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Core Item Updates Women S Active Apparel A W 22 23
Core Item Updates Women S Active Apparel A W 22 23
Core Item Updates Women S Active Apparel A W 22 23
Yvonne Kostiak
01.25.21 · 4 minutes
Thinx
Action points
1 234
Update core items by emphasising comfort, material tactility and versatility.
Underpin styles with Experiment with tactile Ace the perfect piece, Create sophisticated
comfort, even for high- and unexpected textures whether it's the perfect T- pieces that can go from
impact performance shirt or can't-live-without yoga mat to desk to
pieces legging street
Consumers will increasingly expect The shi towards digital life will Hard-working hero pieces will be Fast-paced lifestyles and the rise
fabric innovations and comfort as see consumers crave tactile more important as consumers of 'exercise snacking' (short bursts
a given, even for performance surfaces. Use knit techniques, ribs, become more cautious, due to the of exercise between tasks
items. Keep straps wide, use reverse terry cloths and waffle recession and eco-awareness throughout the day) will drive
so moisturising materials, and textures to create materials that consumers to seek versatile
keep fits light and relaxed feel tangibly reassuring activewear. Take inspiration from
fashion and lifestyle pieces to
inform performance items
1
The sports bra
For Love & Lemons On Running PE Nation Reebok For Love & Lemons
Use contour binding to add Elevate simplicity while Create corset-inspired lines Add versatility with a Bring an element of
shape and structure, adding support and through stitching overlay, racerback option. femininity with feature
creating a sweetheart structure. binding, and a mesh panel stitching in a so contrast
neckline. underbust. colour.
2
The sports bra crop
Deliver extra comfort and Provide support that does Enhance comfort and Evolve the branded elastic Create an elegant aesthetic
support through a self- not dig in through straps. support through seamless band with sophisticated with a high neck and
fabric extended panel. knits. elements. extended shoulders.
3
The tank top
Keep fits light and loose. Elongate the back hem for Enhance visibility for runs Keep branding simple and Introduce lightweight
coverage during movement. with stylistic hi-vis strips. make an impact through texture via breathable and
scale and placement. stretchy materials.
4
The T-shirt
Introduce a 'perfect T-shirt' Use natural textures for Add text graphics with Enhance comfort and Add discreet practicality for
that can work across a comfort and tactility. meaning along side seams. elegance. convenience.
range of activities.
5
The high-impact legging
Alo Yoga Farfetch Free People Movement Thinx adidas by Stella McCartney
Enhance comfort and utility Add a graphic elastic band Add a playful angle to Keep waistlines high and Keep an eye on
with front and side pockets. to the hem. performance pieces. ensure flattering seam lines. the #activeprint and #florals
hashtags on WGSN's
Fashion Feed.
6
The low-impact legging
Free People Movement Thinx Nagnata Avocado For Love & Lemons
Add pattern and texture via Ease period pains through Apply branding through a Enhance tactility through a Keep coverage and comfort
pointelle knit patterns. #wellnesswear. woven placement patch. rib knit. at the forefront.
7
The sweatshirt
Add extra volume and Inspire a cra ed Keep cuffs deep. Introduce subtle texture Add texture and volume
structure with a seam. look with chunky through reverse self-fabric. through ruching.
embroidery.
8
The sweatpant
Use 3D knit techniques to Create large, 3D embossed Make the drawcord a Place a contrast fabric Introduce a hem zip as a
create tactile, organic tonal graphics for branding. feature on the waistband. patch pocket on the back. feature, and to create an
structures. option for a wider leg.