Professional Documents
Culture Documents
Merged Notes For OB
Merged Notes For OB
INTRODUCTION
Background & expectancies
- Different backgrounds, knowledge and experience
- Motivation & purpose
Group exercise (2-3): What are your expectations for this course? What is your
motivation for studying organization theory? How do you want to utilize this knowledge
in the future?
Organizational metaphors
- Definition: a word or phrase that means one thing and is used for referring to another
thing in order to emphasize their similar qualities (English Assistance)
- Organization & metaphors
o Gareth Morgan (1997): Images of Organization. Sage.
- Metaphors of organizations
o Machine, organism, brain, political arena, theater, story, fragmented picture
Group exercise (2-3): Discuss the different metaphors for organizations. In your
opinion, what of the metaphors will best fit a restaurant?
Key organizational elements
Let’s turn to some key elements of the organization.
Organizations: 5 key elements. These elements are tremendously helpful in trying to understand
and making sense of organizations.
- Social structure
o What is structure? – not building or ship structure but social – with same function.
Main aspects:
division of work: functions; Production, Finance, Sales, HR, Marketing
division of power: hierarchy
rules & procedures, e.g. when do we start, how to perform job, what to wear
- Culture
o What is culture?
more or less shared meanings or understandings
visible part - “artifacts”: buildings, design & logo, jargon & stories, ceremonies
& rituals – expressing meaning
invisible part - “values & norms”, “basic assumptions”: quality, fun
summary: “the way things are done here”
- Interactions & relations
o What do we mean by interactions & relations?
Ongoing communication 2
Informal relationships
Conflicts and disagreements
- Technology
o What is technology?
machines & equipment that directly or indirectly contributes to the production
methods & knowledge, e.g. purchasing & sales, market research, service
technologies
- Environment
o Before 1970: not much attention to the complex link
supplies and deliverance: input & output, process
o New interest: important, complex relation.
o Complexity: increased competition, globalization, quickly changing, trends: green
o Strategies to handle: sensemaking, outsourcing, just-in-time production etc.
Relations between elements & complexity
- Aspects of the whole organization, influences on each other
- Formal & informal, product & process
- On different ‘organizational levels’: individual, group, unit, organization, national,
international
Group exercise (2-3): Imagine that you are the top executives of a large company. You
have come to the conclusion that your company has to change radically in order to
survive. What would be the hardest element to change: the social structure, culture,
interaction & relations or technology? Discuss.
CONCLUSION
- Making sense of the organization
- Making sense of the environment
- Glasses: 4 perspectives on the organization
INTRODUCTION
In
his
book
Bowling
Alone
(2000),
Robert
Putnam
describes
this
individualistic
trend
in
our
Western
society.
Group
exercise
(2-‐3):
Describe
briefly
one
group
or
team
that
you
have
participated
in
from
your
school,
work,
volunteer
organization
etc.
What
was
your
team
experience?
Did
you
experience
success,
community,
meaning,
conflict,
or
frustration?
I
have
called
this
talk
today
“Understanding
the
Power
of
Groups”.
If
we
want
to
build
great
companies,
we
need
to
build
great
small
groups.
And
to
build
great
small
groups,
we
need
to
understand:
What
is
a
group?
hat
is
a
group?
Why
do
people
join
groups?
Why
do
people
join
groups?
What
happens
in
groups?
What
drives
group
performance?
performance?
That’s
our
learning
goal
for
today
and
what
I
will
try
to
answer.
Group
discussion
(2-‐3
people):
What
of
these
groups
are
typically
cross-‐cutting?
a)
customer
service
team
b)
organizational
change
team
c)
computer
support
team
d)
innovation
project
e)
choir
In
itself,
it
is
the
sense
which
people
have
of
belonging
together
and
of
being
identified
with
one
another
in
a
common
undertaking.
[…]
In
developing
feelings
of
intimacy
and
closeness,
people
have
[…]
In
developing
feelings
of
intimacy
and
closeness,
people
have
the
sense
of
sharing
a
common
experience
and
of
forming
a
select
group.
(Blumer
roup.
(Blumer
1939:262).
939:262).
− A
sense
of
belonging
is
important
at
work
“I:
“I:
Do
you
feel
belonging
to
Statoil?
tatoil?
Well,
I
am
not
everyday
walking
veryday
walking
around
thinking
that
I
work
for
Statoil,
but
when
there
there
is
a
negative
emphasis
emphasis
on
on
Statoil
Statoil
[in
[in
the
media],
you
defend
yourself.
It’s
It’s
so
so
many
things
that
are
not
accurate,
and
when
we
discuss
these
issues,
we
say
that
this
is
not
the
case.
It
is
not
not
the
case.
It
is
not
that
that
bad,
that
bad,
that
wrong.
In
such
cases,
the
Statoil
identity
becomes
apparent.”
apparent.”
3. To
remove
uncertainty
and
locate
ourselves
in
society
Example:
When
you
walked
into
this
auditorium
today,
what
seat
did
you
pick?
At
the
same
section
as
last
time?
Next
to
someone
you
met
during
the
last
session?
Someone
you
already
knew?
We
need
this
certainty
or
habit:
to
make
the
choice
every
time
about
where
to
sit
takes
a
lot
of
energy.
Typically,
after
a
few
sessions,
people
find
a
fixed
place
to
sit,
or
at
least
a
fixed
section.
It’s
the
same
with
whatever
we
participate
in:
to
know
and
belong
to
a
group
of
people
makes
it
much
easier
for
us
to
decide
what
table
we
will
choose
when
we
have
breakfast,
who
we
talk
to,
who
we
are,
and
so
on.
Individual
exercise,
(Clegg
et
al.
2011:
92,
revised):
Take
a
few
moments
to
think
about
the
groups
you
feel
you
belong
to
or
are
part
of.
List
a
few
reasons
why
you
feel
included
as
part
of
these
groups.
Afterwards,
think
about
the
groups
that
you
feel
you
do
not
belong
to
or
excluded
from
and
list
a
few
reasons
why
you
don’t
feel
belonging.
Compare
your
answers
with
one
or
two
people
around
you.
Can
you
see
any
common
themes?
What
are
your
main
reasons
for
belonging
to
groups:
1)
safety
2)
sense
of
belonging
3
3)
remove
uncertainty
4)
achieve
goals
5)
access
to
resources
− The
theory
can
be
summarized
in
three
statements
(Bovim
2010:69;
slide):
1. In
order
to
locate
ourselves
in
society
and
make
sense
of
our
world,
we
tend
to
categorize
ourselves
and
others
in
social
social
categories
or
ategories
or
groups
groups,
,
which
we
understand
as
either
positive
or
negative.
negative.
2.
2. These
groups
or
categories
provide
us
with
a
a
positive
social
ocial
identity,
identity,
a
positive
sense
of
belonging,
which
is
central
for
growing
and
maintaining
a
positive
self-‐esteem. -‐esteem.
3.
3. We
a ctively
s eek
to
m aintain
a
p ositive
s ocial
i dentity
through
hrough favorable
comparisons
favorable
omparisons
between
between
the
in-‐
n-‐groups
groups
we
feel
belonging
to
and
relevant
out -‐groups.
ut-‐groups
− Perceive
ourselves
as
ONE
with
the
group,
start
acting
like
the
group:
values
etc.
− This
theory
has
had
a
great
impact
on
the
research
and
study
of
organizations
o Introduced
by
Ashforth
&
Mael
in
their
famous
article
1989
o Focus:
in
our
work,
our
identity
comes
from
belonging
to
and
identification
with
the
organization,
our
work
group,
team,
unit
&,
department
o Identification
with
your
work
group
&
the
company
§ positive
influence,
e.g.:
well-‐being,
productivity,
cooperation,
extra-‐role
behavior:
helping
others,
knowledge
sharing,
turnover.
Practical
example:
Livingroom
Consulting,
livingroomconsulting.com
–
facilitation
of
identity
in
KU
research
unit.
B. Social
impact
− Social
impact:
how
how
well
the
group
members
know
and
trust
each
other,
how
interrelated
jobs
are
in
space
&
time,
the
size
of
group
roup
(Clegg
(Clegg
et
al.
2011:95
011:95-‐-‐97)
97)
− Small
groups:
higher
impact
than
large
groups
–
optimal
size:
3-‐7
members
− Face-‐to-‐face
groups:
higher
impact
than
online
groups
C. Teams
We
are
going
to
talk
about
two
aspects
of
teams:
What
makes
teams
so
effective?
How
can
we
facilitate
well-‐functioning
teams?
What
makes
teams
so
effective?
− Kazenbach
&
Smith
1993.
Conclusion:
4
aspects.
1. Common
purpose
− More
than
discussion,
debate:
collective
work
products
–
a
purpose
we
achieve
together,
in
which
team
members
can
believe.
− Example:
come
up
with
a
new
cell
phone
camera,
find
a
new
treatment
to
fight
cancer,
implement
an
innovating
IT-‐system.
2. Set
of
performance
goals
− Compelling,
achieves
small
wins
o Hotel
cleaning
team:
“to
clean
our
rooms
15
%
faster
and
20
%
more
more
dirt
dirt
free,
ree,
without
creating
stress”
tress”
o Hotel
sales
team:
“increase
“increase
our
sales
with
20
%”
”
5
Indeed,
if
a
team
fails
to
establish
specific
performance
goals
or
if
those
goals
do
not
relate
directly
to
the
team’s
overall
purpose,
team
members
become
confused,
pull
apart,
and
revert
to
mediocre
performance.
(ibid.:165)
ibid.:165)
3. Common
approach
− Agree
on
who
will
do
jobs
and
what
is
our
schedule,
how
do
we
make
decisions,
what
skills
to
develop
-‐
strong
commitment
to
approach.
4. Mutually
accountable
− Everyone
contributes
with
real
work,
the
team
hold
itself
accountable
Definition:
“Where
“Where
two
or
more
people
committed
committed
to
a
common
purpose,
set
of
performance
goals,
and
an
approach
for
which
they
hold
themselves
mutually
accountable”
(Kazenbach
&
Smith
1993:165,
revised)
evised)
How
can
we
facilitate
well-‐functioning
teams?
− Understanding
the
particular
type
of
team
§ Types:
1)
advice
and
involvement
team,
2)
production
and
service
team,
3)
project
and
development
team,
4)
action
and
negotiation
team
(West
(2008)
§ time,
task,
space-‐time
closeness
(West
2008;
Clegg
et
al.
2011:101-‐102).
§ Virtual
teams
− Understanding
team
stages
§ Tuckman
(1965;
Clegg
et
al.
2011:103)
1. Forming:
group
are
forming,
people
get
to
know
each
other,
little
action,
little
conflict
2. Storming:
move
towards
action,
people
align
with
members
&
look
(storming)
for
positions,
start
of
conflicts
–
group
outcomes
&
processes
3. Norming:
people
get
an
understanding
of
norms,
roles
&
responsibilities
4. Performing:
after
norms
&
cohesion,
all
ready
to
perform,
all
people
are
engaged,
work
together,
caring
for
each
other,
work
through
problems
5. Adjourning:
the
task
is
completed,
people
say
goodbyes,
break-‐up
or
go
on
to
a
new
project,
learning
− Understanding
team
roles
§ People
take
on
specific
roles
to
get
things
done
–
often
emergent
§ Not
role
ambiguity
&
role
conflict
Role
ambiguity
often
leads
to
role
conflict
[…and]
can
can
often
make
it
very
difficult
for
newcomers
to
team
teams
s
and
organizations
to
function
properly
(Slaughter
and
Zicker
2006;
in
Clegg
et
al.
2011:106)
011:106)
§ Belbin
(1993;
2000):
team
roles
The
Plant:
creative,
imaginative,
unorthodox,
and
a
problem
solver.
solver.
Weakness:
Weakness:
May
be
too
preoccupied
to
communicate
effectively
with
other
people.
eople.
The
Coordinator:
Mature,
Mature,
confident,
and
able
to
delegate
well,
clarifies
goals,
and
promotes
decision-‐
making.
making.
Weakness:
Weakness:
Can
be
seen
as
manipulative,
and
can
sometimes
offload
their
heir
work
to
others.
thers.
The
Implementer:
Well
Well
disciplined,
reliable,
and
dependable,
usually
quite
conservative
and
efficient.
6
Good
at
turning
ideas
into
practical
actions.
Weakness
Weakness:
:
Quite
inflexible
and
resistant
to
change.
Slow
Slow
to
respond
to
change.
hange.
CONCLUSION
-‐ Groups
&
teams
can
be
powerful!
Their
function
depends
on
good
leadership
and
management.
WHAT MAKES GREAT LEADERS?
OB Session 3
Roar Vejter Bovim
INTRODUCTION
Today, we are going to look at some of those aspects that hinder or limit our leadership, things
that make us tired, make us quit, keep us from growing and make us ordinary not good or good
but not great.
I have called the talk today “What makes great leaders?” We are going to talk about 7 aspects or
qualities that characterize great leaders. These aspects summarize a great deal of the wisdom we
have from literature and research. This is not only an academic talk. My purpose today is to give
you something that can help you grow, help you become a better leader. Maybe you say: “This is
so plain. I know this stuff!”. Do you live it? Walk it?
Group exercise (2-3): Answer the following question based on your own experience
from either being a leader yourself or being under leadership. You are welcome to
share personal stories and examples.
What is a great leader? What characterizes great leaders? Today we will look at 7 qualities or
aspects that summarize much of the literature about leadership.
− There are some basic qualities that has to be in place in most cases to be a great leader:
i. drive and persistence, e.g. initiative, energy, perseverance (Kirkpatrick & Locke
1991; Strand 2001)
ii. leadership motivation (Dulewicz & Herbert 1996; Kirkpatrick & Locke 1991)
iii. verbal abilities, e.g. communicate vision (Kanter 1991)
iv. social competence, e.g. move in social settings (Strand 2001)
Group exercise (2-3): Why are these qualities so essential to leadership?
If you go to a bookstore or search for leadership books in the CBS library, you will not find many
books on personal integrity. We may ask the question: Isn’t it surprising that so few leadership books
talks about personal integrity and character? Why is personal integrity and ethics not required readings in
Business Schools?
Stephen R. Covey: ”The 7 habits of highly effective people”, over 10 million books sold, #1
bestseller in the U.S., leadership seminars etc.
“In more than 25 years of working with people in business, university, and marriage and family
settings, I have come in contact with many individuals who have achieved an incredible degree of
outward success, but have found themselves struggling with an inner hunger, a deep need for
personal congruency and effectiveness and for healthy, growing relationships with other people”. (15)
An in-depth study of success literature in the U.S. since 1776: articles, books & essays. About the
last 50 years he concludes:
”It was filled with social image consciousness, techniques and quick fixes-with social band-aids and
aspirin that addressed acute problems […but] left the underlying chronic problems untouched […] In
stark contrast, almost all the literature in the first 150 years or so focused on what could be called the
Character Ethic as the foundation of success-things like integrity, humility, fidelity, temperance,
courage, justice, patience […]”
− In lie with “Built to last”, Jerry Porras & Jim Collins (see also
http://youtu.be/yK_fEX8WNf8)
o Traditional ‘great leader’: charismatic, powerfully articulating their vision,
inspirational and personally powerful
o Lasting ‘great leaders’: soft spoken, gentle, thoughtful, serious, humble, good
listener, modest, quiet, ‘builds the company’, not themselves
B. Great leaders are role models and good examples
− When you become a leader, other people will pay more attention to your behavior
o To lead is to walk ahead, to model a standard by words and deeds, both in your
public and private life – ‘walk the talk’
− Example: Statoil
− Studies based on the social identity theory (SIT)
o people judge leaders according to how ‘prototypical’ they are (Hogg 2001)
in SIT, “prototypes” are a compound ideal of what the group is, its
stereotypical attributes or the way people cognitively see the group and
what they identify with, i.e. the groups vision, mission, values and practices
when we identify or feel belonging to a group, that is what we think of
leaders are judged according to how well they are representing the groups
vision, mission, values and practices
the more they live up to this ideal, the prototype, the better they are
perceived
− Useem (1996) - same
o Study based on 48 companies among the Fortune 500 largest US manufactures
o Successful CEOs: personally exemplifying the firm’s vision, values and standards.
C. Great leaders yields a good reputation
− Company ethics, corporate social responsibility (CSR), ethics, green business etc.
Group exercise (2-3):
Mention one or two leaders you admire for personal integrity. Why? 4
Do you agree with the following statements:
For a leader, personal integrity is more important than his or her abilities and skills.
For a leader, integrity and character matter in the private as well as in the public life.
CONCLUSION
MANAGING ORGANIZATIONAL CULTURE
OB Session 4
Roar Vejter Bovim
INTRODUCTION
Repetition Session 1-3
Learning Goals:
After taking this course, the students should be able to:
Demonstrate an understanding of concepts, theories, models and perspectives presented in the
course.
Demonstrate an ability to analyze and explain complex organizational situations and practices,
using concepts, theories, models and perspectives discussed in the course.
Formulate effective solutions to organizational problems or situations, using the concepts, theories,
models and perspectives addressed in the course.
Deliver well‐structured and compelling written and oral presentations on organizational associated
issues, tailored to the needs of a specific audience.
INTRODUCTION CULTURE
Today, we are going to focus on some key aspects of culture. I have called the talk today
“Managing Organizational Culture”. My aim is to help you understand how you as a leader can 1
cope with and deal with culture. So we will discuss: What is culture? How can we manage national
culture? How can we understand and manage the content of culture? How do we manage cultural change?
Group exercise (2-3): In this class, we come from many different national cultures.
Share with you neighbor:
What do you appreciate about your national culture?
What do you dislike?
Informal Culture
Don’t follow the rules
Lack of emotional control
”Why aren’t you smiling?”, ”Having a bad day?”, ”Did Goofy step on your foot?”
Responding on assaults
”seatbelt squeeze”, ”break-up-the-party”, ”sorry-I-didn’t-see-your-hand”
Hierarchy of status
1. Basic Assumptions
– the core or essence of culture
– what members believe to be their reality
– taken-for-granted (e.g., a fish)
– penetrate every part of cultural life
– e.g.: time, human nature, conformity (div.), space (personal, social, public), doing-being
Group exercise (2-3): Why is it often hard to describe basic assumptions in
organizations? What does it mean that they are ‘taken-for-granted’?
Group exercise (2-3): Mention a few examples of values and norms from the place 5
where you work/ have been working. How were they expressed in practice?
3. Artifacts
– a result of values
– manifestations or expressions of cultural core
– tangible, concrete, physical
– difficult to interpret (distance)
1. objects: logo, architecture, dress, products
2. verbal expressions: jargon, stories, myths, humor, rhetoric
3. activities (practices): ceremonies, rituals, meetings, traditions, gestures
Group exercise (2-3): Mention a few objects, verbal expressions, and activities from
the place where you work/have been working.
Pictures: artifacts
CONCLUSION
To cope with and deal with culture is important today: internationally, mergers & acquisitions,
changing company
1. What is ‘Culture’?
2. Managing the Influence of National Culture
3. Managing the Cultural Content
4. Managing Cultural Change
6
COPING WITH POWER
OB Session 5
Roar Vejter Bovim
INTRODUCTION
I have called the talk today “Coping with Power”. My purpose today is that we all will be able to
understand more clearly what power is and how we can cope with it. We will discuss: What is
power? What are the sources of power? When does power become destructive? How to resolve power
conflicts?
Group exercise (2-3): Describe a work conflict that you have experience in your
work, know from media, have read about etc.
1. What was the underlying source for the conflict (e.g., cultural differences)?
2. What type of power did the parties in the conflict use?
3. Do you think that the conflict could have been avoided?
Postmodern perspective: Power resides in discourses and is used for domination and oppression.
However, there are no absolute truths and no ideology is better than others. To replace one ideology
leads to other types of domination and oppression.
Interest: to question discursive practices that lead to self-disciplinary behavior and
marginalization of groups & individuals.
Example. 2
Group exercise (2-3): What symbols and artifacts do managers typically use in
companies in order to signalize power?
4
3. COPING WITH DESTRUCTIVE POWER
Unequal distribution of power is not possible to avoid, and it creates inequality in organizations.
How inequality is experienced, however, depends on how the power is exercised.
− Power becomes destructive when it is used for oppression and domination, e.g. when
someone exploit impersonal rules for own ends
− The critical perspective focus on this type of power.
Power is tied to social, economical, and political structures and often leads to dominance. It is
maintained and legitimized by dominating group(s) through ideology – a systematic expressed
belief or way of understanding reality.
Interest: emancipation, e.g. democratic organizations.
− Also the postmodern perspective is concerned with domination, but the focus is different.
Power resides in discourses and is used for domination and oppression. However, there are no
absolute truths and no ideology is better than others. To replace one ideology leads to other types
of domination and oppression.
Interest: to question and uncover discursive and dominating practices.
A. Domination
Definition: ”controlling power: control, power, or authority over others or another” Encarta Dictionary
− Max Weber: does not require consent of those being managed (Clegg et al. 2011:252)
− Domination in organizations may be explicit or more subtle and covert, e.g. using resource
management techniques to create obedience (i.e., soft domination)
i. Sometimes domination in organizations is backed up by a cultural belief system
− Ideology: “whenever a group systematically expresses belief in a set of ideas, e.g., shared beliefs,
values, culture” (Hatch and Cunliffe 2006)
− Critical perspective: ideologies legitimate the domination over other groups
− Hegemony: “a system of rule or domination where those who are being dominated, or ruled,
consent to that rule. It is a state of ideological conformance […]” Clegg et al. (2006:270)
Employees are participating in their own exploitation
Ideologies are used to maintain existing power systems, which often become taken-
for-granted
ii. Postmodern researchers have focused on surveillance as a form of domination
− They argue that ‘disciplinary power’ is part of everyday organizational life
− Foucalt (1980) described hospitals, prisons and factories as sites of disciplinary power
Disciplinary power is exercised through routine practices of surveillance
‘panoptican’: tower in prison where the guards always could see the prisoners
Anticipation of control causes people to engage in self-surveillance
− Surveillance techniques in organizations
human resource management
surveillance cameras 5
‘information panoptican’ (Zuboff 1988)
consultants at a knowledge-intensive firm (Deetz)
iii. Gender Dominance
Organizations and organizational practices are dominated by men.
Group exercise (2-3): Women works in jobs that focus on reproduction, men with
production. This can explain the low status, income, and overrepresentation in part
time jobs. Why is this? Socialization, structure, ability? Consequence for women in
boards.
B. Resistance
− Employees that are dominated or disagree with decisions may engage in resistance.
− ‘Resistance’ is “‘a reactive process’ whereby people embedded in power relations actively oppose
initiatives enacted by others” (Jermier et al. 1994:90).
− Researchers has typically studied resistance conflicts between managers and workers
− In organizations, people use different tactics of resistance
Legitimate: to form coalitions, trade unions, vote against.
Illegitimate: sabotage, report sick, “slow walking”.
C. Avoiding Dominance
i. Solutions: the critical perspective
Liberation of oppressed employees
Empowerment: “giving someone more power than they had previously” (Clegg et al.
2011:253).
o Transferring power to the individual by promoting self-regulating and self-
motivating behavior through innovating HR policies & practices
o E.g. self-managing work teams, enhanced individual autonomy.
Work place democracy: self-managed groups.
ii. Solutions: the postmodern perspective
Reflexive stance with regard to research
‘Giving voice’ to oppressed groups
CONCLUSION
To cope with and deal with power is important today.
INTRODUCTION
I have called the talk today “Designing Structures That Work”. We will discuss: What is
organizational structure? What structural forms can
organizational structure? What structural forms can we
we choose
choose among? What are the factors
among? What are the factors we should
consider when we decide what
consider when we decide what our structure
our structure shall be? When do we need to change our structure?
shall be? When do we need to change our structure?
Group exercise (2-3): Have you ever been part of an organization with a structure that was a)
bureaucratic, stiff and ineffective or b) effective? Explain and discuss.
- Definition: relationships among people in organizational roles and the organizational groups or
units to which they belong (e.g., departments, divisions)
- We can say that structure mainly consists of three aspects:
1) Division of labor/work
− Horizontal distribution of responsibility and work tasks, e.g., individual tasks and
departments: purchasing, production, sales etc.
Machine Bureaucracy
− Characteristics: often functional structure (production, sales, HR etc.), when differentiation
is needed, horizontal and vertical specialization
− formalization, limited horizontal decentralization, manufacturing & mass production
− Coordination: standardization of work
− Situation: old and large, routine technology, simple and stable environment
− Benefits: effective & efficient, quality, common task and goal, limit duplication
− Drawbacks: functional silos, overburdened 3
Professional Bureaucracy
− Characteristics: functional or market structure, independent professionals, training, when
differentiation is needed, horizontal specialization, horizontal & vertical decentralization
− little formalization, hospitals, universities
− Coordination: standardization of skill – ex. doctor
− Situation: age varies, specialized knowledge, complex and stable environment
− Benefits: standardization, effective & efficient, quality
− Drawbacks: standardization: adaptability and innovation, ex. hospital
Multidivisional form
− Characteristics: multiple divisions: product, customer, geography, industries - performance
control
− Clear focus - divisions: day-to-day operations HQ: finance & strategy
− Coordination: standardization of outputs
− Situation: old and large, routine technology, simple and stable environment
− Benefits: size, close to market, measure and compare performance, flexibility/adaptability
− Drawbacks: costs, control, overlap, focus on money – not risks & innovation?
Matrix structure
− Characteristics: organic & dynamic, two structures: functional leaders & project managers,
Other types
− Project/team organization / ad-hoc organization
i. focused on a goal, temporary, few rules, flat and professional
ii. Situation: young, complex technology, complex & dynamic environment
− network organizations
i. informal or formal, relational based
ii. cooperation over distance
Group exercise (2-3): Have you been part of an organization or a group where there was too
much or too little structure, when we consider the size?
Organic form
− Best in complex environments with rapid changes, innovative. Simple structure and matrix
structure.
− Types: hospital emergency rooms, research laboratories, Google, R&D
− Changing environments: adapt, innovative & flexible, not bound by rules, skills &
experiment
o High/complex horizontal & vertical integration
o Low formalization - informal
o Decentralization
o Mutual adjustment & interaction
o Personal expertise & creativity without supervision
o Lateral communication
− Example the Danish state railway DSB, the ‘Wii’-project
Group exercise (2-3): It seems that to be innovative and organic is more important in today’s
society than it was before? Is this true and why?
Based on Burns & Stalker (1961), determine what type of social structure that will be the
most effective, and why, for the following organizations and units:
1. a R&D-unit of a medical firm
2. a software development company
3. a contractor building McDonald drive-through restaurants
CONCLUSION
Research show that companies continually needs to adjust to these aspects
− Lex Donaldson (1987), SARFIT model
− Many drivers
Conclusion