2021 PVCC Brand and Style Manual

PVCC Brand
and Style Manual

A Guide to the PVCC Brand and MMR Services
2021 Edition
02 Table of Contents
1.0 2.0 3.0

Overview Brand Management Visual Identity
Introduction 05 The PVCC Brand 14-15 College Logo 26-28

Marketing and Media Relations 06 Protecting the Brand 16 Logo Usage Rules 29-30
(MMR) Office Brand Messaging 17-18 Required 29
MMR Services 07-09 Branded Letterhead, Business 19 Prohibited 29-30
Advertising 07 Cards and Other Business Tools PVCC Seal 31
Pi Digital Signage 07 Publication Review 20 College Colors 32
E-Marketing 07 and Approval Process College Fonts 33
Event Promotion 07 Required Statements 21-23 College Tagline 34
Graphic Design 07 Nondiscrimination Statement 21-22 Other Official College Logos 35-38
Multimedia 08 Gainful Employment 22-23
Press Releases 08 Statement
and Media Inquiries
Promotional Photography 08
and Videos
Social Media 08-09
Website 09
Related Departments 10-11
Copy Center 10
Information Technology 11
Center for Teaching, Training, 11
and Technology
Outreach 11
Piedmont Virginia Community College Brand and Style Manual

03
4.0
Writing Style Guide
Writing Style Guide 40 Dates and Units of Time 50-51 Numbers and Numerals 57
Abbreviations and Acronyms 41-44 Centuries 50 Percentages 57
Official Building Names and 41-42 Dates 50 Phone Numbers 57
Acronyms Days of the Week 50 Word Usage 58-60
Shortened Building Names 42 Decades 50 Web-Related Terminology 58
Building and Room 42 Months 50 Commonly Used Words 58-60
References Time 51
PVCC Acronyms 43 Semesters 51
States 44 Grammar and Punctuation 52-56
Countries 44 Ampersands 52
Academic Degrees and Terms 45 Apostrophes 52
Abbreviations and Formal 45 Commas 52-53
Names Em Dashes 53
Areas of the College 46-47 Exclamation Points 53-54
Capitalization 48-49 Hyphens 54-55
Clubs and Committees 48 Prepositions 55
College 48 Quotation Marks 55-56
Courses and Programs 48 Spacing 56
Departments and Divisions 49 Subject-Verb Agreement 56
Job Titles 49 Titles 56
Pages 49 Voice and Point of View 56
URLs and Web Addresses 49

04 About the PVCC Brand and Style Manual
Piedmont Virginia Community College has promised to provide
opportunity, access and excellence in higher education to our
community. This promise is our brand and it’s vital that we deliver
on it every day through our programs, services, and the personal
interactions that we have with students and other clients with
whom we interact.
Another significant way in which we deliver on this promise is
through the images and communications about the college
that the public sees or hears. Accuracy, consistency and
clarity in these images and communications demonstrate our
commitment to excellence while strengthening our brand.
The PVCC Brand and Style Manual is a living reference, intended
to serve as a resource and starting point for communications
and creative pieces for anyone articulating and representing the
PVCC brand. This is intended to be a developing body of work
that will evolve over time. I hope you incorporate these guidelines
in your daily activity and continue to contribute to upholding the
integrity of the PVCC brand.
Frank Friedman, PVCC President

ffriedman@pvcc.edu

1.0
Overview
Introduction 05 The PVCC Brand and Style Manual establishes standards and
Marketing and Media Relations 06 guidelines to preserve and enhance the college brand. To ensure
(MMR) Office a reputation of excellence, all visual and written content released
MMR Services 07-09 to the public must be consistent and accurate and should adhere
Advertising 07
to the guidelines outlined in this manual.
Pi Digital Signage 07
E-Marketing 07
Event Promotion 07
Graphic Design 07
Multimedia 08
Press Releases 08
and Media Inquiries
Promotional Photography 08
and Videos
Social Media 08-09
Website 09
Related Departments 10-11
Copy Center 10
Information Technology 11
Center for Teaching, Training, 11
and Technology
Outreach 11
06 Marketing and Media Relations Office
The Office of Marketing and Media Relations (MMR) Staff
promotes PVCC by telling its story, advancing its brand and
extending its reach across the region and beyond. MMR Director, Marketing and Media Relations
oversees all college promotional and marketing materials, is Susian Brooks
the curator for the website, and is the central point of contact 434.961.6574 | sbrooks@pvcc.edu
for all press and media inquiries. Graphic Design Specialist
Erin Chilton
echilton@pvcc.edu
Social Media and Marketing Specialist

Cherrelle Davis
434.961.5202 | cdavis@pvcc.edu
Multimedia Design Specialist

Nathan DuPriest
434.961.6577 | ndupriest@pvcc.edu
Outreach Manager
Denise McClanahan
434.961.5275 | dmcclanahan@pvcc.edu
Learn more about MMR at www.pvcc.edu/mmr.

07 MMR Services | marketing@pvcc.edu
MMR offers a wide variety of services to college faculty and staff. Current services include:
Advertising on how to create their own Constant Contact message for select
General college advertising, including print, radio, television and audiences. Contact MMR for more information.
online/digital ads, is handled through the MMR Office.
Event Promotion
Looking to promote your event? See Event Promotion.
Faculty and staff can receive assistance promoting public and
student events. Typical promotion and campaign collateral includes
Pi Digital Signage Closed-Circuit TV System
social media, posters, rack cards, event features in the web events
MMR manages the Pi Digital Signage network on campus. Faculty listings and press releases.
and staff can request to have events and announcements added to
the system for promotion in all campus buildings. Graphic Design
Requests are made through the department and division assistants. MMR produces promotional literature (view books, annual reports,
Contact MMR for a list of Pi Digital Signage administrators. program overviews, etc.) and print and digital advertisements.
Faculty and staff can also request assistance with flyers, brochures
E-Marketing and other marketing literature for their departments.
Internal Allow two weeks lead time for all graphic design requests. Please
• eNews: MMR coordinates and distributes The Panther Press, the note that larger campaigns may take more time to execute. Contact
weekly employee newsletter that is released every Friday. eNews MMR as soon as possible, especially for time-sensitive projects.
can be accessed at any time through PVCC Central. Complete the project request form in SharePoint and submit it to
Requests are made through the department and division marketing@pvcc.edu.
assistants. Contact MMR for a list of eNews contributors. Also see Branded Tools and Publication Review and Approval
External Process on pages 19-20.
• Constant Contact: MMR also coordinates and distributes
marketing messages to select audiences through Constant
Contact. Examples include registration reminders to applicants
who have not yet enrolled. Departments can request training

08 MMR Services | marketing@pvcc.edu, continued
Multimedia And MMR does not have the capacity to film student activities
See Promotional Photography and Videos. or academic-related campus events (e.g. guest speakers,
conferences). To request audio/video services for these types of
Press Releases and Media Inquiries events, please contact IT/Media Services at help@pvcc.edu.
• Press Releases: MMR submits press releases to the local media
Social Media
on a weekly basis. Faculty and staff needing to promote a new
initiative, program or event that is open to the public can request MMR is responsible for the maintenance and monitoring of official
a press release. college accounts on several social media sites as a means of
disseminating information to students and the public as well as
• Media Inquiries: All media inquiries are managed by the Director fostering open discussion between students, staff, faculty, alumni
of Marketing. Contact Susian Brooks at sbrooks@pvcc.edu with and the community.
any media requests. No faculty or staff member should contact
the media directly. • Social Media Requests: Faculty and staff can request that events,
initiatives, programs, etc., be promoted on the PVCC official social
Promotional Photography and Videos media channels including, but not limited to, Facebook, Twitter,
• Photography: Faculty and staff can request an MMR staff LinkedIn, YouTube and Instagram. Content is posted at MMR’s
photographer for their event or to highlight a specific program or discretion.
initiative. Please allow a minimum of one week advance notice in • Request an Account or Make an Existing Account Official: MMR
order to avoid scheduling conflicts. maintains a comprehensive directory of all officially recognized
• Video Production: MMR’s Multimedia Design Specialist creates social media accounts. In order for an account to be officially
commercials, promotional videos for academic and noncredit recognized and approved, the account must be registered with
programs, student services, etc., and live-event coverage for the MMR Office. To register an existing account, please contact
large-scale events like graduation and pinning ceremonies. the MMR Office at marketing@pvcc.edu. Faculty and staff who
Advance notice is needed to allow for staff coverage, especially wish to create new, college-affiliated social media accounts
for evening or weekend events. Please allow two weeks lead time should contact the MMR Office prior to account creation.
for all video requests.
Note: MMR does not provide lecture-capture services. Please
utilize a Panopto-equipped classroom to record a lecture.
09 MMR Services | marketing@pvcc.edu, continued
• Training and Support: MMR offers training and support How to Make a Request
to account administrators on account administration and To make a request for any of the services listed on pages 07-09,
management, as well as general training for specific platforms. email a completed Project Request Form to marketing@pvcc.edu.
Faculty and staff can request one-on-one or group trainings by The Project Request Form can be found in the MMR SharePoint files
contacting the MMR Office. in PVCC Central.
• Social Media Policy: The social media policy governs social
media accounts used to represent college groups, departments,
programs, etc. The policy DOES NOT apply to personal, private
or individual accounts, nor does it apply to social media used for
instructional purposes or for the delivery of classroom instruction.
The full policy, as well as accompanying administrative guidelines,
can be viewed at www.pvcc.edu/social.
Website
• Home Page Promotion: MMR maintains the home page of the
website including both News and Events and the home page
Spotlights (rotating banners). Faculty and staff can request that
an event, program or news item (including a human interest
story about a student or faculty member) be promoted to the
front page. Events that are open to the public are shared through
"Featured Events" on the home page. Content is posted at
MMR’s discretion.
• Other Website Requests: See Information Technology on page 11.

10 Related Departments
Copy Center Copying for Off-Campus Distribution
Copying services are provided to faculty and staff for instructional Materials for off-campus distribution that are designed to market
and business copying. The college operates a central Copy Center college programs and services to general and distinct audiences
in room M601 of the Main Building. The center is equipped with two must be approved by the MMR Office before they are copied. All
black-and-white copiers and a color copier. One of the black-and- such materials must project a favorable and accurate image of the
white copiers is available for walk-up use. The other black-and- college and be consistent with college graphics standards. To ensure
white copier is a high-capacity copier for drop-off jobs. Use of the desired outcome, departments and offices are urged to discuss
drop-off service and/or sending copy jobs via email to copycenter@ their projects with MMR staff well in advance of the due date.
pvcc.edu is encouraged, in that copies made on the high-capacity Prior to outsourcing printed materials, faculty or staff should contact
copier cost less than copies made on the walk-up copier or on the the Copy Center to ensure the copy job cannot be done in-house.
convenience copiers located around the campus. Large copy jobs
should not be sent to the walk-up copier. Those jobs can be emailed
to copycenter@pvcc.edu for completion.
The Copy Center stocks colored paper and colored card stock, and
has three-hole punch, stapling and spiral binding capabilities. Print
jobs requiring specialty services such as laminating, binding, folding,
etc., may take up to two business days to complete.
Color Copying
Color copying is significantly more expensive than black-and-white
copying. As such, color copying will only be used when color is
required for the material to be fully meaningful. Color copying is not
to be used for text only documents.
Requests for color copying exceeding 25 copies must be approved
by a division dean or director. Signed approval or email approval
from the division dean or director is required prior to printing. All
color jobs will be logged by Copy Center staff.

11 Related Departments, continued
Information Technology (IT) faculty with instructional design of courses, both face-to-face and
The PVCC IT Department is responsible for maintaining campus online. The CT3 also provides audiovisual consultation.
computer networks and servers, computers, and other technology To request assistance, please contact John Kingsley, instructional
resources needed for instructional purposes, for student services, designer, at jfkingsley@pvcc.edu, or Cameron Rodish, Blackboard
and for administrative functions. The IT Department also provides administrator/eLearning specialist, at crodish@pvcc.edu.
support to faculty, staff and students on the use of college email
accounts through Microsoft Outlook, the MyPVCC portal including Outreach (Adult Student Recruitment)
PVCC Central, PeopleSoft and the PVCC website. PVCC Outreach researches and develops opportunities to connect
Request an Edit or Staff Training with the public to recruit adult prospective students by attending
Web page edits, requests for training and technical issues are routed community events, organizing and conducting information sessions,
through the IT Help Desk. To request a website edit or a training and visiting area businesses in Charlottesville, Crozet, Scottsville,
session for you or your staff, email help@pvcc.edu. Albemarle, Buckingham, Fluvanna, Greene, Louisa and
Nelson counties.
Other Web Requests
To request that an event or program be included in the “Spotlight Through events and information sessions, Outreach provides
On” area of the homepage, email the Marketing Director, Susian an introduction to the PVCC degree and certificate programs,
Brooks, at sbrooks@pvcc.edu. The home page, including this section, placement test materials and other information about resources to
is tightly managed. Content on the home page is at the discretion of help students get started at the college. Following these information
the Marketing Director. sessions, the Outreach Manager meets with students one-on-one
to assist with the enrollment process and conducts campus tours for
Center for Teaching, Training, and Technology (CT3) prospective students and their families. Outreach’s target audience
is adult, or nontraditional students. Traditional student recruitment
The Center for Teaching, Training, and Technology (CT3)
(i.e., high school students) is handled through the Admissions and
administrates and provides support for all educational technologies
Advising Office.
at PVCC, namely Blackboard, Panopto Lecture Capture, Bb
Collaborate, Google Apps and Courseval. The CT3 offers periodic To learn more about Outreach or see a list of upcoming community
training workshops and one-on-one support for faculty. Each year, events, visit www.pvcc.edu/outreach or call 434.961.5275.
the CT3 offers the Online Teaching Certification Course for faculty
who wish to qualify to teach an online course. The CT3 can assist

2.0
Brand Management
The PVCC Brand 14-15

Protecting the Brand 16
Brand Messaging 17-18
Branded Letterhead, Business 19
Cards and Other Business Tools
Publication Review and 20
Approval Process
Required Statements 21-23
Nondiscrimination Statement 21-22
Gainful Employment 22-23
Statement
14 The PVCC Brand
The PVCC brand is the promise made by the college to deliver opportunity, access and excellence
to all stakeholders—students, businesses and all the communities in the college's service region,
including the city of Charlottesville, as well as the counties of Albemarle, Buckingham, Fluvanna,
Greene, Louisa and Nelson.
The brand supports the mission and strategic plan. The quality and effectiveness of the work at
PVCC, the underlying processes and systems within the college, and the messages conveyed to key
audiences visually, verbally and in writing all support the PVCC brand.
Sample Marketing Campaign:
2
0 SPRING
2 CREDIT CL ASS
SCHEDULE
1 • ONLINE ANYTIME and SCHEDULED TIME classes
• Financial aid and scholarships available
• Classes begin January 11 - register now
Classes begin Monday, www.pvcc.edu/succeed

January 11, 2021
Spring 2021 print ad for The Daily Progress
Spring 2021 credit class schedule cover

15 The PVCC Brand, continued
Other Examples:
Outreach/informational
piece intended for business
and community leaders
Student Financial
PIEDMONT VIRGINIA COMMUNITY COLLEGE
2020-21 PIEDMONT VIRGINIA
Resource Center
COMMUNITY COLLEGE
COLLEGE PROFILE is a comprehensive,

public institution of higher
College transfer and workforce development are the core of the college’s mission. The first two years education that awards
of baccalaureate study prepare students for success at four-year colleges and universities. Workforce
development programs prepare students for successful careers and promote a skilled regional associate degrees and
workforce by meeting the training and educational needs of employers.
certificates. PVCC offers
Don’t let financial stressors stop you from meeting your educational goals.
As part of the Virginia Community College System, PVCC serves the city of Charlottesville and the
counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa and Nelson. Since the college opened accessible, affordable,
in 1972, more than 240,000 students have taken credit and noncredit classes, and PVCC has awarded
more than 15,500 associate degrees and certificates.
high-quality educational
programs that promote
LOCATION
PVCC’s Main Campus is located at 501 College Drive in Charlottesville, Virginia. It consists of the
student success and
105,000 square foot Main Building, the 36,500 square foot V. Earl Dickinson Building for Humanities community vitality.
and Social Sciences, the 34,000 square foot Keats Science Building, and the 9,000 square foot Stultz
Center for Business and Career Development.
The PVCC Jefferson School Center is located in the Starr Hill neighborhood in downtown Charlottesville.
The center is home to PVCC’s culinary arts programs and an allied health lab for certified nursing
CYBERSECURITY
assistant training.
The PVCC Eugene Giuseppe Center occupies the second floor of the Greene County Library building in
Stanardsville. The 14,000 square-foot space holds classrooms, labs, a community meeting room and
other facilities.
COST
DAY @ PVCC
Beginning with the fall 2019 semester, tuition and fees are $159.65 per credit hour for Virginia residents
and $359.75 per credit hour for out-of-state students. This includes a student activity fee of $2.90 per
credit, an institutional fee of $1.75 per credit, and for out-of-state students, a capital fee of $23.50
per credit.
3% 2%
PVCC REVENUES
2019-20 Total Revenues:
$24,988,176
43%
State
Tuition 52% Monday, March 2, 2020 | 12 - 2 p.m.
Grants and Contracts
Other North Mall Meeting Room
Hours of Operation
EXPLORE:
Outreach/informational Monday: 8:30 a.m.- 5:00 p.m.
Tuesday: 8:30 a.m.- 5:00 p.m.
FEATURING PRESENTATIONS
AND DEMONSTRATIONS BY:
piece intended for new or Services Offered: Wednesday: 11:00 a.m.- 7:00 p.m.
Thursday: 8:30 a.m.- 5:00 p.m.
Department of Homeland Security’s
Cybersecurity and Infrastructure
Cybersecurity careers
• Assistance with applying for public benefits Friday: 8:30 a.m.- 5:00 p.m. Educational pathways
Security Agency
prospective students •
•
Assistance with navigating community resources
Book vouchers
Virginia’s Assistant Secretary of Public
Safety and Homeland Security
Skillsets employers are seeking
2019-20 • Clothing closet Where the industry is heading
FAST FACTS
PIEDMONT VIRGINIA
• Crisis counseling Congressional Representatives
COMMUNITY COLLEGE
was founded in 1972 as part • Financial education CounterFlow, AI
of the Virginia Community
College System (VCCS). • Food pantry
Charlottesville Police Department
LOCATION More than 40 programs • Health referrals
PVCC’s Main Campus is located at 501 College Drive in Charlottesville, Virginia. It consists of of study are currently
the 105,000 square foot Main Building, the 36,500 square foot V. Earl Dickinson Building for
Humanities and Social Sciences, the 34,000 square foot Keats Science Building and the 9,000 available for university Sponsored by the Cybersecurity Club
square foot Stultz Center for Business and Career Development. transfer, short-term training
PVCC also operates satellite centers at the Jefferson School Center in downtown and career advancement.
Charlottesville and the PVCC Giuseppe Center, located on the second floor of the Greene
County Library Building in Stanardsville. PVCC also offers noncredit
To learn more, stop by the Resource Center in Room 103 or contact
www.pvcc.edu/cybersecurity-day2020
continuing education
SERVICE REGION Amanda Key at sfrc@pvcc.edu or 434.961.6538.
PVCC’s service region includes the counties of Albemarle, Buckingham, Fluvanna, Greene,
courses and customized
Louisa and Nelson, as well as the city of Charlottesville. training programs, as well
ACCREDITATION as developmental courses
PVCC is accredited by the Southern Association of Colleges and Schools Commission on to help students prepare for
Colleges. The college is also approved by the U.S. Department of Education for various college-level offerings.
federal funding programs and by the Virginia Department of Education for payment of
veterans’ benefits. Many program areas have specialty accreditations.
ACADEMIC AWARDS
Associate degrees, certificates and career studies certificates. Poster to promote the Student Financial Poster to promote Cybersecurity Day
ENROLLMENT & STUDENT PROFILE
PVCC serves more than 7,178 credit students each year. The majority are age 25 or younger
and attend part-time. Nearly 2,153 area public high school students also take PVCC classes
at their schools, online or on campus. Each year, more than 2,028 PVCC students transfer to a
four-year college to earn their bachelor’s degrees. To date, more than 4,500 PVCC students
Resource Center
have transferred to UVA.
STUDENT DEMOGRAPHICS
• 80% attend part-time
• 57% are female; 43% are male
• 74% are age 24 or younger
• 26% are age 25 or older
TUITION & FEES

$159.65 per credit hour for Virginia residents, $357.25 per credit hour for non-residents. Tuition
and fees are subject to change by the State Board for Community Colleges.
FINANCIAL AID
PVCC awards aid under the Federal Pell Grant, Federal Supplemental Educational Opportunity
Grant (FSEOG), Iraq and Afghanistan Service Grant, Part-Time Tuition Assistance program
Grant (PTAP), VCCS Tuition Grant, Virginia Guaranteed Assistance Program (VGAP), direct
loans, PVCC Educational Foundation scholarships, and on-campus, work-study positions.

16 Protecting the Brand
The PVCC brand:
• Lends cohesiveness to imaging and messaging that reaffirms the strengths and
value of the college’s services and programs.
• Fosters understanding and helps prevent confusion that can result from disparate,
inconsistent messaging.
• Builds credibility, trust, loyalty and pride.
• Generates positive impressions.
• Is foundational to successful, integrated marketing.
• Is unifying for the organization.
SPRING 2020
REGISTRATION IS OPEN!
When the brand is protected, championed and utilized effectively, it can help to: Act quickly, classes are filling up!
• Increase enrollment and thus help aspiring students fulfill their educational and
career goals.
• Increase utilization by employers of business-related services and programs at PVCC.
• Aid in generating donations to PVCC to help the organization offer more services
and programs.
Register now, payment not

due until January 6.
NEED HELP?
Don’t wait until Fall courses Stop by the Admissions and
finish, choose your Spring Advising Center in the
classes now. Main Building.
CLASSES START MONDAY, JANUARY 13

Register online at www.pvcc.edu

17 Brand Messaging
Brand Ambassadors PVCC Access
Everyone who works at PVCC is a brand ambassador. PVCC • The open enrollment policy at PVCC. All students with a high
employees are all champions of the brand through interactions school diploma or GED® are admitted to PVCC. Students without
(verbal, electronic, etc.) on and off campus. a high-school diploma or GED® can take placement tests to enroll
at PVCC.
Key Branding Messages • Affordable tuition. PVCC tuition is approximately one-third that of
Below are key messages that reflect the PVCC brand and can be four-year public institutions in Virginia.
conveyed whenever opportunities arise to share the PVCC story • Financial aid opportunities with grants, direct loans, scholarships
with stakeholders. and work-study opportunities.
• Classes to suit a student’s schedule and lifestyle: full-time or part-
PVCC Opportunity
time enrollment; day and evening classes; online; on-campus or
• A variety of associate degree programs, certificates, career off-site at various locations throughout the PVCC service region;
studies certificates and individual classes. hybrid classes that combine online and on-ground work, etc.
• Transfer degrees that permit students to complete the first two • Developmental programs to prepare new students for college-
years of study at PVCC and transfer agreements with every four- level work.
year Virginia university and college that permit PVCC graduates
• Two off-campus locations that offer classes: the PVCC Eugene
with transfer degrees to continue their bachelor’s degree studies
Giuseppe Center in Greene County and the PVCC Jefferson School
at a four-year institution.
Center in downtown Charlottesville.
• Personal enrichment courses for the sheer fun of learning.
• Business services such as strategic planning, customized training
and job assessment to help regional employers succeed.
• A full season of fine arts and performance programming to enrich
the lives of individuals in the PVCC service region.

18 Brand Messaging, continued
PVCC Excellence
• PVCC has one of the highest rates of faculty with doctoral degrees
in the Virginia Community College System.
• Thousands of PVCC students have successfully transferred to
four-year colleges and universities or entered the workforce after
completing their education at PVCC.
• PVCC is nationally ranked as the #1 small community college
for veterans by Military Friendly® Schools ('20-'21) and was a
designated Military Friendly® Spouse School ('19-'20).
• Many PVCC faculty, staff and students have earned state,
regional and national recognition.
• PVCC is ranked in the top twenty of Nursing Schools Almanac
ranking of best Associate Degree in Nursing Programs
(April 2020).
• PVCC is among America’s best colleges for encouraging students
to vote (February 2020 and September/October 2020 Washington
Monthly ratings).

19 Branded Letterhead, Business Cards and Other Business Tools
Letterhead, Envelopes, Memorandum, Fax Cover Sheet and Shipping Labels
Microsoft Word templates in both color and black-and-white Templates for creating branded items in Microsoft Publisher
versions are available for letterhead, internal memos, fax cover software are also available and can be requested from division
sheets and shipping labels for official PVCC business. The templates administrative assistants.
are available through the administrative assistants in division offices. Note: All promotional items must be submitted for review by the
Marketing and Media Relations Office prior to printing to ensure
Envelopes
compliance with the branding guidelines. Questions can be directed
Number 10 business-size envelopes imprinted with the PVCC logo to the Marketing and Media Relations Office.
are available through the Building and Grounds Office, which
oversees an inventory of supplies. Contact the administrative Branded Email Signature Template
assistant in your division office to obtain envelopes. PVCC employees are encouraged to include the official branded
email signature on their college-related emails to help brand
Business Cards
PVCC to internal and external audiences. Instructions for creating a
PVCC business cards imprinted with the logo are printed under a branded email signature can be found online at
State of Virginia contract and ordered through the PVCC Business www.pvcc.edu/signature.
Office. Contact your supervisor to request them.
Email signatures should not include images, logos, brochures,
President’s Stationery etc. Email signatures should also not include personal reflections,
The letterhead, envelopes and business card used by the president quotes, symbols, fonts and colors outside of the approved branded
will retain the college seal. signature information.
Note: You will have to log in with your user name and password to
Branded Posters, Flyers and Brochures access the instructions. For help with setting up your signature, send
Promotional literature that is to be distributed to the public is a request to marketing@pvcc.edu.
designed by the MMR Office. Requests for promotional posters,
brochures, flyers and other literature can be submitted to
marketing@pvcc.edu. Please allow at least two weeks lead time on
all requests.
20 Publication Review and Approval Process
To help ensure messaging consistency and compliance with 5. Edits will be returned to the faculty or staff member who owns the
regulations regarding nondiscrimination and gainful employment publication. If files are received electronically in programs such as
statements, and to preserve the integrity of the PVCC brand, please Word or Publisher, MMR will make required edits directly to those
forward any proposed electronic or printed publications, videos publications. If publications are submitted via PDF or in hard
or advertising intended for the public to the Marketing and Media copy form, the faculty or staff member who owns the document
Relations Director for review. is responsible for making MMR’s edits prior to printing and/or
Step-by-Step Process distributing the publication.
1. Submit request to MMR. Electronic submissions are preferred.
2. MMR will confirm receipt and indicate delivery date in email
response. Please allow 10 full work days for turnaround.
3. MMR will copy edit text and provide suggestions regarding layout,
photo selection, etc. If graphics such as student or campus photos
are needed, MMR will provide graphics.
4. MMR will also evaluate each piece to ensure that the following
elements are included:
• College logo
• Contact information for the appropriate individual
or department
• College address
• PVCC website
These elements are not optional and must be included in all
promotional and advertising pieces that are distributed to current
students, prospective students and the general public.

21 Required Statements
PVCC is required by the U.S. Department of Education to always Approved Continuous Nondiscrimination Short Statement:
include the approved continuous nondiscrimination short statement Piedmont Virginia Community College is an equal opportunity
on the following: institution providing educational and employment opportunities,
• Alumni newsletters programs, services and activities. PVCC does not discriminate on
• Annual reports the basis of age, color, disability, family medical history or genetic
• Booklets information, military service, national origin, parental status, political
• Brochures affiliation, race, religion, sex (including pregnancy and gender
• Class schedules (spring, summer, fall) identity), sexual orientation, or any other non-merit based factor.
The college also prohibits sexual harassment including sexual
• College catalog
violence or misconduct. The following person has been designated
• Employment ads to handle inquiries regarding any of these policies: Human
• Faculty handbook Resources Director, 501 College Dr., Main Building, room M810,
• Postcards Charlottesville, VA 22902; 434.961.6567.
• Posters and flyers
• Recruitment literature Annual Nondiscrimination Long Statement Required in Printed
• Social media accounts Fall Credit Class Schedule
• Student handbook The approved nondiscrimination long statement rather than the
• Website shorter statement must be published once a year in the PVCC fall
credit class schedules. If no fall credit class schedule is published, the
Waiver Granted for Email Marketing Communications long statement must be placed as a classified or display ad in major
In July 2013, the Virginia Community College System (VCCS) granted local newspapers in the PVCC service region.
a waiver for including the short statement in marketing-related
Approved Annual Nondiscrimination Long Statement:
emails because some words in the statement flag the email as
spam. VCCS oversees compliance with the nondiscrimination Piedmont Virginia Community College is an equal opportunity
statement regulation. institution providing educational and employment opportunities,
programs, services and activities. PVCC does not discriminate on
the basis of age, color, disability, family medical history or genetic

22 Required Statements, continued
information, military service, national origin, parental status, political • Construction Management Career Studies Certificate
affiliation, race, religion, sex (including pregnancy and gender • Criminal Justice Career Studies Certificate
identity), sexual orientation, or any other non-merit based factor. • Cybersecurity Career Studies Certificate
The College also prohibits sexual harassment including sexual • Early Childhood Development: Infant and Toddler Career
violence or misconduct. PVCC offers programs in the following Studies Certificate
vocational areas: business, construction, culinary arts, health care,
• Early Childhood Development: Preschool Career
police science and technology. Some of the vocational programs
Studies Certificate
offer admission based on selective criteria through a separate
• EMS: Intermediate Career Studies Certificate
application process that is nondiscriminatory. These programs are:
Computed Tomography (CT), Diagnostic Medical Sonography, • EMS: Paramedic Career Studies Certificate
Echocardiography, Emergency Medical Services, Magnetic • Entrepreneurship Career Studies Certificate
Resonance Imaging (MRI), Mammography, Nursing, Pharmacy • Graphic Design Career Studies Certificate
Technician, Practical Nursing, Radiography, Surgical Technology and • Health Information Management Certificate
Vascular Sonography. The following person has been designated to • Nursing Assistant Career Studies Certificate
handle inquiries regarding any of these policies: Human Resources • Patient Admission Coordinator Career Studies Certificate
Director, 501 College Dr., Main Building, room M810, Charlottesville, • Practical Nursing Certificate
VA 22902; 434.961.6567.
• Retail Management Career Studies Certificate
Gainful Employment (GE) Statement • Surgical Technology Certificate
The U.S. Department of Education requires that either a specific or • Web Technologies Career Studies Certificate
a general gainful employment (GE) statement must be included on
Approved Specific GE Statement for use on all publications that
publications and the Web pages for these GE programs of study as
promote a specific GE program of study:
of January 2017:
For data about graduation rates, costs, the median debt of
• Administrative Support Career Studies Certificate
students who completed the program and other important gainful
• Biotechnology Career Studies Certificate employment information, please visit [insert the Web address of the
• Central Services Processing Career Studies Certificate specific program of study, such as, www.pvcc.edu/ems or
• Computer and Network Support Technologies Career
Studies Certificate
23 Required Statements, continued
www.pvcc.edu/webtech.] A list of shortened Web page addresses for
programs of study was provided to the academic division deans and
is also available from the Marketing and Media Relations Office.
On the Web pages for each GE program of study, the words “Gainful
Employment Disclosure Form” must be used and hyperlinked to the
Web page that presents the GE data about that particular program.
Approved General GE Statement:

Visit www.pvcc.edu/gainful for PVCC graduation rates and other
gainful employment information about the programs of study
at PVCC.
Use the general GE statement noted above on:
• Alumni newsletters
• Annual report
• Booklets
• Brochures
• Class schedules
• Email marketing communications
• Postcards (small size)
• Posters
• Recruitment literature
• Social media

3.0
Visual Identity
College Logo 26-28

Logo Usage Rules 29-30
Required 29
Prohibited 29-30
PVCC Seal 31
College Colors 32
College Fonts 33
College Tagline 34
Other Official College Logos 35-38
26 College Logo
The PVCC logo visually represents the college brand and promotes immediate identification.
Never copy the logo from the PVCC website or a PDF or Word document and paste it into a printed
publication. The quality of the logo will be seriously compromised and pixelated (i.e., out of focus).
Please contact the Marketing and Media Relations Office for an original file of the logo if you need to
use it in a printed publication.
Vertical Logo Horizontal Logo

27 College Logo, continued
Logo Parts and Tagline Logo Colors
The logo consists of a swoosh, the acronym and the college name. The logo colors and the official college colors are Pantone 208
The acronym PVCC together with the swoosh above it is called (burgundy) and Pantone 287 (blue). When printing in full-color, the
the symbol. The full name of the college beneath the symbol is logo must be printed in these two colors.
the logotype. "Opportunity. Access. Excellence." is the tagline that Note: This manual, if printed in-house on a color copier, does not
conveys the brand promise of what the college intends to deliver to its depict the precise, true colors that are achieved with high-quality
stakeholder audiences. offset printing.
The Logo Symbol The logo can also be depicted in all black and all white (reverse on
The acronym PVCC and the swoosh above it comprise the logo a dark background), but should not be depicted as all blue or
symbol. Always use the swoosh, the acronym and the full name of all burgundy.
the college together. The type font used in the acronym is Futura
Bold Oblique to depict strength and the forward momentum and
Required Clear Space Surrounding Logo
progress of the college. (Oblique means italic.) The swoosh represents Do not place a box around the logo. Make sure the space surrounding
the adage that “the sky is the limit.” It also depicts the picturesque, the logo is equal to one-half the width of the “P” in PVCC. No other
mountainous region in which the college is located and the scenic competitive design elements can be placed behind the logo or within
campus which is situated on a rolling hillside in Albemarle County. the required clear space surrounding the logo.
The Logotype Logo Proportions

The full name of the college is the logotype. It is set in all capital letters Do not stretch, compress, widen, lengthen or otherwise distort the logo
in Futura Oblique to emphasize strength and progress. Always use the in any way. The PVCC logo is designed with specific height and width
full name of the college with the acronym and the swoosh. A burgundy proportions to ensure proper balance and presentation. If resizing the
rule line always separates the college name when the tagline is used logo in a Word or Publisher document, make sure to hold down the
with the vertical logo. Shift Key when resizing to retain the proper proportions. Failure to hold
down the Shift Key will result in the logo appearing slanted or skewed.

28 College Logo, continued
Minimum Size
For optimum readability, the logo with the tagline should not be
smaller than 1” wide in print or Web applications. Make sure the
proportions of the logo remain constant. For small specialty items with
restricted imprint areas smaller than 1”, use the logo without the tagline
or contact the Marketing and Media Relations Office for guidance.
Vertical Logo with Tagline Horizontal Logo with Tagline
1" 3"

29 Logo Usage Rules
Required Uses Students and Student Organizations
Always use the PVCC logo on the cover of all formal printed and Use of the PVCC logo by students or student organizations requires
electronic publications, such as the college catalog, annual report, advance approval by the Marketing and Media Relations Office.
brochures, flyers, newsletters, class schedules, etc.; in promotional
emails; and in college advertising. Make sure the logo appears on all Prohibited Uses of the College Logo
exhibits, banners, official college identification badges and other items Copying the Logo from Other Sources
that represent PVCC to the public. Never copy the PVCC logo from a Web page, a PDF document, or a
Using the tagline with the logo is strongly encouraged for all Word document and paste it into another medium for printing. It will
applications to reinforce the PVCC brand. When space restrictions seriously compromise quality and readability of the logo image. If you
prohibit the use of the tagline, the logo may be used without it. need the logo, contact the Marketing and Media Relations Office.
Specialty Items
Use of the logo on college specialty items such as cups, t-shirts,
hats, pens, notebooks, etc., should be approved in advance by the
Marketing and Media Relations Office prior to ordering. Proofs of the
specialty items on which the logo is printed must be reviewed by the
Marketing and Media Relations Director before full production
is authorized.
Imprinted Items in PVCC Bookstore

The Marketing and Media Relations Office collaborates with the PVCC
Bookstore operated by the Follett Higher Education Group about its
inventory of specialty items imprinted with the PVCC logo. If you have
suggestions about desired items, please contact the Marketing and
Media Relations Office.

30 Logo Usage Rules, continued
Personal Use Prohibited
The PVCC logo is for official college use only. It may not be used on
personal printed materials, personal Web or social media pages, emails
or other communications not related to PVCC, or on apparel or any
other personal items.
Other Prohibited Uses

• Reshaping the proportions of the logo or distorting it in any way
• Cropping the logo or using only a portion, such as only a quarter or
half of the logo
• Using the PVCC acronym without the swoosh above it
• Setting the logo at an angle or upside down
• Printing the logo on a busy background that detracts from readability
• Using colors for any parts of the logo other than the approved
Pantone colors described in this manual
• Superimposing type or images over or on the logo
Questions and Logo Requests

Contact the Marketing and Media Relations Office to obtain an original
logo file formatted specifically for either print or electronic use. For
additional guidance regarding logo usage, email marketing@pvcc.edu
or call 434.961.6574.

31 PVCC Seal
The circular Piedmont Virginia Community College seal is the official How to Request a Copy of the Seal
signature of PVCC. Usage of the seal denotes that the material or item Obtain an original seal file formatted for print use from the Marketing
on which it is used has been officially sanctioned by PVCC. and Media Relations Office. For additional guidance regarding the
PVCC seal, email marketing@pvcc.edu or call 434.961.6574.
Sample Seal Usage:
Piedmont Virginia
Community College
Approved Use of Seal
47th
The seal is reserved for graduation and other official ceremonies,
certificates, diplomas, awards, nursing pins, building plaques, podium
signs, the President’s letterhead and watermarks on official
college documents.
Prohibited Use of Seal COMMENCEMENT

The seal is for official use only and may not be printed on personal EXERCISES
items. Do not alter or crop the design, delete portions of the seal Monday, August 17, 2020
Live-streamed at 2:00 p.m.
or extract parts of it. Print the seal in one color, preferably black or Followed by a drive-through
celebration at 4:30 p.m.
white. Do not print anything beneath or on top of the seal. Keep the 501 College Drive
Charlottesville, VA
transparent parts transparent.

32 College Colors
Primary Colors
Four-Color Process Printing (CMYK)
Build to match Pantone 208 Build to match Pantone 287
RGB: 131 0 63 RGB: 0 70 139
CMYK: 15 100 37 45 CMYK: 100 75 2 18
Pantone 208 Pantone 287
Secondary Accent Colors

Note: Use of secondary colors for special projects must be approved by the MMR Office prior to printing or production.
Pantone 123 Pantone 356 Pantone 7460 Pantone 7579 Pantone 2593

Build to match Pantone 123 Build to match Pantone 356 Build to match Pantone 7460
RGB: 255 206 52 RGB: 0 133 62 RGB: 0 151 207
CMYK: 0 19 89 0 CMYK: 91 4 100 25 CMYK: 100 6 2 10
RGB: 242 103 34 RGB: 135 55 149
CMYK: 0 74 100 0 CMYK: 56 94 0 0
33 College Fonts
The following fonts are approved for use on official PVCC publications:
Sofia Pro
Regular: Piedmont Virginia Community College
Garamond Premier Pro

As these fonts are not available on all machines, the following fonts
can be used to substitute the official branded fonts.
Century Gothic
Garamond

34 College Tagline
Opportunity. Access. Excellence.
The first letter of each word in the tagline is capitalized and all other letters are lowercased. Always
use a period after each word, and keep the words in the sequence shown here. A burgundy rule line
always separates the college name when the vertical logo is used with the tagline.
To reinforce the PVCC brand, use of the tagline with the logo in all uses is strongly encouraged,
but may not always be possible due to space limitations. In those situations, the logo may be used
without the tagline. When the tagline is omitted from the vertical logo, the rule line must also be
omitted. (See also Minimum Size on page 28.)

35 Other Official College Logos
The official college logo is the primary logo for PVCC departments KidsCollege
and programs and must appear on all advertising and promotional KidsCollege is part of Workforce Services' youth programming. As a
materials. In addition, some specific programs with unique audiences result, it has a separate logo to appeal to a younger audience.
or that are grant-funded are permitted to use a secondary logo as
long at that logo is always accompanied by the official college logo.
Approved logos appear on pages 35-38:
Workforce Services Division

This division at PVCC is a sub-brand of the PVCC primary brand KIDSCollege@PVCC
because it offers specialized services for the business community as
well as workforce training.
Humanities, Fine Arts and Social Sciences Division
Fine Arts and Performance Season
This department has its own logo due to the unique nature of
its offerings and need to market a year-long events schedule to
stakeholders both on- and off-campus.

RGB: 0 70 139 RGB: 131 0 63
CMYK: 100 75 2 18 CMYK: 15 100 37 45

36 Other Official College Logos, continued
Department-Branded Logos
PVCC departments can also request an official college logo
branded with their department name for use on forms and
documents. Contact MMR for more information.
Some Examples:

Network2Work@PVCC TJACE@PVCC
Network2Work@PVCC is a job network that connects job seekers TJACE@PVCC offers instruction to area adults who need to improve
to the skills and resources they need to become valued employees English skills (ESL), enhance core skills to obtain a high school diploma
and helps employers find the quality employees they need for or GED® (High School Flex), and develop skills needed for employment
their companies. and workplace success (4Work, Computer Skills, CNA for ELLs, Skilled
The program should always be identified as “Network2Work@PVCC.” Trades, and IT).
The program should always be identified as “TJACE@PVCC.”
Horizontal Logo:
NETWORK 2 WORK@PVCC
Real Jobs. Real People. Realizing Potential.
Vertical Logo:
NETWORK
2 WORK
@PVCC
Real Jobs. Real People. Realizing Potential.

PVCC Panthers
The panther is the official mascot of PVCC. A series of mascot logos was officially
launched in 2018. To request a copy of the PVCC panther logo, please contact the
MMR Office.
Note: The PVCC panther logo must always appear with the main PVCC logo unless
using the version that shows the panther jumping through the logo.
PVCC
PANTHERS
4.0
Writing Style Guide
Writing Style Guide 40 Dates and Units of Time 50-51 Numbers and Numerals 57
Abbreviations and Acronyms 41-44 Centuries 50 Percentages 57
Official Building Names and 41-42 Dates 50 Phone Numbers 57
Acronyms Days of the Week 50 Word Usage 58-60
Shortened Building Names 42 Decades 50 Web-Related Terminology 58
Building and Room 42 Months 50 Commonly Used Words 58-60
References Time 51
PVCC Acronyms 43 Semesters 51
States 44 Grammar and Punctuation 52-56
Countries 44 Ampersands 52
Academic Degrees and Terms 45 Apostrophes 52
Abbreviations and Formal 45 Commas 52-53
Names Em Dashes 53
Areas of the College 46-47 Exclamation Points 53-54
Capitalization 48-49 Hyphens 54-55
Clubs and Committees 48 Prepositions 55
College 48 Quotation Marks 55-56
Courses and Programs 48 Spacing 56
Departments and Divisions 49 Subject-Verb Agreement 56
Job Titles 49 Titles 56
Pages 49 Voice and Point of View 56
URLs and Web Addresses 49
40 Writing Style Guide
About This Section Although not required, MMR encourages use of these style guidelines
This section provides writing style guidelines that apply to marketing on college letters and email communications to external audiences.
communications that are targeted to the public. These style guidelines Please note that the writing style guidelines are not intended for use in
are based upon The Associated Press Stylebook (or AP Stylebook), class or course material or scholarly or academic writing.
a long-held standard for media, public relations and marketing Questions can be directed to the Marketing and Media Relations
communications writing, and upon the Merriam-Webster Dictionary, Office. See page 06 for contact information.
which is the secondary source used when the AP Stylebook does not
provide guidance. Please note that a few exceptions have been made
that are specific to PVCC, such as the continued use of the Oxford, or
serial, comma.
Use of the style guidelines applies to the following:
• Advertising
• Pi Digital Signage postings
• Brochures, booklets, fact sheets and other marketing literature
• Data entry of class information (where possible)
• Flyers and posters
• News releases
• Newsletters (print and electronic)
• Promotional emails
• PVCC website
• Writing for other media intended for marketing the college to
various audiences

41 Abbreviations and Acronyms
Abbreviations use internal periods; acronyms do not Plural acronyms should be written without the apostrophe.
(e.g., A.A. degree but STEM program).
+ Correct: He has two MBAs.
When using abbreviations and acronyms: - Incorrect: He has two MBA’s.
• Never begin a sentence with a lowercase abbreviation or
an acronym The “A” vs. “An” Rule
• Always spell out the name or phrase to be abbreviated followed by Use “a” before words or acronyms that start with a consonant sound.
the acronym in parentheses Use “an” before words or acronyms that start with a vowel sound.
When abbreviating words, use only standard abbreviations. + Correct: She is a Piedmont Virginia Community College student.
Commonly used abbreviations include: - Incorrect: She is an Piedmont Virginia Community College student.
• appt. appointment
Official Building Names
• asst. assistant
• ext. extension (Note: x by itself is not acceptable) • Main Campus
• Main Building
The abbreviations e.g., i.e., and etc. should only be used in • Stultz Center for Business and Career Development
parentheses. A comma should always follow the abbreviations e.g. • Theodore E. and Patt Hart Keats Science Building
and i.e.
• V. Earl Dickinson Building for Humanities and Social Sciences
• e.g. = “for example”
• etc. = “and so forth” Off-Campus Satellite Centers
• i.e. = “that is” or “in other words” • PVCC Eugene Giuseppe Center
Examples: • PVCC Jefferson School Center*
There are many animals at the zoo (e.g., lions, tigers and bears). *Note: Although the official name is Jefferson School City Center, PVCC
The zoo features a variety of different animals (lions, tigers, bears, refers to its satellite center as Jefferson School Center.
monkeys, etc.).
There are lions, snakes and fish at the zoo (i.e., the zoo had a diverse
selection of animals).
42 Abbreviations and Acronyms, continued
Shortened Building Names Building and Room References
Dickinson Building Building References
The name of the building can be shortened to the Dickinson Building. • Use the official title of the building on first reference and the
For promotional purposes, Dickinson Building events occur in four shortened name on subsequent references.
separate locations within the building: • Ampersands can be used in headers that reference buildings, but
• Gallery not in body text.
• Maxwell Theatre* or Black Box Theatre
Room Number References
• Commons
• Lowercase the “r” in room.
• Main Stage Theatre*
• Include the full name of the building, followed by the room number.
*Note: Theatre should be spelled –re, not –er when it is used as part of
Room numbers are preceded by a one-letter designation for
the official name of the venue.
each building:
Eugene Giuseppe Center • D Dickinson Building
The PVCC Eugene Giuseppe Center is located on the upper level of the • G Giuseppe Center
second floor of the Greene County Library building in Stanardsville. In • J Jefferson School Center
place of the full name, the Giuseppe Center can be used. • K Keats Science Building
Jefferson School Center • S Stultz Center
The PVCC Jefferson School Center is located in downtown + Correct: Classes will be held in the V. Earl Dickinson Building,
Charlottesville. The name of the building can be shortened to the room D125.
Jefferson School Center.
- Incorrect: Classes will be held in the V. Earl Dickinson Building,
Keats Science Building Room 125.
The name of the building can be shortened to the Keats
Science Building.
Stultz Center
The name of the building can be shortened to the Stultz Center.
PVCC Acronyms SACSCOC The Southern Association of Colleges and Schools
ADA Americans with Disabilities Commission on Colleges
AIS Administrative Information System SAILS Student Assistance and Intervention for
BMT Business, Math and Technologies Division Learning Success
BSA Black Student Alliance SCHEV State Council of Higher Education for Virginia
CSC Career Studies Certificate SGA Student Government Association
FAFSA Free Application for Federal Student Aid SIS Student Information System
FERPA Family Educational Rights and Privacy Act of 1974, SOAR Student Orientation and Registration
as amended STEM Science, Technology, Engineering and Math programs
FTE Full-Time Equivalent TJACE@PVCC Thomas Jefferson Adult Career Education at PVCC
FY Fiscal Year VCCS Virginia Community College System
GE Gainful Employment WFS Workforce Services Division
HLS Health and Life Sciences Division Want to add an acronym to this list? Email marketing@pvcc.edu.
HUFASS Humanities, Fine Arts and Social Sciences Division
IAD Institutional Advancement and Development Division
IRPIE Institutional Research, Planning and Institutional
Effectiveness Office
ISS Instruction and Student Services Division
IT Information Technology Department
MMR Marketing and Media Relations Office
N2W@PVCC Network2Work@PVCC
PASS Professional Association of Support Staff
PVCC Piedmont Virginia Community College
PTK Phi Theta Kappa International Honor Society
SACS The Southern Association of Colleges and Schools

States Vermont Vt.
State names should always be spelled out in paragraphs and Virginia Va.
body text. Washington Wash.
West Virginia W.Va.
Abbreviations can be used in datelines, photo captions and lists.
Please note that AP state abbreviations are not the same as those of Wisconsin Wis.
the U.S. Postal Service. See the full list of AP-sanctioned Wyoming Wyo.
abbreviations below. The following eight states are never abbreviated:
Alabama Ala. Mississippi Miss. Alaska
Arizona Ariz. Missouri Mo. Hawaii
Arkansas Ark. Montana Mont. Idaho
California Calif. Nebraska Neb. Iowa
Colorado Colo. Nevada Nev. Maine
Connecticut Conn. New Hampshire N.H. Ohio
Delaware Del. New Jersey N.J. Texas
Florida Fla. New Mexico N.M. Utah
Georgia Ga. New York N.Y.
Countries
Illinois Ill. North Carolina N.C.
When referencing countries, adhere to the following:
Indiana Ind. North Dakota N.D.
Kansas Kan. Oklahoma Okla. • Do not abbreviate the names of foreign countries in text
(print or online).
Kentucky Ky. Oregon Ore.
• Always abbreviate U.S. with periods (not as US).
Louisiana La. Pennsylvania Pa.
Maryland Md. Rhode Island R.I.
Massachusetts Mass. South Carolina S.C.
Michigan Mich. South Dakota S.D.
Minnesota Minn. Tennessee Tenn.
45 Academic Degrees and Terms
Academic degrees are not capitalized unless they begin a sentence. Additional Notes
When referring to the full name of a degree, use the following: Associate degree is never spelled with an ‘s.
• associate degree
Apostrophes should never be used when stating the formal name of a
• bachelor’s degree degree (e.g., associate of arts, bachelor of science, etc.).
• master’s degree
• doctoral degree or doctorate The words career studies certificate, certificate and degree should not
be capitalized unless used as a header.
Example:
+ Correct: She has a certificate in graphic design.
Betty Ann Conner has an associate degree in English, a bachelor’s
degree in literature, and a master’s degree in philosophy. She is - Incorrect: She has a Certificate in graphic design.
currently working on her doctorate. + Correct: She has a graphic design certificate.
Abbreviations and formal names of the most common degrees: - Incorrect: She has a Graphic Design Certificate.
A.A. Associate of Arts Commas should be used when referencing an academic degree after
A.A.S. Associate of Applied Science a person’s name.
A.S. Associate of Science
Academic degree titles and abbreviated degrees should never be
B.A. Bachelor of Arts used in the same sentence.
B.S. Bachelor of Science
J.D. Juris Doctor + Correct: Frank Friedman, Ed.D.
M.A. Master of Arts + Correct: Dr. Frank Friedman
M.F.A. Master of Fine Arts - Incorrect: Dr. Frank Friedman, Ed.D.
M.S. Master of Science When referencing an individual's academic major, do not capitalize
Ed.D. Doctor of Education the concentration unless the word itself is always capitalized:
Ph.D. Doctor of Philosophy
+ Correct: John Smith has an associate degree in literature.
Pharm.D. Doctor of Pharmacy
+ Correct: John Smith has an associate degree in English literature.
- Incorrect: John Smith has an associate degree in Literature.
46 Areas of the College
The college has six primary areas: Finance and Administrative Services
1. Office of the President • Business Office
2. Institutional Advancement and Development • Human Resources
3. Institutional Research, Planning and Institutional Effectiveness • Facilities
4. Information Technology ◦◦ Facilities
5. Finance and Administrative Services ◦◦ Grounds
6. Instruction and Student Services • Department of Public Safety and Campus Police
• Contracted Services
Each of these areas includes a number of departments and divisions.
◦◦ Bookstore
Office of the President ◦◦ Cafeteria
Institutional Advancement and Development ◦◦ Copy Center
• Development ◦◦ Coffee Cart
• Grant Writing Instruction and Student Services
• Major Gifts and Planned Giving • Academic Divisions
• Marketing and Media Relations ◦◦ Arts and Humanities
• Outreach ◦◦ Business
Institutional Research, Planning and Institutional Effectiveness ◦◦ Education and Human Services
◦◦ Health Sciences
Information Technology ◦◦ STEM and Manufacturing
• Administrative Computing • Community Self-Sufficiency Programs
• Help Desk ◦◦ Network2Work@PVCC
• Network ◦◦ TJACE@PVCC
• Web Development

47 Areas of the College, continued
• Student Services
◦◦ Academic Support Services
◦◦ Admissions and Advising
◦◦ Counseling and Career Services
◦◦ Dual Enrollment and Off-Campus Programs
◦◦ Financial Aid
◦◦ Registrar
• Center for Teaching, Training, and Technology
• Library Services

48 Capitalization
PVCC follows “downstyle” capitalization, meaning that few words Courses and Programs
are capitalized unless they begin a sentence or fall into a The full names of courses are always capitalized.
special category.
The full names of programs are capitalized when followed by the word
Clubs and Committees program.
The full or official names of committees, college-affiliated groups + Correct: The Biotechnology Program provides excellent internship
and student clubs are always capitalized when they relate specifically opportunities for students.
to PVCC.
- Incorrect: She was a Biotechnology student.
Examples:
For special emphasis, quotation marks can be used around the name
• College Board of a course.
• Faculty Senate
• PVCC Alumni Association + Correct: The professor taught “Introduction to Biology” every Friday.
• PVCC Educational Foundation - Incorrect: The professor taught introduction to biology every Friday.
• Phi Theta Kappa International Honor Society Degrees
• Student Government Association
See Academic Degrees and Terms.
• Threat Assessment Team
College
Do not capitalize the “c” in college when it is not part of “Piedmont
Virginia Community College” in news releases, on flyers or promotional
materials, or on the website. The “c” in college can be capitalized in
formal, official or planning documents (e.g., College Board minutes,
SACS reports, etc.)
+ Correct: The college will close for Winter Break on Wednesday,
December 23.
- Incorrect: The College will close for Winter Break on Wednesday,
December 23. Piedmont Virginia Community College Brand and Style Manual
49 Capitalization, continued
Departments and Divisions Pages
The full names of departments, divisions and offices are always When referencing page numbers or Web pages, the “p” is always
capitalized. lowercase.
The words department, division and office are only capitalized when + Correct: More information can be found on page 10.
used as part of an official title. - Incorrect: More information can be found on Page 10.
+ Correct: The Admissions and Advising Office hired a new staff URLs and Web Addresses
member. She works in admissions.
• Should not be capitalized.
- Incorrect: The Office hired a new staff member. She works
in Admissions. • Should not be italicized.
• Should not be in bold or underlined.
Job Titles • Should not be introduced with a colon if part of a
If a person’s title precedes his or her name, the title should be complete sentence.
capitalized. If a person’s title follows his or her name, it should • Where possible, hyperlink a word or phrase instead saying "click the
be lowercase. link" and providing the full link.
• Should not include http:// unless www is not part of the address.
+ Correct: Biology Professor John Williams presented his findings
during planning week. + Correct: Information about upcoming Outreach events is available
- Incorrect: John Williams, Professor of Biology, presented his at www.pvcc.edu/outreach.
findings during planning week. - Incorrect: Information about upcoming Outreach events is available
at http://www.pvcc.edu/outreach.
When referring to a specific job title, but not an individual by name,
the title should always be lowercase (even if the title is followed by
the name of a department).
+ Correct: The dean of the Health and Life Sciences Division must
approve all applicants.
- Incorrect: The Dean of the Health and Life Sciences Division must
approve all applicants.
50 Dates and Units of Time
Centuries Decades
Ordinal numbers should be used when referring to a century. Never When referencing decades, an apostrophe should not be used
spell the century out. before “s.”
+ Correct: 21st Century + Correct: 1960s
- Incorrect: Twenty-first century - Incorrect: 1960’s
Dates Months
When referencing a numerical form of a date, never use –th after the Months should be spelled out. If there is a need to abbreviate months
number. due to spacing, use the following abbreviations.
+ Correct: Classes start Jan. 13, 2015. January Jan.
- Incorrect: Classes start Jan. 13th, 2015. February Feb.
March —
Always surround a complete date (month/day/year) with commas. April —
+ Correct: The graduation ceremony was held on May 17, 2015, May —
at 9 a.m. June —
- Incorrect: The graduation ceremony was held on May 17, 2015 at the July —
John Paul Jones Arena. August Aug.
September Sept.
Days of the Week October Oct.
Days of the week should always be spelled out (never abbreviated). November Nov.
December Dec.

51 Dates and Units of Time, continued
Time If the beginning and ending time both fall in either the “a.m.” or “p.m.”
When writing out units of time, always use lowercase letters and part of the day, remove the first “a.m.” or “p.m.”
periods when denoting ante meridiem and post meridiem (e.g., a.m. + Correct: Class will be held from 10 to 11:15 a.m. every Tuesday
and p.m.). and Thursday.
Do not include the minute portion of the time when minutes are zero - Incorrect: Class will be held from 10 a.m. to 11:15 a.m. every Tuesday
(e.g., 2 p.m. instead of 2:00 p.m.). and Thursday.
There should always be one space between the number and the Noon and midnight should always be written as follows:
abbreviation for the time of day. The numeral and the abbreviation • 12 p.m. or noon
should never run together. • 12 a.m. or midnight
+ Correct: The show starts at 2 p.m. Typically, noon and midnight should only be used in formal writing.
- Incorrect: The show starts at 2:00 PM.
Semesters
+ Correct: The show ends at 5:30 p.m.
The names of semesters are not capitalized unless they begin a
- Incorrect: The show ends at 5:30pm.
sentence or are used as part of a header or title.
A time frame or range of times should be written as follows:
+ Correct: Tuition for the spring 2014 semester is due December 2.
• 10 a.m. to 1 p.m. + Correct: Spring 2014 classes start January 13, 2014.
or - Incorrect: Tuition for the Spring 2014 semester is due December 2.
• 10 a.m. – 1 p.m.
In formal writing (i.e., paragraph or essay format), to should always be
used instead of a dash or hyphen. For posters and handouts, the dash
is acceptable.

52 Grammar and Punctuation
Ampersands Examples:
• Limit the usage of ampersands and use the word "and" in flyers, • ABCs
postcards and ads, where spacing allows. • 1990s
• Don't use ampersands in headlines and section headers; use the • MBAs
word "and."
Plurals that are formed using only one or two letters use apostrophes
+ Correct: The Admissions and Advising Center is in room M144. to avoid confusion.
- Incorrect: The Admissions & Advising Center is in room M144.
+ Correct: He got all A’s this semester.
+ Correct: Sally and Michael went to the concert. - Incorrect: He got all As this semester.
- Incorrect: Sally & Michael went to the concert.
+ Correct: She made a list of do’s and don’ts.
Apostrophes - Incorrect: She made a list of dos and don’t’s.
Apostrophes are used to denote possession; they are not used to make Use an apostrophe to indicate a dropped letter or number.
words plural.
+ Correct: She was born in the ‘80s.
+ Correct: Professor Wallace’s book was published on July 6. - Incorrect: She was born in the 80s.
The fans cheered for their home team.
- Incorrect: The Smith’s are very proud of their son for graduating with Commas
a 4.0 GPA. In AP style, omit the comma before the last item in a simple series,
The fan’s cheered for their home team. such as "Joe, John and Steve."
Possessive words: + Correct: He brought a pen, pencil and laptop to class.
• Singular nouns that don’t end in ess: add an apostrophe and an s. - Incorrect: He brought a pen, pencil, and laptop to class.
(Exception: Sacred or ancient names like Xerxes or Aeschylus only
If the series includes internal commas that necessitate semicolons or
take an apostrophe.)
uses a conjunction such as "and," include the "serial" or "Oxford" comma.
• Plural nouns that don’t end in s: add an apostrophe and an s
• Plural nouns that end in s: add an apostrophe only
• Abbreviated plurals do not use apostrophes
53 Grammar and Punctuation, continued
+ Correct: The school offers courses titled Arts and Entertainment, Example:
Geology, History and Human Development, and Algebra. Sally had everything she needed to study—her notebook, her iPad and
- Incorrect: The school offers courses titled Arts and Entertainment, her textbook.
Geology, History and Human Development and Algebra.
An em dash should always appear as a single character (—), not as
Exceptions to the use of the “serial” or “Oxford” comma can be made two hyphens (--).
in section headers and proper names that do not officially contain the
serial comma (e.g., Institutional Research, Planning and Institutional A Note for Microsoft Word Users: For Microsoft Word documents, an
Effectiveness). em dash will automatically be inserted when two hyphens are typed
between two words with no spaces. You can also manually insert an
+ Correct: The official name of the office is Institutional Research, em dash by going to the “Insert” tab in MS Word, selecting “Symbol,”
Planning and Institutional Effectiveness. and then clicking on the “Special Characters” tab.
- Incorrect: The official name of the office is Institutional Research,
Planning, and Institutional Effectiveness. Exclamation Points
As a general rule, exclamation points should only be used sparingly.
For proper names that include a suffix, a comma should always be
If exclamation points are used, PVCC staff and faculty are expected to
inserted between the last name and the suffix.
adhere to the following guidelines:
+ Correct: Mark Smith, Sr. • Do not use more than one exclamation point in the same sentence.
- Incorrect: Mark Smith Sr. • Do not use in body text or in formal writing.
• Do not use in course titles or headers.
Em Dashes
• Do not use on the PVCC website, except occasionally in headers.
Commonly referred to as “dashes,” em dashes can be used to • Do not use in academic program literature or the college catalog.
emphasize a parenthetical element.
Note: Exclamation points are allowed in social media updates
Example: and postings.
The group chose three objectives—time management, project analysis
and feasibility—to be incorporated into the study.
Dashes can also be used to illustrate a point or add explanation after
an independent clause. Piedmont Virginia Community College Brand and Style Manual
+ Correct: Free Movie Friday, May 8, from 6 to 9 p.m. Don’t miss this If the compound is functioning as an adjective and follows a noun, do
great event! not use a hyphen.
- Incorrect: Free Movie Friday, May 8, from 6 to 9 p.m.!!!! Don’t miss
+ Correct: The project was time consuming.
this great event!!
- Incorrect: The project was time-consuming.
Hyphens + Correct: Her son is five years old.
To understand what words should be hyphenated, it’s important to - Incorrect: Her son is five-years-old.
know how compounds function:
If the compound adjective is an adverb ending in –ly, do not use
• An open compound is written as two words (e.g., high school or
a hyphen.
common sense).
• A hyphenated compound links two words together by a hard + Correct: He was academically inclined towards science.
hyphen (e.g., self-confidence). - Incorrect: He was academically-inclined towards science.
• A solid compound is written as one word (e.g., headache or
textbook). To determine whether to add a hyphen to a compound, Phrases used as adjectives should be hyphenated.
one needs to look at how that compound functions in the sentence. + Correct: He took a series of black-and-white photographs.
If the compound functions as a noun, do not use a hyphen. - Incorrect: He took a series of black and white photographs.
+ Correct: Students engage in problem solving. Compound adjectives that consist of a number and a unit of
- Incorrect: Students engage in problem-solving. measurement are hyphenated.
If the compound is functioning as an adjective and precedes a noun, + Correct: She wrote a 350-page book.
use a hyphen. - Incorrect: She wrote a 350 page book.
+ Correct: He took a four-credit class. Fractions in written form are hyphenated.

- Incorrect: He took a four credit class. Numerals (e.g., 3/4 or 5/8) should not be used in formal writing.
+ Correct: He used problem-solving techniques. + Correct: three-fourths

- Incorrect: He used problem solving techniques. - Incorrect: three fourths

+ Correct: five-eighths Prepositions can be used at the end of a sentence as long as the
- Incorrect: five eighths preposition does not make that portion of the sentence redundant.
Prepositions can also end a sentence if they are part of a phrasal verb
Suspended compound adjectives: A space follows the hyphen when such as “put up with,” “built up,” or “turned into.”
listing more than one compound adjectives or when comparing two
compound adjectives. + Correct: Who are you going with?
+ Correct: That is something I have not heard of.
+ Correct: PVCC offers that course as a 16- or 12-week session
- Incorrect: Where is he at?
- Incorrect: PVCC offers that course as a 16 or 12-week session.
Quotation Marks
Prepositions
Quotations should always appear outside punctuation marks except
Prepositions indicate how nouns and pronouns relate to other words in
when using colons or semi-colons.
a sentence.
+ Correct: “I always wanted to major in science,” said Christopher.
Examples:
- Incorrect: “I always wanted to major in science”, said Christopher.
• at
• around + Correct: The conference included the following sessions: “How to
• above Make Money”; “How to Save What Money You’ve Got”;
and “How to Invest Your Earnings.”
• near
- Incorrect: The conference included the following sessions: “How to
• underneath
Make Money;” “How to Save What Money You’ve Got;”
• in
and “How to Invest Your Earnings.”
• on
• of “Quotes within quotes” should always use single quotation marks
• for within double quotation marks.

+ Correct: “The teacher told me that I was ‘awesome beyond all Voice and Point of View
reason.’ I couldn’t believe it,” said the student.
- Incorrect: “The teacher told me that I was “awesome beyond all Voice
reason.” I couldn’t believe it,” said the student. In written publications, active voice should be used whenever possible.
Staff and faculty should avoid writing in passive voice.
Spacing
Faculty and staff are encouraged to write in present tense and to
• Use one space between sentences (not two).
avoid using slang and technical jargon whenever possible.
• Use one space after colons and semi-colons (not two).
Point of View
Subject-Verb Agreement
It’s important that the point of view remains consistent within a
• Singular nouns take singular verbs.
document or publication to avoid confusion. Staff and faculty should
• Plural nouns take plural verbs (e.g., data, media, etc.). not use a combination of first, second or third person within a
• Collective nouns are singular and take singular verbs. single document, but instead use a single point of view consistently
throughout.
+ Correct: Faculty is meeting to discuss the issue.
+ Correct: Faculty members are meeting to discuss the issue. The preferred point of view for all college publications, documents and
- Incorrect: Faculty are meeting to discuss the issue. Web content is third person. Staff and faculty should avoid first person
point of view whenever possible.
Titles
When writing about the college, always use its not our.
Titles of newspapers, books, movies and other media are italicized,
not underlined. If italics are not available, use quotation marks. + Correct PVCC loves its students.
- Incorrect: PVCC loves our students.

57 Numbers and Numerals
• One through nine are spelled out. Phone Numbers
• 10 and above use numerals. • Phone numbers should be written using periods.
• Always spell out numbers when they begin a sentence. • Parentheses should never be used around the area code.
+ Correct: Ten students participated in the lab discussion. + Correct: The main number for PVCC is 434.977.3900.
- Incorrect: 10 students participated in the lab discussion. - Incorrect: The main number for PVCC is (434) 977-3900.
- Incorrect: The main number for PVCC is 434-977-3900.
Percentages
In formal writing (i.e., essay format or full sentences), the word percent
should always be spelled out.
In presentations, PowerPoints and lists or series of percentages, the %
symbol can be used.
+ Correct: Economic projections estimate a 27 percent growth in the
pharmacy technician career field over the next 10 years.
- Incorrect: Economic projections estimate a 27% growth in the
pharmacy technician career field over the next 10 years.

58 Word Usage
Web-Related Terminology Commonly Used Words at PVCC
blog not capitalized unless it is the first word in 2-stroke always use the numeral when referring to this type
a sentence and 4-stroke of small engine repair in the Workforce Services
email one word, no hyphen. The “e” in email is always Division (do not use two-stroke or four-stroke)
lowercase unless the word begins the sentence. advisor spelled with -or instead of -er
home page two words, lowercase affect/effect as a general rule, affect is a verb and
log in/log off two words when used as a verb effect is a noun (i.e., something is affected but has
a positive effect). An exception is when effect is
login one word when used as a noun used to mean “to put into place,” in which case it
Internet the “i” is always capitalized acts like a verb (e.g., The president effected the
intranet the “i” is always lowercase strategic plan on time.)
online one word, no hyphen. The “o” in online is always African-American capitalize in all uses and hyphenate
lowercase unless the word begins a sentence or is alum the informal, plural use for alumnus/alumni or a
part of a title. group of unknown gender
Examples: alumna female graduate or female student who has
He took an online class. attended the college (singular)
Pay tuition online using MyPVCC and Quikpay. alumnae female graduates (plural)
alumni male and female graduates of an
Web/website/webmaster institution (plural)
When referring to the Web (as in World Wide Web), the “W” should
alumnus male graduate or male student who has attended
always be capitalized.
the college (singular)
When referring to a website, the “w” in website is always lowercase audiovisual one word
unless the word begins a sentence or is part of a header.
Website is always spelled as one word. The word webmaster is
always lowercase.
59 Word Usage, continued
Board of Directors The governing board of the PVCC Educational Eastern Shore two words; capitalized
Foundation. Proper name is Piedmont Virginia EmplID capitalize "E" and "ID"; not hyphenated
Community College Board of Directors.
ensure/insure both mean “to make certain”; insure is used for
Bookstore capitalized and not hyphenated when referring to financial or insurance policies
the PVCC Bookstore
federal never capitalized unless the word begins a
campus-wide two words; hyphenated (also institution-wide sentence or is part of an organization’s formal
and college-wide; exceptions: statewide name (e.g., Federal Trade Commission)
and worldwide)
first generation two words; only hyphenated if used as an adjective
canceled use one “L,” not two; should never be spelled
as cancelled four-year hyphenated if used as an adjective
cancellation always use two Ls full time hyphenate when used as a compound modifier;
and full-time see Hyphenation section for more information
child care two words
fundraiser always spelled as one word
College Board The advisory body of PVCC. The official name is the or fundraising
Piedmont Virginia Community College Board.
health care two words
corequisite one word; never hyphenated
Help Desk two words; capitalized
cybersecurity one word; lowercase “s” for security
historic/historical both are adjectives; historic is used for something
Cyberwatch capital “C”; spelled as one word; proper noun important or influential in history; historical is used
decision making two words; only hyphenated if used as an adjective to refer to anything from the past
disburse/disperse disburse is used to refer to the distribution of iNet lowercase “i”; capital “N”; all one word
money or other assets; disperse is used to refer to in-state hyphenated if used as a compound adjective (e.g.,
the spreading or distribution of other things such in-state student)
as people
lifelong always one word; never hyphenated
dual enrollment not hyphenated when used as a noun; hyphenated
when used as a compound adjective (e.g., dual- job seeker two words; never hyphenated
enrollment student, dual-enrollment program)
60 Word Usage, continued
MyPVCC capital “M”; one word Southside one word; capitalized
Network2Work one word; always uppercase State Council of abbreviate as SCHEV after first reference
@PVCC Higher Education
noncredit one word; never hyphenated for Virginia
Northern Neck two words; capitalized Technology Wing two words; capitalized
Northern Virginia always two words (never abbreviate); capitalized theatre use theatre in all instances; do not use theater
out-of-state hyphenated if used as a compound adjective through should never be spelled as thru
part-time hyphenated if used as an adjective Tidewater one word; capitalized
Peer Network two words; always uppercase traveled use only one “L”; do not spell as travelled
PeopleSoft uppercase “P” and “S”; one word, never two-year college hyphenated if used as an adjective
hyphenated VCCS SIS capitalized
Piedmont one word; capitalized. Should never be used alone Virginia abbreviate as VCCS after first reference
when referring to PVCC. Community
postsecondary one word College System
prerequisite one word; never hyphenated W.A. Pace capitalize each word and W.A.
Board Room
PVCC alumni in college publications, the names of PVCC alumni
are designated by their year of graduation in withdraw/ withdraw is the verb and withdrawal is
parenthesis following their name. For example, withdrawal the noun
John Smith (Class of ’96), senior analyst with work-study hyphenated if used as an adjective
Albemarle County, will speak to the students. student
real world and hyphenate when used as a compound modifier;
real-world see Hyphenation section for more information
Regions Northern Virginia, Southwest Virginia (but
southwestern Virginia), Tidewater, Southside,
Eastern Shore, Piedmont, Northern Neck Piedmont Virginia Community College Brand and Style Manual
Marketing and Media Relations Office
501 College Drive
Main Building, M300 Suite
Charlottesville, VA 22902
434.961.6574
marketing@pvcc.edu
www.pvcc.edu/mmr

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Introduction 05 The PVCC Brand 14-15 College Logo 26-28

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Frank Friedman, PVCC President

Piedmont Virginia Community College Brand and Style Manual

Social Media and Marketing Specialist

Multimedia Design Specialist

Learn more about MMR at www.pvcc.edu/mmr.

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

The PVCC Brand 14-15

Sample Marketing Campaign:

Classes begin Monday, www.pvcc.edu/succeed

Spring 2021 credit class schedule cover

Piedmont Virginia Community College Brand and Style Manual

2020-21 PIEDMONT VIRGINIA

COLLEGE PROFILE is a comprehensive,

2019-20 • Clothing closet Where the industry is heading

TUITION & FEES

Piedmont Virginia Community College Brand and Style Manual

Register now, payment not

CLASSES START MONDAY, JANUARY 13

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Approved General GE Statement:

Piedmont Virginia Community College Brand and Style Manual

College Logo 26-28

Vertical Logo Horizontal Logo

Piedmont Virginia Community College Brand and Style Manual

The Logotype Logo Proportions

Piedmont Virginia Community College Brand and Style Manual

Vertical Logo with Tagline Horizontal Logo with Tagline

Piedmont Virginia Community College Brand and Style Manual

Imprinted Items in PVCC Bookstore

Piedmont Virginia Community College Brand and Style Manual

Other Prohibited Uses

Questions and Logo Requests

Piedmont Virginia Community College Brand and Style Manual

Sample Seal Usage:

Approved Use of Seal

Prohibited Use of Seal COMMENCEMENT

Piedmont Virginia Community College Brand and Style Manual

Pantone 208 Pantone 287

Secondary Accent Colors

Four-Color Process Printing (CMYK)

Garamond Premier Pro

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Workforce Services Division

Four-Color Process Printing (CMYK)

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual

Piedmont Virginia Community College Brand and Style Manual