Feasibility Study Final

Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT
LIBERICA
A Feasibility Study Presented to

the Faculty of the College of Hospitality and Tourism Management
in Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Hotel and Restaurant Management
BENGA-ORAS, STEPHANIE A.
BERNARTE, KEILAH ANNE I.
CANDELARIA, RUSSEL T.
SALINAS, REENALYN D.
SAMAR, TONIE ROSE O.
PROF. ARVEEH AVILES
APRIL 2021

(Note: Except for the Title, all entries shall be encoded using 12-point font)
APPROVAL SHEET
This feasibility entitled LIBERICA in partial fulfillment of the requirements

for the degree BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT,
prepared and submitted by BENGA-ORAS, STEPHANIE A., BERNARTE,
KEILAH ANNE I., CANDELARIA, RUSSEL T., SALINAS, REENALYN D., and
SAMAR, TONIE ROSE O. is hereby recommended for oral examination.
ASRAKAL DAWAI, MPA FEZA A. SATOSA, MALLI

Adviser Grammarian
JEFFERSON S. MARCELO, MBA, CHP, CGSP, AFIM

Professor
________________________________________________________________
FEASIBILITY REVIEW PANEL CERTIFICATION
Approved in partial fulfillment of the requirements for the degree Bachelor

of Science in Hotel and Restaurant Management by the Committee on Oral
Examination with a grade of____________.
___________________________ ______________________
Member Member
Accepted in partial fulfillment of the requirements for the degree Bachelor

of Science in Hospitality Management
CARLO JAY A. EVARDONE, Ph.D., MBA, MPA

Program Chair, HRM/HM
RUMAR R. ABAIGAR, DBM (c)

Dean, College of Hospitality and Tourism Management

Table of Contents
PAGE
TITLE PAGE
APPROVAL SHEET i
ACKNOWLEDGEMENT ii
DEDICATION iii
TABLE OF CONTENTS iv
LIST OF TABLES v
LIST OF FIGURE/S vi
CHAPTER I. EXECUTIVE SUMMARY

Name of the Firm 1
Location of the Firm 2
Brief Description of the Project
Major Assumption
CHAPTER 2. MANAGEMENT ASPECT
Management of the Project

Vision
Mission
Objective
Name of the Project
Name of the Business
Logo of the Business
Business Organization
Type of Organization
Description of the Members
Organizational Chart
Personnel Plan
Duties and Responsibilities
Company Policy and Procedures
Health and Safety Protocols for Employees
Compensation Plan
Recruitment Program
Recruitment Process
Job Qualification
Job Requirement

Training Program
Benefits
Facilities
Status of Timetable
Legal Aspects
Articles of Partnership/Incorporation
CHAPTER 3. MARKETING ASPECT

Market Study
Target Market
Market Demographics and Survey
SWOT Analysis
Competitors Profile and Analysis
Competitive Strategy
Marketing Strategy
Product Strategy
Pricing Strategy
Distribution Strategy
Promotional Mix Strategy
- Sales Promotion
- Personal selling
- Advertisement
- Public Relation
Digital Marketing Strategy
BUSINESS WEBSITE WITH FOOD PHOTOGRAPHY)
Contribution to the Philippine Economy
CHAPTER 4. TECHNICAL ASPECT

Products and Services
“New Normal” Procedures
Health and Safety Protocols in the Business
Business Schedule
Shop Location
Shop Size
Shop Floor Layout
Supplies, Equipment, Furniture, and Fixture Details
Supplier of Raw Materials, Supplies, Equipment, Furniture and Fixture
Uniform (must adopt the NEW NORMAL for Employee)
Utilities
Waste Disposal
CHAPTER 5. FINANCIAL ASPECTS

Sources of Financing

Total Project Cost
Profit and Loss Statement
Cash Flow Statement
Balance Sheet
Statement of Partners Equity
APPENDICES
Menu of the Business
Food Costing Computation
Sample Permits
CURRICULUM VITAE
List of Tables
PAGE
Table 2.1 Compensation Plan 22
List of Figures
PAGE
CHAPTER I. EXECUTIVE SUMMARY
Figure 1.1 Logo of the Firm 1
Figure 1.2 Location of the Business 2

Figure 2.1 Logo of THE Business 1
Figure 1.2 Location of the Business 2

CHAPTER I
EXECUTIVE SUMMARY
NAME OF THE FIRM
The proposed name of the firm is LIBERICA inspired by the LIBERICA
COFFEE BEAN that has a unique taste in a teardrop shaped local bean, the
owner will register in the Department of trade and Industry ( DTI ) and Local
Government Unit ( LGU ). The firm will be registered as a partner in business of a
BEAN SUPPLIER. The said business is a Coffee Shop.
LOCATION OF THE FIRM
The business will be renting a space along 11 F Manalo St. Brgy. Calzada,
Taguig City. The target consumers are students in Taguig City and other citizens
near the business, needing some place to unwind and want to experience
making their own quality coffee to drink.


BRIEF DESCRIPTION OF THE PROJECT
Liberica is a classic style coffee shop that provides different kinds of coffee
drinks from high quality coffee beans. It was named after the coffee bean
"Liberica" which has a strong and unique flavor just like our coffee shop.
It has a unique style because this is not just a normal coffee shop but we
also offer entertainment that is different from other coffee shops. The " DIY
coffee" that stands for (Do it yourself coffee) is a really good quality time activity
that you can spend with your loved ones. We are rest assured that all types of
people will love this because it is fun and entertaining. The liberica is Located at
the 11 F. Manalo, Taguig City 1637 metro manila.
As we put up this kind of business, we will focus on serving high quality
coffee drinks and entertainment to all the people. We will contribute our full
dedication, time and effort to provide a full memorable experience to all the
customers.
MAJOR ASSUMPTION
We can say that our business has the uniqueness of DIY (do it yourself)
coffee, which will lead our business towards success and with the new
innovations we will make changes in our ingredients and introduce new recipes.
If this shop is established in the future, then the demand for coffee will increase.
Location and Coverage The Liberica will be commenced at Barangay Calzada 11


F.Manalo Taguig city, A total of 1669 sq. meters will be utilized for the said
project.
The duration of LIBERICA will operate in five years in serving coffee as it
will reach the stage II of Product Life Cycle (PLC) wherein the period of rapid
acceptance for the product as earnings increase due to substantial improvement
of sales. However, as a result of obsolescence, the sales will be declining after
five years of operation. Funding Requirement In starting a business like a coffee
shop, the first thing to do is to provide the capital to finance all the operation
costs on the project. The money should be enough to supply the needed
equipment for the project.
The study aims to assess the feasibility of establishing a coffee shop in
Taguig City and serves as a venue for socialization and at the same time
provides employment for the people from Taguig. Also, the study aims to
promote the Philippine Liberica is known locally as Barako/Baraco and other
native delicacies.
CHAPTER II
MANAGEMENT ASPECTS
MANAGEMENT OF THE PROJECT
VISION
To be the most loved and respected coffee shop in Taguig City.
MISSION
To provide fresh and delicious coffee products with reliable services to the
customers.
OBJECTIVE
To give a cozy vibe with an affordable price for the guests while savoring
the combination of coffee and kakanin for them to recharge themselves from a
tiring day in which the company will gain profit in return.
NAME OF THE PROJECT
NAME OF THE BUSINESS
“Coffea liberica,” commonly known as the Liberian coffee, is a species of
flowering plant in the family Rubiaceae from which coffee is produced. It is native
to western and central Africa from Liberia to Uganda and Angola, and has

become naturalized in the Philippines, Indonesia, Seychelles, the Andaman &
Nicobar Islands, and Malaysia.
Coffea liberica trees are very tall, reaching up to 20 m (66 ft) high. They
are harvested using ladders. The size of the cherries, the beans, and the leaves
of barako are also among the largest of all coffee varieties.
The shape of the liberica beans is unique among other commercial
species (arabica, robusta, and excelsa). It is asymmetric, with one side shorter
than the other side, creating characteristic "hook" at the tip. The central furrow is
also more jagged in comparison to other coffee beans.
Our business named “LIBERICA” is a classic style coffee shop that offers
different varieties of kakanin, coffee drinks that are made from one of the most
high-quality coffee beans in the Philippines which is the liberica. It is not just a
normal go-to coffee shop. We also offer DIY or “DO IT YOURSELF” coffee which
makes us more different from other coffee shops that you always visit in your
area.
We take This “DIY” coffee as a fun activity that most of our customers will
surely enjoy. It is fun and challenging also but entertaining because of the
attention that you will put in making your own coffee. We called liberica a classic
style coffee shop not only because of the theme of our ambiance but mostly the
food that we serve. Most coffee shops offer pastries or even pasta, but what

makes the liberica more classic and unique is because we only offer different
kinds of kakanin that is locally made from natural ingredients.
If you are looking for a legit coffee, liberica will not disappoint you not only
in the taste of it but also for its price. We make sure that our coffee drinks are all
budget friendly because we want our customers to experience the best coffee
drinks from high quality coffee beans with an affordable price.
LOGO OF THE BUSINESS
BUSINESS ORGANIZATION

TYPE OF ORGANIZATION
The Liberica chose general partnership. In which two or more persons
make a formal agreement between them of sharing business ownership,
profits/losses, responsibilities and duties of the business. It is general partnership
because two
or more persons have equal ownership of the business. All the partners have
equal rights to decision making.
NAME OF PARTNER CONTRIBUTION SOURCE OF

FUNDS
BENGA- ₱500,000 Personal

ORAS,STEPHANIE Savings/Loan
BERNARTE,KEILAH ₱500,000 Personal

ANNE Savings/Loan
CANDELARIA,RUSS ₱500,000 Personal

EL Savings/Loan
SALINAS,REENALYN ₱500,000 Personal

Savings/Loan
SAMAR,TONIE ROSE ₱500,000 Personal

Savings/Loan
TOTAL: ₱ 2,500,000
DESCRIPTION OF THE MEMBERS
A. Store Manager
● Taking Bachelor of Science in Hospitality Management at Taguig City
University
● National Certificate ll holder in bread and pastry production
● National Certificate ll holder in Housekeeping
● National Certificate lll holder in Events Management Services.
B. Cook
University
● National Certificate II holder in Food and Beverage Services
● National Certificate lll holder in Events Management Services
C. Staff
University

● National Certificate lll holder in Events Management Services
D. Cashier
University
● Certificate of completion in Introduction to Front Office Services
ORGANIZATIONAL CHART
PERSONNEL PLAN
DUTIES AND RESPONSIBILITIES
POSITION DUTIES AND RESPONSIBILITIES

● Manages the finance and salary/wages.

● Doing sales reports and securing store permits.
MANAGER ● Responsible for marketing strategies.
● Managing the whole operation of the store.
● Provides a positive customer experience with fair,
friendly, and courteous service.
● Registers sales on a cash register by scanning
CASHIER
items, itemizing and totaling customers' purchases.
● Welcome the guest.
● Serve the customer’s order with a smile.
● Cater the customer’s request.

STAFF
● Maintain the cleanliness of the store.
● Manage transactions with customers using cash

registers.
CASHIER ● Scan goods and ensure pricing is accurate.
● Issue receipts, refunds, or change.
● Redeem stamps and coupons.
● Create great tasting coffee for the costumers.
BARISTA ● Satisfy costumers requests.
● Provide unique coffee signature for the store.
COOK ● Preparing standard quality of the food/service.

● Securing the cleanliness, sanitation and security of
the kitchen area.
● Supply reports.

● Follow recipes, including measuring, weighing and
mixing ingredients
COMPANY POLICY AND PROCEDURES
Code of conduct- A code of conduct is a common policy found in most
businesses. It is a set of rules that companies expect employees to follow. The
rules establish the expected behavioral standards for all employees. A code of
conduct policy may cover the following:
● Attendance and absence
● Employee behavior
● Company values
● Break and mealtime policies
● Confidentiality
● Use of company property
HEALTH AND SAFETY PROTOCOLS FOR EMPLOYEES
When you run any kind of business, the health and safety of your
customers and employees should be a top priority. This is especially relevant
when you sell food and drink.
Our health and safety checklist ensures that we can offer a safe and
consistent experience for our customers while also adhering to government
requirements.

Aside from all the usual health and safety checks that businesses have
been performing for years, you will now also need to think about the sustained
threat of COVID and the appropriate measures you’ll need to maintain.
In the effort to reduce the spread of the virus and reduce the risk for your
customers and staff, you’ll need to consider things like:
● Social distancing – Is there enough space in your establishment for people
to be able to safely navigate without feeling crowded and unsafe?
● Wearing masks – Encourage your patrons to wear masks when moving
around your store.
● Protection for staff – You may also want to install barriers at registers to
give staff further protection.
● Hand sanitizer – Offer sanitizer at the door and encourage visitors to use it
when arriving and leaving.
● COVID signage – make your COVID policy visible so everyone knows the
rules.
● You will need to make sure you are aware of the potential risks and outline
which procedures will mitigate these hazards, decreasing the potential for
harm or injury. Examples of things to consider in your risk assessment
include:

The safety and durability of any customer-facing items. Do you provide the
correct serving cups and non-slip serving trays?
● Heat from cookers, kettles and coffee machines.
● Other potentially hazardous kitchen equipment, like knives.
● Accessibility of entrances and exits, such as narrow walkways, tables and
steps.
● Trip hazards throughout the café, such as changes in floor levels or the
likelihood of spillages.
All of your employees must complete sufficient training in order to perform
their job as safely as possible, reducing potential harm to themselves and
customers. Training should include the completion of basic food hygiene
certificates as well as general workplace health and safety.
COMPENSATION PLAN
POSITION DAY FIFTEEN MONTHLY YEARLY
Manager ₱750.00 ₱10,500.00 ₱21,000.00 ₱251,250.00
Cook ₱491.00 ₱6,874.00 ₱13,257.00 ₱159,084.00
Cashier ₱491.00 ₱6,874.00 ₱13,257.00 ₱159,084.00

Barista ₱500.00 ₱7,000.00 ₱14,000.00 ₱162,000.00
Staff ₱450.00 ₱6,300.00 ₱12,600.00 ₱145,800.00
RECRUITMENT PROGRAM
The hiring manager will be the one to manage the recruitment, he will
discuss about the job description by the use of placement to post on website and
job portals(create ad) if you send your resume in to the hiring manager for
review, you are now in the process of suitable candidate found it means he like
you to be employed, after the reviewing your files you will now undergo at
applicant interview process if you past in the interview process you will now move
at additional screening, it is the test/ examination process for the applicant
interview passer , if the applicant past this screening .the hiring manager will
create offer letter/ determine start date and if the applicant accept the offer it
means yes, you may now have a job by the help of recruitments process.
RECRUITMENT PROCESS

As a common practice, a vacancy in any department is brought to the
attention of the human resource department, which initiates a recruitment
process, since the Liberica’s coffee shop has no HR function, Libeica’s
recruitment plan will involve the use of a hiring program and he will discuss about
the job description by the use of placement to post on website and job
portals(create ad) if you send your resume in to the hiring program for review,
you are now in the process of suitable candidate found it means he like you to be
employed, after the reviewing your files you will now undergo at applicant
interview process if you past in the interview
you will now move at additional screening, it is the test/ examination process for
the applicant interview passer, if the applicant past this screening. The hiring
program will create offer letter/ determine start date and if the applicant accept
the offer it means yes, you may now have a job by the help of recruitments
process.
Requirements for new applicant
● Resume with 2x2 picture
Requirements for the hired applicant
● SSS

● POLICE CLEARANCE / NBI CLEARANCE
● BARANGGAY CLEARANCE
● MAYORS PERMIT
● PHILHEALTH
● PAG IBIG
● MEDICAL CERTIFICATE
-Urinalysis
-Fecalysis
-Hepa A
-Chest X-ray
The hired applicant must require to take a medical examination in Quezon City
General Hospital located at Project 8 , Quezon City, Metro Manila
JOB QUALIFICATION
MANAGER
● Male or Female 23-45 years old with pleasing personality.
● Graduate of Bachelor of Science in Hospitality Management or related
courses.
● Must be Single.
● Flexible.
● Good Communication Skills.


SALES STAFF (CASHIER)
● Male or female 19-45 years old with pleasing personality.
● Highschool Diploma.
● Ability to handle transactions accurately and responsibly.
● High level of energy with strong customer service skills.
● Basic math and computer skills.
STAFF
● Welcomes the guest.
● Serve the customer’s order with a smile.
● Cater the customer’s request.
● Maintain the cleanliness of the store.
BARISTA
● High school diploma.
● Barista NCII Qualification.
● Has experience in food and beverage preparation or customer services.
● Good listening and communication skills.
COOK
● High school diploma.
● Ability to pass a food service sanitation course


● Familiarity with general kitchen equipment and appliances.
● Ability to read, comprehend, and follow recipes
● Has an experience/knowledge with cooking kakanin.
JOB REQUIREMENT
● NBI
● Barangay Clearance
● Medical Certificate
● Police Clearance
TRAINING PROGRAM
BENEFITS
● 13th Month Pay
It’s a mandatory compensation that is provided to rank-and-file employees
by the end of the calendar year. It was passed into law on December 16, 1975
after President Ferdinand Marcos signed Presidential Decree No. 851.
● Bonus Pay
additional pay given to an employee on top of their regular earnings; it’s
used by many organizations as a thank-you to employees or a team that
achieves significant goals.
● PHILHEALTH

Is a tax exempt, government owned and government controlled
corporation (GOCC) of the Philippines and it is attached to the department of
health. It stated goal to ensure a sustainable national health insurance program
for all.
● SSS
Is a state-run social insurance program in the Philippines to workers in the
private, professional and informal sectors. Government employees meanwhile
are covered under a separate state. Pension fund managed by the government
service insurance system
● PAG IBIG FUND
The Home Development Mutual Fund (abbreviated as HDMF), more
popularly known as the Pag-IBIG Fund, is a Philippine government-owned and
controlled corporation under the Housing and Urban Development Coordinating
Council responsible for the administration of the national savings program and
affordable shelter financing for Filipinos employed by local and foreign-based
employers as well as voluntary and self-employed members. It offers its
members short-term loans and access to housing programs.
FACILITIES
COUNTER
STORAGE ROOM

BAR AREA
COMFORT ROOM
CASHIER
STATUS OF TIMETABLE

ACTIVITIES TASK START DATE FINISH DATE DURATION
A. Feasibility study Oct 27,2021 Jan 22, 2022 73 days
B. Pulling up to equity Jan 23, 2022 Feb 22, 2022 30 days
C. Registration Feb 23, 2022 March 25, 31 days
2022
D. Construction period March 26, July 24, 2022 120 days
2022
E. Equipment and supplies July 25, 2022 Aug 25, 2022 31 days
F. Order of equipment’s Aug 26, 2022 Sep 25, 2022 31 days
G. Installation of equipment’s. Sep 26, 2022 Oct 27, 2022 31 days
H. Hiring and trainings of Oct 28, 2022 Nov 28, 2022 31 days
personnel
I. Soft opening Nov 04, 2022
J. Grand opening Nov 05, 2022
LEGAL ASPECTS

BUSINESS PERMIT
Business licenses are permits issued by government agencies that allow
individuals or companies to conduct business within the government’s
jurisdiction. It is the authorization to start a business issued by the local
government.
BUREAU OF INTERNAL
REVENUE (BIR)
The Bureau of Internal Revenue (Filipino: Kawanihan ng Rentas Internas,
or BIR) is an agency of Department of Finance. BIR collects more than half of
Ttotal revenues of the government. Caesar Dulay is the current Commissioner of
BIR.
SANITARY PERMIT
A Sanitary Permit is the official document issued by the Department of
Public Health and Social Services that authorizes a health-regulated
establishment to operate, after it has been determined to have met the minimum
requirements for the sanitary operation of its type of business.
DTI
The Philippine Department of Trade and Industry (Filipino: Kagawaran ng
Kalakalan at Industriya, abbreviated as DTI) is the executive department of the
Philippine Government tasked as the main economic catalyst that enables
innovative, competitive, job generating, inclusive business, and empowers
consumers.
SECURITIES AND EXCHANGE COMMISSION (SEC)
The Securities and Exchange Commission (SEC) is a U.S. government
agency that oversees securities transactions, activities of financial professionals
and mutual fund trading to prevent fraud and intentional deception.

BARANGAY CLEARANCE
The head is called the Barangay Captain, but today, under the Local
Government Code, he is called the Punong Barangay. You need to get a
Barangay Business Clearance or Barangay permit first, before securing a
Mayor’s Permit. It one of the requirements for securing Mayor’s Permit.
ARTICLES OF PARTNERSHIP/INCORPORATION
Liberica In Partnership Agreement
This coffee shop partnership agreement, entered into on February 14,,
2021 by and between REENALYN SALINAS, RUSSEL CANDELARIA , KEILAH
ANNE BERNARTE, TONIE ROSE SAMAR, and STEPHANIE BENGA-ORAS
here on after collectively known as the Partners, shall govern the founding,

governance, and operation of the business venture listed below, hereafter known
as the Coffee shop
Coffee Shop Details
Business Name: LIBERICA
Address: 11 F.Manalo, Taguig, 1637 Metro Manila
Partnership Terms
Whereas the Partners wish to collaborate in the ownership, governance, and
operation of the Coffee shop , the Partners agree to the following:
1.The Partners agree to register the Restaurant as a limited GENERAL
PARTNERSHIP corporation in TAGUIG CITY. Each of the Partners shall hold an
equal share of ownership in the Restaurant.
2.The Coffee shop’s principle place of business shall be the address listed
above. All records related to the partnership or the Coffee shop shall be
maintained at this address.
3.This coffee shop partnership agreement shall commence as of the date
it is signed by both partners, and shall continue indefinitely until rightfully
dissolved by either partner.
4.The Partners agree to make equal capital and time contributions as
necessary to ensure the success of the coffee shop.
5. The Partners agree to make joint decisions regarding the operation of
the coffee shop. Neither partner shall make decisions related to the strategy or
operation of the coffee shop without consulting the other Partner.

6.The Partners agree to designate a hired individual as a general manager
for the coffee shop. This individual shall be responsible for the daily operation of
the coffee shop and shall be granted decision making authority commensurate
with such a position.
7.The Partners shall establish accounts at [Coffee shop Bank] for the
Coffee shop’s financial needs. All capital contributions shall be deposited to this
account. No withdrawals shall be made from this account by either Partner
without approval from both Partners.
8.Neither Partner shall enter into any additional partnerships, contracts, or
ventures related to the Coffee shop without approval from the other Partner.
9.The Partners may continue to engage in additional, non-related
business interests, but must disclose those ventures to the other Partner.
10.The Partners shall receive compensation from the Coffee shop in the
form of profit shares, to be calculated and distributed equally on an annual basis.
11. This Coffee shop partnership agreement may be terminated due to
bankruptcy, or by either partner via written notification to the other Partner. In the
event that one of the Partners wishes to continue to own and operate the Coffee
shop, the resigning partner shall be obligated to sell their share of the Coffee
shop to the remaining partner.


12.If both Partners agree to dissolve the Coffee shop partnership and
cease operation of the Coffee shop, all assets shall be liquidated, with proceeds
being
used to resolve any of the Coffee shop’s outstanding debts before remaining
proceeds are equally distributed between the partners.
13.Should one of the Partners pass away or become otherwise unable to
reasonably participate in ownership and governance of the Coffee shop, they
shall be compelled to sell their interest in the Coffee shop to the remaining
Partner.
14.No new partners shall be considered without approval of all existing
Partners.
15.This Coffee shop partnership agreement constitutes the entire
agreement between the Partners.
16.This Coffee shop partnership agreement shall be governed in
accordance with the applicable laws of the city and state in which the Coffee
shop has it’s principle address.
Acceptance.
In witness whereof, the Partners hereby enter into this Coffee shop partnership
agreement as of the dates signed below.
Signed By:
REENALYN SALINAS RUSSEL CANDELARIA


KEILAH ANNE BERNARTE TONIE ROSE SAMAR
STEPHANIE BENGA-ORAS
Date
Signed :
CHAPTER III
MARKETING ASPECT
In this chapter, it contains the Market Study, Demographics, Competitive
Strategy, Marketing Strategy, Contributions and Social Responsibility.
MARKET STUDY
Taguig city is one of the most fast-growing populations in the Philippines.
The overall population of Taguig city is 886,772 as of the year of 2020-2021. The
primary targets of the company are the students or barkada’s of millennial.
TARGET MARKET
- The students.
- The residences near the shop.
- Travelers who want to try new things.
MARKET DEMOGRAPHICS AND SURVEY
Survey Questionnaire (Demand)
Name: (Optional) ______________________________
Address: ______________________________
Occupation (Optional): ______________________________


What is your Monthly Allowance?
____ PHP 5,001 to 10,000 _____ PHP 15,001 to 20,000
____PHP 10,001 to 15,000 _____PHP 20, 001 and above
What age group do you belong:
_____ 15 to 20 years old _____ 33 to 38 years old
_____21 to 26 years old _____ 39 and above
_____ 27 to 32 years old
1.) Do you drink coffee?
__ Yes __No
2.) How often do you drink coffee a day?
__ Once __ Thrice
__ Twice __ others: please specify_______________
3.) How much is the coffee that you normally buy?
__PHP 8-12 __PHP 39-99
__PHP 20-35 __PHP 110 above
4.) How many cups of coffee do you usually drink?
__ One __ three
__ Two __ four and above
5.) What flavor do you prefer?
__ Chocolate flavor __ Caramel Flavor


__ Vanilla flavor __Pepper Mint Flavor
__ Mocha flavor __ others (please specify) _____________
6.) What do you consider most in buying coffee? Kindly rate from lowest to
highest (1-5).
__Nutritional content __Taste
__Packaging __Brand name
__ Price
7.) Where do you usually buy coffee?
__ Supermarket __ Convenient Store
__ Sari-sari store __ Coffee Shop
__ others: please specify ________________________
8.) What kind of coffee do you usually buy?
__ Barako Coffee __ Arabica Coffee
__ Robusta Coffee __ others; please specify ___________
__ Liberica Coffee
9.) Are you familiar with Liberica Coffee Bean?
___yes _____no
10.) Are you willing to try Liberica Coffee?
__ Yes __ No
MARKET DEMOGRAPHIC
We have conducted a survey with 100 respondents in Taguig City age
ranges from 15 to 39 years old regarding our proposed business entitled
“Liberica”.
What age group are you?
1% 15 to 20 years old
21 to 26 years old
33% 27 to 32 years old The
33 to 38 years old
66% 39 and above
graph shows the age group of our respondents. Out of 100 respondents, 66%
are 15 to 20 years old, 33% are 21 to 26 years old, 1% are 27 to 38 years old.
The graph shows the Monthly Allowances of our respondents. Out of 100
respondents, 91% have 5,001 to 10,000 money allowance, 3% have 10,001 to
15,000, 3% have 15,001 to 20,000 and lastly, 3% have 20,001 and above money
allowance.

The graph shows the location of the respondents. 28% is located at Lower
Bicutan, 12% from Lower & Central Bicutan, 10% from Bagumbayan, 9% from
South Signal, 8% from Maharlika, 7% Upper Bicutan, 4% North Daang Hari, 2%
from South Daang Hari & Hagonoy, 1% Bambang, Katuparan, North Signal,
Pinagsama, Tanyag and Western Bicutan.
1. Do you drink coffee?
1. Do you drink coffee?
9%
yes
no
91%
The Frequency distribution of the respondents in terms whether they drink
coffee
The graph shows the big gap from the 100 respondents with 91%answers
yes, they drink coffee, while 9%answers no, they don’t.


2. How often do you drink coffee a day?
2. How often do you drink coffee a day?
once
8%
twice
17% thrice
46% others
29%
The Frequency distribution of the respondents on how many times they
drink coffee a day.
Out of 100 respondents, 46% drinks coffee once a day, 29% drinks coffee
twice a day, 17% drinks thrice a day and 8% answers others such they don’t
drink coffee, once a week, twice week, once to twice a month, 5 times a day and
six times a day.
3. How much is the coffee you normally buy?


The Frequency distribution of the respondents on what price range they
are willing to spend when they purchase coffee.
The graph shows that out of 100 respondents, there are 63% buy coffee
from 8.00 to 12.00 Pesos, 10% buy coffee at 20.00 to 35.00 Pesos, 8% buy
coffee with a price of 39.00 to 99.00 Pesos, and 19% of the respondents buy
110.00 Pesos and above.
4. How many cups of coffee do you usually drink?
4. How many cups of coffee do you

usually drink?
one
two
4%
7% three
four and above
23%
66%
The Frequency distribution of the respondents on how many cups of coffee
they usually drink.
Out of 100 respondents, 46% drinks coffee once a day, 29% drinks coffee
twice a day, 17% drinks thrice a day and 8% answers others such they don’t

drink coffee, once a week, twice week, once to twice a month, 5 times a day and
six times a day.
5. What flavor do you prefer?
The Frequency distribution of the respondents on what coffee flavor they
prefer.
Out of 100 respondents, 35% prefer Chocolate Flavor, 22% for Caramel
Flavor,15% chooses others with the answers such as black coffee, cappuccino,
classic, white mocha, kopiko brown, classic, with milk and none.14% for Vanilla
Flavor, 11% for Mocha Flavor and lastly, 3% for Peppermint Flavor.
6. What do you consider most in buying coffee? Kindly rate from lowest to
highest (1-5).
The Frequency distribution of the respondents on what they consider most
when they buy coffee.
Out of 100 respondents, 38% considers the price first before they
purchase their coffee, 25% for their brand name, 18% for its packaging, 10% for
the taste and lastly 9% for its nutritional content.
7. Where do you usually buy coffee?

The Frequency distribution of the respondents on where they usually buy
their coffee.
Out of the 100 respondents, 53% buy their coffee at the local Sari-sari
stores, while the Supermarket & Coffee Shops has the same percentage with
18%, 10% for the convenience stores and lastly, 1% for others with an answer of
All of the above.
8. What kind of coffee do you usually drink?

The frequency distribution of the respondents on what coffee they usually
drink.
Out of the 100 respondents, 48% chose Marako Coffee, 20% for others
with variations such as 3 in 1, brown coffee, instant classic, vanilla iced coffee,
and none. 19% choses Arabica Coffee, 8% choses Liberica Coffee and 5% for
Robusta Coffee.
9. Are you familiar with Liberica Coffee?

The frequency distribution of the respondents with their familiarity with
Liberica Coffee.
Out of 100 respondents, 76% answered No and the last 24% answered
Yes.
10. Are you willing to try Liberica Coffee?


The frequency distribution of the respondents with their willingness to try
Liberica Coffee.
Out of 100 respondents, 87% answered Yes while the remaining
percentage of 13% answered No.
SWOT ANALYSIS
STRENGTHS WEAKNESSES
● Affordable price ● Newly established restaurants
● Unique and instagrammable ● Popular restaurants
ambiance ● Famous owners’ restaurants
● Different varieties of kakanin
● DIY coffee.
OPPORTUNITIES THREATS
● Many customers want to try ● Trends
DIY coffee. ● Calamity
● Near the school and market. ● Product price increase
● Competitors
COMPETITORS PROFILE AND ANALYSIS
Coffee Project (All Home Taguig)
Coffee Project serving good quality concoctions of espresso based drinks
and mouth-watering food, Coffee Project aims to provide excellent coffee and
gracious service creating memorable experiences for people.

Creatives Coffee
Creatives Cafe offers you a variety of foods and services that will satisfy
our customers. They offer unli-wings with different flavors. Some drinks like
milktea and coffee. They also provide services such as event venues.
The 3rd Tea Milktea Shop
They offer different varieties of milktea with a good taste and a good vibe.
COMPETITIVE STRATEGY
Competitiveness of our shop shown at different variation such as we are
serving variety of coffee for our customer’s we also offer different kinds of rice
cakes that can complement with your favorite coffee. Filipino “kakanins” are on
the top and best combinations for those people who loves to drink coffee.
MARKETING STRATEGY
A. SOCIAL MEDIA ADVERTISEMENTS – We will post pictures and video
teasers for our store to showcase our menus and our facilities to be able to
promote our business and to be known in the social community.
B. VLOGGERS – We are going to invite some vloggers who can help us
to promote our food and services while we demonstrate to them how we function
inside our store to give a preview for the viewers. We will give them our services
and foods for free so they can experience our unique services and comfort foods
and we will request for their feedback and Vlog about our store.
PRODUCT STRATEGY
Product strategy of Liberica is different since the customer will be the one
who will do their coffee. It is not just a normal go-to coffee shop. We also offer
DIY or “DO IT YOURSELF” coffee which makes us more different from other
coffee shops that you always visit in your area.
What makes it unique is that our product we are using is the liberica bean,
the shape of the liberica beans is unique among other commercial species
(arabica, robusta, and excelsa). It is asymmetric, with one side shorter than the
other side, creating characteristic "hook" at the tip. This will make them really
excited, really fascinating and really delightful about the product since they're
going to experience a “DO IT YOURSELF” coffee. What makes it unique as well
is that we're going to give freedom to the consumer.
PRICING STRATEGY
Liberica will set its price based on the result of costing. In the present
climate the consumers are more conscious about the price that they are
purchasing. So we offer an affordable price that consumers will purchase and
ensure the product quality.

● Will offer “buy 2 Liberica coffee, get 1 kakanin of your choice. Start at
10:00 AM until 2:00 PM, for 3 days Grand opening.
● For our monthly promo we will offer a 25% discount on their chosen
drinks.
● We will provide a loyalty card. They must complete the ten purchases of
drinks and they will get a free signature drink.
DISTRIBUTION STRATEGY
Selling
● A common reason to expand sales quickly by employing either directly or
indirectly a channel partner to perform the task of selling your products or
services
Physical Product Distribution
● Products that can be sold for everybody with smaller cups for them to fit
with their budgets.
PROMOTIONAL MIX STRATEGY
SALES PROMOTION
The liberica coffee shop offers different promo’s that you can surely avail.
These promotions are for all the customers. Freebies, coupons, points of
purchases, rewards, premium prizes and new product samples are included in

the sales promotion. If you are a regular customer, you can have all these
benefits from our coffee shop.
ADVERTISEMENT
We will be using print advertisements to promote our shop.

PUBLIC RELATION
Liberica coffee shop can be searched in different social media platforms
including facebook, twitter and Instagram. Our facebook page is one of the most
active social media accounts that we often used to update our customers in our
new menus and announcements. You can also check our social media accounts
to see post and different reviews from our satisfied customers.
DIGITAL MARKETING STRATEGY
A. SOCIAL MEDIA ADVERTISEMENTS – The Liberica’s coffee shop will be
promoted thru social media such as Facebook and Instagram. The Liberica’s
coffee shop will create their own website, poster and online flyers, including the
promos and new product that the public will be updated and to have interest to
purchase and invest. We will also post some pictures and video teaser for our
store in able to promote our business and to be known in social community.

BUSINESS WEBSITE WITH FOOD PHOTOGRAPHY
● FACEBOOK
Figure: Facebook
● INSTAGRAM

Figure: Instagram
● WEBSITE
CONTRIBUTION TO THE PHILIPPINE ECONOMY
JOB OPPORTUNITES
They provide jobs for both highly trained/skilled employees such
managers, and barista.
TAXES
The Government collects taxes from the entrepreneurs. The
government collects the money and use it to finance social projects such as
health, education, security, scientific research and environmental protection.

CHAPTER IV
TECHNICAL ASPECT
PRODUCTS AND SERVICES
NAME OF THE PRODUCT DESCRIPTION PRICE

AMERICANO (COLD COFFEE) Iced Americano 22 oz.
₱90.00
is made by pouring cold
water, over ice followed
by shots of espresso.
With manual pour over,
the coffee drains directly
onto the cold water and
ice, so it chills during
brewing.
AMERICANO (HOT COFFEE) Americano is 8 oz.
₱60.00
a caffeinated drink made
with espresso and hot
water. Its basically
espresso diluted in water
so it's similar to brewed
coffee made in a coffee
machine.
LATTE (COLD COFFEE) Iced latte is, in its 22 oz.
₱99.00
simplest form, the cold
version of a regular latte.
Not a latte that's been left
to cool. It's a combination

of hot
espresso with cold milk

and ice.
CAPPUCINO (HOT COFFEE) Cappuccino is a 8 oz.

₱75.00
latte made with more
foam than steamed milk,
often with a sprinkle of
cocoa powder or
cinnamon on top.
Sometimes you can find
variations that use cream
instead of milk or ones
that throw in flavor shot,
as well.
CARAMEL (COLD COFFEE) Brewed coffee and 22 oz.
₱109.00
warmed milk infused with
caramel and brown
sugar.
VANILLA (COLD The coffee will have a 22 oz.

COFFEE) ₱109.00
different flavor, aroma, and in
most cases a different color as
well. French vanilla is coffee
made by mixing a syrup or
extract powder with coffee to
sweeten its flavor.
MOCHA (COLD COFFEE) Iced Mocha, is a drink made 22 oz.

₱109.00
with espresso, mocha sauce,
milk, and ice. It's topped with
whipped cream.
NAME OF THE PRODUCT DESCRIPTION PRICE

PUTO Puto is a Filipino steamed rice cake, 3 PCS
traditionally made from ₱45.0
slightly fermented rice dough (galapong 0
).
BIBINGKA A Philippine cake that is made 1 PC

₱45.00
with rice flour, water, and
sometimes other ingredients (such
as butter, sugar, cheese, or
coconut) and that is traditionally
cooked between banana leaves.
SAPIN SAPIN Sapin sapin is a layered 3 PCS

₱45.00
glutinous rice and coconut dessert
in the Philippines. It is made from
rice flour, coconut milk, sugar,
water, flavoring and coloring. It is
usually sprinkled with latik or
toasted desiccated coconut flakes.
SUMAN Suman or budbud is a rice 3 PCS

₱45.00
cake originating in the Philippines.
It is made from glutinous rice
cooked in coconut milk, often
wrapped in banana leaves,

coconut leaves, or buli or buri
palm (Corypha) leaves for
steaming. It is usually eaten
sprinkled with sugar or laden with
latik.
KUTSINTA Kutsinta is a type of steamed 4 PCS

₱45.00
rice cake (puto) found
throughout the Philippines. It is
made from a mixture of tapioca
or rice flour, brown sugar and
lye, enhanced with yellow food
coloring or annatto extract, and
steamed in small ramekins.
MAJA BLANCA Maja blanca has 1 PC

the consistency of thick gelatin ₱45.00
and a delicate flavor, and is
creamy white in color.
PICHI-PICHI Pichi-Pichi is a gelatinous 4 PCS


dessert (this can also be eaten ₱45.00
as a heavy mid-afternoon
snack) made from grated
cassava and sugar. The
concoction is placed in a mold
and steamed until a sticky-
gelatinous texture is formed.
After steaming, this is coated
with grated coconut for
additional flavor.
BIKO Biko is a sweet rice cake 1 PC

₱45.00
from the Philippines. It is made
of coconut milk, brown
sugar, ginger, and glutinous rice.
It is usually topped
with latik (either or both the
coconut curds or the syrupy
caramel-like variant).
KALAMAY Kalamay (also spelled 1 PC
₱45.00
Calamay, literally "sugar"), is a
sticky sweet delicacy that is
popular in many regions of
the Philippines. It is made
of coconut milk, brown sugar,
and ground glutinous rice. It can
also be flavored
with margarine, peanut butter,

or vanilla.
CASSAVA CAKE Cassava cake is a traditional 2 PCS
₱45.00
Filipino moist cake made from
grated cassava, coconut milk,
and condensed milk with a
custard layer on top.
“NEW NORMAL” PROCEDURES
● To start, we café owners can provide baristas with personal protective
equipment (PPE), such as face masks and disposable gloves. Providing
staff with equipment to defend against the virus is proven to mitigate the
spread of Covid-19, and can be a highly important measure in keeping
them and others safety.
● Installing protective screens in front of service areas, such as the register
or beverage collection point, can also help prevent Covid-19 from
spreading between staff and customers.
● You should also encourage customers (except those who are exempt for
health reasons) to wear masks while in the café. Placing posters on doors
and by the register can remind visitors of the importance of bringing their

mask; setting up hand sanitizing stations near the doorway can also help
to reduce the risk of contaminating surfaces.
● Finally, design a one-way system for foot traffic around your café with
social distancing measures in mind. This will help baristas manage the
flow of people and mean that customers feel more comfortable. It will be
especially helpful for keeping everyone safe during busier periods and
“rushes”.
HEALTH AND SAFETY PROTOCOLS IN THE BUSINESS
Liberica’s Employees must follow all the Health & Safety protocols
below:
● Wear cloth face coverings, at a minimum, at all times when around
coworkers or the general public. If a respirator, such as an N95 respirator
or better, is needed for conducting work activities, then that respirator
should be used, and the worker should use their cloth face covering when
they are not using the respirator (such as during breaks or while
commuting).

● Frequently wash your hands with soap and water for at least 20 seconds.
When soap and running water are not immediately available, use an
alcohol-based hand sanitizer with at least 60% ethanol or 70%
isopropanol as active ingredients and rub hands together until they are
dry. Always wash hands that are visibly soiled.
● Avoid touching your eyes, nose, or mouth with unwashed hands.
● Practice good respiratory etiquette, including covering coughs and
sneezes or coughing/sneezing into your elbow/upper sleeve.
● Avoid close contact (within 6 feet for a total of 15 minutes or more over a
24-hour period) with people who are visibly sick and practice physical
distancing with coworkers and the public.
● Stay home if sick.
● Recognize personal risk factors. According to the U.S. Centers for
Disease Control and Prevention (CDC), certain people, including older
adults and those with underlying conditions such as heart or lung disease,
chronic kidney disease requiring dialysis, liver disease, diabetes, immune
deficiencies, or obesity, are at higher risk for developing more serious
complications from COVID-19.
BUSINESS SCHEDULE
BREAKTIME SCHEDULE:
STORE MANAGER- 12:00PM-1:00PM
SUPERVISOR- 2:00PM-3:00PM
SALE STAFF- 1:00PM-2:00PM
DELIVERY RIDER- 3:00PM-4:00PM
STAFF CREW- 5:00PM-6:00PM


MANAGER- The start shift will start at 10:00 AM and ends at 6:00PM. The break
time is 12:00PM1:00PM
SUPERVISOR- The start shift will start at 11:00AM and ends at 7:00PM. Break
time is at 2:00PM3:00PM
SALE STAFF- The start shift will start at 10:00AM and ends at 8:00PM. Break
time is at 1:00PM2:00PM
DELIVER RIDER- The start shift will
start at 11:00PM and ends at 7-
00PM. The break time is at 3:00PM-
4:00PM.
STAFF CREW- Start shift will start at 10:00AM and ends at 8:00PM. Break time
is at 11:00AM-12:00PM
SHOP LOCATION
11 F.Manalo, Taguig, 1637 Metro Manila
SHOP SIZE
This 200 SQ Meters commercial establishment will be rented for its
location for the said proposed business.
SHOP FLOOR LAYOUT
SUPPLIES, EQUIPMENT, FURNITURE, AND FIXTURE DETAILS

Store Equipment & Tools
3,000.00php 3,000.00
1pcs
php
Tools & Quantity Price Per Piece Amount
Display case
Equipment
1pc 3,000.00php 3,000.00

7,998.00
2pc 3,999.00php php
php
Sink
Espresso
Machine
360.00ph
3pc 120.00php p
3,000.00
1pcs 3,000.00php
frothing php
Espresso
pitchers
Grinder
200.00ph
2pcs
1pcs 100.00php
1500.00php 1,500.00
p
php
Espresso
Airpots
Tampers
1pcs 2,500.00php 2,500.00

1pcs 250.00php php
Coffee roaster 250.00ph
p
Knock boxes
1pcs 5,000.00php 5,000.00
php
Reach in Ref
1pcs 6,000.00php 6,000.00

php
Bar counter
1,500.00
1pcs 1,500.00php php
Plastic Ice
Cooler
25pcs 2,500 PHP

2,500.00
php
Dinner Plate
2pcs 75.00php 150.00ph

p
Measuring
spoon
Office Equipment & Tools

SUPPLIES QUANTITY PRICE
1pcs 5,000 PHP
Computer set
1pcs 3,500 PHP
Office table
Total: 8,500.00php
Furnitures & Fixtures


SUPPLIES QUANTITY PRICE PER PIECE AMOUNT
3sets 2,500 PHP 7,500.00php
Table&Chair
1pcs 4,500.00 PHP 4,500.00php
Aircon
1,500.00php
1pcs 1,500.00 PHP
Water filler
2pcs 1,500.00 PHP 3,000.00php
Exhaust Fan
1pc 500.00 PHP 500.00php
Wall clock
5pcs 500.00 PHP 2,500.00php
Light bulb
1,000.00php
2pcs 500 PHP
Hand sanitizer
1,000.00php
2pcs 500 PHP
Alcohol
dispenser
2,000.00php
1pcs 2,000 PHP
Post thermal
printer
cashdrawer
2,500.00php
1pcs 2,500 PHP
Thermal
Scanner
TOTAL: 26,000.00php
Safety Equipment
Equipmen Usage Quantity Price per Amount
t piece
.
3,000.00
Used for making php
2pcs 1,500.00php
read of fire
Fire
Extinguish
er
Used to inform
customers 1,500.00
3pcs 500.00php
about the status php
of the floor
Precautio
nary Sign
Used for
emergency 4pcs 200.00php 800.00ph
brownout p
Flashlight
Used to monitor
3pcs 1,500.00php 4,500.00
the place
php
CCTV
Used in case of
5pcs 300.00php 1,500.00
emergency
php
Sprinkler
TOTAL:
11,300.00php
SUPPLIER OF RAW MATERIALS, SUPPLIES, EQUIPMENT, FURNITURE

AND FIXTURE
RAW MATERIALS
SUPPLIES SUPPLIER QTY. UNIT COST AMOUNT
25 kg 470.00 11,750.0
(per kilo) 0 php
Liberica coffee
beans
10 kg 145.00 1,450.00
(per kilo) php
latte
10 kg 150.00 1,500.00
(per kilo) php
Cappuccino
powder
3 TRAY 200.00 600.00

(per tray) php
Caramel powder
10 kg 150.00 1,500.00
(per kilo) php
mocha
3 kg 145.00 435.00
(per kilo) php
Cocoa Powder
5 litters 80.00 400.00

(per litter php
Milk
1 SACK 700.00 700.00

(per sack) php
Sugar
10 kg 130.00 1,300.00
(per kilo) php
Vanilla powder
1 sack 700.00 700.00

(per sack) php
All purpose flour
1 sack 600.00 600.00

(per sack) php
cornstarch
10 litters 250.00 2500.00

(per litter) php
Whip cream
10 tray 350.00 3,500.00

(per tray) php
Egg
2 kg 39.00 390.00
(per gram) php
Butter
1 kg 240.00 240.00
php
Margarine
2kg 140.00 280.00

(per kilo) php
Baking powder
30 can 40.00 1,200.00

php
Evaporated milk
2 kg 650.00 1,300.00
php
Cheese
2 kg 35.00 280.00
(per ml) php
Coconut milk
5 kg 140.00 980.00
(per kilo) php
Glutinous rice
flour
1 tray 300.00 300.00

php
Salted duck egg

1 bundle 80.00 80.00

php
Banana leaf
30 can 45.00 1,350.00

php
Condensed milk
2 litters 149.00 298.00

(per litter) php
Vanila extract
4 Litters 370.00 370.00

php
Cooking oil
1 bundle 600.00 600.00

php
Food color
assorted
1 sack 800.00 800.00

php
Brown sugar

UNIFORM (MUST ADOPT THE NEW NORMAL FOR EMPLOYEE)
STAFF UNIFORM
APRON CHEFS
UNIFORM
SHOES HAIRNET

FACE MASK MOUTH SHIELD
NAME PIN GLOVES
UTILITIES
The manila Electric Company, or Meralco, is the Philippines largest
distributor of electrical power. The company holds the power distribution
franchise for some 22 cities and 89 municipalities, Including the capital city of
Manila, as well as for the cities of San Juan, Las Pinas, Quezon Malabon,
Makati, Caloocan, Etc. Meralco’s 25-year franchise for these markets, awarded
in 2003, gives the company control of the energy distribution services for an area
of more than 9.3 thousand square kilometers and a population of more than 19.7
million ¼ of the Philippines total population. The company boast a coverage rate
of more than 97 percent, the highest in the country.

WATER SUPPLY
Maynilad Water Services, Inc. (Maynilad) is the water and wastewater
services provider for the 17 cities and municipalities that comprise the West Zone
of the Metropolitan Manila area. It is an agent and contractor of the Metropolitan
Waterworks and Sewerage System (MWSS). In 1997, Maynilad was granted a
25-year exclusive concession by the Philippine Government to operate, maintain
and invest in the water and sewerage systems in the cities of Manila (all but
portions of San Andres and Sta. Ana), Quezon City (west of San Juan River,
West
Avenue, EDSA, Congressional, Mindanao Avenue, the northern part starting
from the Districts of Holy Spirit and Batasan Hills), Makati (west of South Super
Highway), Caloocan, Pasay, Parañaque, Las Pinas, Muntinlupa, Valenzuela,
Navotas and Malabon, all in Metro Manila; the cities of Cavite, Bacoor and Imus,
and the towns of Kawit, Noveleta and Rosario, all in the Province of Cavite.

INTERNET CONNECTION
Converge ICT Solutions Inc., commonly referred to as Converge (also
known as ComClark in Pampanga), is a telecommunication service provider in
the Philippines. It operates fiber optic broadband networks, Internet Protocol
television (marketed as Converge Vision; in partnership with Pacific Kabelnet),
cable television (marketed as Air Cable), and cable Internet (marketed as Air
Internet) in the country. It had 1.58 million FiberX subscribers as of September
2021 capturing 54% of the market share of fiber to the home in the country


GASOLINE SUPPLY
Petron Corporation (PSE: PCOR) is the largest oil refining and
marketing company in the Philippines, supplying more than a third
of the country's oil requirements. It operates a refinery in Limay, Bataan with a
rated capacity of 180,000 barrels per day (29,000 m 3/d). From the refinery,
Petron moves its products mainly by sea to 32 depots and terminals throughout
the country.

BENCHMARK
UTILITIES COMPANY MONTHLY ANNUAL
PAYMENT PAYMENT
WATER MANILA Php 4,500.00 Php 54,000.00
WATER
ELECTRICITY MERALCO Php 10,200.00 Php 122,400.00
INTERNET CONVERGE Php 1,500.00 Php 18,000.00
GAS PETRON Php 1,800 Php 21,600.00
GASUL
Total Php 18,000.00 Php 215,000.00
amount:
WASTE DISPOSAL
For the proper dispositions or proper discharging of all the store garbage
materials in accordance with the local governmental guidelines and laws. We
impose the proper waste disposal through separating the bio degradable and
non-bio degradable wastes for sanitation purposes. It will be collected by Leonel
Waste Management Corporation every night at 10PM.

CHAPTER V
FINANCIAL ASPECTS
SOURCES OF FINANCING
NAMES AMOUNT
BENGA-ORAS, STEPHANIE 200,000.00
BERNARTE, KEILAH ANNE 200,000.00
CANDELARIA, RUSSEL 200,000.00
SALINAS, REENALYN 200,000.00
SAMAR, TONIE ROSE 200,000.00
TOTAL PROJECT COST
PROVIDER INSTALLATION YEARLY

PAYMENT
ELECTRICITY Meralco P 0.00 P 360,000.00
WATER Maynilad Filter Installation P 144,000.00
P 1,500.00
INTERNET Converge P 0.00 P 59,988.00

CONNECTION
W/ TELEPHONE
GAS Solane P 0.00 P42,000.00
TOTAL COSTS P 1,500.00 P605,988.00
PROFIT AND LOSS STATEMENT

CASH FLOW STATEMENT
BALANCE SHEET
STATEMENT OF PARTNERS EQUITY
APPENDICES
MENU OF THE BUSINESS


BEVERAGES
AMERICANO (ICED COFFEE) ICED LATTE
AMERICANO (HOT COFFEE) CAPPUCCINO (HOT COFFEE)
CARAMEL (COLD COFFEE) VANILLA (COLD COFFE)
MOCHA (COLD COFFEE)
FOODS

PUTO KUTSINTA BIBINGKA
MAJA BLANCA SAPIN-SAPIN PICHI-PICHI
SUMAN BIKO KALAMAY
CASSAVA CAKE
FOOD COSTING COMPUTATION

SAMPLE PERMITS

BUSINESS PERMIT
BUREAU OF INTERNAL REVENUE (BIR)
SANITARY PERMIT
DTI
SECURITIES AND EXCHANGE COMMISSION (SEC)

BARANGAY CLEARANCE
CURRICULUM VITAE
BENGA-ORAS, STEPHANIE
#8 President Quirino St. Zone 6 Signal Village Taguig City
09319341296
Stephbengaoras@gmail.com
________________________________________________________________
Objective:
I am a consistent, hardworking, self-motivated person and currently
looking for a challenging and responsible role while also my skills, knowledge
and experience can be enhanced and utilized effectively.
Educational Background:
Secondary
Senior High Signal Village National Highschool
GAS (General Academic Strand)
2017-2019
Junior High Signal Village National Highschool
Signal Village Taguig City
2013-2017
Primary Kapitan Jose Cardones Memorial Elementary School
Signal Village Taguig City
2007-2013
Skills
 Have a positive and joyful attitude, Proficient in Microsoft office,
PowerPoint and excel and also a fast learner, good communication
skills and a computer literate.
References:
Nicky Jatulan Mary Ellinore
Cabrera
Call Center Agent Tech-Support
09611235665 09463427920

Blk 147 lot 28 Central Bicutan Taguig city
09156553724

tonierosesamar@gmail.com
________________________________________________________________
______
Objective:
To get an opportunity where I can make the best of my potential and
contribute to the organization’s growth.
Secondary
Senior High Learn and Explore Montessori School
TVL (Technical Vocational Livelihood Strand)
2017-2019
Junior High Ma. Asuncion Rodriguez Tinga Highschool
Eduria Street, Central Bicutan, Taguig City
2013-2017
Primary Upper Bicutan Elementary School
General Santos Avenue, Upper Bicutan Taguig City
2007-2013
Skills
 Time Management
 Intepersonal communication
 Ability to work under pressure
References:
Melvin Joseph Balidoy James Paul
Ellazo
09611452035 09463427920
CANDELARIA, RUSSEL T.
Blk8 Lot18 Purok3 Opao St. Central Bicutan Taguig
City 09667242943
russelt.candelaria@gmail.com
_______________________________________________________________
Objective:
Seeking a deserving profile in the hospitality sector, where I can deliver
my expertise and innovative hospitality skills, while maintaining the integrity
and work ethics of the working environment, thereby maintaining the
reputation of the organization.
Secondary
Senior High
Monlimar Development Academy Incorporated
#317 M.L.Q St. Lower Bicutan 1632 Taguig Metro
G General Academic Strand ( GAS )
2017-2019
Junior High Upper Bicutan National Highschool
General Santos Avenue Central Bicutan Taguig City
2013-2017
Primary Daanghari Elementary School
North Daanghari Taguig City
2007-2013
Skills
 Willing to do multi task work
 Manage time effectively
 Good communication skills
 Good in establishing human relationship
References:
Neca Rale Khyrille Oliva
09611235665 09463427920

Blk 147 lot 28 Central Bicutan Taguig city
09156553724
tonierosesamar@gmail.com
________________________________________________________________
Objective:
To get an opportunity where I can make the best of my potential and
contribute to the organization’s growth.
Secondary
Senior High Learn and Explore Montessori School
TVL (Technical Vocational Livelihood Strand)
2017-2019
Junior High Ma. Asuncion Rodriguez Tinga Highschool
Eduria Street, Central Bicutan, Taguig City
2013-2017
Primary Upper Bicutan Elementary School
General Santos Avenue, Upper Bicutan Taguig City
2007-2013
Skills
 Time Management
 Intepersonal communication
 Ability to work under pressure
References:
Melvin Joseph Balidoy James Paul
Ellazo
09611452035 09463427920
SALINAS, REENALYN D.
Blk 5 Lot 6 Sagrada Familia Bagumbayan Taguig city
09282057042
lyn.salinas01@gmail.com
________________________________________________________________
Objective:
Seeking a position where I can use my exceptional customer service
skills to enhance and elevate the customers experience.
Secondary
Senior High Bicutan Parochial School
GAS (General Academic Strand)
2017-2019
Junior High Bicutan Parochial School
MLQ St. Bicutan, Taguig City
2013-2017
Primary CP Sta Teresa Elementary School

Barangay Bagumbayan, Taguig City
2007-2013
Skills
 Time Management
 Good Communication Skills
 Can be flexible
References:
Nicky Jatulan Mary Ellinore
Cabrera
09611235665 09463427920

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Taguig City University

Gen. Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

A Feasibility Study Presented to

in Partial Fulfillment of the Requirements for the Degree

PROF. ARVEEH AVILES

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

This feasibility entitled LIBERICA in partial fulfillment of the requirements

ASRAKAL DAWAI, MPA FEZA A. SATOSA, MALLI

JEFFERSON S. MARCELO, MBA, CHP, CGSP, AFIM

FEASIBILITY REVIEW PANEL CERTIFICATION

Approved in partial fulfillment of the requirements for the degree Bachelor

Accepted in partial fulfillment of the requirements for the degree Bachelor

CARLO JAY A. EVARDONE, Ph.D., MBA, MPA

RUMAR R. ABAIGAR, DBM (c)

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

CHAPTER I. EXECUTIVE SUMMARY

CHAPTER 2. MANAGEMENT ASPECT

Management of the Project

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

CHAPTER 3. MARKETING ASPECT

CHAPTER 4. TECHNICAL ASPECT

CHAPTER 5. FINANCIAL ASPECTS

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

CHAPTER 2. MANAGEMENT ASPECT

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

NAME OF THE FIRM

The proposed name of the firm is LIBERICA inspired by the LIBERICA

Government Unit ( LGU ). The firm will be registered as a partner in business of a

BEAN SUPPLIER. The said business is a Coffee Shop.

LOCATION OF THE FIRM

making their own quality coffee to drink.

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

the 11 F. Manalo, Taguig City 1637 metro manila.

As we put up this kind of business, we will focus on serving high quality

Location and Coverage The Liberica will be commenced at Barangay Calzada 11

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

The duration of LIBERICA will operate in five years in serving coffee as it

acceptance for the product as earnings increase due to substantial improvement

of sales. However, as a result of obsolescence, the sales will be declining after

five years of operation. Funding Requirement In starting a business like a coffee

equipment for the project.

The study aims to assess the feasibility of establishing a coffee shop in

promote the Philippine Liberica is known locally as Barako/Baraco and other

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

MANAGEMENT OF THE PROJECT

To be the most loved and respected coffee shop in Taguig City.

tiring day in which the company will gain profit in return.

NAME OF THE PROJECT

NAME OF THE BUSINESS

“Coffea liberica,” commonly known as the Liberian coffee, is a species of

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Nicobar Islands, and Malaysia.

of barako are also among the largest of all coffee varieties.

The shape of the liberica beans is unique among other commercial