BM2211

ACTIVITY
For years, Christopher Kelley dreamed of becoming a mobile restaurateur by launching a food truck
specializing in barbecue. However, he was hesitant to give up his job security at the company where he
had worked in maintenance for 14 years. Like many entrepreneurs, Kelley refused to give up on his
dream, bought a food truck, outfitted it, and started Bad Newz BBQ as a part-time business, catering
local school events, church gatherings, and fundraisers in Huntsville, Alabama. Two (2) months later,
Kelley’s employer announced a massive layoff, and his job was eliminated. The layoff prompted him to
transform Bad Newz BBQ into a full-time business. He began marketing his food truck via social and
traditional media, even landing a regular spot at a nearby army post. Kelly, who is 43 years old and has
lost three (3) jobs over the last 20 years to layoffs, decided it was time to take control of his destiny by
starting a business. He advises other entrepreneurs to believe in their abilities even when others do not
and devote all their energy to building a successful business.

Answer the following questions: (3 items x 10 points)

1. What did you learn from Christopher Kelley’s story?
2. In your opinion, do you think that success in entrepreneurship is sometimes based on luck? Why
or why not?
3. How can Bad Newz BBQ implement and promote sustainability?

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence,
supporting details, and factual 8
scenarios
Organization Expressed the points in a clear and
of ideas logical arrangement of ideas in the 2
paragraph
TOTAL 10

Reference:
Scarborough, N.M. & Cornwall, J.R. (2016). Essentials of entrepreneurship and small business management
(8th ed.). Pearson Education Limited.

01 Activity 1 *Property of STI

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