Names: Hamid Waris, Hammad Hassan,

Umer Nawaz
Roll no: 19202001-022, 013, 026
Section: Blue
Class: BBA (6th)
Activity: 1
Submitted to: Sir Ahtisham Zahid
Introduction:

Crest sports was founded in 2021. Since then, we have striven to sale a very high-quality range
of Boxing, Martial Arts, MMA, and Life style equipment at the most competitive price points.

Crest sports have taken pride and pleasure in being able to be a part of the exciting and
competitive world of Sports and we have made the entire Globe the stage for our activities.

Brand idea:

Some time ago we visit some clothing brands our mission and vision were to do our own
business and bring a new product to the market, then keeping this idea in mind, we launched a
new brand (Crest sports) in the market.

Our Product Launch Strategy

Analyze our competitors

By Evaluating our opponents will allows us to see our offering through the eyes of a customer.
What other items could they be able to purchase instead of ours?

Pre-launch giveaways
A pre-launch giveaway is a brilliant method to get people excited about our new product before
it launches. Winners of giveaways are also more likely to support our brand and spread the news

Public feedback

Customer feedback can help a lot to improve our product. If our product is going well then good
customer review can help us to stay in market as of their demand whereas bad reviews can help
us to find out drawbacks in our product because it is not attracting customers.
Write a positioning statement
We will write out a statement that can clearly and concisely answer these three questions:
• For whom is the product intended?
• What is the purpose of the product?
• What distinguishes it apart from other products on the market?
Create promotional content
We will promote our product through advertisement on radio, TV billboards and banners in
public areas through which customers will be attracted

Long Term Plans

Our long term planning include
Maintain a sense of proportion when it comes to your profits.

Profits can be used to pay down debt, reward employees, develop new products and
services, and, most significantly, save aside funds for future lean times.

Don't Reconstruct the Wheel

Don't recreate the wheel when it comes to expanding your product or service offerings.
Create synergy with what you're doing instead. As a result, your entrance costs will be
reduced, and you will be able to grow more quickly.

Appreciate each and every relationship

Every person you come into contact with is significant. They might be your next client,
mentor, supporter, or investor.

Establishment of Mentoring Relationships

One of the simplest mentor connections to form is with other entrepreneurs, as everyone
has the opportunity to learn and improve. Remember, they're not there to make our
decisions for us instead they're there to provide insight and advice.

If you don't know what they do, don't hire them.

We take our time with hiring procedure. Taking the first candidate who crosses our path,
whether it's our first employee or not, is never a good idea. Take the time to figure out why
we recruiting someone, what they'll be doing, and if they'll fit in with our company. To
secure commercial success in a small business, it is even more important for everyone to be
on the same page.

Don't Stop Inventing

Because the world is always changing, we can't expect our popular product or service to remain
popular indefinitely. It's critical to keep track of trends and figure out how our company can
grow to solve new challenges and fill additional market gaps.