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    Finance Masterclass - OTW

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    Ruslan Adib
    The document outlines the key inputs and steps for developing a business case, including sales forecasts, cost of goods sold, marketing and pricing assumptions, and validating the return on investment over a 3-5 year period. It discusses calculating the net present value, discount rate, and cash benefit to determine if the return is positive or negative. A post-evaluation is suggested to check if the initial assumptions were accurate.

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    Finance Masterclass - OTW

    Uploaded by

    Ruslan Adib
    25 views11 pages
    The document outlines the key inputs and steps for developing a business case, including sales forecasts, cost of goods sold, marketing and pricing assumptions, and validating the return on investment over a 3-5 year period. It discusses calculating the net present value, discount rate, and cash benefit to determine if the return is positive or negative. A post-evaluation is suggested to check if the initial assumptions were accurate.

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    The document outlines the key inputs and steps for developing a business case, including sales forecasts, cost of goods sold, marketing and pricing assumptions, and validating the return on investment over a 3-5 year period. It discusses calculating the net present value, discount rate, and cash benefit to determine if the return is positive or negative. A post-evaluation is suggested to check if the initial assumptions were accurate.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    25 views11 pages

    Finance Masterclass - OTW

    Uploaded by

    Ruslan Adib
    The document outlines the key inputs and steps for developing a business case, including sales forecasts, cost of goods sold, marketing and pricing assumptions, and validating the return on investment over a 3-5 year period. It discusses calculating the net present value, discount rate, and cash benefit to determine if the return is positive or negative. A post-evaluation is suggested to check if the initial assumptions were accurate.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 11

    Marico Information classification: Official

    Marico Information classification: Official


    Key 1 Business Case Inputs
    a. Sales Forecast

    Concepts
    b. COGS forecast
    c. Marketing & Sales inputs
    d. Pricing

    2 Assumption validation

    3 Return on Investment
    a. Net present value
    b. Discount rate
    c. Absolute cash benefit
    d. Post Evaluation

    Marico Information classification: Official


    Business Case
    • 3/5 years journey to
    profitability
    • Approximate market size
    ⚬ Market Size
    ⚬ Sales Forecast

    Marico Information classification: Official


    Cost of Goods Sold

    RM PM Conversion Cost
    procure locally local or in-house or
    or import imported outsourced

    Marico Information classification: Official


    Trade & Marketing Spends

    Marketing
    Spends SLI

    Marico Information classification: Official


    Pricing

    Marico Information classification: Official


    Cost reduction journey

    How to increase
    margins and improve
    return on investment?

    Marico Information classification: Official


    Validation of Assumptions
    ✓ Revenue

    ✓ Costs

    ✓ Pricing

    Marico Information classification: Official


    Return on
    60

    Investment 40

    Is your return
    positive or 20

    negative?

    0
    Year 1 Year 2 Year 3 Year 4 Year 5

    Marico Information classification: Official


    Post Evaluation

    Have your
    assumptions held
    through?

    Marico Information classification: Official

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