Assessment-1

Dear Learners,
Given is the link to the HBS case “Clean Edge Razor- Splitting Hairs in the product positioning”
(Enter active link). Go through the case document thoroughly and answer the given questions.
Before you plan to write the assessment, read the below instructions clearly:

● You need to work on the assessment individually and follow the suggested approach
● You are required to submit a PDF file with all the answers to all the questions in a sequential
manner.
● The total marks for the assessment is 50.
● While you are structuring the answers, try to connect with the concepts studied/discussed in
reading material and LVC’s. Each answer should be detailed with conceptual insights,
inferences, theories used, graphs or calculations attached.
● In case of any assumptions taken, please do mention them.
● Each leaner will be evaluated individually basis your submissions.
● Each answer should be a maximum of up to 1000 words (+-10 %) excluding tables, diagrams,
infographics, and references if any).
● In case of any secondary source used please follow the
Harvard Referencing Style (refer:https://www.mendeley.com/guides/harvard-citation-guide)
● Font: Time New Romani, 12, single-spaced
● Attach a Title Page with your Name, ID and Course title.

Questions for Assessment:

1. Assess Paramount’s competitive position and structure the strategic life cycle
challenges for Paramount’s current products as well as Clean Edge? (20)
2. What are the arguments for launching Clean Edge as
a. Niche Product (15)
b. Mainstream Product (15)

Note: If there are any concerns or doubts please reach out to our team using program support
tickets. These assessments are based on videos please ensure to complete them on time.

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