MGT100 LEC3 -economy

OUTLINE -social

This unit will contain the aspect that influence the -demographic
international and local trade such as culture,
-politics
technology, economy, and politics.
-technology
The factors influencing the market environment that
categorized under six different labels: demographic,
economic, ecology, technology, regulatory political and
society culture. The Internal Environment

VALUE SYSTEM- It denotes the culture and norms of

ENVIRONMENTAL FORCES AND SCANNING
LESSON 1:
-Differentiate Internal and External environment.
-Perform and appreciate the importance of SWOT in a
business SUCCESS.
-Identify the different factors that may harm or help a
business.
business and the employees must abide and act within
the context.
MISSION AND OBJECTIVES- It guided the different
policies and priorities.
FINANCIAL FACTORS- It helps to improve the
performances and strategies of business.
INTERNAL RELATIONSHIP- Support of the members
affects the smooth functioning of the business.

The External Environment

THE INTERNAL and EXTERNAL ENVIROMENT
Divided Into Two:
INTERNAL
MICRO ENVIRONMENT:
>Occurs within the premises of an organization and
directly affect the operations -suppliers
-Staff -competitors
-Members/customers -marketing intermediaries
-programs, product, services

-organization MACRO ENVIRONMENT:

-policies and procedures -Economic factors
-capability and capacity -social factors

-demographic factors
EXTERNAL -political factors
>Outside the firm and often regarded as -technological factors
uncontrollable

-Supplier

-competition

-markets
ORGANIZATIONAL ENVIRONMENTAL SCANNING

-is a communication of external information about

what could influence an organization in its strategic
decision-making process.

SCANNING- Helps to gain knowledge of possible

influences from outside environment and how it can
strategically affect the business.