ERP Project

Kingdome of Saudi Arabia ‫المملكة العربية السعودية‬
Ministry of Higher Education ‫وزارة التعليم العالي‬

‫عبد الرحمــــن‬University
Princess Noura bint Abdulrahman ‫جــــــامعة األميرة نورة بنت‬
‫والمعلوماتـ‬
College of Computer and Information ‫كلية علوم الحـــــاسب‬
Sciences
Enterprise Resource Planning
DR. Radwa Hammoud
APPLE
By
Name ID
Zenah alshehri 439002096
Rahaf alqahtani 439003951
Reef Alsahli 439001471
Reem algublan 438004306

Sciences
Table of Contents
Phase 1
Overview…………………………………………………………………3
Background………………………………………………………………4
Industry analysis………………………………………………………….5
Company analysis (mission and objectives) ……………………………..6

Sciences
Overview
Apple is an American technology company that has a wide set of products which
.include computers, tablets, cellphones, television products and wearable devices
Apple is the world's largest technology company by its earnings. It is one of the Big
Five American information technology companies, along with Amazon, Microsoft,
.Google, and Facebook
Apple was established in California on April 1, 1976, co-founded by Steve Jobs and
.Steve Wozniak the company was called "Apple Computer, Inc
Apple Inc. has established a unique reputation in the consumer electronics industry.
Apple has attracted a customer base that is devoted to the company and It has a
high level of brand loyalty and is ranked as the world's most valuable brand and
Apple has high competitiveness and high bargaining power.Apple continued to
create and develop its electronic devices.[1]
Sciences
Background
Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak, who brought
to the new company a vision of changing the way people look at devices. They
wanted to make small devices for people to have them in their homes or offices and
whatever they go with simple and user-friendly. Jobs and Wozniak started building
the Apple in Jobs' garage, Apple revolutionized the computer industry with the
introduction of the first-ever color graphics.1 Sales jumped from $7.8 million to $117
.million in 1980 and from here Apple became public
In 1983 Wozniak left Apple and, in this time, Jobs hired PepsiCo's John Sculley to be
president, this step have negative result because they did not agree so Jobs left in
1985 and he founded his own company NeXT Software and he also bought Pixar
(Animation Studios) which later become a big success in computer animation.
In1980s Apple was still working well and all this success was due to plans that Jobs
.had set before he left
Over the years Apple's market suffered slowly and experts said the company would
lose until 1997 Apple needed an operating system so they bought NeXT Software
(Jobs' company) and the board of directors asked for some help from Steve Jobs. So,
he became a CEO and he decided to make some changes. He forged an alliance with
Microsoft to create a Mac version of its popular office software. Not long after this
decision was the turning point for the company. Jobs revamped the computers and
introduced the iBook (a personal laptop) followed by iPod, an mp3 player, which
became popular. Apple's have huge profits and become one of the most powerful
.companies
Sciences
Company analysis (mission and objectives)
:Apple mission
Apple strives to bring the best personal computing experience to students, "
educators, creative professionals, and consumers around the world through its
".innovative hardware, software, and internet offerings
:Best user experience ●
Apple's priority is to ensure that their client can use the products easily, and also
.help to enhance the user experience by adding security features
:Improving people's lives ●
.Apple emphasizes motivating users with simplified and easy-to-use technology
:Improving the lives of people ●
Innovation is another critical component of the company, and through the

continuous development of technology, Apple continues to innovate new designs
.to meet customer needs
:high-quality products ●
The popularity of Apple's products is evidence of Apple's seriousness in achieving

its mission, one of the most important rules in this company is providing the
.customers with the best quality products
:Apple objectives
Increase customer loyalty by providing them with different products that fit ●
.the lifestyle and quality of each customer
.Become the leading business in the mobile market ●
Expand their sales to people who do not own Apple products, they do this ●
not only through advertising but by expanding their distribution network as
well
Sciences
:SWOT Analysis of Apple
:Strengths
Leading Technology Innovator
One of the greatest stunts used by Apple is innovation. The potential of Apple
Company to produce its hardware, software, and other products brings the company
.at the top of the line
Each year they launch new products with the enhanced predecessor, latest design
.and make the products more user-friendly every time
Launch of New Products
Due to the advent of several new digital streaming and payment technologies, Apple
has continued to develop its applications. Current applications to be introduced and
enhanced include Apple TV+, iTunes, Apple Card, and Apple music, which is a great
.strength to reinvent your product line continuously
Brand Reputation
Since the advanced functions and unique design for Apple products, there is no
doubt that Apple deserves to enjoy such high reputation over the world. As
.reported, it is ranked as the third most valuable brand in 2020
:Weaknesses
High Price
The biggest weakness of Apple Company must be its high price. Its top-priced
products become a vulnerability for the company because consumers can easily
.select products of comparable quality but at a lower cost
Incompatibility with Other Systems
The incompatibility of their operating systems with other devices has made it
difficult for people to switch to iOS-based devices because these devices are not user
.friendly, which requires some time to get used to it
Sciences
The Decrease in Market Share
The market share of Apple is also declining, one of the main reasons for which is
their significant dependency on the iPhones and iPad series. It means a decline in the
.popularity of these products may harm Apple’s business
Opportunities
Loyal Customers
Due to its high market share and brand recognition, Apple is experiencing increased
demands for its various devices. People who use Apple electronics stay loyal to the
.brand by showing interest in the upcoming devices as well
Increasing demand for cloud-based services
With the rise in data connectivity and speeds, more and more people are now
utilizing cloud services for their tasks. The market for cloud-based services is
.growing, and Apple can extend its range of iCloud services and applications
Threats
Rapid Technological Change
The field of consumer electronics is continually evolving with new technological

advancements every other day. It will be a great challenge for the company to keep
up with the latest trends. So far, Apple has been able to bring some revolutionary
products to the market. Still, recently Apple has not yet announced its new product
.plan
Android OS Growth
One of the significant threats faced by the company is the considerable growth of its
competitors OS, Android. Android’s hegemony reduces iOS’s control to encourage
.consumers to join Apple
Competitors in The Online Music Market

Sciences
Online music subscription companies such as Amazon, WalMart, and Spotify are a
.threat to Apple
COVID-19 pandemic
Up to 20% of Apple’s yearly revenue is affected by the COVID-19 outbreak. Revenue

is expected to range from $63 billion to $ 67 billion, but the company was able to
.achieve revenue of $57 billion only
References
Wikipedia Contributors. “Apple Inc.” Wikipedia, Wikimedia Foundation, 23 Jan. ]1[

.2019, en.wikipedia.org/wiki/Apple_Inc
]2[

ERP Project

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

ERP Project

Uploaded by

Copyright:

Available Formats

Kingdome of Saudi Arabia ‫المملكة العربية السعودية‬

Ministry of Higher Education ‫وزارة التعليم العالي‬

Enterprise Resource Planning

DR. Radwa Hammoud

Zenah alshehri 439002096

Rahaf alqahtani 439003951

Reef Alsahli 439001471

Reem algublan 438004306

Company analysis (mission and objectives) ……………………………..6

Company analysis (mission and objectives)

:Best user experience ●

:Improving people's lives ●

.Apple emphasizes motivating users with simplified and easy-to-use technology

:Improving the lives of people ●

Innovation is another critical component of the company, and through the

The popularity of Apple's products is evidence of Apple's seriousness in achieving

.Become the leading business in the mobile market ●

:SWOT Analysis of Apple

Leading Technology Innovator

Launch of New Products

Incompatibility with Other Systems

The Decrease in Market Share

Increasing demand for cloud-based services

Rapid Technological Change

The field of consumer electronics is continually evolving with new technological

Competitors in The Online Music Market

Up to 20% of Apple’s yearly revenue is affected by the COVID-19 outbreak. Revenue

Wikipedia Contributors. “Apple Inc.” Wikipedia, Wikimedia Foundation, 23 Jan. ]1[

You might also like