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Overview Knowledge Clips Introduction To Psych. For Int - Students Tilburg University
Overview Knowledge Clips Introduction To Psych. For Int - Students Tilburg University
Madee Lamers
Psychology: scientific study of the mind (mental processes) and the behavior of people
- Goal: formulate general statements about psychological processes
- Important: objective and controllable evidence → tricky
This course about social psychology: the scientific study of how people think about, influence
and relate to one another
- People are influenced by the actual (explicit) or imagined (implicit) presence of others.
Implicit: eg if you’re thinking about someone else, eg your parents, it can influence you
- 4 dimensions of social psychology
- Social thinking
- The self
- Social beliefs and judgements
- Attitudes and behaviors
- Social influence
- Persuasion
- Conformity and obedience
- Social relations
- Aggression
- Attraction and intimacy
- helping
- Groups and identities
- Small group
Clip 3
There is interaction between these perspectives → one perspective is not more ‘true’ than the other
In the past, lots of fraud in social psychology → therefore a replication movement (crisis). Lots of
findings false, but now, most of the theories correct again
Testing theories
- Research question: a question to be addressed by research
- Theory: a set of related assumptions and predictions intended to explain a particular
aspect of the world
- Hypothesis: a prediction what will happen in a given situation, based on a theory
- Study: test of the hypothesis
Clip 1: self-concept
Possible selves
- Self discrepancy theory: we have several selves in our brains
- Actual self
- Ideal self → this is where you want to work towards
If there is a discrepancy between the actual self and the ideal self, it can work motivating
- Ought self → how you should be, according to others (not yourself)
Clip 3: explaining events (how do we explain the events that happen to us?)
Locus of control
- Explanatory style: people differ in the way they generally use to explain events. It
depends on locus of control: where are you focussing your attention on?
- 3 dimensions explaining events:
- Internal-external
- Stable-unstable
- Global-specific
Clip 4: self-presentation
Not everybody is as preoccupied with leaving a good impression: people differ in their tendency
to self monitor.
- Self-monitoring: how preoccupied you are with self-presentation, how important it is to
leave a good impression. If somebody does this a lot → they adjust themselves to the
situation more
Impression management: the ways in which we try to control the impressions others form of us.
Mostly overly positive.
Strategies:
- False modesty: we are modest, because we know that people like that
- Shallow gratitude: overly thanking other people for your success
- Self-handicapping: engaging in/making up behaviors that create and excuse for later
failure
But in real life, these strategies do not work. Because honesty, loyalty, etc is valued
Framing effects: the way information is presented has an impact on our judgment
Type of framing effects:
- Order effects
- The order in which information is presented to us, affects us.
- Primacy effect: information presented to you first is more likely to be remembered
(long term memory)
- Recency effect: information at the end are more likely to be remembered (short
term memory)
- Spin framing
- Presenting information in a valenced (aantrekkingskracht) way
- Presenting something in a way that makes it look better, terrorists →
freedomfighters
- Media, politicians make use of this
- positive/negative framing
- Negative information attracts more attention than positive information
- Negative framing leads to a stronger reaction
- If we spot that there is a danger, it captures your attention (evolution)
Knowledge is structured
- Schema: general characteristics of yourself, others, roles or events
How schemas are activated
- Chronic accessibility
- Knowledge that is very important to you (eg family)
- ‘Suppressed’ thoughts: when you want to suppress some thoughts, they become very
accessible → white bear effect
- Priming: temporarily activating a concept
- Product placement
- So activating particular associations in the memory
- Activation of schemas leads to errors of judgments of others
- Overconfidence
- You don’t actually know if something is true, but you are confident in that
something is true. = we are more confident than correct
- Belief perseverance
-An belief from the past that turned out to be false, might still linger in your
head. = even if the information is retracted, the belief still lingers
- Categorical thinking: the process of perceiving a person in terms of their social group
membership
Confirmation bias
- The tendency of testing certain ideas by seeking out information confirming the idea
- People no longer pay attention to opposing information
- Consequence: prejudice and stereotypes remain
Perceiving others
- Schemas also shape our memory
- Memory: the process of … information
- Encoding: information is inserted
- Storing: information is retained
- Retrieving: information is recollected and used
- Memories are malleable
- Memories can be altered → misinformation effect (can be used eg during
lawsuits, to make people remember something differently)
- Incorporating misinformation into one’s memory after the event
happened
If something happens, there is always a risk for misattribution: you mistakenly attribute an event
to the person, while it is actually due to the situation that the person is in.
- Situational attribution → sympathetic reaction
- Dispositional attribution → unfavorable reaction
- This can lead to a self-fulfilling prophecy: if you think someone is very mean, you’re
gonna act less nice to him, which makes him act less nice to you as well
- Experimenter bias
Attribution errors
- Self-serving attribution: if something good happens, we attribute it to ourselves, but if
something bad happens, it was not our fault. This is to protect ourselves
- fundamental attribution error: tendency to attribute behavior to a person, and ignore the
power of the situation
- Causes:
- Salience:
- People are more salient (opvallend) than situations
- (social) context is often invisible
- 2 systems for processing information: behavior is intuitively attributed to
the person (automatic processing), attribution to circumstances if effortful
(controlled processing)
- Just world hypothesis: the belief that people get what they deserve in life,
and deserve what they get
- Blaming the victim
- → self-protection, because if i can blame this other person, that
means that this will not happen to me
- Consequences attribution errors
- Actor-observer difference
- Observer attributes to the person
- Actor attributes to the situation
Culture & context
- People in collectivist cultures are more likely to attribute behavior to the situation, while
people in individualistic cultures are more likely to attribute to the person
Psychology lecture 4 videoclips
Attitudes and behavior
Attitude:
- The evaluation of an attitude object (anything you can form an opinion on). This attitude
can be broadly positive or negative, which determines your attitude.
- 3 components of an attitude
- Affect
- Are you positive or negative about it
- Cognition
- What knowledge do you have about it
- Behavior
- Do you tend to approach or avoid it
- Where do they come from
- Social learning → we learn through imitation, we copy attitudes from others
- Modeling
- Experience (forming attitudes independent from others
- Classical conditioning → if something neutral paired with a positive or
negative experience (the experience itself is either rewarding or punishing)
- Instrumental learning → if you do something, you are later rewarded or
punished for it. This can create attitudes. (doing something that is later
rewarded/punished)
- Mere exposure effect: the more you are exposed to something, the more
positive attitude you develop. However this is not the case for everything
ofcourse. In order for the mere exposure effect to work, your attitude in the
beginning has to be either slightly positive or neutral. If it is already negative →
it won’t become positive
Measuring attitudes
- Questionnaire
- Eg; i think that Rutte is a good prime minister
- Likert-scale: a numerical scale with labels on two closing options
- Reaction times
- Eg; do you think that Rutte is a good prime minister?
- Yes in 500 millisecond is an indication for a stronger attitude than yes in 1 sec
Types of attitudes
- Explicit attitudes: we are aware of these, we can report on them
- Questionnaire
- Implicit attitudes: You’re not necessarily aware of these, and cannot report on,
unconscious attitudes, secret attitudes (people don’t want to tell them). So questionnaire
wouldn’t work
- Physiological measures: measuring bodily reactions, eg with electrodes
- Physical distance (social distance scale): when you place more distance between
you and the attitude object, you have a more negative (implicit) attitude
- Implicit association test (IAT): measuring implicit attitudes towards people from
moroccan descent, by grouping first positive&dutch and negative&moroccan and then
the other way around → IAT measures reaction score to compare the time between
compatible block & non-compatible block
However: big disadvantages:
- low test-retest reliability, as tiredness, or focus also plays a role
- It does not predict behavior
- You also measure the dutch. So it might be that you don’t have a strong
negative attitude towards moroccan men, but a very positive attitude
towards dutch men. This influences results
- Do attitudes influence behavior? → not always!!! Therefore predicting behavior is more difficult
than just understanding attitudes
- When do attitudes influence behavior?
- When social influences on what we say are minimal. You only speak your mind
when you don’t feel pressure from others with a different opinion
- When other influences on behavior are minimal. Eg weather, you always use
your bike regarding the climate, but 1 day it rains, you might take the car.
- When attitudes towards specific behavior are examined. In general you don’t eat
meat, but you will eat that specific burger
- When we are aware & reminded of our attitudes → self awareness
- Often, first behavior and then attitude. Either behavior that we show ourselves, or that of
others that we observe
- Why does behavior influence your attitude?
Cognitive consistency theories:
- Cognitive dissonance theory
- 3 components: cognitive component; affective component; behavioral component. →
these are in line with each other often.
- There is a desire for consistency. However, if attitude is not in line with behavior →
dissonance
- According to the cognitive dissonance theory: inconsistencies between different
components of attitudes (thoughts, feelings and behaviors) lead to an
uncomfortable emotional state of being (dissonance), that makes us want to
restore consistency
- So:
- We strive for consistency (=consonance)
- Experience of inconsistency between behavior and cognition
(=dissonance)
- We try to maintain or create consistency
- → reduction of cognitive dissonance
- How can we reduce dissonance?
- Changing the behavior, but sometimes you don’t want it, or it is not
possible
- Rationalization the behavior → saying why it’s okay
- Adding thoughts, blaming external factors (eg all my friends
smoke)
- Changing attitude
- We change our attitude
- After putting in a lot of time/money/effort (effort justification) (eg hazing,
you would imagine that you would hate the fraternity, however, you put in
so much effort, you develop a strong attitude)
- When we are induced (worden aangezet tot iets) to say something we
actually don’t agree with. When there is not enough justification to like
something, but you’re starting to like it either way, because you were
induced
- When do inconsistencies lead to cognitive dissonance?
- Behavior is voluntary (own responsibility), so people can be induced, but
not forced
- Behavior isn’t easy to justify
- Behavior has negative consequences
- You could have foreseen the negative consequences
- Self-perception theory
- Cognitive dissonance theory is too difficult, it is actually easier
- People derive their attitudes by looking at their behavior and the circumstances
under which it occurs
- Eg, i love this author, because i read a lot of his books
- People don’t have very strong attitudes from the beginning.
- Differences cognitive dissonance theory & self perception theory:
- cognitive dissonance theory: people adjust their attitudes because they dislike
the feeling of dissonance
- Self perception theory: people derive their attitudes from their behavior
- The experience of dissonance is not necessary
- Which one is true?
- It depends on the preliminary (preexisting) attitude
- Strong attitude: dissonance
- Weak attitude: self perception
Persuasion
- Elaboration likelihood model (ELM)
- Central (or systematic) route: rational reasoning (like controlled processing
information style)
- Applied when
- Sufficient knowledge
- Personally relevant
- Personally responsible
- Conditions
- Motivation (you don’t care → then peripheral)
- Ability (if you don’t have enough knowledge → then peripheral)
- Peripheral (or heuristic) route: intuitive reasoning
- Applied when
- Complicated or incomplete message
- Personally irrelevant
- Distraction or fatigued
- No
- Motivation
- and/or ability
- This is important to know regarding persuasion: do you need to focus on the
rational or intuitive reasoning
- 3 important components
- Who
- Characteristics of the source
- Attractiveness (physical)
- Especially when content does not matter so much
- Credibility
- Expertise
- reliability
- What
- The characteristics of the message
- Quality
- Vividness (how much does it touch/move you)
- Identifiable victim
- Emotions: fear (eg cigarette packages)
- To whom
- Characteristics of the receiver
- Personality
- Need for cognition (how much do you like to think)
- High in need → rational, low in need →
automatical
- Mood
- Compatibility
Influencing strategies
- Reciprocity: Give a little, take a little.
- If somebody gives you something, you want to give something back
- Because:
- you want to restore the balance
- You do not want to feel guilty: guilt-based strategy:
- Door-in-the-face technique: a very large request (that almost
certainly will be declined), is followed by a smaller request. This
smaller part is the part that you’re actually interested in.
- Consistency: We should act in line with what we say
- When we make a choice, we feel obligated to stick with it
- Foot-in-the-door technique: a small request is followed by a bigger
request. People already agreed with the 1st, they’re more likely to agree
with the 2nd request.
- Low ball technique: people accept one thing, but then the costs increase:
people stick with it because they already agreed with it
- Liking: Because i like you
- We prefer to say yes to request of a person we know and like
- Request of a friend
- Beautiful people
- Ingroup members
- Scarcity: When there is little of it, i have to have it
- scarce=valuable
- Psychological resistance (reactance) against restraints (number and time) (eg,
only limited tickets left!!)
- Authority: If the expert says so
- If an expert tries to sell us something, we’re more likely to buy it
- Social proof: When everyone does it this way, it is probably the right way
- When other people show certain types of behavior, we tend to think that this
behavior is correct (eg a line outside of a club, or laughter in a comedy series)
Clip 3: conformity
Clip 4: obedience
Why do people obey (milgram study)
- Agentic state → no responsibility (so just following orders)
- Victim was distant (when close, participants stopped)
- Authority was close (when distant, participants stopped)
- Authority was institutional & legit (institute was prestigious)
Happiness
- Knowing what makes us happy
- Affective forecasting: predicting future emotions. However, people overestimate
the duration and intensity of future important events
- Why are people bad at affective forecasting?
- Immune neglect
- We are more resilient than we think. If bad things happen to us,
we have more capacity than we think
- Focalism: if we strive towards a goal, we think that will give us happiness.
However, there are much more factors that influence our happiness, but
we tend to ignore those aspects
- How much joy we experience depends on:
- The peak moment
- The last moment
- Duration neglect
- For the assessment of an emotional experience (both positive and
negative) the duration is relatively unimportant
- What makes us happy?
- Money? No, unless you have too little
- Gender, no
- Age? No
- Most important: relationships
Need to belong theory
- Assumptions
- Evolutionary basis: we need other humans to survive
- Universal need (to belong, in both individualistic and collectivistic cultures)
- Serious negative consequences when absence of contact
- Absence of social contact
- Exclusion as punishment (prison, isolating cell, putting a toddler in a corner)
- The effects of loneliness
- Risk factor for depression
- Risk factor for addiction
- Even your immune system can become weaker
- Risk factor for cardiovascular diseases (even more than smoking)
- Increased risk of death
- Covid has been increasing these effects
Clip 2: attachment styles
Attachment theory
- Working model of relationships→ attachment with parents forms basis
Attachment styles
Physical attractiveness
- Attractiveness of the face
- Law I: averageness
- Sir francis galton looked for the criminals, just by their looks, to prevent crime.
By laying transparent papers on top of each other with the faces of criminals. He
discovered, the more faces on top of each other → the more attractive.
- When a face is average, there's nothing weird about the face. This is
attractive
- Average faces also look familiar → makes us feel secure
- Law II: symmetry
- The more symmetrical → the more attractive
- Physical attractiveness
- Universal for faces (not for body’s)
- Innate (aangeboren): so even babies prefer looking at attractive faces
- Physical attractiveness stereotype (or halo effect): what is beautiful is good. Looking at
beautiful people actually activates the reward system in the brain
- Attractive people get more votes, attractive candidates get more salary, attractive
criminals are less likely to go to jail and get lower fines
- It makes sense that people want to change things about their face
Other factors for the perfect partner
- Matching phenomenon: so when you consider yourself average in attractiveness, you
will probably end up that is as attractive as we are
- (perceived) similarity: same interests, political, etc. → easier relationships. Also, if you like
someone, it is more likely they’ll like you back (reciprocity). Very little proof for opposites
attract. However, submissive vs dominant attract (complementarity)
- Personality: sincere, honest, understanding, loyal and reliable. These are the most
important personality traits.
- Proximity (nabijheid)
- Mere exposure effect → the more you see a person, the more you’ll like them.
However, this does not work if you don’t like them from the beginning
What do we want
- Physically attractive
- But within our league
- Sincere, honest, understanding, loyal and trustworthy
- Similar to us
- In our proximity
Clip 4: chemistry
Arousal:
- physical arousal → not sexual, but physical in the sense that you’re excited around the other.
- However, your body might experience arousal, but is bad at attributing it. This can be
used to increase romantic attraction. Experiencing something scary → arousal → romantic
attraction
- Scary movie
- Rollercoaster
- Physical labor / sports
- This is called excitation transfer
However, some relations are exciting to start with
- An affair → the secrecy causes you to feel nervous → arousal → romantic attraction
- A ‘bad’ boy/girl
- Romeo & juliet effect: when parents prohibit a relationship → attraction
What is aggression
- Behavior intended to cause harm
- Behavior: so only when you behave in a certain way, not when you’re just
thinking about it
- Intentional: you mean to harm someone
- Harmful (physically or psychologically)
Different types of aggression
- Physical vs verbal aggression
- Direct vs indirect aggression
- Indirect: spreading fake news about someone to others
- Direct: punching someone
- Offensive vs defensive aggression
- Offensive: you are the first person to show aggression
- Defensive: you show aggression as a defense
- Instrumental vs reactive aggression
- Instrumental: using aggression to achieve a goal
- Motivated by pursuing rewards or avoiding punishment
- Rational (costs-benefits)
- Reactive aggression
- Aggression is the goal
- Stems from being provoked
- Often impulsive and irrational
Theories about aggression
- Biological phenomenon
- Instinct theory: aggression is an innate, unlearned behavior pattern exhibited by
all members of all species
- Aggression is (partly) genetic
- Inclusive fitness: the tendency to protect our kin, to ensure that our genes are
passed on to future offspring
- Consequences (evolutionary theory)
- More violence and conflicts in stepfamilies (however, really true?)
- More violence in the case of infidelity when women cheated.
However, men show more aggression in general
- Biochemical influences
- Alcohol: can increase reactive aggression
- Testosterone. In combination with alcohol → even stronger effect
- Serotonin (decreases aggressive behavior). In xtc/mdma for example
- However after doing xtc, major drop in serotonin level → depressive
feeling, also higher level of aggression, can last a very long time. Can
take a long time to get serotonin levels back to normal
- A response to being frustrated
- Frustration-aggression theory
- People get frustrated when being hindered in reaching their goals, this in
turn leads to aggression
- Displacement: redirection of aggression to a target other than the source
- Excitation transfer: if your frustrated → leaks to other interactions
- Relative deprivation
- The perception that your less well-off than others
- This can lead to aggression (frustration-aggression theory)
- Learned social behavior
- Aggression is learned
- Social learning theory
- We learn social behavior by observing and imitating others and then by
self-regulating our own behavior accordingly
- Imitating aggressive behavior (bobo doll experiment)
Clip 2: Situations that predict aggression
- There seems to be negative aspects about being part of groups, however being part of a
group is super important to us/our identity
Crowds
- When we become part of a group → we conform to their norms
- Pluralistic ignorance: a cause of groupthink
- The incorrect belief that your personal belief differs from the group. You think
you’re the only one that has a different opinion
Deindividuation
- When people lose individual awareness and evaluation apprehension in a group setting,
and experience anonymity. You don’t feel like an individual anymore that is being
evaluated, you can feel invisible. So you can get away with it
- Leads to conformity
- Leads to more impulsive, emotional, irrational and asocial behavior
- Solution?
- Individuation
- Self-awareness
- Eg hanging cameras
- Placing mirrors
Clip 4: intergroup harmony
Clip 1: communication
Clip 2: law
Memory
- The process of encoding, storing and retrieving information
- Especially retrieving information important for eyewitnesses
- Memory depends on the quality of reconstructions
- Very malleable
Eyewitnesses testimonies
- Memories are malleable!!
- It is important to retrieve good info from the testimonies
Clip 3: health
Stress
- The sense that your challenges and demands surpass your current capacities,
resources, and energy
- Especially when our social identity or relationships with others are in danger
- Consequences for health
- Direct
- Amygdala activated
- Rise in cortisol level (stress hormone)
- Increases blood pressure and heartbeat
- Makes you active
- Prepares body for fight/flight reaction
- However, this also happens when there is not acute stress, and therefore
this reaction isn’t needed, but still happens
- Chronical stress
- Bad for your health
- Direct: Stroke, heart failure, diabetes
- Indirect: sleeping problems, unhealthy eating, addictions
- Dealing with stress
- Meditate
- Find social support!
- Not because it fixes problem (it might)
- But for the buffer hypothesis: social support decreases the negative
effects of stress on wellbeing
Clip 4: dating