product is?

The “Beersha” product is focused on the health products segment, being a consumer product as
well, it is made from beer, apple cider vinegar, olive oil, baking soda, etc. It is a natural shampoo,
which gives the sensation of having fresh, healthy, and strong hair, without dryness or dandruff,
being a product that makes it a satisfaction to use it every day, in addition to its ergonomic
packaging, being easy to use. in and out of the shower. So, this product is ecological since our
containers are 100% recyclable and can be used as raw material for various elements, incorporating
this program the concept of circular economy. Also, it is a product that can change people's
lifestyle, more focused on men, with its daily routine, a way to satisfy the target.
The “Beersha” is also the kind of that will always be kept in good condition, since they do not
contain irritating surfactants, there are no reactive chemical products, there are no chemicals that
are harmful to the skin or the environment. In addition, it is a product that comes in a container
with a content that is directly related to its price, which makes it affordable, easy to store and use,
identified as a natural or organic shampoo that is free of synthetic ingredients that are harmful to
health and the environment (endocrine disruptors, carcinogens, non-biodegradable ingredients,
etc.)
Finally, we can determine that it is the kind of product that will support the client to feel a pleasant
sensation of freshness in their hair and will also want to continue using it due to its great aesthetic
taste. First of all, the materials used, which are attractive to many men. Second, due to that foamy
sensation that it generates when applying it to all the hair, since it does not irritate the eyes, it is
easy to rinse, it reduces toxicity, it is anti-dandruff and it does not damage the hair. Beersha is a
product that makes the client discover the true nature of their hair, which will naturally find its
natural strength and shine with a gentle cleansing base.

2. Concept of the product: client, fears needs and desires. product functional and
emotional benefits, experiences, process and features
Most people enjoy keeping their hair fresh at any time of the day because it is part of everyday
life for many people. After the consumer tries the shampoo, the client will feel a pleasant
sensation of freshness in their hair and will also want to continue using it due to its great
aesthetic taste. First, the materials used, which are attractive to many men. Second, due to that
foamy sensation that it generates when applying it to all the hair, since it does not irritate the
eyes, it is easy to rinse, it reduces toxicity, it is anti-dandruff, and it does not damage the hair.
Bershaa is a product that makes the client discover the true nature of their hair, which will
naturally find its natural strength and shine with a gentle cleansing base.
The emotional benefits that beersha gives to our consumers, is very important for us because
through this feeling the consumer can have an engagement with the brand and live new
experiences with beersha having day by day a fresher and shinier hair that is attractive to other
people giving self-confidence to the consumer.
The processes that our product take must be made with the highest quality and with the
characteristics that no other product in the market must be unique in the area. Beersha would be
the only shampoo with a totally natural process, specialized for men and based on beer in the
market, which would make beersha monopolize all this market.

3. Packaging, Labeling, and more

Packaging
Labeling

Colors: