BUSINESS PLAN FORMAT

EXECUTIVE SUMMARY
What is a Business Plan Executive Summary?
An executive summary of a business plan gives the reader an overview of the business
opportunity and your entire business plan.  It explains the type of business the company
operates and summarizes the key facts and strategies supporting the businesses’s
growth. If presented for funding, the executive summary provides the lender or investor
a quick snapshot which helps them determine their interest level and if they should
continue reading the rest of the business plan.
An effective executive summary is a quick version of your complete business plan. You
need to keep it simple and succinct in order to grab the reader’s attention and convince
them it’s in their best interest to keep reading.

COMPANY PROFILE
CORPORATE MISSION STATEMENTS
CORPORATE VALUES
Ten examples of company core values
Integrity. Acting with strong ethics is a priority for everyone representing the
organization as well as the company's behavior as a whole.
Honesty. It's not just the best policy. ...
Fairness. ...
Accountability. ...
Promise to Customers. ...
Diversity and Inclusion. ...
Learning. ...
Teamwork.

PRODUCT & SERVICE DESCRIPTION

BUSINESS NAME AND LOGO DESCRIPTION
CUSTOMER AND MARKET ANALYSIS
How to Write a Customer Analysis
Identify your customers. ...
Define your customers' needs and desires. ...
Evaluate the spending power of your customer base. ...
Ascertain buying and spending trends pertaining to your goods or services. ...
Outline the objectives of your customer analysis in your introductory paragraph .

SALES AND MARKETING PLAN

PRICING STRATEGY
SALES PROMOTION
SALES MANAGEMENT
MARKET COMPETITOR ANALYSIS
A competitor analysis, also referred to as a competitive analysis, is the process of
identifying competitors in your industry and researching their different marketing
strategies. You can use this information as a point of comparison to identify your
company's strengths and weaknesses relative to each competitor.
For each competitor, perform a SWOT Analysis and include the following information:
Competitor's Name.
Overview of Competitor (where are they located; how long have they been operating)
Competitor's Product or Service.
Competitor's Pricing.
Estimated Market Share.
Location(s)
Potential Customers (Geographies & Segments)

SKILLS NEEDED
AVAILABILITY OF APPLICATION
How your application be available online, what platform to use for advertisement and
etc.
LABOR AVAILABILITY
DEVELOPMENTAL COST
SPACE NEEDS AND AVAILABILITY
PROCESS FLOW
ORGANIZATION AND MANAGEMENT ASPECTS
TECHNOLOGY ACTIVITY DESIGN
SOCIO-ECONOMIC IMPACT
DISASTER RESILIENCY