Angela Hess

Director of Marketing
# +1-551-710-7317
 linkedin.com/in/angela.hess
+ Boston, MA

_ angela.hess@gmail.com

SUMMARY MOST PROUD OF

Energetic, self-motivated and object-oriented director of marketing
with over 8 years of experience as both an in-house marketer and a
B2B client-focused one. Most proud of generating a record-high $2.1
Y Industry Influencer
Regular speaker at industry conferences,
million in revenue for Nader. starting conversations on my blog
with 80,000 monthly readers

EDUCATION * Generated $2.1 million in revenue

After generating over 4K leads in 36
M.S. in Marketing GPA
months for Nader. This is a record-high
for the company.
Boston University
4.0 / 4.0
2013 - 2014 + Boston, MA
SKILLS
B.S. in Communication GPA
Universität Mannheim Data-driven Marketing SEO
3.8 / 4.0
2008 - 2012 + Mannheim, Germany
Google Analytics Client Management

EXPERIENCE
Market Research Email Campaigns
Director of Marketing & Operations
Crist Budget Management
C 2018 - Ongoing + Boston, MA
Crist is a global digital services company that helps companies build innovative
software products and transformative digital services that connect, engage and
amaze their customers.
STRENGTHS
- Directed sales pipeline exceeding 25+ accounts per fiscal year
- Implemented new tools for profitability measures and increased direct
marketing efficiency by 25% for NVIDIA
G Creative Problem Solver
Successfully developed marketing
- Formed 10 new corporate client relationships in under a year strategies as both an in-house
- Developed and implemented strategic plan and operational process for a $9 marketer and a B2B client-focused one
million organization that were otherwise non-existent

Director of Marketing & Client Services  Hands-on Marketing Leader

Energetic marketing leader with proven
Lessard success in building compelling
C 2014 - 2018 + Boston, MA
value propositions
Lessard is a boutique economic consultancy with a network of leading macro
and micro economists, industry analysts and researchers.
- Increases lead conversion rate by 18% n Negotiation
Able to boil down complex subjects to
- Formed 3 new corporate client relationships simple terms and make win-win deals that
- Used Google Analytics to define the exact demographic of Lessard's most clients cannot refuse.
clients and provide services tailored to them
- Increased profit margins 60% in 2016 by implementing new system for
improved client retention and sales with the information mentioned
above
CERTIFICATION
Project Management Professional
Marketing Consultant Project Management Institute, 2017
Nader
C 2012 - 2014 + Boston, MA Certified Executive Coach
The Desjardins Group's Life and Health insurance subsidiary. Over 20M UK UK Institute of Leadership & Management, 2014
residents trust Nader.
- Co-managed annual marketing budget of $2 million Professional Certified Marketer
- Trained 15+ new Sales and SDR making quota in 6 months American Marketing Association, 2013
- Transformed lead generation strategy with >$20M in new business/yr
- Generated 4,500 leads in 36 months resulting in $2.1 million in revenue