Professional Documents
Culture Documents
Building A Winning Brand - Over The Wall
Building A Winning Brand - Over The Wall
➢ Inelastic Demand
➢ Increasing penetration
Impactful
Effective
Efficient
❖ Role of Touchpoints
➢ Unique
➢ Surround
➢ Mindshare
➢ Change in consideration
➢ Increase in imagery
➢ Increase in Trial