Scholasta’s Ink & Piercing

‘Get inked, Get Well’

BUSINESS PLAN
by

Kate Chelsea B. Benegildo

Shazney Jomae S. Resurrecion

October 8, 2021

TABLE OF CONTENTS
Executive Summary……………………………………………………………………………………3

Oppurtunity ………………………………………………………………………………3

Expectations……………………………………………………………………………3

Oppurtunity

Problem and solution………………………………………………………..4

Target Market ……………………………………………………………4

Competition …………………………………………………………………………4

Execution

Marketing & Sales………………………………………………………………5

Operations…………………………………………………………………………………5

Milestones & Metrics………………………………………………………5-6

Company

Overview………………………………………………………………………………………6

Team…………………………………………………………………………………………………6

Appendix

Profit & Loss Statement………………………………………………7

Balance Sheet…………………………………………………………………………8

Cash Flow Statements………………………………………………………9

Executive Summary
 Scholasta’s Ink & Piercing is a neighbourhood tattoo and
Piercing studio owned by two art lovers namely Kate and Shazney.
The shop is located at the second Floor of Milan Building near
the Plaza.

This is the perfect place to satisfy your craving for body

art. We have a team of fun, artistic and very talented artists.
Small, introductory tattoos from existing designs will be
available, as well as basic tattoos that may be completed in an
hour and full half-day sessions with the artists. Customers can
request extended discussions and unique design work from the
artists. The shop will also have piercing sessions and sell a
variety of clothing products.

The business needs only 50,000 pesos to launch, due to the low
capital requirements of the business and the intention to use
low-cost marketing techniques and direct selling to find initial
customers. . 

Oppurtunity
Since Tattoos and piercings are very popular to millenials
nowadays, Scholasta’s Ink and Piercings take this as an
opportunity to dominate the Art Community in the City.
Scholasta’s Ink and piercing will create safe and impressive
tattoo art for Art enthusiasts in the City.

Expectations
Similarly, our objective is straightforward. We aim to have the
cleanest, most efficient facilities possible in order to provide
the finest possible service to our most important clients. We
hire some of the city’s best artists and teach them in customer
service so that our customers are handled as anyone spending
their hard-earned money should be treated. The business will
provide color tattoos both from original designs by the artists
and basic public domain designs. Original designs which are
considered the best by the artists and the customers will be
printed onto t-shirts, posters, and other resale items and sold
 through the shop as well with Tablature Tattoo branding and
signatures by the artists.

Oppurtunity

Problem and Solution

Since Scholasta's ink and piercing is new in the city, the
possible problem is how to make the business more popular. In
order to have more customers we decided to use social media and
radio broadcasts. Scholasta's ink and piercing will be having an
account on Facebook, Instagram, Twitter and Youtube to attract
more customers. Another problem is the prices of the material.
Tattoo supplies include chemicals (soap, ointment, sterilizers,
etc..), paper products, linens, towel, gloves, and skin marking
supplies (stencil paper, pens, skin scribes, etc..). and for
piercings are needles, gloves, skin marking supplies, etc..

Target Market

Scholasta's ink and piercing will seek to serve both markets

by advertising both its introductory design and the elaborate
design work they are capable of. The target market of of
Scholasta’s are those who are into rock music, sensitive/
sentimental people and Art lovers.

Competition

Scholasta's ink and piercing does not have that much competition
within the City, but there may be other tattoo artist but they
remain one hour away from us.
 Execution

Marketing and sales

The market segment in Cabadbaran City include residents in
Cabadbaran and surrounding cities and municipalities who may
travel just to get tattooed. Scholasta's ink and piercing will
also use occasionally discounts such as birthday discounts,
holiday discounts and festival discounts to get more customers
and to attract more people from different cities.

Operations

The daily operation of Scholasta's ink and piercing will usually

consist of opening at 10:00 in the morning and 9:00 in the
evening. The business will operate six days a week, will usually
close on sundays for day off and any other holidays. This will
not affect the business since we also do home services if you
cooperate with us.

Milestone and Metrics

Milestones
Milestone Due Date Who’s responsible
Social Media Set up March 15, 2022 Kate and Shazney
Launch Promotion March 25,2022 Kate and shazney
Summer Promotion April 1, 2022 Kate and Shazney
Festival/Holiday April 20,2022 Kate and Shazney
promotion

Metrics These
activities are undertaken with high focus on using low-cost or
free marketing methods to promote the launch of the business.
Shazney Resurrecion will manage all marketing activities and Kate
Benegildo will promote the business directly by contacting
clients, networking, and posting/handling flyers and business
cards.
 Company

Overview
Tattoos often represent thoughts and feelings that we have not
spoken about or acknowledged, even to ourselves. As Amalia puts
it: “I had this image in my head, but I could not express it in
words.” Scholasta's ink and piercing was generated from the owner
itself, Kate and Shazney. Scholasta's ink and piercing is a
tattoo and piercing shop in Cabadbaran City. Both owner, Kate and
Shazney are fans of tattoos and piercings and always dreamed of
having their own shop.

Team
Working as a tattoo artist involves working in an independent
setting while performing tattooing procedures on clients. We
would only accept a tattoo artist who already has experience on
both tattoo and piercing session. Tattoo artist must have the
skill and passion when doing their work on their clients.
 Appendix

Profit and Loss Statement

Scholasta’s Ink and Piercing

Income Statement

Years ended December 31

Net Sales 1,110, 020

Cost of Goods Sold 400,500

Gross Profit 709, 520

Expenses

Salaries and Benefits 250,100

Rent and Overhead 100,000

Depreciation and Amortization 140,000

Interest 25,000

Total Expenses 515,100

Net income 50,410

Balance Sheet

Scholasta’s Ink and Piercing

Balance Sheet

As of December 31

ASSETS

Current Assets:

Cash 1,800,546

Accounts Receivable 20,000

Inventory 30,500

Total Current Assets 1,851,046

Non-current Assets:

Property and Equipment 200,050

Total Non-current Assets 200,050

TOTAL ASSETS 2,051,096

LIABILITIES

Current Liabilities:

Accounts Payable 25,000

Debt 150,000

Total Liabilities 170,000

Owner’s Equity

Kate Benegildo , Capital 550,000

Shazney Resurrecion, Capital 550,000

Retained Earnings 50,410

Total Owner’s Equity 499,590

TOTAL LIABILITIES AND OWNER’s EQUITY 2,051,096

Cash Flow Statement

Operating Cash Flow

Net Income 50,410

Add:

Depreciation and Amortization 140,000

Less:

Changes in Working Capital 120,000

Cash from Operations 140,910

Investing Cash Flow

Investments in Property & Equipment 150,000

Cash from Investing 150,000