Computer-assisted Cognitive Behavioural

Therapy (CCBT)
Mental Health Innovation Contest Xarxa TECSAM
27 September 2022

Jorge Orrego Bravo

Johanna Viklund
Problem and
Opportunity
High demand for psychological treatment
➢ 5% of the Spanish adult population is
suffering from depression (2.1 millions)
➢ 7% of all women and 3,5% of all men
➢ 5% are diagnosed with anxiety
➢ The use of anti-anxiety medications and
antidepressants in Spain is among the
highest of all OCD countries.
Face to face therapy has a high cost for
private and public health care providers
Lack of trained CBT professionals
 We offer clinically tested
Computer-assisted cognitive
behavioural therapy (CCBT)
that improves access to an
effective, flexible and
confidential treatment for
mental health problems like
depression, anxiety and adhd
at a lower cost and with
equivalent results.
Jorge Orrego Bravo,
Clinical Psychologist

Degree in psychology, master's

degree in clinical psychology and
doctor (c) in psychology from the
Universidad Autónoma de
Barcelona.
Doctoral research ​on the
application of computerized
cognitive behavioral therapy.
Autor of several self help books
based on CBT
Psychotherapist and coach in his
private practice in Barcelona.
Johanna Viklund,
Economics and
Business Adminitration

Master degree Economics and

Business Administration from
Sodertorns University, Stockholm
Sweden
Master in Project Management from
KTH, Stockholm, Sweden

Professional with expertise in

customer experience, project and
team management, working in
international corporations as well as
with start ups
 Online CBT programs
• Based on Swedish Online CBT
programs created by Livanda early
2000
• Adapted to Spanish market 2010
• Modules of information (stress,
anxiety, fobia, depression, self
esteem, problematic thinking, sleep
etc)
• Texts and audio
• Exercises
 Online CBT programs
• FAQ
• Ask a professional
• Wellbeing graphs over time
 Online CBT programs
• Module for professionals
• Follow the clients progress
• Wellbeing graphs
• Exercises
• Notes
• Contact function
Research and
Investigation
• Internet-based self-help treatment for panic
disorder: a randomized controlled trial comparing
mandatory versus optional complementary
psychological support - P Oromendia, J Orrego, A
Bonillo, B MolinuevoCognitive behaviour therapy 45
(4), 270-286
• Computer-assisted psychotherapy: Evaluation in a
Spanish population of the "Anxiety-free" computer-
assisted psychotherapy program for people
suffering from panic disorder. Orrejo, j (nd).
unpublished manuscript
Features to improve
adherence and
usability
• Update look and feel
• Mobile and web platforms
• Capsules of video content
• Increase AI to provide next step
based on user input
• Gamification and push notifications
for better adherence
Development Roadmap

0 +6 +12 +18

Identifying resources Building application Validating treatment Go to market

Expanding the project team Update the platform, We aim to have the first Use the trial results to
Narrowing focus, define develop mobile app trials ready to start during start the re-launch of the
market strategy Update content with 2023 programs
video, gamification and New look and feel
enhance intelligent user
feedback to improve New market strategy
adherence to treatment.
Resources
Developer & systems
Web and mobile developers

Research team
Jorge Orrego Bravo
Research team from a university

Sales and marketing

Digital marketing consultants
Sales Manager
Business Plan
Target market:
• Individuals
• Health care professionals
• Primary care providers
• Private health care and wellness
providers (insurance companies)
• Organizations and companies
How do we get
paid?
Individual licences
Licence packages for organizations
and professionals

Price will be competitive to the

alternatives*
Price need to be comparable to
other online services

*similar to one therapy session

Next steps
Our vision is to offer psychological help
through the use of technology and
evidence-based best clinical practices.
We want to make the fascinating results
of psychological research understandable
and accessible for a broader audience
We are looking for collaborators to
continues the research and investigation,
and the technical development to
modernize and improve the UX, and
business mentors to improve market
strategies.