TRƯỜNG ĐẠI HỌC TÀI CHÍNH – MARKETING

KHOA: NGOẠI NGỮ

Đề: 01 ĐỀ TIỂU LUẬN KẾT THÚC HỌC PHẦN

Môn thi: Anh văn chuyên ngành 1 (QTLH)

Lớp học phần: 2121111010201- 2121111010202

Thời gian làm bài: 3 ngày

Họ và tên người học:LÊ HUỲNH TRANG Lớp học phần: 2121111010201

Mã sinh viên: 2021010437 Số báo danh...........

1. ANSWER QUESTION
a. Choose the name for the tour. Explain why you choose that name.

NAME: 4D3N HIGHLIGHT DA NANG – HOI AN

EXPLAIN: In this tour, you will come to Da Nang City (which is considered the
second Singapore City in the world) and Hoi An Ancient Town (a UNESCO World
Heritage Site located in the Quang Nam province of Vietnam) in 4 days. You can also
visit some famous destinations such as Ba Na Hills, Cham Island, Hoi An, and Han
Market on this tourist map. These destinations will give you the most memorable
experience and satisfaction.

b. Identify the target clients’ perceptions, needs, expectations, and interests

when they travel so that you can match with what you offer.

THE TARGET OF CLIENTS

Perception - Discover the local life of people in Danang city
- Be satisfied with the service which is brought by our tour
Have a good experience in these destinations
- Introduce this tour to their friends
Need Relax, enjoy, have a fascinating experience
Expectations - Service quality, program tour suitable for the demand of
clients
 - Flexible itinerary
Interested in Nature, local cultures, and local lifestyle.
c. Decide the tourism activities, transport, accommodation, food, and
amenities you will offer?
d. Explain why you choose these aspects (Accommodation, Accessibility,
Activities, Amenities, Attractions) to put on the tour.

FEATURE DETAIL EXPLAIN REASON

ACCOMMODATION - Two nights in Hoi An. Because the customers
3* Hotel in Hoi An: want to explore the life of
Water Coconut local people, nature. This
Boutique Villas choice is very sat for their
- One night in Da Nang: demand. 2 nights in Hoi
4* Sandy Beach An at 3* to close to nature
NonNuoc Resort and explore local life, 1
- Breakfast, Massage, night in Da Nang to have
Sapa, Private beach, a moment of enjoyment
Fishing...

TRANSPORT BUS When we move

New car line, with modern
equipment and facilities:
Wifi, comfortable seats,
interior.
everywhere by bus during
the internity the customer
can look through the
window and enjoy the
beauty of the roads,
scenery, ...

FOOD Central specialties food - Highlights when

(Seafood, Mi Quang, Banh coming to Central
Trang Cuon Thit Heo, Cao Vietnam, the key to
Lau,..) attracting tourists.
In Restaurant: Famous - These Restaurants
 restaurant with delicious food have great capacity
and the best service and the food here is
 DNTN NAM LONG very delicious and
Restaurant in Hoi An symbols of Central
 Mien Bien Restaurant Viet Nam
in Cham Island
 Lamoka Restaurant in
Hoi An
 Tra Que Garden
 Buffet in Ba Na Hills
 Apsara Restaurant

e. Choose something special, different, and exciting in your hometown or

region.

PEOPLE Not only Da Nang-Hoi An are a beautiful city but also the
people here are very hospitable, friendly, and always ready
to help

HIGHLIGHTS - Explore the Cham Island and surrounding islets on a cruise

to the beautiful area
- Swim and snorkel to discover the exciting corals and
colorful underwater
- Learn the fascinating history of Hoi An – an ancient town
that offers rich traditions.
- Visit a preserved pagoda, ancient house, assembly hall, and
covered bridge in Hoi An
- Marvel at the "Lady Buddha" statue at Linh Ung Pagoda
- Ride the cable car to Bana Hill Theme Park and visit the
Hand of God – Golden Bridge
- Visit Han market
SECURITY Da Nang Hoi An - The top city in terms of security
CULINARY Danang and Hoi An cuisine has countless delicious and
unique dishes: Mi Quang, “Banh Trang Thit Heo”, “Banh
Xeo”, and Fresh plates of seafood.
f. Estimate the reasonable price for the tour. Make a price list for each
component. What does each component cost so you can accurately price it?
- CASE 1: (GIT) - FULL 30 PAX

- CASE 2: (FIT) Free independent traveler

 g. Decide what is included and what is not included
INCLUDE
TRANSPORT - Quality car
- Speed canoe
MEAL - Breakfast: 3 meals in the hotel, resort
- Meal following the available menu (1 buffet
at Bana * 180,000 / capacity, 5 meals *
140,000 / capacity)
ACCOMMODATION - Double/ Twin
- 2 nights in S3 stars hotel at Hoi An: Water
Coconut Boutique Villas
- 1 night in S4 stars resort at Da Nang: Sandy
Beach NonNuoc Resort
INSURANCE Travel insurance: over 1,800/ case
ENTRANCE FEE - Ba Na cable car and climbing railway
tickets.
- Hoi An entrance fee
- Tra Que Village fee
- Cham island entrance fees, snorkeling
WATER/ GIFT - 02 bottles of water 0.5l / pax / day
- Hat
TOUR GUIDE - English speaking guide and services for all
the tours mentioned above
EXCLUDE
 International Air Fare in & out of Vietnam if any
 Domestic Air Fare if any
 Additional sightseeing or extra usage of vehicle, other than mentioned in
the itinerary
 Personal expenses
 Meals not mentioned in the program
 Tips are welcomed!
 Travel Insurance
h. What staff is going to be involved in the tour? What special training or
qualifications do they need?
Tour operators
- Communication skills
- Problem-solving skills
- Foreign language Skills (English)
- Knowledge of tourism laws and policies
Tour Salesman
- Knowledge of sales and tourism
- Communication and Negotiation skills
- Foreign language Skills (English)
Tour guide
- Foreign language Skills (English)
- Communication and Presentation skills
- Ability to solve the problem.
- Underwater diving skills
- Basic first aid skills
- Use media Skills
i. How will you market and sell this package tour to American tourists?
Explain why you choose that chain of distribution.
Step 1: Identify a target audience
 Acknowledge the service information and create marketing strategies
that are suitable for American customers from 50-70 years old.
 Marketing: 
 Build a marketing strategy to sell this tour.
 Social media marketing through social platforms (Facebook,
TikTok, Zalo, Youtube, Website,...)
Step 2: Understand your target customers and solve their demands.
 Reaching customers through Zalo, SMS, Gmail, or Telephone.
 Listening to the needs of customers and then analyzing those by asking:
“What do they need and want? What are they interested in?”
Step 3: Introduce packaged tour
 Step 4: Sell the tour
Give them particular information about our tour, which consists of price,
discount, timeline, or policies.
Step 5: Choose the distribution channel
Direct:
 Wholesalers, Retailers (agency, representative offices).
 The Internet (Website, Social platforms,...)
Indirect:
 Distributors.
 Supportive collaborators.
 Step 6: Take care of customers after the transaction
 Send Email.
 Give voucher discounts, monetary or sentimental gifts, greetings,...
EXPLAIN: I choose direct and indirect channels because they are effective methods
to approach several target customers, and then we could sell our tour to as many
customers as possible.

2. WRITE THE ITINERARY

DAY 1: DA NANG - HOI AN

1:30 pm Car and Guide welcome at Danang airport
2:00 pm Transfer to Hoi An Ancient city (this is a major Asian trading port in the
17th and 18th centuries and its architecture and relaxed lifestyle have
changed little over the years). 
Check-in hotel and free to swim
6:00 pm Use dinner at Nam Long restaurant. The car takes visitors around Hoi
An by night. Overnight in Hoi An
 DAY 2: DISCOVER CHAM ISLAND
7:00 am Having breakfast at the hotel
8:00 am Pick up from Hotel in Hoi An city, go to Cua Dai Harbour for
Cham Islands
8:30 am Arrive at Cua Dai Harbour for Cham Islands.
8:45 am Take you on the high-speed canoe, experience the thrill, and start
the exciting journey of discovery.
(From Cua Dai Harbour to Cham islands about 15-20 minutes)
9:15 am Arrive at Bai Lang
10:15 am Return to the high-speed canoe, move about 2 minutes to the Bai
Ong area to change clothes, and prepare to go diving to see the
coral. After that, the canoe will take you to Hon Dai or Bai Xep,
where the most beautiful coral reefs are available for diving.
11:15 am Return to Bai Ong and have lunch at Mien Biet Restaurant
12:30 pm You can rest freely with folding chairs or take pictures here
2:00 – 2:30 pm Takes you on the high-speed canoe back to Cua Dai port.
3:00 – 6:00 pm - Go to visit Hoi An Ancient Town (Japanese Covered Bridge, Sa
Huynh Culture Museum, Hundreds of years old Old House, Phuoc
Kien Assembly Hall)
Freely shop for a variety of souvenirs in the old town.
6:30 pm Have dinner at Lamoka Restaurant in Hoi An
7:30 pm Go back to the hotel and rest
 DAY 3: BA NA HILL - THE ROAD TO HEAVENLY SCENERY
7:30 am Have breakfast at the hotel
8:30 am Check out and We will pick you up at your hotel in Hoi An after
departing for Tra Que vegetable Village
8h45 -11h00 am Experience highlights activities, take photos and be directly
involved in the production and care of vegetables in the garden.
11:00 am Lunch at the Tra Que Garden
12:00 pm Depart to Da Nang city
12:30 pm Check-in at Sandy Beach Non Nuoc Resort and prepare
something you think it needs for the trip to Ba Na Hills
1:30 pm Car and guide will take you to depart to visit Ba Na resort
3:00 pm After experiencing a 20 'cable car, the guide takes guests
traveling by Climbing train to:
- d'Amour Le Jardin garden. The garden was inspired by the
architecture of France, and the harmony in the landscape
nature, and climate of Bana.
- Visit Linh Ung Pagoda 2, Tinh Tam garden...After 10min
cable cars reach Ba Na Nui Chua area.
- Check-in at Ba Na Golden Bridge
- Visit a French village with many excellent works and the
flamenco musician, the Ukraine dancer
6:00 pm Buffet dinner at Restaurant, Leisure mountain scenery.
7:30 pm Return to the Resort and rest
 DAY 4: DA NANG HALFDAY CITY TOUR- DA NANG AIRPORT
7:30 am Have breakfast at the hotel and check out
8:30 am Visit Linh Ung Pagoda – a sacred pagoda in Da Nang. This
important religious site is built in a contemporary style combined
with the traditional architecture of Vietnam’s pagodas. Some
attractions in this place: Lady Buddha statue (67m high, equivalent
to a 30-story building), 18 stone Arhat statues, a set of sculptural
reliefs describing the life of Shakyamuni,…
10:30 am Discover Han Market – the central market in Da Nang.
12:30 am Have lunch at Apsara Restaurant and relax
2:00 pm  Transfer to Da Nang airport for your flight. The end
3. MAP OUT THE BASIC ITINERARY.
DAY 1: DA NANG - HOI AN
DAY 2: DISCOVER CHAM ISLAND

Cua Dai Harbour – Cham island - Hoi An ancient Town (Japanese Covered Bridge, Sa
Huynh Culture Museum, Hundreds of years old Old House, Phuoc Kien Assembly
Hall)

DAY 3: HOI AN – DA NANG – BA NA HILLS

Tra Que Vegetables village – Da Nang – Ba Na Hills

DAY 4: DA NANG HALFDAY CITY TOUR- DA NANG AIRPORT

Linh Ung Pagoda- Han Market - - Da Nang airport