GROUP PROJECT BRIEF

Creativity & Innovation Management

MA. Mai P. Nguyen
Fall 2020

Submission format and Instructions:

 This is a group assignment.

 The submission format is in the form of a written assignment.

 The assignment should have a cover page that includes students' names and IDs.

 Include a content sheet with a list of all headings and page numbers.

 Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising or using direct quotes. A Fail Grade is given when Plagiarism is
identified in your work. There are no exceptions.

 Your evidence/findings must be cited using Harvard Referencing Style.

 This assignment should be written in a concise, formal business style using Arial 12 or
Times New Roman 13 font size and 1.5 spacing.

 The word limit is 10,000 words (+/- 10%). If you exceed the word limit (excluding
references and administrative sections) your grade will be penalised.

 You MUST complete and submit a hardcopy and softcopy of your work on the due dates
provided by Instructor. All late work is not allowed to submit. This rule is not waived under
any circumstances. The softcopy must be submitted to Turn-it-in, the hard copy to
Instructor.

 The presentation takes place in the final class. Be creative with the way you deliver as long
as everyone can understand your research about the given company. Try to avoid
conventional PowerPoint presentation. Each group has 10 minutes plus 2 minutes for Q&A.

Read ALL Instructions on this Page

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Unit Learning Outcomes:

LO1: Explain the different types of innovation (4Ps model).

LO2: Plot the S-curve of technology development and explain the company's position on the
S-curve. Implications for innovation strategy.
LO3: Identify sources of innovation (functional source, users, lead users, R&D...)
LO4: Explain why the chosen company is being successful and innovative (i.e. what factors
that make it successful and innovative)

Assessment Guidance:

You are required to do the following activities:

1: The history of any company is bound with initial radical innovation followed by incremental
ones. Highlight such innovations (radical new features and incremental improvements) using
4Ps.
2: Analyze the competition between traditional established technology and new rival
technology using the S-curve:

 Build the S-cure for the evolution of S1 and S2 technology.

 How was the performance of S1 and S2 improved over time?
 When S1, at first, challenged by S2, describe the rival technology and explain how was
the rival technology introduced at time T1 in the S-curve?
 What happened after T2 with S1 and S2?
 Implications for innovation strategy for your company.

3: Analyze the different sources of innovations related to the product of your company:
 Describe the different sources of the innovations related to the products.
 Evaluate how these sources of innovation help the firms to generate new-product
innovations.
 Using the models of demand-pull and technological-push to explain the interaction of
technology and the business performance of the firms.
 Did these innovative firms get the ideas for innovations from the market or it were firms’
engineers who recognizes that a specific piece of new technological knowledge resulted

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 in the firms’ new products?

4: What organizational factors, which make your company so innovative and successful?

Note: students could enrich evident and data for their analysis by searching on the internet,
do remember to cite the source of information.

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 Formative Feedback: Assessor to Student

Action Plan

Summative Feedback: Assessor to Student

Choose One The group of Students Is Awarded:

(*)

Name of Assessor: Date of Assessment:

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