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    Gwyneth Alsado
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    There are four marketing strategies used by ABC Group over one year: Market Penetration, Market Development, Product Development, and Diversification. An analysis of variance will be conducted to determine if there are any significant differences among the results of the four strategies over the 12 month period. The null hypothesis is that there are no differences among the average results of the four strategies.

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    ACTIVITY_Analysis_of_Variance

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    There are four marketing strategies used by ABC Group over one year: Market Penetration, Market Development, Product Development, and Diversification. An analysis of variance will be conducted to determine if there are any significant differences among the results of the four strategies over the 12 month period. The null hypothesis is that there are no differences among the average results of the four strategies.

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    7 views4 pages

    ACTIVITY Analysis of Variance

    Uploaded by

    Gwyneth Alsado
    There are four marketing strategies used by ABC Group over one year: Market Penetration, Market Development, Product Development, and Diversification. An analysis of variance will be conducted to determine if there are any significant differences among the results of the four strategies over the 12 month period. The null hypothesis is that there are no differences among the average results of the four strategies.

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    © All Rights Reserved
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    of 4

    ACTIVITY: Analysis of Variance

    Determine if there is a significant difference among the four different marketing strategies used by
    ABC Group of companies for one year.

    ABC Group of Companies, Inc.


    Marketing Strategy
    Month Market Penetration Market Development Product Development Diversification
    January 59000 57300 56000 48750
    February 63000 60100 58000 62750
    March 50200 50000 63000 51000
    April 45780 58900 69002 45720
    May 60000 56350 64000 57000
    June 38100 45300 50000 40900
    July 57250 62000 59200 54010
    August 40000 60000 50000 42000
    September 46980 55040 55000 40000
    October 58960 52100 52352 45000
    November 61230 47580 60253 53021
    December 70050 36000 59200 55000
    AVERAGE 54212.5 53389.16667 58000.58333 49595.91667

    Hypothesis:
    6 Different pairs

    Market Penetration Market Development


    59000 57300
    63000 60100
    50200 50000
    45780 58900
    60000 56350
    38100 45300
    57250 62000
    40000 60000
    46980 55040
    58960 52100
    61230 47580
    70050 36000

    Market Penetration Product Development


    59000 56000
    63000 58000
    50200 63000
    45780 69002
    60000 64000
    38100 50000
    57250 59200
    40000 50000
    46980 55000
    58960 52352
    61230 60253
    70050 59200
    Market Penetration Diversification
    59000 48750
    63000 62750
    50200 51000
    45780 45720
    60000 57000
    38100 40900
    57250 54010
    40000 42000
    46980 40000
    58960 45000
    61230 53021
    70050 55000

    Market Development Product Development


    57300 56000
    60100 58000
    50000 63000
    58900 69002
    56350 64000
    45300 50000
    62000 59200
    60000 50000
    55040 55000
    52100 52352
    47580 60253
    36000 59200
    Market Development Diversification
    57300 48750
    60100 62750
    50000 51000
    58900 45720
    56350 57000
    45300 40900
    62000 54010
    60000 42000
    55040 40000
    52100 45000
    47580 53021
    36000 55000

    Product Development Diversification


    56000 48750
    58000 62750
    63000 51000
    69002 45720
    64000 57000
    50000 40900
    59200 54010
    50000 42000
    55000 40000
    52352 45000
    60253 53021
    59200 55000

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