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Digital Marketing Project With Satu Persen and Postmetryc
Digital Marketing Project With Satu Persen and Postmetryc
Bakatku.id
Group 4
Bootcamp Digital Marketing
1% x POSTMETRYC
A. Rizqy Anzala - Sharleen L. - Octaviana -
Visakha Vidyadevi W. - Asri Ariati
TABLE OF CONTENTS
SERVICE AND
02 PRODUCTS
01 COMPANY PROFILE
BUSINESS
04 DEVELOPMENTS
03 USER PERSONA TARGET
05 DETAIL ACTIVITY
06 MARKETING STRATEGY
01
COMPANY
PROFILE
COMPANY PROFILE
Our Mission
A wonderful serenity has taken
possession of my entire soul,
like these sweet mornings
COMPANY PROFILE
Branding
Professional, innovation, Creativity,
Modern, Affordable
Activity
Providing psychology service for an
individual or organization
Area Kegiatan
Malang city and districts
02
PRODUCT
SERVICE
BAKATKU.ID
Lembaga
1 IQ Test Individual
2 Aptitude Test 1. IQ test
3 Major consultation 2. Personality Test
03
USER PERSONA
BAKATKU.ID
Demografi
High School Frustation
• Difficult to determine the right major for students.
Lokasi : Malang region
• Lack of tools or professional staff to carry out
SES : Public and Private School psychological assessments.
• Students’ motivation is decreasing.
USER JOURNEY
Instagram
No
No Yes
Situs
Start Email Question? Deal? Isi Form Finish
bakatku.id
Yes
Offline
Presentation
Watsapp
BUSINESS
DEVELOPMENT
TARGET Expanding Partner
Expanding the target of schools that use the
services of Talentku.id.
BAKATKU.ID
Malang Region
Reach market: SMA in Malang and its surroundings.
I xx % from 2021.
01
HISTORY OF COMPANY
Website account
bakatku.id.
SOURCES
OF THE 02 Official Instagram
account 04
Current
Client.
SERVICE
03
Psycholog team
05
DETAIL ACTIVITY
BAKATKU.ID
Activity 1:
• Actively send emails to PIC Schools Increasing SEO traffic in website bakatku.id
(especially private ones) in Malang and ○ Complete a description that doesn't exist yet.
surrounding areas by including site
links. ○ Complete the pictures needed
presentations in a month.
○ Activate an Instagram account (directed to visit the
talentku.id site).
• Provide online seminars and training
to schools.
Activity 2:
06
KPI
BAKATKU.ID
KPI Points
● Number of emails sent xx in a month. ● Number of Posts on Instagram xx in a week.
● Number of schools visited by xx in a month. ● Number of followers.
● Number of Seminars held xx in 3 months. ● Number of likes and comments.
● Be on number 1 in google search site in xx
months.
Metrics
● The number of emails answered and deals Tools:
compared to those sent. ● Instagram Insight
● The number of schools that contacted again was ● Google Analytics
compared with the number of schools visited.
● The increased amount of site traffic from
Instagram compared to the number of
Instagram followers.
● The amount of increase in site traffic or increase
in Instagram followers after each seminar.
Gallery
Gallery
THANK
YOU!