Future Firms

Design Thinking Exercise

Part1
Intended Learning Outcome: Envision their architectural practice in
the Future
Date covered: June 27 to July 4

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 What is Design
Thinking?

● Applying human-centric approach

to identifying problems (Mootee,
2013, p.30)
● Followed by rapid prototyping of
ideas into artifacts or models to
solve these problems (Mootee,
2013, p.30)
● It has 5 phases: Understand,
Define, Ideate, Prototype, Test
(Ingle, 2013)
● In Part1 of this project we will be
doing the understand (or
empathize) and define phases.

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 Step1. Form a group

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 Step 2. Empathize
Phase

● In your group, answer the

following questions:
1. What are your individual
interests?
2. What are your individual
personalities?

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 Interests Checklist
ARCHITECTURE DESIGN INDIAN KAYAKING TECHNOLOGY
ACCESSIBILITY FURNITURE DESIGN ITALIAN MOUNTAINEERING ARTIFICIAL INT.
GOVERNMENT BUILDINGS GRAPHIC DESIGN JAPANESE BIOTECHNOLOGY
GREEN/SUSTAINABLE INDUSTRIAL DESIGN VEGETARIAN PHOTOGRAPHY CLOUD COMPUTING
HOUSES PRODUCT DESIGN LANDSCAPE DRONES
INTERIORS TYPOGRAPHY GARDENING NATURE ELECTRIC VEHICLES
LANDSCAPE ARCH. WEB DESIGN COMPOSTING PORTRAIT GAMING
MALLS JAPANESE STREET GEAR & GADGETS
MONUMENTS ENTERTAINMENT ORGANIC TRAVEL ROBOTICS
MUSEUMS/ GALLERIES MOVIES VEGETABLE SOCIAL MEDIA
PREFAB ACTION VERTICAL SCIENCE VIRTUAL REALITY
RENOVATIONS ANIMATION BIOLOGY WEARABLE TECH
RELIGIOUS DOCUMENTARIES GREEN LIVING CHEMISTRY
SKYSCRAPERS FANTASY BIOFUEL EARTH WEATHER
THEATER/CINEMA HOLLYWOOD COMMUTING MEDICINE CLIMATE CHANGE
TINY HOUSE HORROR GEOTHERMAL PHYSICS HEAT WAVES
TRANSPORT BLDGS. INDEPENDENT SOLAR POWER SPACE STORM SURGES
URBAN DESIGN SCI-FI URBAN ECOLOGY TYPHOONS
SUPERHERO WIND POWER SPORTS
BOOKS TV BASEBALL WORKOUTS
CHILDREN'S BOOKS GAMING MINDFULNESS BASKETBALL BODYBUILDING
CREATIVE WRITING MEDITATION BOXING CIRCUIT TRAININGS
FANTASY FASHION YOGA CYCLING CROSSFIT
LIBRARIES ATHLETIC APPAREL ZEN FOOTBALL GYM
LITERATURE CELEBRITY STYLE GOLF KETTLEBELL
NON-FICTION DENIM MUSIC HOCKEY PILATES
POETRY ECO FASHION CLASSICAL MARATHONS RESISTANCE TRAINING
POPULAR FICTION FOOTWEAR COUNTRY RUNNING RUNNING
SCIENCE FICTION JEWELRY FOLK SAILING
COFFEE RUNWAY JAZZ SOCCER
BARISTAS WORK STYLE ROCK & ROLL SURFING
COFFEE BREWING SOUL SWIMMING
COFFEE FARMING FOOD/COOKING/CUISINE TENNIS
LATTE ART CHINESE OUTDOORS TRACK & FIELD
STARBUCKS FILIPINO BACK PACKING VOLLEYBALL
FRENCH CAMPING
GREEK HIKING
HEALTHY
Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.
 Take the test at www.16personalities.com

Are you imaginative? Are you charismatic Are you spontaneous,

A strategic thinker? and inspiring? energetic and

Enthusiastic?

(NERIS Analytics Limited, 2011)

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 Step 3. Define Stage

● Discover the patterns in the

combined interests of your group
members.
● What are the common strengths
of the personalities of your group
members?

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 Examples of Patterns in the Interests

Say majority selected “green buildings”

under Architecture

Or majority selected a particular sport

Or members selected related topics: green

building, coffee farming, eco fashion,
vegetarian, organic gardening, urban
ecology

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 Common strengths of varying personalities
Personality Commander
• Self Confident – trusts their
abilities
IDEA • Charismatic and Inspiring – able
to inspire and invigorate others
towards ambitious goals
• Energetic – enjoys leading teams
SERVICE
in implementing goals
• Efficient – sees inefficiency as
pulling time and energy away
from their future goals
• Strong Willed – rises to the
DELIVERY challenge of obstacles
• Strategic Thinkers – does not
respond to problems on a
moment-to-moment basis but
with a bigger plan
Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.
Protagonist
• Charismatic – knows how
to capture an audience
• Natural Leaders – admired,
ends up in leadership roles
even if they don’t seek it.
• Altruistic – desire to do
good
• Tolerant – team players,
listens to people’s opinion
• Reliable – does not want to
let people down
Entertainer
• Bold – does not hold back
• Original – love to
experiment, stick out
• Aesthetics and
Showmanship – injects
artistic creativity into their
words and actions
• Excellent People Skills –
loves to pay attention to
people
• Practical – Prefers to see
and do rather than be
philosophical
• Observant – able to notice
changes in tangible things
 Step 4. Collate,
Format and Submit

● Gather and organize all of your

answers in the Empathize and
Define Stages
● Saves as a pdf file
● Submit in the dropbox for Part1

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 Rubrics

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 References

Ingle, B. R. (2013). Design thinking for entrepreneurs and small businesses : Putting the
power of design to work. Apress L. P..
Mootee, I. (2013). Design thinking for strategic innovation : What they can't teach you at
business or design school. John Wiley & Sons, Incorporated.
NERIS Analytics Limited. (2011). Personality Types. 16personalities.
https://www.16personalities.com/personality-types

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.