FINANCIAL FEASIBILITY OF PASTIL REPUBLIC STORE IN

MATI PARK AND BAYWALK

Chapter I

INTRODUCTION

Background of the Study

Pastil or pastel, is a Filipino packed rice dish made with steamed rice wrapped in

banana leaves with dry shredded beef, chicken, or fish. It originates from the

Maguindanao and Cotabato people and is a popular cheap breakfast meal in Mindanao,

especially among Muslim Filipinos (Punzalan 2017).

Any Muslim gathering like weddings, birthdays, thanksgiving, pastil is always

there where people have different ways of taking it in. According to Punzalan (2017)

pastil has continued its popularity even on Christmas among ordinary Muslims, even

Christians in most parts of Muslim Mindanao region. It’s a poor man’s instant food and

you can have it anywhere in areas where Muslims dominate. In Manila, according to

Polistico (2010) it is sold and readily available in the ubiquitous Halal restaurants and

eateries near the Golden Mosque in Quiapo district and in Maharlika Village in Taguig

City.

Although Pastil not originally a Maguindanaon delicacy, the Maranaos have their

own ersion of Pastil as well. According to Mamaisanged (2017) the Maranaos who
originated from Lanao del Sur and are ideally known for being into business related

matters had brought their version of Pater (also known as paster or pastil) to Cagayan

de Oro City. Their version of Pater is it’s made of rice (usually yellow rice) topped with a

tasty dish could be beef, chicken or fish. These three flavors don’t come together, they

are served separately such as randang (beef or chicken randang), and bakas or fish

with yellow coconut meat. It is then wrapped around using banana leaves to keep it out

from exposure. He said that a Maranao food is always spicy; without chili or other

spices, for them, it tastes incomplete and it`s not appetizing. The best spicy add-ons on

your viand are the “palapa” – a mixture of onion, garlic, chili and other spices that

makes the whole food taste even more mouth-watering. Surely, the taste of local

Kagayanons will get enticed with the new food having the savor of distinct sweet and

spicy exotic delicacy of the Maranaos.

Pastil thought history, from a simple delicacy served in almost every Davao

region, developed its commercial value. This development caused demand from the

pastil vendors and therefore provided jobs and opportunities. At present, it has been a

very popular food in Mati City and sold in some very strategic locations in town like

baywalk food court and baywalk night market.

Most of the Pastil stalls are concentrated in the Baywalk Mati City. Here, different

stalls are owned by different individuals who sell variety of pastil with different side

dishes from the usual siomai, cucumber, lumpia and other food delicacy of Moros.

Every day the Night Market foodcourt is very alive because it is located near the

poblacion and Mati Park and Baywalk. The Pastil is available from as early as 2pm to as

late as 1 to 2 amfor only 15 pesos only. Through this the researcher seen this as an
opportunity to take advantage the demand of pastil in town to propose a store that offers

a variety of pastel with different toppings at affordable price that located in Mati Park

and Baywalk.

Research Objectives

In general objective of the study is to assess the financial feasibility of pastil

republic store in Mati Park and Baywalk It will specifically;

1. To determine the marketability of pastel republic store in Mati Park and

Baywalk;

2. To determine the initial capital requirements for the business.

3. To determine the return on investment of the business.

Significance of the Study

The following are the individuals, groups, governmental and non-governmental

agencies or communities that will benefit from the result of the study.

To the customers - This study will benefit the customers because the study was made

for them and that the product will be offered at a reasonable price. The product will help

them alternative snack that is healthy since the community does not have any fast food

cha to the government. This study will open up an opportunity for the community to

establish their businesses and help for the growth of the economy.
To the business owner - This study will benefit the proponent have acquired new skills

and knowledge in starting up a business. It will help enlighten in the reality of life

especially the path of the business world.

To the farmers - This study will help the farmers to engage in producing more rice

crops, as the proponent are not only selling but also helps the farmers in promoting their

product. It can contribute positively to reducing poverty by creating sustainable income

generation opportunities for small farmers.

To the proponent - This study will benefit the proponent have acquired new skills and

knowledge in starting up a business. It will help enlighten in the reality of life especially

the path of the business world.

To the future researchers - This study will benefit the future researchers as this can be

a guide for them in their research and data analysis. Furthermore, this feasibility study

will be a stepping stone for them if they would want to put up their own business and

contribute to the economic growth of their community..

Scope and Limitation of the Study

The study will focus in determining the financial feasibility of pastel republic store

in Mati Park and Baywalk. As students, the proponents have access to limited types of

data which they were only authorized to see, and due to time constraints, it would be

difficult and time consuming to widen the scope of the study.

Definition of Terms

For a better comprehension on this feasibility study, the following definitions of

terms are provided:

Pastel/Pastil - Filipino packed rice dish made with steamed rice wrapped in banana

leaves with dry shredded beef, chicken, or fish.

Financial feasibility - the ability of a project to achieve sufficient income, credit, and

cash flow to financially sustain the project over the long term and meet all debt

obligations.

Mati Park and Baywalk - It is designed to be a place where people of Davao Oriental

flock, spend time together, discard all the worries and the hassles of work, and will

serve as refuge for Matinians.

 Chapter II

REVIEW OF RELATED LITERATURE

Pastil, also spelled as pastel in Maguindanaon, patel or pater in Maranao and

paster in Iranun, according to Polistico (2010) is a rice and viand rolled in a banana leaf

which is similar to the ‘binalot’ of Tagalogs. Pastil is a Halal food made of boiled rice and

in the middle topped with ‘kagikit’ – sautéed shredded meat of chicken, beef, or fish that

is wrapped with a wilted banana leaf. It can be prepared with only shredded beef,

chicken, fish or you can have it all. Some put in on a plate along with other viands while

others who are economical only add soy sauce and take it like eating a banana.

According to Rachael Cullins (2022), Chicken pastel is a traditional savory

casserole dish originating in the Philippines. It includes marinated chicken, sausage,

vegetables, and some sort of pastry or pastry-like topping. It may also be referred to as

Filipino pie or Filipino chicken pie. Filipinos often eat the finished chicken pastel with

rice. The pie is one of many traditional meals from the Philippines, which often include

some sort of meat in a sauce or stew dish. Many Filipino foods have Spanish or

Mexican roots and were brought to the Philippines by settlers long ago. The influx of a

Chinese population in later years inspired the heavy use of rice in Filipino cooking.

Different regions of the Philippines have their own styles and traditions for cooking, one

reason why chicken pastel has so many variations and possibilities.

Based on Sunstar Davao (2018), pastil is one of the most common go-to dish of

Dabawenyos. Not only is it known to be affordable but very convenient as well. Pastil is

a Muslim dish that was said to have originated in Maguindanao and has spread
throughout the other parts of Mindanao. A normal pastil is made up of compacted and

shredded chicken, beef, or fish wrapped in banana leaf. The most common pastil,

though use chicken meat. A single serving costs around P10 to P20. In Davao City, this

meal is popular for students, young professionals, people in a budget, and Dabawenyos

and tourists alike who decide to at Roxas Night Market where there are a number of

stalls selling pastil.

However, the night market is not the only place in the entire city popular to have

pastil. We posted a poll on Facebook to ask Dabawenyos what they think is the best

pastil in the city. And out of the three most mentioned, judges were invited to select the

best of the best. Judges picked were Hiyas sa Kadayawan 2018 Nes-Ann Naraga,

Barato Blog Kyle Millan and Amblin Mendola, and SunStar Davao Editor-in-Chief RJ

Lumawag. Aside from their feedback, we also asked random people on the streets of

Davao City to have a taste of the three pastil samples and tell us what they think

(Sunstar Davao 2018).

After thorough tasting and comparing of the three pastil, only one was hailed the best of

the best - Pastil Queen! The judges especially loved that their chicken meat has a

distinct flavor that would make you want to eat and eat. Pastil Queen does not have a

physical store yet but they already accept orders either through their Facebook page.

They are also frequently in food fairs and exhibits. Aside from selling leaf-wrapped spicy

and classic pastil, they also sell Spicy and Classic Pastil Kagitkit in small jar for only

P180 (Sunstar Davao 2018).

.
Here are the most popular pastil seller in the Philippines

1. Pastil King - Pastil King is the first food cart franchise in the Philippines that

offers Pastil in the market. Pastil is a super tipid meal found in Mindanao and

some part in Visayas and Luzon. It compose of steamed rice with adobo style of

shredded chicken, beef or fish, garnish with our own secret spices and wrapped

in a banana leaves.

2. Pastil Queen - Pastil Queen is indeed the best pastil in Davao and even in the

whole country. Pastil Queen is indeed the best pastil in Davao and even in the

whole country.

Pastil and its impact to Mati City

The Pastil, from a Moro food delicacy prepared daily to a popular place Mati City

sold along the major streets made an impact to the lives of many individuals. The

following are the impact of Pastil industry in the city:

1. Job Opportunities

The Pastil Industry created opportunities many food vendor in the city. Most of

the sellers of Pastil are Moro individuals and lower class individuals. Based on personal

observation, only small percentage of individuals who are part of the middle and upper

class venture to this business. It only needs small capital to start but a good strategic

locations in order for the business to flourish. Accordingly, each stall in the Baywalk

Night Market can sell up to 500 pieces of Pastils everyday which will equate to

P5,000.00.
2. Provide Affordable and Quick Food

The Pastil Industry in Mati City all started in Mati Park and Baywalk sold at a very

low price amounting to P10.00 to P15. The usual customers are students and some

staff of the City Hall. Today, Pastil, which are readily available in the major streets of

Mati, and are sold still at P10.00 to P15.00 each, students still takes the biggest

chunk of customer followed by the tricycle drivers, laborers and employees. It would

only take you a second to order since Pastil were just packed and stored in a

container.
 Chapter III

METHODOLOGY

Research design

Researchers use a quantitative study data from the different respondents that are

based on numerical figures and data obtained is then analyzed for obtaining the results

using different mathematical, statistical and computational tools. Using survey research

as the method of research, an organization conducting a survey asks different survey

questions from the respondents using the various types like online surveys, online polls,

paper questionnaires, and then collects data and analyzes collected data in order to

produce the numerical results (Shenmare, 2019).

Sources of Data

Primary Data

The primary data used survey questionnaire that was disseminated in the

selected four major barangays of the City of Mati. This includes those selected

respondents in the area to consolidate the ideas in the gathered information.

Secondary Data

The secondary data came from the internet, books and other related studies as

the basis of the researcher’s theories of this study.

Research Locale

The researchers had their distribution of products in Mati Park and

Baywalk. The numbers of respondents had a brief discussion on what was the

feasibility about and afterward took the survey questionnaire.

Respondents of the Study

Due to a large number of costumers, the researchers gathered at least 400

respondents from the identified research locale.

Sampling Technique

The researchers will utilize the purposive sampling method in choosing the

respondents. According to Crossman (2020), a purposive sample is a non-probability

sample chosen based on characteristics of a population and the study's objective.

Purposive sampling is distinct from convenience sampling, and it is also referred to as

judgmental, selective, or subjective sampling.

Sample Size

Presented in the table are the respondents of the study, the 100 respondents who are

customers from four (4) major barangay in the City of Mati, Davao Oriental.

Distribution of Respondents

Name of Barangay No. of Respondent

CENTRAL 25

MATIAO 25

SAINZ 25

DAHICAN 25

Data Collection Procedure

The respondents of the study are being statistically measured in order to come

up with the saturation point of the total respondents. Before conducting the interview,

the cover letter with the approved signature was presented to the chosen respondents

to brief them about the purpose of the research. Upon approval of the respondents, the

researcher asked them if they could answer the queries in the interview guide. The

researcher conducted a face-to-face interview with the manager to facilitate the creation

of rapport, comprehensiveness of answering questions and allow probing. After that, the
researcher summed up the data gathered from the respondents and interpreted it with

respect to the objectives of the study.

Data Treatment

This study uses statistical analysis to present, analyze and interpret the data

gathered from the respondents it were compiled, sorted, organized and tabulated.