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Details of Assessment
Term and Year 1, 2022 Time allowed 7 Weeks
Assessment No 1 Assessment Weighting 100%
Assessment Type Presentation and Reflection Report
Due Date Week 7 Room Zoom
Details of Subject
Qualification BSB40820 Certificate IV in Marketing and Communication
Subject Name Marketing Presentation
Details of Unit(s) of competency
BSBCMM411 Make presentations
Unit Code (s) and
Names BSBCRT412 Articulate, present and debate ideas
Details of Student
Student Name
College AAI (PERTH) Student ID

Student Declaration: I declare that the work submitted is my

own and has not been copied or plagiarised from any person Student’s
or source. I acknowledge that I understand the requirements Signature: ____________________
to complete the assessment tasks. I am also aware of my
right to appeal. The feedback session schedule and Date: _____/_____/_________
reassessment procedure were explained to me.

Details of Assessor
Assessor’s Name DADUL BHUTIA

Assessment Outcome
Assessment
Competent Not Yet Competent Marks / 100
Result
Feedback to Student
Progressive feedback to students, identifying gaps in competency and comments on positive
improvements:

Assessor Declaration: I declare that I have conducted

a fair, valid, reliable and flexible assessment with this
student. Assessor’s
Signature: ___________________
Student attended the feedback session.
Student did not attend the feedback session. Date: _____/_____/________

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Purpose of the Assessment

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The purpose of this assessment is to assess the student in the following Competent Not yet
learning outcomes: (C) Competent
(NYC)
BSBCMM401 Make a presentation
1.1 Plan and document presentation approach and intended outcomes

1.2 Choose presentation strategies, format and delivery methods that match
the characteristics of the target audience, location, resources and personnel
needed
1.3 Select presentation aids, materials and techniques that suit the format and
purpose of the presentation, and will enhance audience understanding of key
concepts and central ideas
1.4 Brief others involved in the presentation on their roles/responsibilities
within the presentation
1.5 Select techniques to evaluate presentation effectiveness

2.1 Explain and discuss desired outcomes of the presentation with the target
audience
2.2 Use presentation aids, materials and examples to support target audience
understanding of key concepts and central ideas
2.3 Monitor non-verbal and verbal communication of participants to promote
attainment of presentation outcomes
2.4 Use persuasive communication techniques to secure audience interest

2.5 Provide opportunities for participants to seek clarification on central ideas

and concepts, and adjust the presentation to meet participant needs and
preferences
2.6 Summarise key concepts and ideas at strategic points to facilitate
participant understanding

3.1 Implement techniques to review the effectiveness of the presentation

3.2 Seek and discuss reactions to the presentation from participants or from
key personnel involved in the presentation
3.3 Utilise feedback from the audience or from key personnel involved in the
presentation to make changes to central ideas presented

BSBCRT401 Articulate, present and debate ideas

1.1 Distil key themes, messages and positions to aid in clarity of thought and
presentation

1.2 Reflect on different ways of communicating ideas for different purposes

and to different people

1.3 Identify the enabling skills and attributes of individuals who can effectively
participate in discussions about ideas

2.1 Explore and use different techniques to engage, fascinate and involve
others in the process of communication and exchange

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2.2 Explore the ways that storytelling can be used to communicate ideas

2.3 Create innovative approaches to different communication challenges

2.4 Be prepared to take risks in the way ideas are presented

2.5 Identify specific ways to provoke and encourage response in particular

individuals or groups

3.1 Present and argue substantiated positions on ideas

3.2 Be open to critical analysis of own ideas and to the ideas of others

3.3 Identify and participate in conversations that challenge and explore

different concepts and approaches and generate new ideas

3.4 Respond to questions about ideas with confidence and relevant

information

3.5 Reflect on and appraise the views of others, and use to refine ideas and to
embrace new ideas

Assessment/evidence gathering conditions

Each assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student
can only achieve competence when all assessment components listed under “Purpose of the assessment”
section are recorded as competent. Your trainer will give you feedback after the completion of each
assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.

Resources required for this Assessment

 Computer with relevant software applications and access to internet

 Weekly eLearning notes relevant to the tasks/questions
Instructions for Students
Please read the following instructions carefully
 This assessment has to be completed In class At home
 The assessment is to be completed according to the instructions given by your assessor.
 Feedback on each task will be provided to enable you to determine how your work could be improved.
You will be provided with feedback on your work within two weeks of the assessment due date. All other
feedback will be provided by the end of the term.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps
in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be
deemed competent for this unit of competency.
 If you are not sure about any aspects of this assessment, please ask for clarification from your
assessor.
 Please refer to the College re-assessment for more information (Student Handbook).

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Assessment Summary
Read all the instructions below before attempting the assessment task. Assessment tasks are tools
used to determine if you have the knowledge and skills to complete tasks to industry standards within
the workplace. Your trainer/assessor will help you throughout this task and it is your responsibility to
provide enough evidence to justify a competent decision by the trainer/assessor. If you do not
understand the questions or what is required, ask your trainer/assessor for assistance.

You are to complete all tasks by the due date and assessments must have a coversheet attached. If
you think you do not have enough time to complete the tasks by the due date, discuss with the
trainer/assessor the reasons of why you cannot submit on time. Assessment tasks submitted late may
not be accepted by your trainer/assessor, leaving the learner with a Not Yet Competent (NYC) result.

Writing your responses

When answering questions, ensure that your answers are detailed enough for the assessor to draw a
conclusion that you have the knowledge and/or skills to demonstrate competency. Handwritten
answers will not be accepted. When producing reports, ensure that your assessment contains the
cover page, table of contents, page numbers, reference list, ensuring that your answers thoroughly
match the questions asked. Answer all questions in your own words to avoid plagiarism. Plagiarism is
copying someone else’s work or ideas and saying that it your own work. Sources of work must be
properly referenced, outlining the source of your ideas. Penalties may include having to resubmit the
assessment task again

INSTRUCTIONS FOR THE ASSESSMENT

Organisational Context
Refer to the eLearning platform. You will have to read the Case Study of Toyota Prius. The case
study is filed as “Prius_Marketing_Case_Study_for_Assessment1” in eLearning. The case story
will give you background information on the organisation which you will have to base your
presentation. Also refer to Lecture 1 about how to persuade your audience.

Section A PRESENTATION: Instructions (75 marks for presentation & slides, detail in marking
criteria table)
Prepare a Presentation on Toyota’s Prius campaigns and discuss its history and PROPOSE A NEW
CAMPAIGN for Prius using your own ideas. You can have a brainstorming session within your class
to generate ideas.

Your presentation will be a PowerPoint presentation of 10-15 slides. You may not use more than 15
slides. Include a list of reference or sources that you may have used to prepare the presentation. You
will also receive a feedback after the presentation from key personnel (in this case it will be your
assessor). The feedback template is provided with this assessment and titled as “Feedback
Template”.

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Section B REFLECTION: Instructions (25 marks for the reflection

report)
You have to individually write a reflection report of 500 words on your presentation based on the
audience feedback you have received from the key personnel (your trainer) in Section A. Although it
says report, but it is just a small report that must essentially include your own personal reflection on
your presentation. The essential areas you may cover in your reflection report are:

 Reflect on the appraisals and the differing views of others while you did the presentation.
What factors should you consider when preparing your presentation? (Refer to Lecture 1 for
more information).
 Points out what were your strengths and weaknesses throughout your presentation.
Alternatively identify, what mistakes did you make (if you have made) and what could have
been done to make the presentation better.
 Outline which presentation strategies did you use and what you could have used if given
another opportunity. Write down in what ways you could measure the effectiveness of your
presentation to complete your reflection on your presentation.
 Talk about the visual aids, technology, notes and materials you used to support your
presentation and to enhance your understanding about presentation and debates.

Submission Instructions:
Prepare the draft presentation by Week 6 as on week 7 you will have to present the presentation in
class. It will be a group presentation but individual student will be assessed based on their individual
performance. Submit the final hard copy of slides for your Section A on Week 7 along with the
completed Section B which is a reflection report. You may write the report in this document in the
space provided below.

REFLECTION REPORT

Corrections:
Reflection on the marketing presentation.
In the following writing, I am going to describe what factors an oral presentation must have
to be successful and what we must take into account so that the graphic and dispositive aids
are attractive to the public and we achieve the objective, which is that the public
understands the message that we want. make the information known and relevant to
people.
The first thing that we must take into account for a presentation is the planning and
preparation, which is key to its success, we must create our own presentation that is original
and not downloaded from the internet because fraud is penalized and additionally you
could not speak with ownership of the subject, second before designing the presentation we
must prioritize and structure the information, place the main ideas and order them so that
they make sense and order when presenting them, third the tone of voice, attitude and
personal presentation to The timing of the presentation is also key to its success.
Speaking of the presentation itself, the ideal is to put one idea per slide, not to write
everything that is going to be said so that you can talk more extensively about that idea and
not everything is left on the slide, the size and colour of the letter is important. It must be

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clear and legible. Little text and a lot of images should be used to make it attractive and
spread interest in the subject to the public.
Another important factor is time, you must meet the requirements of the oral presentation
and, above all, respect time and leave a few final minutes so that people can ask questions
and interact with the public.
The strengths in my presentation were the visual help of canvas, it is a very good tool to
make the slides since it has different ways of putting the images and the texts, my
weaknesses were that I must practice my fluency in English more so that it is more the
presentation was enjoyable, it was also difficult for me to record the video within the canvas
presentation because I had never done it and spent a lot of time doing it, but in the end I
was able to do it, additionally I would have liked the exhibition to be face-to-face since when
making a video I cannot interact with the public and I find it more interesting that they can
ask questions and make contributions in real-time.
One tool that I would have liked to use is the brochures that are given to each person
attending the presentation so that they can be guided and follow the thread of the
presentation additionally, they can take it home and share that information with family and
friends, another thing that I would have liked to use is to put interactive videos on the
subject to make the presentation more pleasant and understandable.

In the future, I would like to prepare the presentation more in advance and be able to reach
the public in the right way. In the same way, it was a very good exercise, and I learned a lot
of positive lessons from making this presentation.

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FEEDBACK TEMPLATE

Category Assessing Criteria Comments by Key Personnel or

Audience
Was the type of presentation appropriate for
Organization the topic and audience?
Did the learner present ideas and information
to an unfamiliar audience and environment
that provoke interest and response?
Was there an attractive introduction, lay out of
the problem and establishment of a
framework for the rest of the presentation?
Were the Technical terms well-defined with
Content appropriate language for the target audience?
Does the presentation contain accurate
information?
Was the material relevant to the overall
message/purpose?
Was there adequate points made in the
presentation which highlighted the importance
of the topic
Was there an obvious conclusion
summarizing the presentation.
Did the speaker maintain good eye contact
with the audience and did he/she maintain
effective body language (e.g., gestures,
moving around, etc.)?
Presentation Did the speaker use a clear, audible voice?
Was the delivery poised, controlled, and
smooth?
Did the speaker demonstrate good language
skills and use of appropriate pronunciation?
Were the visual aids well prepared,
informative, effective, and non-distracting?
Was the length of presentation within the
assigned time limits?
Discussion Did the learners participate actively and
and Debate confidently in critical debate and discussion of
ideas while responding to new and different
communication situations?

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ASSESSMENT MARKING CRITERIA (Trainer use only for marking purposes)

Learning Outcome Marks Allocated Marks received

SECTION A

Planning, Documenting and Preparation of Presentation 15

(Presentation Slides as Evidence)

Introduction brief and discussion on company history & 15

products

Explain and discuss desired outcomes to audience 15

Summarise key concepts and ideas (new campaign) 10

Verbal and non-verbal communication used 10

Discussed and debated ideas and arguments with 10

audience

SECTION B

Reflect on the appraisals and the differing views 5

Factors to consider in presentation 5

Reflect on Strengths, Weaknesses, Mistakes & 5

Improvements

Outline which presentation strategies and measure 5

effectiveness of your own presentation

Reflect on the visual aids, technology, notes and materials 5

Total

** Attach the Presentation slides and evidence after this page.

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