Professional Documents
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Journal of Social Entrepreneurship
Journal of Social Entrepreneurship
To cite this article: David Urbano , Nuria Toledano & Domingo Ribeiro Soriano (2010) Analyzing
Social Entrepreneurship from an Institutional Perspective: Evidence from Spain, Journal of Social
Entrepreneurship, 1:1, 54-69, DOI: 10.1080/19420670903442061
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Journal of Social Entrepreneurship
Vol. 1, No. 1, 54–69, March 2010
ABSTRACT In recent years, social entrepreneurship (SE) has been regarded as an important
source of social, economic and environmental wealth, and many scholars are focusing their
inquiries on this emerging area. Little is known, however, concerning the environmental factors
that affect this entrepreneurial phenomenon. In this research, we analyze how these factors affect
both the emergence and implementation of SE in the highly entrepreneurial Spanish region of
Catalonia, using institutional economics as the main conceptual framework. We also apply an
inductive theory, building an empirical approach to conducting a multiple-case study in order to
develop theoretical propositions that enhance our understanding of the phenomenon.
Introduction
In recent years, social entrepreneurship (SE) has been regarded as an
important source of social, economic, cultural and environmental wealth (e.g.
Spear 2006, Steyaert and Hjorth 2006, Leadbeater 2007, Shaw and Carter
2007). While traditionally it has popularly been known by its development in
the field of governments, nonprofit and voluntary organizations, philan-
thropy and charity, SE can also take place within or across business.
Specifically, some authors have recently stressed the emergence of hybrid
Theoretical Considerations
Social entrepreneurship undertaken by social entrepreneurs has opened a new
dimension in the study of entrepreneurship, so some authors point out that it
can become a structured and separate field of research (Mair and Martı́
2006). For example, Defourny (2000, p. 11) suggests that social enterprises
might be seen ‘as the expression of a new entrepreneurship’, which is a claim
Downloaded by [University of Sydney] at 04:50 29 December 2014
well worth looking at more closely, but it is only slowly being taken up by
entrepreneurship scholars. Fowler (2000) and Borzaga and Defourny (2001)
also suggest that these new forms of social entrepreneurship go beyond the
current concept of the nonprofit sector and the social economy, and
recommend examining them as a new kind of social entrepreneurship and
civic innovation. In this sense, a new, multidisciplinary field of scholarship
appears to consist of a distinct mode of entrepreneurial actions, clearly
distinguishable from the more common and well-studied commercial
entrepreneurship.
In recent years, the emerging literature on SE has covered a wide variety of
definitions about the phenomenon (e.g. Dees 2001, Sullivan Mort et al. 2003,
Nicholls 2006b, Peredo and McLean 2006, Chell 2007, Shaw and Carter
2007). Although there is no consensus among academics, a key distinction of
SE that can be found in all definitions is its fundamental purpose of creating
social value rather than personal wealth (Zadek and Thake 1997), across
social innovations rather than ‘economic’ innovations (Kramer 2005, Austin
et al. 2006, Leadbeater 2007), to address social problems rather than
individual needs (Harding 2006, Westall and Chalkley 2007). In line with this
view, several scholars have also sought to define the social entrepreneur
(Thompson et al. 2000, Thompson 2002, Dees 2001, Johnson 2003, Bornstein
2004, Sharir and Lerner 2006, Shaw and Carter 2007). For example,
Thompson (2002, p. 413) notes that social entrepreneurs are ‘people with the
qualities and behaviors we associate with business entrepreneurs but who
operate in the community and are more concerned with caring and helping
than with making money’. Shaw and Carter (2007, p. 419) define them as
‘those individuals who establish enterprises primarily to meet social
objectives rather than generate personal financial profit’, and authors such
as Drucker (1999) and Leadbeater (1997) emphasize their creativity in
developing social innovations and change for improving the social context in
which the entrepreneurs operate.
Then, from a broad point of view, SE can be seen as ‘a process involving
the innovative use and combination of resources to pursue opportunities to
catalyze social change and/or address social needs’ (Mair and Martı́ 2006,
p. 40), a phenomenon ‘whose central driver is the social problem being
addressed’ (Austin et al. 2006, p. 2). In this sense, the importance of the
Social Entrepreneurship from an Institutional Perspective 57
institutional environment is elevated, due to the fact that social entrepreneurs
are especially oriented by the unmet social needs that exist in their
environment. Hence, an institutional perspective can provide a clearer
explanation concerning the different factors that have an influence on SE. In
the following section, we analyze the main characteristics of the institutional
economics, and link this perspective with specific elements of SE.
in the sense that they are the deliberate means used to structure the
interactions of a society in line with the norms and cultural guidelines that
make up its informal institutions. Then, whereas a governing body can
influence the evolution of a society’s formal institutions in a rather direct
way, informal institutions are much less tangible and usually fall outside the
direct influence of public policy. They can be molded, but tend to resist
change and take time to evolve towards new social norms.
Hence, based on the underlying ideas of the institutional economics and in
the most recent of North’s (1990, 2005) works, we expect that for newly
forming social enterprises, the institutional environment defines, creates and
limits social opportunities, and thus affects the speed and scope of SE.
However, due to the lack of previous inquiries in this field we know little
about how institutions affect the emergence and implementation of SE in
particular contexts. Then, we adopt an inductive approach, using a case study
methodology for obtaining new insights concerning this phenomenon.
the mitigation of possible biases and help to reduce the ‘knee-jerk’ reaction
that is often provoked in interviews (see Table 1 for case descriptions and
characteristics of the interview respondents). All interviews were tape-
recorded and later transcribed. File notes, a means of facilitating data
analysis concurrent with data collection (Eisenhardt 1989), was another
method used for recording the interview data. Specifically, detailed notes,
which comprise both observation and analysis, were taken by a second
interviewer who was not actively involved in the interview process. The
average interview lasted for just over one hour, with the shortest taking 45
minutes, and some running for two hours.
Our secondary sources included social enterprises websites, press releases,
and information from the support institutions; and other data obtained from
reports or records of the official organizations and associations were
examined as available.
In analyzing the data, several procedures suggested by Yin (1984) and
Eisenhardt (1989) were adopted. Matrices were employed as an analytical
tool to organize and analyze data. We also used a general analytic approach
that prioritizes information through the development of categories of data
and the examination of similarities. Specifically, the detailed interview notes
and our other review and analysis articles were examined, and concepts were
identified and recorded by hand. Next, the concepts were used to develop
sub-themes and then progressively a smaller number of overall themes. This
process involved numerous discussions and reviewing of text and various
forms of tabular material, seeking both conflicting and similar frameworks.
The emerging themes are reported in depth in the following sections. These
themes are also utilized for inducing propositions and developing theory
using the theory building process (Eisenhardt 2007).
Number
Casesa Purpose/Sector Legal form Locationb Founded Sizec Interviews interviewsf
A Support for women who want Association Barcelona 2005 Small FMd 3
incorporation into the labor market/
Textile industry
B Facilitate the process of incorporation Association Barcelona 2003 Small FM, BMe 5
of women into the labor market/
Services
C Support for personal and social Cooperative society Lleida 1999 Small FM 2
development of people with mental
disabilities/Agriculture
D Financial services for social Cooperative society Barcelona 1998 Medium FM, CEO 6
enterprises/Services
E Promote cycling and contribute to the Cooperative society Barcelona 2005 Micro-enterprise FM 3
environmental education of the
society/Services
F Promote regional culture/Film Cooperative society Barcelona 2000 Medium FM, CEO 4
industry
G Promote ecological consumption/ Cooperative society Barcelona 2002 Micro-enterprise FM 3
Services
Notes: a. For reasons of confidentiality, the names of social enterprises have been disguised; b. Name of provinces of Catalonia (Spain); c. Micro-enterprise 1–9 people
employed; small 10–49; medium 50–249; d. Founding members (social entrepreneurs); e. Board members; f. Four interviews were also conducted with people in
charge of mainstream new business support and three interviews with CEO of ‘la Caixa’ Foundation.
Social Entrepreneurship from an Institutional Perspective 61
62 D. Urbano et al.
In the following paragraphs, a narrative incorporating the emergent themes
of the in-depth case study interviews is presented.
New social values. The new values of society, which have raised major
awareness regarding the most disadvantaged groups (e.g. immigrants, women,
disabled), and the current environmental problems, are indicative of a new
demand for goods that is not met by traditional businesses. A social-market
failure is an opportunity for the social entrepreneur (Austin et al. 2006). Chell
(2007, p. 13), for instance, points out that this is similar to what happens in
conventional firms, ‘the examples where social enterprises operate in a
competitive environment suggest that they do need to pursue opportunities’.
In this sense, our case evidence revealed that a clear perception of the impact of
changing social context stimulated the creation of the social enterprises. During
an interview with social entrepreneurs of Case A, one of them affirmed that ‘we
saw the opportunity and feel the responsibility of meeting the social needs of
our community . . . the new social values were the reason-for-being of our
current experience as entrepreneurs’. Another entrepreneur pointed out that
‘we basically recognized a social need, which could become a potential demand
and potential clients’ (Case D). In Case F, a social and cultural enterprise, an
interviewee noted that ‘the awareness of the Catalan population for defending
their own identity allowed us to think in terms of a cultural project addressed to
develop Catalan films’. Additionally, three of the seven cases (Cases C, E and
G) stressed the influence of the environmental problems in their decision to
create the social enterprise. One of the founders of Case G made the following
comments concerning the repercussion of the major awareness for the
sustainable development: ‘we consider that we live in an area very sensitive to
the environmental problems and people every time are willing to pay for
services and products that respect the environment’ (Case G). By contrast, Case
B stressed the new role that women are playing in society and noted that ‘we are
a social organization that focuses on women and considers that women can
become a core part of the future economy . . . We are also helping women who
want to create their own businesses to make their dreams a reality’.
In summary, these cases show how social entrepreneurs catalyze social
transformation by meeting social needs linked with new social values that
emphasize, for instance, the importance of sustainable development. There-
fore, we found evidence to suggest that social enterprises emerge where there
Social Entrepreneurship from an Institutional Perspective 63
are social values predominating in a society and that are generating an unmet
demand, and an opportunity for SE. In the framework of North’s (1990,
2005) institutional theory, these arguments suggest the following proposition:
Austin et al. 2006, Weerawardena and Sullivan Mort 2006, Leadbeater 2007,
Nicholls 2007, Townsend and Hart 2008). Our data on numerous occasions
indicates a similar result. All interviewees recognized and spoke about the
wealth generated by their enterprises in terms of benefits to community, and
stressed their social motivations and attitudes as exemplars of factors that
motivated their entrepreneurial actions. Their personal satisfaction with the
results of their actions was also evident. For example, Case G, a cooperative of
ecological consumption, pointed out: ‘I’m proud of what we are achieving with
our enterprise. We are working for achieving a better world for future
generations. The work space is also very nice; employees and entrepreneurs are
only the same person’. Similarly, cases A and B commented that their
objectives were to create benefits for women. Extending this view, Case D, a
cooperative of financial services for social enterprises, indicated that ‘from my
point of view, the creation of social value is the essence of our actions as
entrepreneurs, and it is what really motivates us for creating social enterprises’.
Nevertheless, he also recognized that ‘profitability is also important for social
enterprises, at least some income is necessary to ensure the sustainability of the
enterprise and to achieve the financial self-sufficiency’. Moreover, we found an
important environmental attitude among our case studies. In particular, cases
C, E and G showed a particular concern with issues related to sustainable
development. As a Case E interviewee said: ‘it’s imperative to save our
environment. Our enterprise was created with the purpose of contributing to
this objective. I believe that there are more people than those that we initially
think of who are concerned about the current environmental problems. What
happens is that sometimes you can’t consume products or services in ways that
are respectful of the environment because there are no businesses that offer
them. That’s why we considered it appropriate to do something like we are
doing with our enterprise’.
The above examples are all cases demonstrating that entrepreneurs’ social
attitudes are explicit and central for the emergence of social enterprises. Then,
under the light of North’s (1990, 2005) institutional perspective, we pose the
following proposition:
Hart 2008). In this sense, the existence of public and private initiatives that
offer support to social entrepreneurs has been emphasized by all key
informants. Moreover, five of the seven cases analyzed (cases A, B, C, D
and F) had received economic support from different entities for
implementing their social enterprises. Case E, however, displayed a more
pessimistic view in stating that ‘although there has been an increase of
funds oriented to social businesses, it is true that they are not enough for
the growing number of social enterprises that are emerging in Catalonia in
recent times’. On the other hand, the evidence from the cases showed two
clear outcomes. First, similar to the overall entrepreneurial initiatives, some
social activities were more supported than others. For example, within our
case studies the activities linked with the integration of women to the labor
market as well as the protection of the environmental were widely
supported by different Catalan institutions. Second, despite there being a
greater awareness of the governments and private institutions concerning
SE, the social entrepreneur has a need to be independent of institutional
funding because, normally, that funding was only able to support a small
part of the total project.
Thus, our cases illustrate that governments, along with other private
institutions, are becoming more sensitive regarding the social problems of the
community, and are consequently supporting the implementation of social
enterprises. Hence, from the institutional point of view (North 1990, 2005),
this leads to the following proposition:
Acknowledgements
The authors acknowledge the financial support from the Projects SEC2006-
06017 and SEJ2007-60995 (Spanish Ministry of Education and Science), and
2005SGR00858 (Catalan Government’s Department for Universities, Re-
search and Information Society).
68 D. Urbano et al.
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