Course: Digital Marketing

Task: SEO Techniques

Submitted To: Sir Fakhre Alam

Submitted By: Talha Nomani

 White Hat SEO Approaches

1. Prioritize Quality Content

2. Satisfy The User Intent
3. Focusing on Mobile First
4. Claim Your Local Business Listing (GMB)
5. Make User Experience (UX) a Priority
6. Excellent Keyword Research
7. Focus on Content Marketing
8. Utilize Schema Markup
9. Quality Link Building
10. Press Releases

Grey Hat SEO Approaches

1. Domain grabbing
2. Increase your average content length of old content
3. Web 2.0 for building links
4. The usage of PBN
5. “Careful keyword stuffing”: Find the perfect keyword density
6. Start using social bookmarking sites
7. Link exchange
8. Submit your site to web directories
9. Multiple social media accounts
10. Build microsites

Black Hat SEO Approaches

1. Keyword Stuffing
2. Cloaking
3. Sneaky Redirects
4. Poor Quality Content
5. Paid Links
6. Abusing Structured Data/Rich Snippets
7. Blog Comment Spam
8. Link Farms.
9. Overused Anchor Text
10. Hidden Content