THE FUTURE OF

COMMUNICATION
Shifting from Traditional Media to New Media
Points of Discussion
1. Definition of Media
2. Compare Traditional Media to New Media
3. Review the Evolution of Media
4. Discuss Trends in Media
5. Offer Practical Advice
media.
noun, me·​dia [mee-dee-uh]
singular: medium

1. the means or channels of general communication,

information, or entertainment
ex. mass media, social media

Source: dictionary.com

2. the instruments that facilitate the transfer of data

traditional media. new media.
analog / electronic, formal, digital, interactive,
expensive, “gate-keeped” wider reach, democratized
yesterday’s fiction
/today’s reality
The X-Men #7, 1964

X-Men, 2000 Dark Phoenix, 2019

 simplified timeline of the
evolution of media

30000 B.C.E. 5000 B.C.E. 4000 B.C.E. 3000 B.C.E. 200 B.C.E. 25 C.E. 1440 C.E.
symbols, markings, clay tablets papyrus carrier pigeons smoke signals paper printing press
paintings

1605 C.E. 1830 C.E. 1876 C.E. 1900 C.E. 1927 C.E. 1973 C.E. 2007 C.E.
newspaper, telegraph telephone radio television mobile phone smart phones
postal service
 simplified timeline of the
evolution of media
5000 3000 25 1605 1876 1927 2007
C.E. C.E. C.E. C.E. C.E. C.E. C.E.

?
30000 4000 200 1440 1830 1900 1973
B.C.E. B.C.E. B.C.E. C.E. C.E. C.E. C.E.
KEY POINT 1:

Not only is the technology improving,

the rate at which media is
improving is accelerating.
KEY POINT 2:

Media technology, over time, becomes

accessible to more people.
 simplified timeline of the
evolution of media
5000 3000 25 1605 1876 1927 2007
C.E. C.E. C.E. C.E. C.E. C.E. C.E.

?
30000 4000 200 1440 1830 1900 1973
B.C.E. B.C.E. B.C.E. C.E. C.E. C.E. C.E.
 evolution of media
in the 21st century
2007 artificial intelligence,
augmented reality
smartphones, machine learning,
internet connectivity facial recognition

?
1973 bluetooth, social media,
Infrared, remote, real time, world-wide,
analog phones, multi-platforms,
sms, calls cameras for devices
algorithms, data analytics
KEY POINT 3:

New media is more visual in nature.

KEY POINT 4:

New media is no longer geographically-

bound, we are already global.
KEY POINT 5:

New media is more personalized.

KEY POINT 6 & 7:

New media is operating in real-time

& is data-driven.
KEY POINT 8:

The new media would most likely be

driven by artificial intelligence.
 In Architecture
Where are we? What’s next?

Paperless

3D Printing

Building Information Modelling

 IMPLICATIONS OF NEW MEDIA:

Jobs will be automated.

Either fully or partially. Nevertheless, critical thinking, creativity, imagination,
empathy, and communication are skills humans are better at.

A rise in fluid gigs.

Researchers and HR directors predict a rise in the “gig economy.” You may have
shift roles while in employment. Hours could be flexible.

Decentralized workforces.
Employees don’t have to be in the same location anymore.

Global audience.
You could have clients, patients, co-workers of any nationality.
Source: Forbes
 A BIT OF PRACTICAL ADVICE:

Keep expanding your knowledge.

Be a lifelong learner. This will help you be more flexible and adaptable.

Refine your communication skills.

Whether in the spoken or written media. English is still the de facto language of
international business.

Master the basics.

Even if the medium changes, most skills are transferrable.
 A BIT OF PRACTICAL ADVICE:

Practice graphic design.

No matter your chosen field.

Learning a new language is an asset.

You may have to work with other nationalities in the global
economy.

Learn programming, if you can.

The better your understanding of A.I. is, the better equipped you are for an
automated future.

Keep track of research and technology.

So that you can prepare, and not just react to changes.
End.