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    ARIELLA JADE ANI
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    The document discusses how the incorrect use of semiotic features like capitalization, spacing, and punctuation can change the meaning of a text. It provides the example of a store sign that said "KidsExchange" without a space, which could be misinterpreted as referring to children changing sex rather than a kids' exchange program. Proper use of semiotics is important for clearly conveying the intended meaning to readers and avoiding misunderstandings.

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    The document discusses how the incorrect use of semiotic features like capitalization, spacing, and punctuation can change the meaning of a text. It provides the example of a store sign that said "KidsExchange" without a space, which could be misinterpreted as referring to children changing sex rather than a kids' exchange program. Proper use of semiotics is important for clearly conveying the intended meaning to readers and avoiding misunderstandings.

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    © All Rights Reserved
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    7 views1 page

    Activity 6

    Uploaded by

    ARIELLA JADE ANI
    The document discusses how the incorrect use of semiotic features like capitalization, spacing, and punctuation can change the meaning of a text. It provides the example of a store sign that said "KidsExchange" without a space, which could be misinterpreted as referring to children changing sex rather than a kids' exchange program. Proper use of semiotics is important for clearly conveying the intended meaning to readers and avoiding misunderstandings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Purposive Communication

    Ariella Jade M. Ani BSED-ENG-1201

    I. Kindly evaluate the multimodal text of how an incorrect use of semiotic feature
    changes the meaning of the text

    From the picture, I observed that it has no proper capitalization of letters and proper
    spacing. Without a space between the words "Kids" and "Exchange," you get a whole new
    meaning, which we are pretty sure the store owner didn't intend. The correct
    punctuation should always be encouraged. Yet another great example of a simple
    kerning issue that would have saved this company a great deal of embarrassment and
    humiliation. Because of the wrong use of semiotics the meaning of the text changed.
    People may misinterpret it. They may think that it means children are changing sex.
    They can improve their brand messaging by using proper semiotic features. So that the
    meaning of the text can clearly absorbed by the customers or by the readers.

    Prepared by:

    Asst. Prof. MARIAN S. SANTOS


    Instructor

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