Core Item Updates Women S Active Apparel A W 22 23

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Core Item Updates:

Women's Active Apparel


A/W 22/23
Versatility, comfort and tactility will be key draws for core
activewear in A/W 22/23, as exercise becomes more
enmeshed with work and home routines

Yvonne Kostiak
01.25.21 · 4 minutes

Thinx
Action points

1 234
Update core items by emphasising comfort, material tactility and versatility.

Underpin styles with Experiment with tactile Ace the perfect piece, Create sophisticated
comfort, even for high- and unexpected textures whether it's the perfect T- pieces that can go from
impact performance shirt or can't-live-without yoga mat to desk to
pieces legging street

Consumers will increasingly expect The shi towards digital life will Hard-working hero pieces will be Fast-paced lifestyles and the rise
fabric innovations and comfort as see consumers crave tactile more important as consumers of 'exercise snacking' (short bursts
a given, even for performance surfaces. Use knit techniques, ribs, become more cautious, due to the of exercise between tasks
items. Keep straps wide, use reverse terry cloths and waffle recession and eco-awareness throughout the day) will drive
so moisturising materials, and textures to create materials that consumers to seek versatile
keep fits light and relaxed feel tangibly reassuring activewear. Take inspiration from
fashion and lifestyle pieces to
inform performance items

1
The sports bra

Contour Contour stitch Corset- Wide back Contrast zig-


binding detail inspired seams strap zag stitch trim

For Love & Lemons On Running PE Nation Reebok For Love & Lemons

Use contour binding to add Elevate simplicity while Create corset-inspired lines Add versatility with a Bring an element of
shape and structure, adding support and through stitching overlay, racerback option. femininity with feature
creating a sweetheart structure. binding, and a mesh panel stitching in a so contrast
neckline. underbust. colour.

2
The sports bra crop

Extra-wide Full back Seamless soft Branded High neck


bust band compression details

Andar Andar Reebok x Victoria Beckham Daquini Twenty

Deliver extra comfort and Provide support that does Enhance comfort and Evolve the branded elastic Create an elegant aesthetic
support through a self- not dig in through straps. support through seamless band with sophisticated with a high neck and
fabric extended panel. knits. elements. extended shoulders.

3
The tank top

Slim, loose t Dipped hem Hi-vis strip Bold branding Textural


interest

On Running Daquini Nike The Upside Nike

Keep fits light and loose. Elongate the back hem for Enhance visibility for runs Keep branding simple and Introduce lightweight
coverage during movement. with stylistic hi-vis strips. make an impact through texture via breathable and
scale and placement. stretchy materials.

4
The T-shirt

Relaxed t All-over texture Side graphics Elongated Side pocket


sleeve

Nagnata Twenty Nike Icebreaker Icebreaker

Introduce a 'perfect T-shirt' Use natural textures for Add text graphics with Enhance comfort and Add discreet practicality for
that can work across a comfort and tactility. meaning along side seams. elegance. convenience.
range of activities.

5
The high-impact legging

Four pockets Jodhpur elastic Scallop edge Ultra-high rise XL print

Alo Yoga Farfetch Free People Movement Thinx adidas by Stella McCartney

Enhance comfort and utility Add a graphic elastic band Add a playful angle to Keep waistlines high and Keep an eye on
with front and side pockets. to the hem. performance pieces. ensure flattering seam lines. the #activeprint and #florals
hashtags on WGSN's
Fashion Feed.

6
The low-impact legging

Pointelle Heat pad Back tab Rib knit Extra-high


patterns pocket branding waist

Free People Movement Thinx Nagnata Avocado For Love & Lemons

Add pattern and texture via Ease period pains through Apply branding through a Enhance tactility through a Keep coverage and comfort
pointelle knit patterns. #wellnesswear. woven placement patch. rib knit. at the forefront.

7
The sweatshirt

Volume sleeve Embroidered Elongated rib Reverse terry Ruched sleeve


graphic cuff panel

Ganni C Bonz Aerie Andar Twenty

Add extra volume and Inspire a cra ed Keep cuffs deep. Introduce subtle texture Add texture and volume
structure with a seam. look with chunky through reverse self-fabric. through ruching.
embroidery.

8
The sweatpant

Nature's Embossed Chunky Patch pocket Hem zip


texture graphics drawcord

Twenty Shopbop The Upside Net-a-Porter Twenty

Use 3D knit techniques to Create large, 3D embossed Make the drawcord a Place a contrast fabric Introduce a hem zip as a
create tactile, organic tonal graphics for branding. feature on the waistband. patch pocket on the back. feature, and to create an
structures. option for a wider leg.

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