Exhibit 1 Pintura's Annual Sales by Division (in $millions)

Pintura Pintura
Sales (%) Sales ($)
Total annual revenue 100% $4,000
Consumer Products Group (CPG) 35% $1,400
Pintura International 40% $1,600
Industrial Finishes Group (IFG) 25% $1,000
Exhibit 2 U.S. and IFG Sales by Substrate
U.S. Sales IFG Sales
IFG% of
(%) ($) (%) ($)
U.S.
Total annual revenue $6,000 $1,000 16.67%
Plastic 40% $2,400 15% $150 6.25%
Metal 20% $1,200 20% $200 16.67%
Wood 40% $2,400 65% $650 27.08%
Exhibit 4 IFG's Wood Coating Sales by Customer Group and Product Line (in $millions)
Wood Coatings Sales Water Solvent
Annual
100% $650.00 47.50% $308.75 52.50% $341.25
revenue
Furniture 30% $195.00 70% $136.50 30% $58.50
Flooring 25% $162.50 20% $32.50 80% $130.00
Cabinetry 20% $130.00 20% $26.00 80% $104.00
Other 25% $162.50 70% $113.75 30% $48.75
Lena Introduction

Customer Group Product Line Maintain %Switch %

Furniture Solvent 60% 40%
Flooring Solvent 80% 20%
Cabinetry Solvent 80% 20%
Other Solvent 60% 40%
Furniture Waterborne 40% 60%
Flooring Waterborne 80% 20%
Cabinetry Waterborne 80% 20%
Other Waterborne 40% 60%
Exhibit 5 Wood Coatings Contribution Data (Direct Sales)
IFG Contribution
Selling Price COGS
$
Product Type (per unit) (per unit) (per unit) IFG Contribution %
Solvent-based $28.00 $14.28 $13.72 49.00%
Waterborne $34.00 $21.08 $12.92 38.00%
Powder-based (Lena)* $38.00 $22.04 $15.96 42.00%
*Potential Price
0.42
Estimated Adoption of Powder-Based Coatings Sales by Customer Group (in millions)

Units
Customer Group Product Line Annual Sales Units Sold Maintain %
Maintained

Furniture Waterborne $136.50 4.01 40% 1.61

Furniture Solvent $58.50 2.09 60% 1.25
Flooring Waterborne $32.50 0.96 80% 0.76
Flooring Solvent $130.00 4.64 80% 3.71
Cabinetry Waterborne $26.00 0.76 80% 0.61
Cabinetry Solvent $104.00 3.71 80% 2.97
Other Waterborne $113.75 3.35 40% 1.34
Other Solvent $48.75 1.74 60% 1.04
$650.00
Assumptions
Waste
Solvent Waste 20% 1
Waterborne Waste 18% 17% 2.0475
Powder Waste 3%

Price per Unit

(selling price) Given in the cas page6-7
Solvent $28.00
Waterborne $34.00
Powder $38.00
 Adoption (sales:powder)
Units Not Units Sold as
Estimated Powder Calculated
Maintained Powder (Adjusting
Sales from Exhibit 4
(powder) Wastage)
2.41 2.05 $77.81
0.84 0.69 $26.36
0.19 0.16 $6.18
0.93 0.77 $29.29 2.0475
0.15 0.13 $4.94
0.74 0.62 $23.43
2.01 1.71 $64.84
0.70 0.58 $21.97
$254.80

Lena Introduction
Customer GroupProduct Line Maintain % Switch %
Furniture Solvent 60% 40%

Flooring Solvent 80% 20%

Cabinetry Solvent 80% 20%
Other Solvent 60% 40%
Furniture Waterborne 40% 60%
Flooring Waterborne 80% 20%
Cabinetry Waterborne 80% 20%
Other Waterborne 40% 60%
Annual Sales Forecasts for IFG Wood Coatings Customer Groups by Estimated Growth Rate in the United States (in millions)

Customer Group Sales (2016) Growth Rate Sales (2017) Sales (2018) Sales (2019)

Furniture $193.86 0.00% $193.86 $193.86 $193.86

Flooring $165.46 4.20% $172.41 $179.65 $187.20
Cabinetry $132.37 1.40% $134.22 $136.10 $138.01
Other $161.55 0.50% $162.36 $163.17 $163.99
$653.24
Increase as a
Total Sales (17-
Customer Group Percentage of
21)
Total Sales
Furniture $969.30 0.00%
Flooring $937.56 11.76%
Cabinetry $690.17 4.10%
Other $819.95 1.49%

$29.68
nited States (in millions) Market share is constant
Base year : 2016
Sales Increase due to See
Sales (2020) Sales (2021)
Growth Exhibit 3
$193.86 $193.86 $0.00
$195.06 $203.25 $110.26
$139.94 $141.90 $28.32
$164.81 $165.63 $12.20
Annual Sales Forecasts for IFG Wood Coatings Customer Groups by Estimated Growth Rate in the United States and Market

Customer Group Sales (2016) Growth Rate Sales (2017) Sales (2018) Sales (2019)

Furniture $193.86 5.00% $203.55 $213.73 $224.42

Flooring $165.46 5.20% $174.06 $183.12 $192.64
Cabinetry $132.37 2.40% $135.55 $138.80 $142.13
Other $161.55 5.50% $170.44 $179.81 $189.70

Increase as a
Customer Group Sales (17-21) Percentage of
Total Sales
Furniture $1,124.76 13.82% Grwoth + stealing
Flooring $965.66 14.33%
Cabinetry $711.06 6.92%
Other $951.21 15.08%
e United States and Market Share Growth Rate (in millions)

Sales Increase due to

Sales (2020) Sales (2021)
Growth & Share
$235.64 $247.42 $155.46
$202.65 $213.19 $138.36
$145.54 $149.04 $49.21
$200.13 $211.14 $143.46

oth + stealing