2021

AFTAB
ACTIVE CITIZENSHIP PROGRAM BBA-5A

SUBMITTED BY:

Waleed Akram BBHM-F19-018 LEADER

M SAIR MEHDI BBHM-F19-104 ADEEL AHMED BBHM-F19-033

KASHAF ASHRAF BBHM-F19-108 ZABI ULLAH BBHM-F19-032

SHEHRYAR RASHID BBHM-F19-084 M HASSAN ALI BBHM-F19-117

HAMZA SHAFIQUE BBHM-F19-093 AHMED MUBARAK BBHM-F19030

SUBMITTED TO: | SIR ALI SAJJAD

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Table of Contents

Executive Summary 2
Introduction 3
COMMUNITY DEVELOPMENT PROPOSAL 3
NEED ASSESSMENT 3
Horizontal work 3
Vertical work 4
DESCRIPTION OF THE AREA 4
Issues: 5
SURVEY OF TARGET COMMUNITY 5
SURVEY RESULTS 7
EXPLANATION OF CORE PROBLEMS 7
Lack of investment: 7
ACTION PLAN 8
Objectives 8
Team 8
PROJECT PLANNING 14
VISION 14
MISSION STATEMENT 14
VALUES 14
GOALS AND OBJECTIVES 14
MANAGEMENT TEAM 15
STANDARD OPERATING PROCEDURES 15
INTERNAL TARGET MARKET 15
EXTERNAL TARGET MARKET 15
SWOT analysis 16
TARGET AUDIENCE 16
Tools of advertising for internal market 16
Campaign 17
Event 17
Flex 17
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Banners 18
Caps 18
Tools of advertising for external market 18
Ads 18
Website 19
Facebook page of foundation 19
PROJECT FINANCING 19
EXECUTION OF THE PLAN 20
CONTINGENCIES/CHANGES MADE IN THE PLAN 22
ISSUES OBSERVED WHILE PLANNING AND EXECUTING 23
RESPONSE OBSERVED BY THE STAKEHOLDER 23
ATTITUDES AND BEHAVIORS OF TARGET COMMUNITY 23
PERCEPTIONS/EXPECTATIONS 23
SUCCESS RATE OF THE PROJECT 24
CONCLUSION 24
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Executive Summary
This report is detailed explanation of project of "to donate Gifts and counseling of young kids
and the poor children".

Under the supervision of honorable professor MR Ali Sajjad.

This report comprises of the details of whole Plan as well as the execution of plan. There were
different issues while planning and executing it but we All worked together and therefore we
accomplished it after a survey of those communities and interacting with those children, we
come up with clear view of the problem being faced by them.

We under the guidance of our project director started with finding the problems.

They fell so helpless that nobody loves them, so we find a solution of making them fell happy,
important and love. Getting those All converted into execution of solutions we had made a lot of
efforts and hard work to get desired results. As expected we were successful in achieving our set
goals.

Introduction

COMMUNITY DEVELOPMENT PROPOSAL

NEED ASSESSMENT

We conduct survey in different area in Lahore we got different problem in different areas. In
winter some students they have no money to buy a sweater and stationary thinks. Because their
family cannot buy them. So they are facing the different diseases for example, Stomach Flu,
Hand Foot and Mouth Disease, Whooping Cough and other health condition are badly effect on
their study.
By analyze the problem we came with the solution. We are buy the winter cloth and provide
them so they can enjoy their study. We select Government Secondary School Dolanwal. We are
going to this school and request the principle to select those students they are need this. They
select 42 students. We provide sweater and some stationary to continue their study and we are
conduct a counseling session for their mental health.
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Horizontal work
Performance need

We are going to government secondary school Dolanwal. We provide sweater and stationary
things to those students they are need this and going to APS public school to consoling students.

Instrumental need

We give sweater and stationary things some students they have need this to continue their study.

Conscious need

Winter cloth and stationary things

Unconscious need

To decrease the winter diseases

Vertical work
Organizational need

It is no organizational work. It is social community work

Individual need

Our individual team member is ready to helping other

Causes

Their family cannot buy them winter cloth and stationary things so we provide them these things
to continue their study and protect to winter diseases

Level of objective

These student are no other way to buy these things because their family are not financially strong
to buy them.
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DESCRIPTION OF THE AREA

Name: Government Boys Middle School Dholanwal band road Lahore.

The school is located in sub-urban area, near yateem khana Market Multan Road Lahore. The
area name is Dholanwal. The building of school is large enough to accommodate about 1500
students. There are 20 rooms. The structure of building is good but lack some physical resources
like furniture, computer labs, fans bulbs etc. The total number of students are about 800.

People in area belong to lower-middle class families with low income. Parents of students are
usually workers, labor’s or doing low-wages jobs. Usually people live in congested or rented
house. Moreover furniture market is near to school and many parents work as labor in furniture
market.

Due to Covid-19 many people lost their jobs and overall earning level is very low. Both parents
are working to meet their expenses. They usually live from hand to mouth. To meet their
expanses. The students work part time in Yateem khana market.

Issues:
People usually live from hand to mouth. They are unable to meet the educational expanses like
uniform sweater etc. for their kids. After analyzing the condition, the team of AFTAB decided to
distribute a gift pack containing sweaters Geometry boxes with stationary items to fulfill their
basic educational needs

Name:

Government shuda e APS high school model town Lahore

The school is located in Model Town near Bank square Market C block Model town Lahore.
The area name is Model town. The building of school is large enough to accommodate about
2000 students. There are 35 rooms. The structure of building is good but lack some physical
resources like furniture, computer labs, fans bulbs etc. The total number of students are about
1200.
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People in area belong to high -middle class families. But the students mostly study in this school
Parents of students are usually workers, labor’s or doing low-wages jobs. Usually people live in
congested or rented house.

SURVEY OF TARGET COMMUNITY

QUESTIONNAIRE

● Do your students have books?

● Does your school offer transportation for students

● Does electricity available in your school

● Do bathrooms available in school?

● Does your students have proper uniforms

● Is there any water coolers available in school

● Do students have desks and chairs in classrooms

● Do classrooms have fans and lights

● Does your school have cricket/football ground

● Does your school's canteen keeps cleanliness

● Are you able to understand what teachers are teaching?

● Are there any extracurricular activities at your school?

● Are you satisfied by the way of teaching?

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SURVEY RESULTS

stluser yevrus

eussi moorhtaB egabrag sretaews gnillesnuoc

noitatropsnart sriahc
sthgil dna snaf

EXPLANATION OF CORE PROBLEMS

Lack of investment:
The main problem we are face in this project Lack of investment. People are not interest in
investment because lack of trust. When we show our proposal they are ready to investment.
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ACTION PLAN
Prepared by

Muhammad Sair Mehdi

In the Coordination Of

Hamza Shafique

Copy rights @2021

Objectives
 Reach in all Pakistan
 Provide free counselling sessions in all Pakistan
 No more death of children’s due to coldness

Team
Following key team members

Waleed Akram

CEO

He is responsible to manage all the team and

Lead AFTAB in front and provide sustainable

And check the progress of team. He may not be

Responsible for hiring but he is responsible for

Ensuring that the NGO is working Good.

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Muhammad Sair Mehdi

General Secretary

He is responsible to lead the team and gave the report

To CEO and create New ideas and implement them with

The permission of CEO and from Contribution of Team.

Kashaf Ashraf

Marketing Manager

She is responsible for all the marketing of

AFTAB. All the advertising like digital marketing

Banners.
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Zabi ullah

Assist to marketing Manager

He is responsible to assist marketing manager

Shehryar Rashid

Finance Manager

He is responsible for calculations Of Income

And expenses of our NGO.

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M Hassan Ali

Assist to Finance Manager

He is responsible to work with finance manager

Adeel Ahmed

HR Manager

He is responsible for hiring a new person

Hamza Shafique

Head of Education Department

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He is responsible to conducting a Counselling sessions

And work for education in Pakistan

Ahmed Mubarak

Assist to Education Department

He is responsible to assist education Department

And conduct different session and create content

During our project we had initial visit to our target community, two members of our group went
two different places they conduct a brief discussions and interview with the people of community
trying to let them and identifies their need prospectus with whom they are entertained and what
are their priorities in this prospect. We had excellent discussions with old peoples and young
peoples also supportive as well. Different problems are identifies but many of them is
government problems so we can’t handle them. After spending some time with our community
we came back to home. Next step was making a questionnaire and finalizing that which need to
be fulfilled first or which problem deserves maximum priority to be solved immediately. While
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talking to community they had several issues like electricity, garbage, furniture, no proper
counselling, due to poverty many children can’t afford sweaters and broken washrooms in
school.

Taking these we created questionnaire and make 2 of our group members visit the in our targeted
two schools. After this we came back to home and started analyzing and evaluating the results
from questionnaire. Summarizing and brief discussion with our group members and with the help
of our teacher we chose to start free counselling sessions and distribute sweaters, basic stationary
to deserving students. The community of Dolanwal school is suffering their lives in poverty they
can’t afford sweaters for their children’s; in winter due to coldness child’s face high diseases.
Second school where we go for counselling for matriculation students. One of our team member
started with the name Allah, and give advice to students offer prayer on a time and at least read
carefully and understand one Ayah of Holy Quran. And secondly our chairman started the
lecture on mental health because mostly of them faces mental health issues and no proper
guidance provided to him so our chairman gave advice to students and tell them their own story
regarding mental health and students standup from their chairs and appreciate him and start
clapping. On second session one of our team member started lecture to students regarding
respect of teachers. After him our team member came and start lecture on the respect of women’s
in a society she had brief discussions with students on this topics, lastly one of our team member
came and gave practically stories regarding future after that we gave refreshment to students.
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PROJECT PLANNING
VISION
To empower all the students to realize their full potential by providing a comprehensive guidance
and counselling program.

MISSION STATEMENT
We will deliver counselling session to potential students and make then self-confident.

VALUES
● Excellence
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● Respect
● Discipline
● Teamwork

GOALS AND OBJECTIVES

Meet everyone's basic learning needs, to provide tools necessary for people to survive and
improve the quality of their lives through continuous learning.

To ensure quality education, we all have to take action. Get inspired here meet everyone's basic
learning needs, tools necessary for people to survive and improve the quality of their lives
through continuous learning.
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MANAGEMENT TEAM

waleed akram
CEO

M Sair Mehdi
General
Secartary

Hamza Shafique Shehryar Rashid Adeel Ahmed Kashaf Hayat

(Head of (Finance (Marketing
education) manager) Hr Manager manager)

Ahmad Mubarak Hassan Ali Zabiullah

(Asistant) (Asistant) (Asistant)

STANDARD OPERATING PROCEDURES

These SOPs have been developed to describe the standard mechanisms for major activities out
and sub outputs in remote area for all Programs. The document intends to facilitate field teams,
program management unit and program management team. Following are the SOP’s of AFTAB
Welfare Foundation:
SOP for Social Mobilizations
The team of AFTAB will ensure to collect all relevant data about the human habitations (towns,
villages and hamlets) of their respective Sites. They will develop GIs Maps showing distribution
of those dwellings with different data layers concerning households, land use patterns, livelihood
patterns, location of social services such as villages, schools, hospitals/Basic Health Units etc.
 We will also document the list of local NGOs, Community-Based Organizations, village
organizations and other traditional Community institutions.
 We will develop visit plan to proposed villages and will inform the community about an
introductory meeting.
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 Hold meeting with the community, introduce program and ask their feedback

SOP For Communication & Awareness

 Development of Communication and Awareness Strategy
 Developing C&A action plan for the selected remote area to be developed
 Collecting the information about the present C&A plan implemented
 Development of Awareness material
SOP for Field Research and Report
 Firstly a remote area will be physically identified for the community development by using
different ways.
 For the purpose of location analysis, we will be made which will be escorted by site manager
along with project coordinator.
 Initial survey report will be made in which demographics of area is obtained and problems are
highlighted.
 Next step is of Group Discussion
 For comprehensive survey, different survey tools will be used for data collection. Survey tool will
be selected after seeing the literacy level of the community people
Data collected is then analyzed through statistical methods and software's (SPSS) or by using Ms-
Excel (Advance techniques).
 A comprehensive report is prepared in which results are given with interpretations
SOP for Project Execution
 After completing the research work, project execution phase begins with the selection of problem
to be resolve.
 In case of teachers training and education reformation, all setup is made including awareness and
marketing campaign two weeks before the execution day.
 During execution day, discipline is strictly followed by the team.
 The survey team is supervised by consultant education who have to give briefing to Director ERP.
 Manager Monitoring and Evaluation will conduct field visits as per work plans approved by the
Program Coordinator
SOP for Report Writing
These procedures are applicable to all reports, whether published, printed or desktop under AFTAB
team Specific procedures are required as they ensure that documents
 Are uniform and easy to read
 Accurate in terms of organizational standards such as use of logos & messages
 Contain a minimum of errors as reduced through consistency
 Are characterized by completeness and Contain greater accuracy
SOP for coordination
The team will be appointed for coordinate the school staff and head of the school for the students
who need mental health sessions and a proper counseling. After every month we visits the school
and conduct the session with student for their better mental health.
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INTERNAL TARGET MARKET
Strength
 The school staffs and heads support us
and appreciate our efforts
 The deserving students thanks us the
simile in their faces and their happiness
will increase our motivation level
 The team work of AFTAB is excellent
Opportunities
 If we fulfill their basic needs then
parents may pay attention towards their
education.
 They can dress up properly for their
school.
EXTERNAL TARGET MARKET
Strength
Govt and NGOS know about this area and an
NGO ITA (idara taleem o agahi) is working
with them (library project)
Weakness
 The community is not financially well
off
 Parents are not paying attention toward
their educational matters.
Threats
 Discipline problem a raised
 In case counseling session small kids
were not paying attention.
Weakness
Vaccination team visits school and discipline
problem raised.
It was difficult for us to council them
according to their mental level.
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Opportunities Threats

May be NGO will start this type of social  School monitoring and higher authority
work. visits.
 May be govt will not allow us for the
execution

SWOT analysis
Strength

• Students want to be educated

• We have that potential to grow our society

Weakness

• Less importance for education

• A lack of opportunities
• When quality education is not in access to everyone in a society, a trust deficit rises
among people.

Opportunity

• Government policies supporting expansion

Threats

• Lack of teacher quality

• Lack of implementation of education policies
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TARGET AUDIENCE
● Whole class
● 87 students

● 42 students (for gifts)

Tools of advertising for internal market

● Event
● Banner
● Campaign
● Flex
● caps

Campaign

● Brand awareness campaign

● Rebranding campaign
● Search engine marketing campaign
● Social media marketing campaign
● User-Generated Content (UGC) marketing campaign
● Email marketing campaign
● Public relations campaign
● Product launch campaign

Event

Event advertising is similar to other forms of advertising in that it has a commercial objective:
increasing brand or corporate name awareness. Event advertising is used to reach a wide you’re
Event.
● Use Email Lists to Your Advantage
● Create a Unique Event Page
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● Promote Events on Facebook

● Promote Events on Instagram.

Flex

Flex is used for advertising in internal market. Flex will be of size of 4*3 and will be placed in
area for giving information to community peoples that our foundation is working for the
betterment of their society.

Banners

The banners will write in Urdu language because the residents of the community are not familiar
to English language. Banners will be in standard size 4*3 foot and approximately Rs. 300 per
banner. We will design 3 banners and their total cost will be Rs. 900. Name and logo of the
foundation, slogan will be written on banners.

Caps

Caps will also design for the purpose of identification of our team because at the time of
execution of project team will wear them. Caps will in the black color, logo will print on them.
Per cap cost is Rs. 220.

Tools of advertising for external market

● Websites
● Social media interaction
● Print
● Ads
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Ads

● Print advertising. Print advertising refers to printed advertisements, often seen in

newspapers and magazines
● Direct mail Advertising
● Television Advertising
● Radio Advertising
● Podcast Advertising
● Mobile Advertising
● Social media Advertising

Website

Prioritize SEO. Google is the main way people find most of the websites they visit.

● Do social media promotion

● Create high-value content
● Connect with influencers
● Use expert sources

Facebook page of foundation

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PROJECT FINANCING
Note: All the values are taken on real basis from original market.

Sr. No Items Qty. Per Unit Total Cost

Price
PKR

Operating Expenses

1 Sweater 42 550 22050

2 Pencils 6 150 900

3 Rubbers 2 200 400

4 Shopners 2 250 500

5 Scales 2 100 200

6 Refreshment 35 61 2140

7 Geometries 42 45 1890

Marketing Expenses

7 Bags 42 35 2000

8 Caps 12 200 2280

9 Flexes 2 1000 2000

Other Operating Expenses

10 Rent 1600

Total 35960
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EXECUTION OF THE PLAN

We started the first session on Friday, December 2021. Told the kids about the purpose of the
council. Our aim of Guidance Counseling Services is to encourage students’ academic, social,
emotional and personal development. To reach this aim, guidance counseling services help
students get to know themselves better and find effective solutions to their daily problems. They
also help students improve themselves in all areas and be full-functioning individuals.
Counselors monitor students’ development and according to their needs they give students
necessary support such as helping them to understand themselves and their needs, to solve their
problems, to make realistic decisions, to improve their abilities and skills, and to adjust
themselves and their environment in a healthy way.

When we started our second session of counselling Thursday 25 December 2021 We told the
students counseling services, showing respect to individual differences is essential. Continuity
and willingness are vital in guidance, and also confidentiality is essential in psychological
counseling. In the guidance and counseling services, the student and his/her needs are in the
center. While supporting him, counselors cooperate with the administrators, teachers, parents and
the other staff members if it’s necessary.
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CONTINGENCIES/CHANGES MADE IN THE PLAN

Before starting the project, our goal was to counsel all the students of school and give them gifts.
But when we saw that we did not have that much money so we talked to the school’s
management about the kids who need counseling and who do not have clothes and stationery etc.
So they find out and arrange a class for all of us with those kids So that we can also counsel them
and give them gifts we counseled them and gave those gifts.
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ISSUES OBSERVED WHILE PLANNING AND EXECUTING

1- Funding issues (overcome by donations encourage school teachers to donate)

2- To find out deserving students.

3- After finding deserving students we faced issue regarding their sweater size. We have to
purchase full bundle contains different size that is difficult because the shop keeper doesn't
provide bundles of our required sizes.

4-The main issue about this project is we find it difficult to make documentary video because
there is:

● Security issue
● Permission issue
● Activities disturbance issue
● School visit issue
● Judge Monitoring issues

RESPONSE OBSERVED BY THE STAKEHOLDER

Response from the target community was very good indeed. Initially it was at its peak when we
were targeting the whole community but later on it decreased a bit when people came to know that
we would be targeting education sector only but with awareness of the value of it by marketing of
the project in the community, community and our stakeholder’s appreciation level again raised up.

ATTITUDES AND BEHAVIORS OF TARGET COMMUNITY

Target community is very happy and thankful to AFTAB team. Stakeholders including teacher,
head teacher are very happy and thankful for doing this social work.

The stakeholders and community boost our morale and appreciate our efforts.
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PERCEPTIONS/EXPECTATIONS
 A guidance and counselling programme in school assist students to harmonize their
abilities, interests and values and thereby help them to develop their full potential. All
this is geared towards improving the personality of the students in all ramifications and
facilitating better achievement in academic performance. 
 Better expression and management of emotions, including anger. Relief from depression,
anxiety or other mental health conditions. Increased confidence and decision-making
skills. Ability to manage stress effectively.
 School counselling (SC) program are designed to facilitate student achievement
reforming their behaviour, attendance and helping a student in developing them socially.
 improved communication and interpersonal skills
 greater self-acceptance and self-esteem
 ability to change self-defeating behaviours/habits
 better expression and management of emotions, including anger
 relief from depression, anxiety or other mental health conditions
 increased confidence and decision-making skills
 ability to manage stress effectively
 improved problem-solving and conflict resolution abilities
 greater sense of self and purpose
 recognition of distorted thinking

SUCCESS RATE OF THE PROJECT

We are very happy to complete this project because the target audience are very satisfying of our
work and we are happy to help those students they are needy and they are allegiance of study.

CONCLUSION
After complete this project we are learn a lot of things and learn a lot of experience. First of all
we learn that if we start of any work first we have make a plan how we complete this work. We
are meet lot of people in the society related our project some are relate to marketing some are
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related to Finance. The main purpose of our project is that how we are improve our society the
project is based on that children they are no resources to buy a jacket, shoes in winter so we are
buy these things. For this purpose we are select the DHOLAN WAL. In this town a secondary
school were the children are needs these things so we buy these things and give the school
Management to give those student they are need this.

All our team member are work very hard to complete this project at the end we are very happy
and thanks the ALLAH almighty they are provide a opportunities to do these type of project in
our lives.
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