Business Plan

BURGERSHIP

Angelica Dee
Francine Flores
Angelmae Frianeza
Queeziah Garcia
Eileen Garganta

Submitted to: Mr. Ian Painingbatan

February 25, 2022
 I.
Table of Contents
II. Acknowledgement……………………………………………………………………………………..pg 3
III. Executive Summary……………………………………………………………………………………pg 4
IV. Business Concept..……………………………………………………………………………………..pg 5
V. Market analysis……………………………………………………………………………………..…...pg 6-10
1.Target Market
2.Competitors
VI. Management Team ……………………………………………………………………………..pg 11-13
1.Management and Personnel
VII. Marketing Plan…...…………………………………………………………………………………..pg 14-20
1. Aspect Product
2. Marketing Mix
a. Product
b. Place
c. Promotion
d. Pricing
VIII.Financial Plan…….…………………………………………………………………………………….pg 21-24
1. Capital Requirements and strategy
2. Balance Sheet
3. Income Statement
IX. Operations and Management Plan…………………………………………………………....pg 25-29
1. Pre-operating Period
2. Form of Ownership
3. Production and operating requirements
 II.
Acknowledgement
This business plan wouldn’t be possible without the kind and supportive people who walked
and guided the entrepreneurs through this journey. The entrepreneurs would like to thank you,
wholeheartedly.

First and foremost, to God for the strength and motivation given to continue and push through
with this business which is too long to plan and prepare.

Also, to the entrepreneurs’ families, the Dee family, the Garganta family, the Frianeza family, then
the Flores family and the Garcia family. Without their support, the entrepreneurs won’t be active
and inspired in writing down this business plan. The financial support of these families are also
of great help in producing the products of the business.

The entrepreneurs would also like to give their warm thanks to PHINMA Saint Jude College for
providing such opportunity to be involved and exposed in this kind of industry. More so, for the
guidance and the knowledge given by the teachers in doing the said work.

Mr. Ian Paningbatan - Entrepreneurship teacher, for her knowledge and undying effort to attend
to the queries of the entrepreneur. Without you the business plan will not be possible.

Tremendously thanking the other people openly available for questions and for continuously
providing us comments and suggestions in order for us to improve this business plan. and lastly,
the entrepreneurs would like to thank each other for the open criticism that has always occurred
every consultation and meeting. For the initiatives, active participation has always been
available when there is problem and conflict in the business.
 III.

Executive Summary
There’s probably no other year where we rely on technology more than 2022. During
these trying times you can only eat outside or on your favorite fast food restaurants by ordering
online since it is the safest. But what if you crave almost a million and doesn’t even know what
you crave for? Snack Zillas Company offers burgers, buffalo wings and fries all in one box and
named it Burgership. Burgership will surely fit the consumer's budget without letting go of the
good quality of its food, as in one box you can have it all in one shipping fee. Burgership has
burgers with juicy meat with generous slices of vegetables and sauce. The company also made
the buffalo wings not too spicy for all ages to eat and enjoy the wings, and the fries are freshly
deep fried to prevent mushy kind of fries.

Burgership’s target market ages 18-27 years old of any gender who are fond of eating
burgers, fries and wings. The company chose this because these ages are also known to love to
give presents or surprises for their loved ones which makes our product perfect for it. Upon
purchasing our product, we made stickers that are cute which the consumers can get and collect.

To know more about burgership, consumers can visit burgership on facebook and
instagram and interact with the personnel as well. The entrepreneurs also made brochures to
post outside for a larger audience of the business.

Vision; Burgership is dedicated to the excellent service that can offer and be
distinguished as a business that can satisfy your cravings with fast and efficient service.

Mission; Burgership is here to present and give the customers the food they have always
wanted. We will offer them our high-quality burgers, fries, and buffalo wings that will please and
gruntle their tummy at an affordable and justified price. Burgership will not just satisfy cravings
but the demands of the customers as well.
 IV.

Business Concept
Burgership will begin on February 25 2022 when the entrepreneurs observed the current
situation of the community. Lockdown was implemented and most of the consumers were
booking food deliveries. The entrepreneurs manipulated food businesses and made simple
things into unique ones. The name Burgership was created as the product is served aesthetically
in a box where consumers can flex and can call our product “instagramable”. It contains meaty
burgers, mid spicy buffalo wings and crunchy on the outside soft on the inside fries which the
consumers usually crave for in the middle of pandemic. Besides being just an aesthetic, the other
reason for putting it all in one box is to represent that burgership can cost you less in terms of
shipping fee unlike when you have to order in different shops. The business has also its own
delivery man to ensure the safety of the package and service fee will not be charged. As one of
it’s objective is to provide outstanding service to the consumers and build customer loyalty
relationship with them.

Burgership is located where most people passed by and is near schools for students to try since
the product is student budget as well. Besides that, the company’s target market are millennials
and Gen Z generations that are fond of eating such foods and burgership is surely a perfect gift
for their loved ones as well. As what they have said, “A way to a woman/man’s heart is through
their stomach.”

The goal of the business is to serve consumers with high quality and affordable foods where
consumers wouldn’t be just satisfied with the food but in the service as well. The entrepreneurs
are looking forward to being known and distinguished in the market and to becoming one of the
well known in the food industry business. The entrepreneurs also wants the best for the
consumers to experience enjoyable food and establish a good and friendly environment with
them.
V. Market Analysis
1. Target Market
The business’ target market is in the ages 18-27 years old that
are fond of eating burgers, fries and buffalo wings. Also these ages love to give gifts to their
loved ones which makes burgership perfect for it.

For business-to-business markets, include:

The target market of the business focuses at the age 18- 27 years old. These ages
belong to Generation Z and Millenials. The business will be located at Gagalangin st. Tondo
Manila. The pie chart and table below shows the latest update on the manila official website
that the population of the Generation Z and Millenials in Manila has the biggest population
among other ages. Which is why the entrepreneurs assumed that the place is good for the
business. Also, the place is near the market which is why many people go by that place and it is
known as a place where a lot of barkada can eat or do food trips because it is also near school.

Projected Population ; City of Manila: 2020

 Location

For business-to-customer markets, include:

AGE GENDER ALLOWANCE RANGE GENERATION

 18-27 P 300.00
FEMALE Millenials and Gen Z
P400.00
MALE
LGBT

According to a new study by gifting platform Loop Commerce,

there’s a solid chance that those shelling out your most memorable presents are
members of the millennial generation. The results of the survey — focused on gift
giving behaviors and conducted in February among a targeted sample — suggested
that millennial consumers might be the most thoughtful generation when it comes to
shopping for others. Specifically, the researchers found that 42 percent of millennials
purchased gifts just for fun, versus 26 percent of baby boomers and 36 percent of
Generation X respondents. Additionally, according to a new study by Foursquare and
Carat written up in The Drum, Gen Zers are nearly 20% more likely to visit a fast-food
restaurant compared to other generations. With these research findings the
entrepreneurs assumed that burgership will highly sell the product to millennials and
Gen Z generation since the product is perfect as a gift and it is something new to their
eyes besides of it just as a “burger, fries and wings” product and as how Poetsch puts
it, “youthful” often embodies innovation.

2. Competitors
These companies are similar in business line to Burgership:

1. Doc Wings
Location: Tondo Manila Physical Stores:
● Tondo, Manila
● Caloocan, Manila
Online Store:
● FB Page- https://www.facebook.com/docwings/

2. Burger King
Location: (started in) Miami, Florida
Physical Stores (in Philippines):
● Quezon City, Metro Manila
● Las Piñas, Metro Manila
● Molino, Cavite
Online Store:
● Website- https://www.bk.com/
 3. 8 Cuts
Location: Makati, Metro Manila
Physical Stores:
● Alabang
● Taguig
● San Juan
Online Store:
● Website- https://momentgroup.ph/brands/show/8cuts

These competitors may advantage the business by being much known in the
market, but, it has some weaknesses as well. Their prices are too high, too overrated and have
limited product mix.

The stated competitors also have the same target market, which are the teen agers. As they strive
to be a hangout place for students or workers every after work or in times of free time.

8 Cuts and Burger King’s objective is to serve fresh meat of patty on their burgers. While Doc
Wings’ objective is to serve unlimited chicken that consumers will get sick off.

But having their weaknesses doesn't somehow make the burgership an advantage. The
problems and challenges that may hinder burgership become sellable in the market are the
consumers might seek again for something new as generations pass by. Yes, teens are
becoming the new gatekeepers of a business, however, is that they're less loyal to brands and
businesses than the generations that came before them. "It's an accelerated rate of nostalgia,"
says Bliss. "They've grown up in an era where just months after you've purchased the latest,
greatest thing, the next best thing is around the corner. They tend to be loyal to the best in
class, rather than the brand, itself." This is where the entrepreneurs might lack differentiation
of the burger and fries to offer. Having a lot of competitors makes it very hard to get to be
known in the market, but the entrepreneurs have a unique twist of serving their product and
that is the concept that consumers can receive their meal in a box and get satisfaction on
what's in the box for an affordable fulfilling meal.
 VI. MANAGEMENT TEAM
Management and Personnel
Management team is a group who will manage the business full time and must
commit to the company. The table below shows the job description and
qualifications of a job that a personnel must meet.

PERSONNEL TITLE QUALIFICATIO RESPONSIBILIT SKILLS AND COST

NS IES EXPERIENCES

Angelica Dee Head Chef Bachelor’s Great cooking Must have Monthly rate:
Degree or at skills and experience in 3,500
least College attention to restaurant for
Level in detail. at least 6
Culinary months or
Leadership Have finished
and OJT training
management
skills.

The ability to
manage a
budget and
keep accurate
records.

Good
organisation
and
communicatio
n skills.

The ability to
work under
pressure.

The ability to
inspire others
and help them
develop.
Eileen Garganta Head Chef Bachelor’s Willingness to Must have Monthly rate:
Degree or at Learn. experience in PHP 3,500
least College restaurant for
Level in Genuine at least 6
Culinary Passion. months or
Have finished
Organisation. OJT training

Ability to
Skilfully
Multitask.

Creativity.

Time
Management.

Teamwork.

Leadership
Skills.
Queeziah Red Cashier Atleast Must have a Monthly rate:
Garcia Highschool ● Basic ability to PHP
Graduate and Math. handle 2,5003,500
knows how to Interpersonal transactions
record cash Communicatio accurately and
flow n/Written and responsibly.
Verbal
Communicatio
n.

Time
Management.

Product
Knowledge.

Telephone
Etiquette.

Customer
Service.

Dispute
resolution.

Dependability.

Angel Mae
Delivery Girl Atleast Drive like a Must know Monthly rate:
Frianeza

and Francine Highschool how to drive PHP

pro.
Flores Graduate and and be 2,5003,500
has a license friendly to
Keeping up
to drive and customers.
concentration.
has a clean
driving record.
Quality
communicatio
n.

Attention to
detail.

Customer care.
VII. Marketing Plan
Aspect product or Service
Burgership offers burgers with juicy meat with generous slices of
vegetables and sauce. The company also made the buffalo wings not
too spicy for all ages to eat and enjoy the wings, and the fries are
freshly deep fried to prevent mushy kind of fries. Burgership ensures
you that the business is one click away and it will be delivered at your
doorstep on time.

Marketing Mix (4Ps of Marketing)

a. Product/Service
The entrepreneurs came up with a concept of “Burgership” where all of
your cravings will be in one box and easy to ship. The box will contain 3
foods which we have craved in the middle of a pandemic like, burger,
chicken wings, and fries all in 1 box. It is good for 1 person, good as a
present, and also good for surprises. Imagine craving for chicken wings,
burger, fries at the time and you plan to order it all, all of its shipping
fees will be shouldered separately which will cost you more, with
Burgership you can buy it all in one shipping fee and will surely fit in
your budget. The benefits that the consumers may get to the product is
that the cooks made the buffalo chicken wings mid spicy so that any age
can enjoy the buffalo wings. Also this will surely satisfy your cravings as
burgership offers you a “swak” portion of burgers, wings and fries only
for you.

b. Place
The business will be located at Gagalangin, Tondo Manila because the
place is near a market and there are already a lot of food establishments.
 Many people go by that place and it is known as a place where your
barkada can eat or do food trips because the specific places it was chosen
as well because the place is close to a school. The place is also big enough
to have a kitchen and storage where the orders can be ready.

c. Promotion
Promotion is one of the most effective ways or techniques in order to sell the
products which your business is selling. That is why the entrepreneurs also made
various ways to promote their products to be known in the market, persuade
customers and achieve the company’s mission and vision. Lists below are the
advertising and promotion the entrepreneurs have put together.

Advertising and Promotion

The entrepreneurs made video advertisements that are posted and can be
viewed in our social media accounts in Facebook and instagram. In provided
social media accounts, the poster and video advertisement will be posted. As
well as other materials for promoting the product.

Vid ad:
https://www.facebook.com/craveinthebox.ph/videos/3603277466398991
Sales promotion
Sales promotion is a bridge for advertising and personal selling. Having
a discount doesn't mean that the product “only” cost this much or it
offers low quality. It is a way to persuade the customers to feel that the
product is worth it and not disappointing when they bought the
product. The business must stay ahead of the competitors for the
consumers to continue to favour the business. That is why the
entrepreneurs offers promo buy 2 get 3% discount and for special
events like birthdays, birthday celebrants can get a birthday discount,
PHP 60 off just bring birth certificate or ID that will serve as proof that
the day is the consumers’ birthday

Personal selling
Entrepreneurs made brochures where information about the product will
be displayed and will persuade customers to try the product. Also stickers
for the consumers can collect and get excited on designs.

BROCHURE

STICKERS
Public relations
To be known more in public, Burgership has social media accounts. To
search the business’ fb page or instagram just type burgership.ph. The
entrepreneurs also posted in social media accounts and brochure
their business number for the consumers who don't have access to the
internet to contact.

FB Page- https://www.facebook.com/Burgership.ph/
Intragram- https://www.instagram.com/burgership.ph/
 d. Pricing
The pricing strategy of burgership is bundle and competitive pricing. Burgership computed their price by
listing down all the ingredients and computed each of the food’s total price. Upon computing the total of
each food, the entrepreneurs solved the best price of the product. They have lowered the price of the buffalo
wings to lower the initial cost of the product as well. But when it is bought individually, the certain food
would cost higher. Also, one of it’s reasons why it costs lower is because the entrepreneurs considered their
competitors’ price to take advantage in the market.

BURGERSHIP

BURGER

Ingredients Quantity Price

Burger Patty 24pcs P 168.00

Buns 24pcs P 80.00

Tomato 1 tumpok P 20.00

Lettuce 1 tali P 15.00

Burger Sauce 200 grams P 60.00

Single Cheese 24pcs P 140.00

TOTAL P 483.00

483.00÷24= 20.125 (Burger)

 FRIES

Ingredients Quantity Price

Fries 2 kilo P 180.00

Flavor (cheese powder 3 pack P 30.00

etc.)

TOTAL P 210.00

210÷24= 10.00 (Fries)

BUFFALO WINGS

Ingredients Quantity Price

Chicken Wings 18 kilo (144 pcs.) P 2,970.00

Buffalo sauce 1.5 P 200.00

TOTAL P 3,170.00

3,170÷24=132.083 we made it P 130.00 (Fries)

LABOR
 Ingredients Quantity Price

Box 24 pcs P 366

TOTAL P 366

Total price of production = P 175.375

Labor= P 50.00
Cost Price= P 225.375
Retail Price= 300.05

Price of burgership = P 300

VIII. Financial Plan

Capital Requirements and Strategy
The entrepreneurs gave an equal shares of PHP 2, 000 to establish proper a capital that are
enough and to help the business with its needs

SHARES PRICE

Ms. Dee, Angelica PHP 2,000

Ms. Garganta, Eileen PHP 2,000

Ms. Garcia, Queeziah PHP 2,000

Ms. Frianeza, Angelmae PHP 2,000

Ms. Flores, Francine PHP 2,000

Investor 1 PHP 5,000

TOTAL (CAPITAL): PHP 15,000

Lists below are the needed ingredients and equipment for the business. The total amount is PHP
14, 133, the entrepreneurs discussed that the extra money that will be left is for emergency
purposes.
 CAPITAL= 10,000

Production PHP 3,863

Labor PHP 350

Gas PHP 570

Cooking Oil PHP 750

Burger Grill with Deep Fryer PHP 3,600

Electricity PHP 2,500

Rent PHP 2,500

TOTAL: PHP 14,133

Balance Sheet (Five years and highlights)

BURGERSHIP
Balance sheet
2022-2026
2022 2023 2024 2025 2026

Assets

Ms. Dee, Angelica’s Capital PHP 2,000 PHP 2,000 PHP 2,500 PHP 2,500 PHP 2,500

Ms. Garganta, Eileen’s PHP 2,000 PHP 2,000 PHP 2,500 PHP 2,500 PHP 2,500
Capital

Ms. Garcia, Queeziah’s

PHP 2,000 PHP 2,000 PHP 2,500 PHP 2,500 PHP 2,500
Capital
 PHP 2,000 PHP 2,000 PHP 2,500 PHP 2,500 PHP 2,500
Ms. Frianeza, Angelmae’s
Capital

Ms. Flores, Francine’s PHP 2,000 PHP 2,000 PHP 2,500 PHP 2,500 PHP 2,500
Capital

Cash PHP 4,288 PHP 4,000 PHP 5,500 PHP 2,500 PHP 2,500

Inventory PHP 8,512 PHP 8,512 PHP 8,512 PHP 8,512 PHP 8,512

Accounts Receivable PHP 7,200 PHP 5,000 PHP 8,488 PHP 3,488 PHP 3,488

Prepaid Expenses PHP 2,500 PHP 2,500 PHP 2,500 PHP 2,500 PHP 3,000

TOTAL PHP 32,500 PHP 29,652 PHP 37,500 PHP 29,500 PHP 30,000

Liabilities

Employees Salary PHP 17, 500 PHP 17, 500 PHP 20,000 PHP 20,000 PHP 21,000

Bank Loan PHP 10,000 PHP 5,600 PHP 3,200

Notes Payable PHP 5,500 PHP 1,000 PHP 2,000

Interest Payable PHP 1,052 PHP 2,800 PHP 1,500

TOTAL PHP 27,500 PHP 24,152 PHP 31,500 PHP 22,500 PHP 23,000

Shareholder’s equity

Investor 1 PHP 5,000 PHP 5,500 PHP 6,000 PHP 6,500 PHP 7,000

TOTAL PHP 5,000 PHP 5,500 PHP 6,000 PHP 6,500 PHP 7,000

TOTAL LIABILITIES AND PHP 32,500 PHP 29,652 PHP 37,500 PHP 29,500 PHP 30,000
SHAREHOLDER’S EQUITY

Income Statement
YEAR 1
JAN FEB MARCH APRIL MAY JULY AUG SEP OCT DEC
JUNE NOV

(2%) (3%)

Sales 18,000 18,000 18,000 18,000 18,000 18,360 18,360 18,360 18,360 18,360 18,911 18,911

300 300 300 300 300 306 306 306 306 306 315 315
Unit
Price

17,700 17,700 17,700 17,700 17,700 18,054 18,054 18,054 18,054 18,054 18,596 18,596
Gross
profit

Expenses:

5,000 5,000 5,000 5,000 5,000 5,100 5,100 5,100 5,100 5,100 5,253 5,253
Salary

5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000
Utilities

1,500 1,500 1,500 1,500 1,500 1,530 1,530 1,530 1,530 1,530 1,576 1,576
Rent

5,112 5,112 5,112 5,112 5,112 5,214 5,214 5,214 5,214 5,214 5,370 5,370
Other
Expense
s

16,612 16,612 16,612 16,612 16,612 16,844 16,844 16,844 16,844 16,844 17,199 17,199
Total
Expense

1,088 1,088 1,088 1,088 1,088 1,210 1,210 1,210 1,210 1,210 1,397 1,397
Net

Income

YEAR 2-5

Year 2 Year 3 (5%) Year 4 (6%) Year 5 (8%)

Sales 226,800 238,140 252,428 272,622

Unit Price 315 331 351 379

 Gross Profit 226,485 237,809 252,077 272,243

Expenses:

Salary 63,036 66,188 70,159 75,771

Utilities 63,036 66,188 70,159 75,771

Rent 18,912 19,858 21,049 22,733

Other Expenses 64,440 67,662 71,722 77,460

Total Expenses 219,424 219,223 233,089 251,735

Net Income 7,061 18,586 18,988 20,508

IX. Operations and Management Plan

Operations and management plan is the actions needed by the entrepreneur to operate
the business well in terms of equipment, requirements, labour and facilities needed.
1. Pre-Operating Period
- Legal and Taxation
Requirements
-The legal requirements for starting a business in the Philippines depend on its
type of business and industry. Partnerships and corporations are required to be
registered with the Securities and Exchange Commission (SEC), while single
proprietorship businesses are not. Proprietorships are instead required to
register with the Department of Trade and Industry (DTI) for the registration of
their business name.

The following are the basic requirements to start commencing your business in the Philippines:

1. Mayor’s business permit – for getting the license to operate in the city or municipality
and payment of your local business taxes.
2. BIR registration – for getting TIN, official receipts and invoices, registering your books
of accounts, and paying your national internal revenue taxes (Income tax, VAT or
Percentage Tax, Withholding Taxes, etc.,).

3. SSS, PhilHealth, and Pag-Ibig Fund registration – for registering yourself or company as
an employer and for remitting your employees’ contribution together with your
employer’s share.
2. Form of Ownership
Snack Zillas Company was created through limited partnerships of Angelica Dee, Eileen
Garganta, Queeziah Garcia, Angelmae Frianeza, and Francine Flores. The said names have given
their equal shares of PHP 2,000 to build the business burgership. Through this partnership, the
entrepreneurs signed a contract stating that if one of the founders died, the business will still continue.
and if one partner has a plan on withdrawing his/her shares, they must provide 6 months prior notice.
If one of the entrepreneurs decided to sell his/her contribution to the business, the person can decide
with or without the other partner’s consent. To increase the capital of the business, the loan will be
depending on the partnership's agreement.

Production and Operating Requirements

All the Products of the enterprise will be manufactured at Gagalangin, Tondo
Manila. This is where the enterprise's get the supplies. However, Burgership is located
at Gagalangin, Tondo Manila where the final product will be made. Its commercial
space is enough for the production of foods and there's a separate room for the
preparation room. The place has a size of 53 square meters. There will be no
renovation, as the establishment doesn't need it as of now. Its location is also near the
Manufacturing site. Hence, the staff can easily get supplies without spending money for

delivery.
 The equipment that is used to process the product are Deep Fryer Machine, Grill pan,
Refrigerator, Manual peeling machine, Cooking Strainer, Tongs, Turner spatula, Potholder,
Hairnet, Frying Pan, Chef knife, and Bread Knife. In addition, the materials that are needed for
the packaging are Carton box, Aluminum foil, and clean wrap. While the ingredients for the
enterprise's product for the Chicken wings are buffalo sauce, Ranch sauce and chicken wings.
For the burger, the ingredients are burger patty, burger sauce, lettuce, tomatoes, buns, single
cheese, salt and pepper. And for the fries, the enterprise used a fresh potato to make a fries that
are soaked to the water with salt to have some flavor.

Consumers can order Burgership on Facebook and Instagram. Burgership has its own
delivery but consumers can also select desired courier of their likes lalafood, Food panda,
GrabFood and Mr. Speedy.