EQ NA Manual 2016-18

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NATIONAL

ASSOCIATIONS’ MANUAL
2016-18
CONTENTS
CONTENTS

COMPETITION AND CONCEPT 1

GENERAL STADIUM FACILITIES 2

MATCH ORGANISATION 3

TEAM AGREEMENTS 4

TICKETS, HOSPITALITY AND PARKING 5

BROADCAST FACILITIES 6

MEDIA FACILITIES 7

LOGISTICS, SIGNAGE AND EQ-SPECIFIC ITEMS 8

BROADCAST AND MEDIA ACTIVITIES 9

ACCESS AND ACCREDITATION 10

APPENDICES 11
CONTENTS
CONTENTS

GENERAL SECRETARY’S 3 MATCH ORGANISATION 6 BROADCAST FACILITIES 9 BROADCAST AND


MESSAGE..................................................... 7 MEDIA ACTIVITIES
3.1 FIFA and UEFA personnel.......................... 47 6.1 Space, facility and
3.2 National association personnel................ 52 construction requirements.....................109 9.1 General provisions....................................155 1
3.3 UEFA/FIFA support and organisation..... 56 6.2 Camera positions......................................110 9.2 Matchday-1 activities...............................156
USE OF THE MANUAL.......................... 8 6.2.1 Camera position and platform
3.4 Project planning, reporting 9.3 Matchday activities...................................158
and implementation................................... 58 specifications......................................... 110 9.4 Presentation positions.............................163
1 COMPETITION AND CONCEPT
3.5 Player registration...................................... 62 6.2.2 Camera positions................................. 111 9.5 Media information....................................163 2
6.2.3 Double production............................... 119
3.6 Kit rules......................................................... 63 9.6 Additional media activities and
1.1 Competition overview................................ 13 3.7 Matchweek schedule overview................. 67 6.3 Commentary positions.............................121 UEFA content requirements...................164
1.2 Overview of the concept............................ 16 3.8 Team arrivals and MD-1 activities........... 68 6.4 Observer seats...........................................122 9.7 Official national
1.3 The partnership........................................... 18 3.9 Matchday activities..................................... 69 6.5 TV studios...................................................123 association platforms...............................166 3
1.4 Site visits....................................................... 18 3.10 Match procedures....................................... 77 6.6 Pitchside presentation areas..................124 9.8 Live data gathering..................................167
1.5 Stadium categories and compliance 3.11 Doping controls........................................... 79 6.7 Pitch reporter positions...........................124
with UEFA requirements............................ 19 3.12 Minimum medical requirements............. 79 6.8 Interview areas..........................................125
1.6 Match profiles.............................................. 20 6.9 TV compound.............................................126 10 ACCESS AND ACCREDITATION 4
6.10 Cabling.........................................................127
10.1 European Qualifiers
4 TEAM AGREEMENTS 6.11 Power and lighting....................................128
accreditation system................................171
2 GENERAL STADIUM FACILITIES
4.1 Ticketing and hospitality............................ 85 10.2 UEFA accreditation devices....................172 5
2.1 Overview of required facilities................. 25 4.2 Accommodation and training facilities.. 89 10.3 Production and
7 MEDIA FACILITIES
2.2 Access to facilities and 4.3 Medical matters.......................................... 91 distribution overview................................174
rental period................................................. 28 4.4 Team liaison officers and interpreters... 92 7.1 Media working area..................................133 10.4 Media access rights and
2.3 Security......................................................... 29 4.5 Travel and on-site transport..................... 93 7.2 Media seating (media tribune)...............134 accreditation procedures........................174 6
2.4 Access to facilities for spectators 4.6 Match materials and catering.................. 96 7.3 Press conference room............................135
with disabilities............................................ 30 4.7 Official reception and gifts........................ 97 7.4 Mixed zone..................................................136
2.5 Pitch............................................................... 31 4.8 Memorabilia................................................. 98 7.5 Photographers’ working area 11 APPENDICES
2.6 Technical facilities....................................... 36 4.9 Inspection visits in preparation and match positions.................................138 11.1 Index.............................................................181 7
2.7 Retractable roofs........................................ 38 for the match............................................... 98 7.6 Internet connectivity................................139 11.2 Contact information.................................183
2.8 Stadium flags............................................... 38 7.7 Camera storage for non-rights- 11.3 European Qualifiers'
2.9 Power, lighting and ICT.............................. 40 holding broadcasters...............................139 Cycle Planner.............................................186
2.10 Scoreboards, videoboards and 5 TICKETS, HOSPITALITY
internal stadium TV channels.................. 42 AND PARKING
8
2.11 EQ office........................................................ 42 8 LOGISTICS, SIGNAGE AND
5.1 Tickets..........................................................103
2.12 Meeting rooms............................................. 43 EQ-SPECIFIC ITEMS
5.2 Hospitality...................................................104
5.3 Parking.........................................................105 8.1 Procedures relevant to 9
5.4 Distribution of tickets, hospitality all associations..........................................144
passes and parking passes.....................105 8.2 Specific procedures for
5.5 FIFA requirements....................................105 100% associations....................................145
8.3 Specific procedures for 0% 10
and 50% associations..............................146
8.4 Overview of items provided by UEFA...150
8.5 Centralised friendlies...............................150
11

5 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 CONTENTS 6


CONTENTS
GENERAL SECRETARY’S MESSAGE

We can now reflect on the first phase of


European Qualifiers with great pride.
Qualifying action for UEFA EURO 2016 brought 1
drama and intense skill to the watching world
as well as highlighting the strength in depth
that we have in national team football across
our continent. 2
The achievements of Albania, Iceland, Northern
Ireland and Wales (as well as Slovakia in
qualifying for the first time as an independent
nation) were played out in front of audiences
3
who had greater access to the matches than
in the past through centralised marketing and
regular kick-off times. The expansion of the
final tournament to 24 teams also brought
4
an intensified competition with the matches
assuming an ever-more-unpredictable nature.
We can expect more of the same on the path 5
to FIFA World Cup Russia 2018, where we will
again have centralised friendlies to allow a
structured preparation for the host nation,
who will not go through the qualifying process. 6
Throughout the development and
implementation of the European Qualifiers
concept to date, we have had a great deal of 7
support and cooperation from the participating
national associations, their players, partners,
stakeholders and supporters. We would like to
thank all of them for their hard work with us to
continue to develop national team football and
8
wish all involved an enjoyable campaign on the
road to 2018.
9

10

Theodore Theodoridis 11
UEFA General Secretary ad interim

GENERAL SECRETARY’S MESSAGE 8


CONTENTS
USE OF THE MANUAL

This manual sets out operational responsibilities Frequently used terms


and information for European Qualifiers (EQ)
A number of terms are used frequently
matches and should be used in conjunction with
the following set of regulations:
throughout the manual, for the sake of brevity. 1
The following definitions apply:
• the Commercial Regulations for the
European qualifying matches for UEFA EURO Term Meaning
2016 and the 2018 FIFA World Cup (also 2
referred to as the commercial regulations); EQ European Qualifiers (including
the play-off matches)
• the Regulations of the 2018 FIFA World
Cup Russia™ (also referred to as the FIFA
competition regulations), in particular Article
EQ broadcaster* An entity licensed by UEFA
to broadcast EQ matches via 3
television, internet and/or
17, which refers to the implementation mobile devices
rules and operational guidelines issued by
the confederations (in the case of UEFA, this
manual);
Host
broadcaster
The EQ broadcaster from the
country of the host association
4
(HB)* who is responsible for producing
• the FIFA Stadium Safety and Security the multilateral feed of
a particular match
Regulations (2012 edition);
5
• the FIFA Disciplinary Code; Main visiting The EQ broadcaster from the
broadcaster* country of the visiting association
• the FIFA Equipment Regulations who has the primary rights in that
(2015 edition); country for a particular match
6
• FIFA Anti-Doping Regulations (2015 edition); Visiting An EQ broadcaster with
broadcaster* on-site facilities
• the UEFA Stadium Infrastructure Regulations
(2010 edition); EQ partner A company licensed by UEFA
to have sponsorship and/or 7
• UEFA Circular Letter (No. 05/2016, dated 29 supply rights in relation to the
January 2016), which indicates the venue European Qualifiers
announcement procedures and match profile
specifications. EQ commercial
partners
EQ broadcasters and EQ
partners who are licensed 8
The above regulations always prevail in the by UEFA to have commercial
event of conflict with the contents of this rights in relation to the
European Qualifiers
manual. Should there be any discrepancies
between the above regulations, UEFA reserves
MD Matchday – i.e. any day on
9
the right to decide which should prevail. which an EQ match is scheduled
Furthermore, this manual should be used to be played. The abbreviations
MD-1, MD-2 and MD-3 are used
together with the European Qualifiers National
Association Brand Guidelines, which contain all
to indicate the days leading up
to the match and MD+1 denotes 10
the materials required to correctly reproduce the day after the match
the European Qualifiers logo and artwork.
NA National association
Should you have any questions about the use 11
of this manual, please contact UEFA using the
* Please note that for ease of reference, the term “broadcaster” is
contact details provided in section 11.2. used in this manual instead of “audiovisual rights holder”, the
term used in UEFA regulations.

9 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18


CONTENTS
1 COMPETITION AND CONCEPT

1.1 COMPETITION OVERVIEW 1


1.2 OVERVIEW OF THE CONCEPT
1.3 THE PARTNERSHIP 2
1.4 SITE VISITS
1.5 STADIUM CATEGORIES AND COMPLIANCE 3
WITH UEFA REQUIREMENTS
1.6 MATCH PROFILES
4

10

11
CONTENTS
1.1 COMPETITION OVERVIEW

The first-ever European Qualifiers campaign was successfully completed in November 2015, to
determine the teams that would compete at UEFA EURO 2016 in France. In September 2016
Europe’s national teams will enter the FIFA World Cup cycle, which kicks off with the second
edition of the European Qualifiers. At the end of the 2016-18 European Qualifiers campaign, 13
1
teams will join the hosts in representing Europe at the FIFA World Cup in Russia in summer 2018.

Qualifying competition
2

1
Match system
For the European Qualifiers 2016-18, the 52
3
UEFA member associations involved have been
divided into nine groups as follows:
4
COMPETITION AND CONCEPT Group A Group B Group C Group D Group E Group F Group G Group H Group I

Netherlands Portugal Germany Wales Romania England Spain Belgium Croatia


5
Czech Bosnia-
France Switzerland Austria Denmark Slovakia Italy Iceland
Republic Herzegovina

Northern
Sweden Hungary Serbia Poland Scotland Albania Greece Ukraine
Ireland
6
Faroe Republic of
Bulgaria Norway Montenegro Slovenia Israel Estonia Turkey
Islands Ireland

FYR
Belarus Latvia Azerbaijan Moldova Armenia Lithuania
Macedonia
Cyprus Finland
7
Luxembourg Andorra San Marino Georgia Kazakhstan Malta Liechtenstein

8
The group matches are played in a league EQ matches. The results of such friendly
system, with each team playing the other matches will not be taken into consideration
teams in its group twice, once at home and for the group standings. For Group H, UEFA will
once away. confirm the arrangements for the centralised
9
friendlies in due course.
Russia will not compete in the qualifying
competition because, as hosts of the 2018 The nine group winners will qualify directly for
FIFA World Cup, they qualify automatically. the final tournament. The eight best runners- 10
However, Russia has been placed with Group up will contest play-off matches to determine
H to play “centralised friendlies” with the five the remaining four European teams that will
teams in this group. As with France in the participate in the 2018 FIFA World Cup.
previous cycle, centralised friendly matches 11
will be played on the same dates as regular

COMPETITION AND CONCEPT 14


CONTENTS
Group Group Group Group Group Group Group Group Group The ‘Week of Football’ concept

Group Group Group Group Group Group Group Group Group


UEFA has again applied the ‘Week of Football’ concept to its scheduling of the European
Winner Winner Winner Winner Winner Winner Winner Winner Winner Qualifiers: games will be played from Thursday to Tuesday and the kick-off times will be set
mainly at 18.00CET and 20.45CET on Saturdays and Sundays and 20.45CET on Thursdays,
Best Best Best Best Best Best Best Best Worst
runner-up
Fridays, Mondays and Tuesdays.
runner-up runner-up runner-up runner-up runner-up runner-up runner-up runner-up

3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd


On double-header matchweeks, teams will play on Thursday and Sunday, Friday and Monday or 1
placed team placed team placed team placed team placed team placed team placed team placed team placed team Saturday and Tuesday. Each day of the Week of Football will have an average of nine matches,
including the centralised friendly matches.
4th 4th 4th 4th 4th 4th 4th 4th 4th
placed team placed team placed team placed team placed team placed team placed team placed team placed team
2
5th 5th 5th 5th 5th 5th 5th 5th 5th
placed team placed team placed team placed team placed team placed team placed team placed team placed team

6th 6th 6th 6th 6th 6th 6th


Thursday Friday Saturday Sunday Monday Tuesday
placed team placed team placed team placed team placed team placed team placed team 3
Example Directly qualifies for the 2018 FIFA World Cup Qualifies for the play-offs
18.00 ✓ ✓
20.45 ✓ ✓ ✓ ✓ ✓ ✓
Match calendar and fixture list 4
Example for MD 2 and MD 3
The group matches and the play-offs will be played on the dates specified in the EQ match
calendar, in line with the international match calendar issued by FIFA for the period 2014-18. The On single-header matchweeks, teams may play friendly matches on other available days, provided
European Qualifiers consist of ten qualifying group matchdays, played from September 2016 to that a minimum of two rest days are scheduled between the European Qualifiers and the friendly 5
October 2017, followed by two play-off matchdays in November 2017. The complete European matches. EQ matches must have priority over friendly match arrangements at all times.
Qualifiers fixture list, with match dates and kick-off times, is available on UEFA.com. A booklet
containing the complete fixture list is also attached to this manual.
Thursday Friday Saturday Sunday Monday Tuesday 6
Thursday Friday Saturday Sunday Monday Tuesday
18.00 Friendlies EQ matches EQ matches Friendlies Friendlies
01/09/2016 02/09/2016 03/09/2016 04/09/2016 05/09/2016 06/09/2016 (kick-off time (kick-off time (kick-off time
September 2016 20.45 not set) EQ matches EQ matches EQ matches not set) not set)
Friendlies Friendlies Friendlies MD 1 MD 1 MD 1
7
Example for MD 4
06/10/2016 07/10/2016 08/10/2016 09/10/2016 10/10/2016 11/10/2016
October 2016
MD 2 MD 2 MD 2 MD 3 MD 3 MD 3
A total of 268 matches are scheduled under the umbrella of the European Qualifiers
November 2016
10/11/2016
Friendlies
11/11/2016
MD 4
12/11/2016
MD 4
13/11/2016
MD 4
14/11/2016
Friendlies
15/11/2016
Friendlies
– 250 group matches, 8 play-off matches and 10 centralised friendlies involving Russia. 8
23/03/2017 24/03/2017 25/03/2017 26/03/2017 27/03/2017 28/03/2017
March 2017
Friendlies MD 5 MD 5 MD 5 Friendlies Friendlies
9
08/06/2017 09/06/2017 10/06/2017 11/06/2017 12/06/2017 13/06/2017
June 2017
Friendlies MD 6 MD 6 MD 6 Friendlies Friendlies

August/ 31/08/2017 01/09/2017 02/09/2017 03/09/2017 04/09/2017 05/09/2017


September 2017 MD 7 MD 7 MD 7 MD 8 MD 8 MD 8 10
05/10/2017 06/10/2017 07/10/2017 08/10/2017 09/10/2017 10/10/2017
October 2017
MD 9 MD 9 MD 9 MD 10 MD 10 MD 10

09/11/2017
10/11/2017
11/11/2017 12/11/2017 13/11/2017 14/11/2017
11
Play-offs Play-offs
November 2017 Play-offs Play-offs Play-offs Play-offs
1st Leg 2nd Leg
1st Leg 1st Leg 2nd Leg 2nd Leg Friendlies
Friendlies

EQ match calendar

15 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 COMPETITION AND CONCEPT 16


CONTENTS
Final tournament inventory (“50% associations”) and the • For correct usage of the logo, please refer to
remainder have decided to market the the EQ National Association Brand Guidelines.
The 2018 FIFA World Cup will be played
rights themselves (“0% associations”). All uses of the EQ logo are subject to prior
from 14 June to 15 July 2018. The 32
approval by UEFA.
participants, including 14 European teams, • For 100% associations, the commercial
will be drawn into eight groups of four, inventory also includes media backdrops, Approval requests should be send to
with the eight group winners and eight i.e. backdrops used during the official brand@uefa.ch.
runners-up advancing to the round of press conferences, for post-match flash
1
16 – the start of the knockout stage. The interviews and for interviews in the mixed
complete 2018 FIFA World Cup match zone. This is not the case for 0% and 50% The EQ music
schedule is available on FIFA.com. associationswhen playing at home. When
playing away at 100% associations, the
• The EQ music is played at all venues during 2
the team handshakes after the anthems
backdrops used have to be those provided
(note that during the teams’ walk-on the
by UEFA.
FIFA anthem is played). EQ broadcasters
from across the globe also consistently use 3
the EQ music.
Brand identity
• The EQ music is exclusive to the European
• The brand identity is made up of three core
Qualifiers and reflects the values of the
elements: the official EQ logo, the EQ music
competition and its European character.
4
1.2 OVERVIEW OF THE CONCEPT and the EQ visual identity. These features
should be applied consistently across all
media forms and at competition venues to
The EQ visual identity 5
build recognition of the EQ brand among fans.
The EQ concept reflects the centralisation of European Qualifiers partners’ rights • The EQ opening and closing sequences will
• Correct implementation of the EQ brand
commercial rights by UEFA for the qualifying be played at the beginning and end of every
• The European Qualifiers (EQ) partners identity will be critical to ensuring that the
competitions for UEFA EURO 2016 and the broadcast. Accompanying the opening and
make up an exclusive sponsorship group. competition’s visual impact is consistent and 6
2018 FIFA World Cup. The following commercial closing sequences are short break bumpers,
Their rights in each territory depend on impressive.
rights form part of the centralisation. promotional trailers and graphics, all derived
the commercial package that each national
• All national associations will be able to from the same design concept.
association has concluded with UEFA.
use elements of this brand identity for the
• This on-air theme is mirrored in all off-air 7
Media rights • This group contains several official sponsors production of materials to support local
design elements, with the event branding
and one official ball supplier. Only the EQ promotion of their EQ matches.
• The core media rights are marketed on an also intended to capture the EQ traits.
partners may associate themselves with the
exclusive basis by UEFA. UEFA has appointed
European Qualifiers. • Under no circumstances may any element of
the agency CAA Eleven to assist in this regard.
• Each national association contributes to
The EQ logo the EQ visual identity (and/or the EQ logo as 8
• Certain limited rights – notably non-live described earlier) be used together with that of
the promotion of the European Qualifiers by • The eye-catching EQ logo depicts a national
audiovisual rights – can be exploited a commercial or non-commercial third party.
granting certain promotional rights to UEFA, team shirt in conjunction with a heart,
by the national associations. Subject to
including the right to use certain pitchside conveying the brand’s essence – “play with
such exploitation, all media rights for
advertising boards for non-commercial heart”. The passion and ambition shared by
9
the European Qualifiers will be marketed
messages (for further details, please refer fans and players when either supporting or
exclusively by UEFA.
to Article 8 of the commercial regulations playing for their national team was the visual
• Further information on the exploitation of and to chapter 8 of this manual). inspiration for the EQ brand identity.
EQ media rights by UEFA and the national
10
• In addition, certain associations have • The national team shirt – the symbol that
associations can also be found in the
mandated UEFA to centralise the sales universally expresses the love for the national
commercial regulations.
of other pitchside advertising boards. team – is also at the heart of the brand
Some have signed over their full remaining identity and at the centre of the EQ logo. 11
board inventory to UEFA for commercial use
(“100% associations”), others have decided
to grant UEFA 50% of their remaining board

17 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 COMPETITION AND CONCEPT 18


CONTENTS
1.3 THE PARTNERSHIP Standard site visit schedule and participants
Each site visit will be scheduled for one or two days, depending on the venue. The different site
visit activities and required participants are listed below.
To ensure that the EQ concept will be Clearly, no group alone can make the concept
successful, close cooperation between national work: it has to be a partnership. On EQ Activity Participants Content
associations, EQ commercial partners and matchnights, the national associations must
UEFA is of key importance. UEFA monitors the accept that the EQ broadcast partners are
Opening meeting National association representatives,
UEFA, stadium manager
Introduction of the EQ concept, discussion of
requirements
1
competition and coordinates the three partner their broadcasters and that the contractual
groups. In addition, UEFA has appointed the obligations towards EQ commercial partners TV meeting National association representatives, Discussion of production plans and specific
UEFA, stadium manager, EQ requirements
agency CAA Eleven to manage the commercial have to be fulfilled. The need to serve these
rights for the European Qualifiers. partners correctly is paramount, and national
broadcasters 2
Stadium tour National association representatives, Identification of required stadium facilities,
associations must recognise that these UEFA, stadium manager, EQ definition of accreditation zones
To ensure the success of the competition,
contractual arrangements come before all broadcasters
everyone must benefit. National associations
local deals that support them in competitions
must have the opportunity to be financially
other than the European Qualifiers.
Signage meeting National association representatives, Identification of required stadium facilities, 3
(only for 50% and 100% UEFA, stadium manager, UEFA- discussion of requirements and logistics
rewarded for their contribution, while the associations) appointed signage company
EQ commercial partners, who provide the
competition with worldwide exposure and Closing meeting National association representatives, Wrap-up and agreement on open issues
substantial revenue, benefit from their
UEFA, stadium manager
4
association with an outstanding competition.

Site visit requirements 5


1.4 SITE VISITS • National association representatives, • A meeting room should be made
including the home match manager, and available with adequate infrastructure for
stadium personnel need to be available presentations (screen, projector, etc.).
throughout. 6
In order to familiarise themselves with EQ Site visit windows • Suitable refreshments should be provided.
stadiums and prepare for each match in the • The stadium facilities must be fully accessible.
As a general rule, site visits will take place
best possible way, UEFA representatives
within two or three weeks of the respective
and EQ broadcasters will conduct site visits 7
venue announcement deadlines. In addition,
to each stadium. As national associations
may choose to play in several stadiums (see
site visits are scheduled to take place in the 1.5 STADIUM CATEGORIES AND COMPLIANCE
weeks immediately following the EQ cycle kick-
section 1.5 for details) and the deadline for
off in mid-April 2016. For further details please WITH UEFA REQUIREMENTS
announcing a match stadium is 120 days
before each match, several site visits may
refer to the European Qualifiers Cycle Planner 8
in section 11.3. Additional site visits may be
take place per association.
scheduled in the event of changes to stadiums, In general, the same principles apply as for the associations will need to upgrade the
additional requests from EQ broadcasters or 2014–16 EQ cycle. facilities accordingly or secure the necessary
Site visit objectives
any other developments that may affect the
• For EQ matches, national associations should
facilities at their own cost. 9
organisation of the match.
aim to use stadiums that meet the category 4 • If a national association does not own the
• To discuss UEFA’s and EQ commercial
requirements as defined in the UEFA Stadium stadium where its EQ matches are to be
partners’ requirements.
Infrastructure Regulations. If no category 4 played, it must ensure that the stadium owner
• To identify all the facilities and find all the stadiums are available, category 3 stadiums agrees to abide by all relevant obligations in
10
technical solutions required. must be used as a minimum. Furthermore, the commercial regulations and this manual.
any other relevant provisions regarding In the event that facilities required within
• To take decisions on necessary
stadiums, as found in the commercial the confines of the stadium are owned by or 11
organisational arrangements.
regulations and this manual, also apply. subject to an existing contract with a third
party, the national association is responsible
• Should proposed stadiums not meet the
for securing the use and operation of such
requirements, or in the event that additional
facilities for EQ matches.
facilities need to be secured, national

19 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 COMPETITION AND CONCEPT 20


CONTENTS
• Should the land and/or facilities needed
to fulfil requirements set out in this
manual (such as the requested space
to accommodate the TV compound,
parking area, hospitality facilities or the
media working area) not be owned by the
stadium owner, the national association 1
is responsible for securing the use of this
land and/or facilities, making the required
adaptations and returning everything to its
original state after use. 2

1.6 MATCH PROFILES 3

For a number of reasons, such as the requirements for the different levels are
commercial importance of a match or specified in chapters 2, 6 and 7. Associations 4
variations in media interest from country to will need to keep match profile classification in
country, broadcast and media requirements mind while selecting their EQ match stadiums,
will differ significantly between EQ matches. as level A matches need to be played in the
To reflect this variety, three different match best venues available. 5
profiles with corresponding service levels
Furthermore, UEFA may decide to send
have been identified: level A, level B and level
additional support staff (e.g. a match
C. Level A corresponds to a very high-profile
operations observer, media officer and/or 6
match with a lot of broadcast and media
security officer; for further details regarding
interest, level B to a medium-profile match and
those UEFA representatives, please refer to
level C to a low-profile match.
section 3.1) to high-profile matches, and any
This classification is intended to assist national other matches for which it deems the support 7
associations, ensuring that only the necessary necessary.
facilities are required for any given match
All match profiles for the 2016–18 EQ cycle
and allowing for some flexibility. Concrete
were communicated in UEFA Circular Letter
No. 05/2016, dated 29 January 2016. 8

10

11

21 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18


CONTENTS
2 GENERAL STADIUM FACILITIES

2.1 OVERVIEW OF REQUIRED FACILITIES 1


2.2 ACCESS TO FACILITIES AND
RENTAL PERIOD
2
2.3 SECURITY
2.4 ACCESS TO FACILITIES FOR SPECTATORS
WITH DISABILITIES 3

2.5 PITCH
2.6 TECHNICAL FACILITIES 4

2.7 RETRACTABLE ROOFS


5
2.8 STADIUM FLAGS
2.9 POWER, LIGHTING AND ICT
6
2.10 SCOREBOARDS, VIDEOBOARDS AND INTERNAL
STADIUM TV CHANNELS
2.11 EQ OFFICE 7
2.12 MEETING ROOMS
8

10

11
CONTENTS
2.1 OVERVIEW OF REQUIRED FACILITIES

The table below provides a brief summary of


the facilities required for EQ matches. Further
details and explanations are set out in detail in
later sections of this manual.
1

2
GENERAL STADIUM
General stadium facilities (chapter 2)
Stadium • F or EQ matches, national associations should aim to use stadiums that meet the Category
3

4
4 requirements as defined in the UEFA Stadium Infrastructure Regulations. If no Category
FACILITIES 4 stadiums are available, Category 3 stadiums must be used as a minimum. The relevant
provisions of the commercial regulations and this manual also apply.
5
Pitch • T he field of play must be in excellent condition and measure 105m x 68m.
• T he pitch must be equipped with a fully functional drainage system and, where weather
conditions require it, a high-quality pitch heating system and a pitch cover.
•A
 n alternative training ground must be available for training sessions if holding a training
session in the stadium could render the pitch unfit for the match. 6
Technical • F irst-class dressing rooms must be provided for the teams and referees.
facilities
•A  doping control room must be located near the teams’ dressing rooms.
•A  room must also be provided for the FIFA match commissioner, located near the teams’ and
referees’ dressing rooms.
7
•H
 igh-quality substitutes’ benches must be provided to accommodate a minimum of 18 people.
If the bench fits 23 persons, then no additional technical seats (see below) are allowed, the
maximum additional officials per team being five.
• If space permits, up to five additional technical seats can be made available at least 5m behind
or to the side of the substitutes’ benches. The maximum number of substitutes and officials
8
per team is always 23 (18 plus 5).
•A
 medical room dedicated to players and officials must be provided close to the dressing rooms.
•A
 fourth official/match manager position needs to be identified, ideally between the
substitutes’ benches. 9
Power • E xisting power (including backup power) and lighting at the stadium must be provided free of
charge by the home team within the stadium areas used.
•H
 ost associations must provide specific levels of power for certain broadcast facilities
(pitch-view studios, indoor studios, super-flash and flash interview positions and/or pitchside 10
presentation positions).

Floodlighting • T he average required level of horizontal illuminance is 1,400 Eh (lux).


• T he average required level of vertical illuminance is 1,000 Ev (lux).
•B  ackup floodlight power must be available with an average illuminance of at least 800 Eh (lux) 11
for the full duration of the match.

Directional • S ignage is required to guide visiting supporters in the relevant language, including ground
signage and rules with prohibited items indicated in the form of internationally recognised pictograms.
ground rules

GENERAL STADIUM FACILITIES 26


CONTENTS
General stadium facilities (chapter 2) Broadcast facilities (chapter 6)

Access control •A
 ll stadiums must be equipped with an electronic access control system and a mechanical Camera positions
system counting system (turnstiles), delivering real-time analysis of data on crowd flow rate and
attendance. – Main camera – Handheld cameras
– Main close-up camera – 6m cameras
Television • T he stadium must be equipped (both inside and outside) with a permanent television – Pitchside halfway camera – Steadicams
surveillance surveillance system. – 16m cameras – 20m cameras
system – Low behind-goal cameras
– High behind-goal cameras
– Mini-cameras
– Bench cameras
1
Public address • T he stadium must be equipped with a fully operational PA system, which must not be affected – Reverse angle cameras – Tunnel camera
(PA) system by any cut in the main power supply. – Beauty cameras

Internet • Internet connections must be available in the EQ office, the FIFA match commissioner’s room Other facilities Level A Level B Level C
and in certain media areas (media working room, media tribune, photographers’ working area 2
Commentary positions 15 15 10
and pitchside positions).
• Internet connections are also requested for commentary positions. Pitch reporter positions 2 positions close to the substitutes’ benches and additional positions
behind the goals
Offices • T he EQ office must have a minimum of 50m of functional space.
2

•H  ost associations are required to order an international phone line in the EQ office. Indoor studio 1 1 1 3
Furthermore, an international phone line and an international fax line need to be made Pitch view studios 2 2 1
available in the FIFA match commissioner’s room.
• T he installation costs for these phones will be assumed by the association, with call charges Flash interview positions 6 4 4
borne by the relevant user.
Super flash positions 2 2 2 4
•O
 ne fast copy machine must also be provided, including technical assistance.
Pitchside presentation areas 2 (15m x 3m each) 2 (15m x 3m each) 2 (15m x 3m each)
Meeting rooms •A
 t least one meeting room that can accommodate up to 40 persons must be available on request.
TV compound (and separate At least 1,000m of usable space (and minimum of 6 uplinks in any one
2

uplink area, if required) uplink area) 5


Observer tickets 20 10 10
Team agreements (chapter 4)

Extra team seats Seats for extra team staff to be agreed on reciprocal basis

Tickets (minimum quotas) 10 complimentary VIP tickets (with hospitality) Media facilities (chapter 7) 6
90 complimentary Category 1 tickets (with or without hospitality) Level A Level B Level C

200 purchase Category 1 tickets for VIP and sponsor guests Media working area 50 seats 30 seats 20 seats

Visiting supporters’ purchase tickets: 5% of the stadium capacity Media tribune 100 seats (50 with desk) 50 seats (25 with desk) 30 seats (15 with desk) 7
Purchase tickets with hospitality (if available): to be agreed between Press conference room 75 seats 50 seats 30 seats
the two associations Audio splitbox 24 outputs 16 outputs 16 outputs

Mixed zone 60 persons 40 persons 40 persons 8


Tickets, hospitality and parking (chapter 5) Photographers’ area 25 positions 25 positions 15 positions

Tickets for UEFA and EQ 30 complimentary VIP tickets


commercial partners 30 complimentary Category 1 tickets
30 purchase Category 2 tickets Logistics and signage (chapter 8)
9
Hospitality for UEFA and Access to the host associations’ hospitality area for the 30 VIP ticket holders – All national associations are responsible for the safe and secure storage of the UEFA venue material between
EQ commercial partners matches and for making sure the material is available and ready for use when the UEFA venue operations and
broadcast manager arrives on site.
Parking for UEFA and EQ 60 parking spaces upon request – Associations using more than one home stadium are responsible for shipment between venues. 10
commercial partners
– All 100% associations must provide a signage working area of around 50m² between MD-2 and MD+1.
Tickets for FIFA 10 complimentary VIP tickets – For matches with double production, an additional signage working area of around 50m² is required.
Up to 40 complimentary Category 1 tickets
11

27 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 GENERAL STADIUM FACILITIES 28


CONTENTS
2.2 A
 CCESS TO FACILITIES AND 2.3 SECURITY
RENTAL PERIOD
National associations are responsible for all
aspects of security affecting the organisation of
For an EQ match to be organised efficiently and safely, it is vital that all those involved have full
EQ matches, including control of the pitch and
access to the designated areas. The access schedule below can be taken as the standard.
dressing room areas. This section highlights
1
some key issues, but full details are set out in the
Matchday 100% associations 50% associations 0% associations FIFA Stadium Safety and Security Regulations
(2012 edition).
MD-2 Full stadium access Access to EQ office and TV Access to EQ office and TV
2
compound compound

General
MD-1 Full stadium access Full stadium access Full stadium access
• 
The host association ensures that all gates 3
MD Full stadium access Full stadium access Full stadium access and emergency exits are kept free of any • 
The host association must also provide
obstruction that could impede the flow security for the seating areas of EQ partners,
MD+1 Full stadium access Full stadium access until Full stadium access until of spectators. EQ broadcasters and media commentary
five hours after the final five hours after the final
• 
The most sophisticated anti-counterfeiting
positions, and for all other EQ broadcaster 4
whistle* whistle* and media facilities (e.g. the TV compound,
measures must be incorporated into match
broadcast studios, camera positions, and
tickets. All police, security forces and
*The TV compound may be required until noon on MD+1 in case of removal of generators, broadcast vehicles etc. Security needs to be interview and presentation positions).
stewards on duty in and around the stadium 5
guaranteed by the host association.
must be familiar with these measures in
order to facilitate the rapid identification of
Please note that an extended stadium availability may be required for certain matches, for Television surveillance system
any counterfeit tickets.
example due to a special request by EQ broadcasters.
All stadiums used by national associations 6
• 
The host association must provide any
for their EQ matches must be equipped (both
signage required to guide visiting team
inside and outside) with a permanent television
supporters in the relevant language. This
surveillance system.
includes ground rules, which must be clearly
displayed both inside and outside the 7
stadium. In addition, ground rules relating
Public address (PA) system
to prohibited items must be displayed at
points of entry in the form of internationally The PA system must be operational during all
recognised pictograms. EQ matches and must not be affected by any 8
failure of the main power supply. It will be used
• 
The host association must provide one
to announce stadium activities, to deliver the
entrance that enables accredited EQ
UEFA pre-match announcement and to play
broadcasters access to the stadium with
their cameras. All non-rights-holding
the FIFA anthem, the national anthems and 9
the EQ music, if not performed live, before a
broadcasters must be guided to the specially
match. In addition, it may be used at any time
designated room to deposit their cameras
to convey messages from UEFA officials or
(as further described in section 10.4).
local authorities (e.g. security announcements). 10
• 
The general public must not enter the Information on the operational procedures for
stadium with cameras or filming equipment the PA system for EQ matches can be found in
that can record professional-quality section 3.9.
moving pictures. The host association must 11
ensure that this policy is communicated to
the general public, and must implement
appropriate checking systems at entrance
gates and within the stadium.

29 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 GENERAL STADIUM FACILITIES 30


CONTENTS
2.4 A
 CCESS TO FACILITIES FOR SPECTATORS 2.5 PITCH
WITH DISABILITIES
Pitch conditions Any full or partial replacement of the pitch
during the course of the cycle must be
The pitch must measure 105m x 68m (unless
communicated in advance to UEFA. A detailed
a specific exception is granted by UEFA). In
replacement schedule and maintenance plan
1
addition, the pitch and associated equipment
must be provided as well as information on any
(goals, nets, corner flags and posts) and
potential impact of this replacement. Updates,
the area immediately around it must be in
including photographs, on the progress of
conformity with the Laws of the Game and
the replacement must then also be provided
2
the UEFA Stadium Infrastructure Regulations.
throughout the maintenance period.
The pitch must be in the best possible playing
condition and be managed by a professional The host association must ensure that a spare
and fully equipped maintenance team. goal and net are available and ready at the 3
stadium on matchday, taking into account
The pitch must be equipped to deal with the
that, if a goal or goal net needs to be replaced
climatic conditions. In particular, it must be
at short notice, the spare goal or net must
equipped with a fully functional drainage
system and, where weather conditions require
be safely fixed to the position of the original 4
goal. Consequently, the host association is
it, a high quality pitch heating system and a
required to perform a full rehearsal of the
pitch cover.
goal replacement procedure at both ends
In the event of concerns relating to the of the pitch. It is also recommended to have 5
condition of the pitch in the weeks leading up replacement corner flags and flag posts
to the match, UEFA may decide to conduct available at the stadium, in case one of these
additional inspections. Such inspections may gets damaged during the match.
be conducted by UEFA or an external partner 6
When selecting a match venue, the national
company. Further to such inspections, the
associations should consider which matches
cost of the provision of expert guidance or
This section highlights the key issues Furthermore, UEFA and the Centre for Access and events will be held in the same stadium in
material by an external partner company
with regard to access for supporters with to Football in Europe (CAFE) have published a the weeks before the match in question, and 7
should be assumed by the national association
disabilities as set out in Article 22 of the UEFA good practice guide to creating an accessible include an appropriate pitch treatment plan
concerned. The host associations are requested
Stadium Infrastructure Regulations. stadium and matchday experience. This with the agreement of the stadium owner and/
to cooperate fully with such inspections. In
document, which can be downloaded from or operator. If necessary, the host association
• 
The stadium must have dedicated access addition, FIFA and UEFA have the right to move
UEFA.org provides a benchmark for both new will appoint its own pitch specialist to ensure
points and seats for spectators with
and existing stadiums and sets out UEFA’s
one or both training sessions on MD-1 to an
the pitch is in perfect condition for the match.
8
disabilities and their companions. alternative training ground (the visiting team is
standards for matchday services and facilities
given priority for training at the stadium). This Regarding artificial turf, the provisions set out
• 
Spectators with disabilities must have as regards supporters with disabilities. All
alternative training ground should have the in the Laws of the Game apply. A stadium with
dedicated sanitary facilities, as well as national associations are encouraged to
refreshment and catering facilities nearby. follow the recommendations in this guide,
same type of surface as the pitch used for the an artificial pitch must have a FIFA Quality Pro 9
match, be in excellent condition with sufficient certificate (former FIFA 2 Star certificate) that
which offers practical solutions with a view
• 
There must be at least one accessible toilet floodlighting, be in a safe and protected is valid on the date(s) of the match(es) held
to delivering stadiums that are accessible,
for every 15 wheelchair users. environment and have appropriate dressing- there. Each member association is therefore
inclusive and welcoming for all.
room facilities. responsible for ensuring that the relevant tests 10
are organised accordingly, to guarantee that
In the lead-up to the match, the host association
the certificates are issued well in advance of
must ensure that all necessary measures are
each match.
taken to guarantee the smooth running of 11
the match. This includes providing sufficient
personnel and equipment to undertake regular
preparation and maintenance work, including
repairs after each MD-1 training session, after
the pre-match warm-up and at half-time.

31 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 GENERAL STADIUM FACILITIES 32


CONTENTS
Pitch watering UEFA recommendations on grass
cutting and maintenance
The pitch watering schedule must be
communicated by the host association at the • 
For natural grass pitches, the height of the
match coordination meeting. The pitch must be grass should ideally be between 20mm and
watered evenly and not only in certain areas. 30mm. The height of the grass may not, in
As a general rule, pitch watering must finish 60 principle, exceed 30mm, and the entire playing
minutes before kick-off. However, if the referee surface must be cut to the same height.
1
and both associations agree, the pitch may also
• 
The height of the grass should be the same
be watered uniformly:
for both the training session and the match.
• 
between 15 and 10 minutes before kick-off;
• 
The grass surface must be freshly mown. If
2
and/or
deemed necessary by the referee or the FIFA
• 
during half-time (for a maximum of five match commissioner, the host association
minutes, allowing substitute players to warm may be requested to cut the grass before
up on the pitch). the training sessions and/or the match.
3
All pitch watering must be considerate of other • 
If grass patterns are used, these must be in
activities, such as pitch repairs or ceremonies, equal and perfectly straight bands parallel
as well as broadcasting equipment situated to the goal lines, as shown in the diagram 4
around the pitch. on the right; no other form of grass cutting
(diagonal, circles, etc.) is permitted.
• T
 he lines across the pitch should be cut in 5
the direction and sizes shown on page 33
with a total of 9 bands in each half of the
pitch. The band preparation starts from the
left-hand side of the pitch as seen from the 6
main camera, with the first band cut away
from the main camera.
• 
In line with the Laws of the Game, pitch
• 
The first four bands of the pitch should markings must be perfectly straight and all
always be exactly 5.5m wide. The five of equal width, in accordance with the width 7
remaining bands in each half should then be of the goal posts, but never more than
of even width all the way to the halfway line 12cm wide.
(on a 105m pitch these bands will be 6.10m
• 
Markings must be white in all instances
wide; for a shorter pitch these band widths
except in case of heavy snow or fog, when
8
should be adapted accordingly).
the host association may consider painting
• 
The mowing patterns should be visible the field markings in red or orange after
for the MD-1 training sessions and for due consultation with the referee, the FIFA
the match. match commissioner and the UEFA match
9
operations unit.
• 
If a stadium is not equipped with the
machinery needed to create special grass- • 
In line with the Laws of the Game, no
cutting effects, the pitch must remain markings others than those for football 10
uniform in appearance and free of shading pitches may be visible on the field of play or
or any other stylistic effects. in its immediate surroundings.

11

33 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 GENERAL STADIUM FACILITIES 34


CONTENTS
Adverse weather conditions Space around the pitch 3 8 8 3 8
It is the duty of the host association to monitor It is the responsibility of the host association to
the weather in the weeks before the match ensure that the area immediately adjacent to
and to anticipate possible adverse conditions the pitch is safe for players and referees. If the
affecting the venue and, in particular, the pitch. stadium is used for other sporting events, such
as athletics, the host association is responsible
In close cooperation with the stadium owner
for ensuring that all items are either removed
1
and/or operator, the host association will
(e.g. hurdles) or safely covered and secured
consider appropriate countermeasures
(e.g. sandpit). The host association may be
to ensure the pitch is in the best possible
asked to install additional high-quality artificial
condition, such as:
turf around the field of play, solidly fixed to
10 10
1 2
• 
protecting or sheltering all or part of the the ground.
pitch (i.e. a pitch cover should be available
If goal stanchions are positioned in front of
at all times); 1 1
the advertising boards and are close to the 3 3
• 
limiting the use of the pitch in the run-up to goal line, the host association may be asked
the match; to ensure additional protection in a distinctive 9 9
colour that contrasts with the goal posts.
• 
providing additional equipment (lighting,
aeration, drainage, etc.); It must be ensured that photographers, TV 7 7 4
cameras and advertising boards positioned 11
11 11
• 
providing additional staff.
around the field of play respect the minimum 5 4 5
On matchweek, the host association must distance set out in the diagram on page 35 and 5
provide: do not pose any danger to players or officials.
1. Teams pre-match Board height and positioning
• 
sufficient personnel to react to unexpected The Laws of the Game allow for commercial
2. Photographers pre-match The height of free-standing perimeter boards
adverse weather conditions; advertising to be positioned at a distance of
should not exceed 1m in order not to create any 6
1m from the boundary lines of the pitch. 3. Photographers during the match
• 
brushes, etc. to assist with the drainage of safety hazard for the players, i.e. to allow them
the pitch in case of heavy rain; However, such advertising must be laid 4. Pitchside halfway camera to easily jump over the boards. Furthermore,
horizontally on the ground (for example 3D ballboys/girls must be able to access the pitch
• 
blowers, brushes and shovels to clear the 5. 20m cameras
carpets, pitch banners or flags) and must by jumping over the boards or by passing 7
pitch in the event of snow.
in no way and at no time obstruct the view 6. Hand-held TV camera (pre-match, through gaps between them. In no way should
In addition, the host association will make of the pitch, the goals, the nets, the flag line-up and post-match) the perimeter boards significantly obstruct
adequately coloured, highly visible match balls posts or the corner flags. Furthermore, any spectators’ views (forcing them to stand up to
7. Steadicams during the match
available in the event of heavy snow or fog. such advertising must not be used by 100% see the match, for example). The host association
associations because of their commercial 8. Reverse-angle cameras may not sell seats from which the view is
8
agreements with UEFA. obstructed in this way. TV cameras should also
9. Additional TV cameras (reserved
Goal structure be able to see over the boards comfortably.
area of minimum 10x2m)
All goals must be set up securely and in
10. Host broadcaster cameras (only
9
accordance with the Laws of the Game. No
remote cameras in front of boards) Boards in front of the
additional structural elements or physical
substitutes’ benches
support may be used inside the net or its 11. Substitutes’ bench
immediate surroundings other than bars
Advertising boards
If, because of the stadium configuration, boards 10
fixing the goal net to the ground and goal need to be placed in front of the substitutes’
net stanchions behind or outside the net. benches and fourth official’s bench, the
Note: Diagram shows standard pitch set-up. All details subject positioning of such boards must be agreed with
The host association should ensure that to individual stadium conditions. All pitchside equipment to be 11
UEFA in advance of the match.
goals used in the competition are constructed positioned so that it does not present any danger to the players,
in a way that prevent balls from bouncing coaches and match officials.
back onto the field of play after crossing
the goal line.

35 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 GENERAL STADIUM FACILITIES 36


CONTENTS
Staff and vehicles around the pitch Additional delegation members from the Doping control room Technical seats
home or visiting teams – i.e. staff or players
Only staff who are strictly required to stay A doping control room must be provided near If space permits, and provided the bench
in addition to those allowed to sit on the
pitchside to fulfil their duties are allowed to the teams’ dressing rooms. It must be at least accommodates no more than 18 persons, up to
substitutes’ benches and, if applicable, on
remain around the pitch when the match is 20m² and comprise a waiting room, a testing five additional technical seats are allowed per
the five additional technical seats – must
about to start. All other staff must take their room and a toilet, all adjoining. team, for national association staff providing
be accommodated in the stands. The host
seats in the stands or move to rooms from technical support to the team during the match
where they can attend to their duties when
association should reserve an appropriate • 
The waiting room must contain sufficient
(kit manager, assistant physiotherapist, etc.).
1
area for such delegation members, in seating for eight people, clothes-hanging
needed. The host association must also give Registered players are not permitted to sit in
accordance with the ticketing agreement facilities and a refrigerator.
particular attention to the players’ tunnel and the technical seats, which must be outside the
between the two associations.
ensure that this area is cleared as soon as the • 
The testing room must contain a table, technical area and at least 5m behind or to
match starts. four chairs, a sink with running water and the side of the benches, but with access to the
2
a cabinet. dressing rooms. The names and functions of
The same applies to vehicles: no vehicle should Moveable pitch
everyone in these seats must be listed on the
remain parked or be moved around the pitch • 
The toilet area must include a seated toilet,
In stadiums with a moveable pitch, the host match sheet.
shortly before or during the match, unless
association must ensure that the pitch is in
a sink with running water and, if possible, 3
there is an emergency. Whenever possible, a shower.
position by:
emergency vehicles should always be parked
Medical room
discreetly (hidden by stadium walls) and should • 
08.00 on MD-1 for 0% associations and
not be in permanent view of spectators in the 50% associations; FIFA match commissioner’s room As mentioned in section 3.12, an emergency 4
stadium or on TV. medical room for the sole use of players,
• 
08.00 on MD-2 for 100% associations. A room must also be provided for the FIFA
referees, team officials and match officers is to
match commissioner in the direct vicinity
be made available at each match venue. This
of the teams’ and referees’ dressing rooms. 5
medical room must be located close to the
2.6 TECHNICAL FACILITIES The FIFA match commissioner’s room
must be equipped with a chair, a table
dressing rooms and fulfil the requirements of
the UEFA Medical Regulations.
and communication facilities such as an
international phone and fax line as well as 6
National associations must provide first-class Teams’ dressing rooms an internet connection.
Warm-up area
technical facilities to ensure that players and
Two first-class dressing rooms must be
match officials can carry out their activities in The warm-up area is designated at the match
provided for the teams. As a minimum, each
comfort and safety. This section highlights some Substitutes’ benches coordination meeting, when a representative 7
dressing room must contain:
key facilities, and further details are set out in of the FIFA referee team determines exactly
The stadium must be equipped with two
the UEFA Stadium Infrastructure Regulations. • 
changing facilities for 25 people; where the players may warm up and how
covered substitutes’ benches of high quality
many substitutes are allowed to warm up
• 
five showers and three individual at pitch level, each with seating for a minimum
simultaneously. The fitness coach (as indicated
seated toilets; of 18 people, i.e. up to 12 substitute players
on the match sheet) may join the players
8
and six team officials. The bench may include
• 
a massage table and a tactical board. warming up.
five additional officials to raise the number of
persons to a maximum of 23. In such a case, Ideally, the surface of the warm-up area should
Referees’ dressing rooms
no additional technical seats are allowed be the same as that of the field of play. In all 9
since the maximum of 23 persons has already other cases, the host association must ensure
The stadium must be equipped with a high- been reached. that the players can warm up on high-quality
quality referees’ dressing room measuring at artificial turf, solidly fixed to the ground.
As a rule, the away team is assigned to the
least 20m² and able to accommodate at least
substitutes’ bench behind the assistant referee,
10
four people.
unless the home team prefers to use this bench.
As a minimum, this dressing room must contain:
The technical area in front of the substitutes’
• 
changing facilities for four people; benches must be marked in accordance with 11
the Laws of the Game: 1m to each side of each
• 
two showers and one individual seated
bench and forward up to 1m from the touchline.
toilets;
• a desk with two seats.

37 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 GENERAL STADIUM FACILITIES 38


CONTENTS
2.7 RETRACTABLE ROOFS For each match, the host association is requested to fly the FIFA, FIFA competition, European
Qualifiers, UEFA and UEFA Respect flags, as well as the two national team flags. The flags must
be flown horizontally and in the following order.
• 
National associations must inform UEFA of • 
On matchday, the FIFA match commissioner
EQ – 7 fixing points
any constraints preventing the roof from and the referee decide whether the
being closed in specific conditions (e.g. stadium’s retractable roof will be open or
in case of strong wind, rain or snow, or if closed during play.
Stadium roof
1
Home team FIFA FIFA EQ UEFA RESPECT Away team
people are inside the stadium). Seat losses national flag competition national flag
• 
This decision will be announced at the match
or view obstructions are not considered
coordination meeting, although the FIFA
constraints that could prevent a roof from
being closed, so where necessary such
match commissioner may decide otherwise Further flag specifications: 2
at any time prior to kick-off or during
consequences should be anticipated. Type Home team FIFA FIFA competition EQ UEFA RESPECT Away team
half-time (always in consultation with the
• 
On MD-1, if necessary FIFA/UEFA may referee), if the weather conditions change.
require the host association to open or close
• 
If the match starts with the roof closed, it
Size 1.8m x 2.4m 1.5m x 1.5m x 2.25m 1.8m x 1.8m x 1.8m x 1.8m x 2.4m 3
2.5m 2.4m 2.4m 2.4m
the stadium roof. Consideration is given
must remain closed until the final whistle.
only to the prevailing weather and not the
Provided by Host association FIFA FIFA UEFA* UEFA* UEFA* Host association**
conditions likely on matchday. • 
If the match starts with the roof open, the
FIFA match commissioner and the referee * UEFA will not re-supply flags, unless the ones provided are lost or damaged
** The visiting association is required to approve its flag design before the host association produces or sources it.
4
have the authority to order its closure
during the match, provided that the safety
If only six positions are available, the UEFA Respect flag can be displayed in another suitable
and security of all spectators, players and
location within the stadium. The six protocol flags must be flown in the order illustrated below. 5
other stakeholders remain fully guaranteed
by the host association. Such a decision EQ – 6 fixing points
may only be taken if the weather conditions
Stadium roof
deteriorate significantly. If the referee does
order the closure of the roof during the Home team FIFA FIFA EQ UEFA Away team 6
national flag competition national flag
match, it must remain closed until the
final whistle.
If only five positions are available, the UEFA Respect flag and the European Qualifiers flag can be
displayed in another suitable location within the stadium. The five protocol flags must be flown in 7
the order illustrated below.

2.8 STADIUM FLAGS EQ – 5 fixing points


Stadium roof 8
Home team FIFA FIFA UEFA Away team
national flag competition national flag
Protocol flags
As a rule, the flags of the home and away Flag handling
9
teams must always be the same size. All
Protocol dictates certain etiquette when
protocol flags must be clearly visible from the
handling a flag, a nation’s foremost symbol.
VIP seats in the stadium.
• 
No flag should be in a position lower than
10
If the host association wishes to display
another flag.
additional flags (e.g. an association flag with
logo), these may be flown from another • 
No nation’s flag should be smaller than that
location within the stadium. The inclusion of of another. 11
additional flags in the protocol flag display
• 
Flags should be securely fastened so as not
must be approved by UEFA.
to fall when flown.
• 
When a flag visibly deteriorates, it should be
replaced with a new one.

39 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 GENERAL STADIUM FACILITIES 40


CONTENTS
2.9 POWER, LIGHTING AND ICT Backup floodlight power Floodlight inspection
Backup power must be available for the In the event of concerns relating to the
floodlighting system to cover the pitch in the floodlight system and/or alternative power
General • 
In addition, stadium lighting and power must event of a power failure. This system must source, UEFA may decide to conduct additional
remain at a working level after the match provide independent lighting sufficient for inspections. Such inspections may be
Existing power (including backup power),
for the EQ broadcasters (and the signage broadcast purposes with an average horizontal conducted by UEFA or an external partner
lighting, water and general utilities at the
supplier in the case of 100% associations) illuminance of at least 800 Eh (lux) for the full company. Further to such inspections, the
1
stadium must be provided free of charge by
to dismantle their materials. Any costs duration of the match. cost of the provision of expert guidance or
the host association within the stadium areas
associated with the availability of such material by an external partner company
used for the organisation of EQ matches, The national association must provide to UEFA
lighting and power must be borne by the should be assumed by the national association
including the following:
host association.
details of the floodlight backup power source
concerned. National associations are requested
2
including:
• 
EQ office; to cooperate fully with such inspections.
• 
type of alternative power source;
• EQ broadcaster facilities;
Floodlights specifications
• media facilities;
• 
detailed procedure for switching to the
Internet and communication
3
Details of the required floodlighting levels for alternative power source;
• signage supplier working and storage areas; EQ matches are set out below and take into • 
Host associations must provide internet
• 
amount of horizontal and vertical
consideration the requirements for broadcasting connections for the media, the specifications
• hospitality areas. illuminance (lux) provided by the alternative
matches in high-definition formats.
power source;
for which can be found in section 7.6. 4
• 
The average required level of horizontal • 
They are also asked to order an international
• 
length of time to achieve an average
Power illuminance is 1,400 Eh (lux). Horizontal phone line and provide internet access
horizontal illuminance of at least 800 Eh
illuminance refers to light falling on a in the EQ office (see also section 2.11). 5
In addition to the general requirement for (lux);
horizontal plane 1m above the pitch, with Furthermore, an international phone and fax
the host association to provide the existing
uniformity ratios of u1 = 0.5 and u2 = 0.7. • 
length of time to recover full floodlighting, if line needs to be made available in the FIFA
power supply for all broadcast and media
different from above; match commissioner’s room.
facilities, it must also provide a specific level • 
The average required level of vertical
of power for certain broadcast facilities. These illuminance is 1,000 Ev (lux). Vertical • 
percentage of cold and hot restrike light • 
The commentary position for the UEFA 6
requirements are specified in section 6.11. illuminance refers to light falling on a systems. venue data coordinator (UEFA VDC) must be
vertical plane 1m above the pitch on all four equipped with dedicated broadband internet
The proper functioning of the backup floodlight
reference planes, with uniformity ratios of access, which needs to be in place from the
power must be tested at least once per 7
General lighting u1 = 0.4 and u2 = 0.5. morning of the match until 90 minutes after
calendar year. For this purpose, the primary
the final whistle (see also section 6.3).
• 
Adequate lighting must be provided on the • 
To ensure player comfort and performance, floodlight power source needs to be switched
day prior to the match for EQ broadcaster all glare ratings (GR) must be less than or off on the stadium low voltage side while the • 
Technical assistance must be provided by the
activities, teams’ and referees’ training equal to 50. floodlights are in operation and the backup host association free of charge in relation to
sessions and the line-up rehearsal. The power source needs to take over according to these lines. Costs relating to the installation
8
• 
Illuminance levels should have a colour
training sessions on MD-1 require full the system design. and provision of lines are to be assumed by
rendering (Ra) with a value of no less than 80.
floodlighting to be available in order to the host association, but call charges are to
The national association must provide to UEFA
create the same conditions as for the match. • 
For all matches, national associations must be billed to the relevant users.
also ensure floodlighting installations are
the following information once the test has 9
• 
On matchday, adequate lighting must be been carried out: • 
EQ broadcasters are responsible for booking
fully maintained.
provided as of the beginning of any EQ their own telephone, ADSL and ISDN lines
• 
date of the test;
broadcaster activities and no later than one • 
Further detailed information is provided in with their local telecom operators, and
hour before kick-off, in time for the teams’ the UEFA Lighting Guide 2016. • 
persons (names and roles) attending the test; these lines will then be installed on site by 10
pre-match warm-up. the local telecom company in the country
• 
test procedure and conditions;
of the host association. If required, host
• 
test results (uninterrupted floodlights or associations are requested to provide
switchover and floodlight recovery time); support to EQ broadcasters, free of charge, 11
when dealing with the local telecom
• 
issues, if any.
company on site. In addition, if the local
telecom company charges a fee to provide
technical support, this will be covered by the
host association.

41 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 GENERAL STADIUM FACILITIES 42


CONTENTS
2.10 S
 COREBOARDS, VIDEOBOARDS AND 2.12 MEETING ROOMS
INTERNAL STADIUM TV CHANNELS

• 
National associations must ensure that
scoreboards, videoboards and internal stadium 1
TV channels are fully available and functional
to display match information, including the
scores from other relevant matches.
• 
Associations may use branding elements in
2
accordance with the EQ National Association
Brand Guidelines.
• 
Information on the operational and 3
commercial procedures for scoreboards,
videoboards and internal stadium TV
channels can be found in section 3.9.
4

2.11 EQ OFFICE


5

A minimum of 50m2 of total office space is A number of official meetings are held during site visits and in the course of a matchweek. The
required for UEFA from MD-2 to MD+1. The host association is responsible for providing appropriate meeting rooms, tables and chairs, and a 6
host association ensures the security of the reasonable amount of complimentary refreshments.
office at all times and that the facilities are
available from 08.00 (local time) on MD-2.
These offices must contain the following Site visits 7
items as appropriate:
Meeting Number of participants
• 
fast wireless or cabled internet access
Opening meeting Up to 10
(minimum speed 1Mb/sec) for four people;
• 
one fast copy machine, including technical
TV meeting 10–15 8
Signage meeting (50% and 100% associations only) Up to 5
assistance and paper (A4 and A3);
Closing meeting Up to 10
• 
a phone with an international phone line;
• 
tables and chairs (workspace for three to five
9
people); Matchweek
• 
power sockets; Meeting Number of participants

• 
sufficient lighting; MD-1 National associations meeting* Up to 10
10
• 
heating or air conditioning (if required). TV meeting 10–15
MD Match coordination meeting 20–40
TV meeting 15–30
11
Debrief meeting Up to 10

* Meeting between representatives of the national association, including the home match manager, the UEFA venue operations
and broadcast manager and other match organisation and stadium personnel to discuss operational matters.

43 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 GENERAL STADIUM FACILITIES 44


CONTENTS
3 MATCH ORGANISATION

3.1 FIFA AND UEFA PERSONNEL 1


3.2 NATIONAL ASSOCIATION PERSONNEL
3.3 UEFA/FIFA SUPPORT AND ORGANISATION 2
3.4 PROJECT PLANNING, REPORTING
AND IMPLEMENTATION
3
3.5 PLAYER REGISTRATION
3.6 KIT RULES
4
3.7 MATCHWEEK SCHEDULE OVERVIEW
3.8 TEAM ARRIVALS AND MD-1 ACTIVITES
5
3.9 MATCHDAY ACTIVITIES
3.10 MATCH PROCEDURES
6
3.11 DOPING CONTROLS
3.12 MINIMUM MEDICAL REQUIREMENTS
7

10

11
CONTENTS
3.1 FIFA AND UEFA PERSONNEL

A number of FIFA and UEFA representatives will attend EQ matches to liaise with the national
associations and provide organisational support. Key staff will be on site for each match, while
others will only be appointed to selected matches.
1
Personnel Function(s) Ticket(s) and Transport and Arrival/
liaison hotel departure
FIFA match The highest FIFA VIP ticket and Provided by host MD-1/MD+1 2
commissioner representative on site, FIFA match association

3
with overall authority commissioner
for all aspects of match liaison officer
organisation provided by host
association 3
FIFA referee team The referee, two assistant Referee MD-1/MD+1
referees and the fourth liaison officer
official provided by host
4

On site for each match


association

MATCH ORGANISATION FIFA referee assessor Takes overall


responsibility for all
VIP ticket next to
the FIFA match
matters related to commissioner;
refereeing same liaison
officer as for 5
FIFA referee
team

UEFA venue Implements the EQ Not needed Organised by MD-2/MD+1


operations and
broadcast manager
commercial concept and
manages EQ broadcaster
UEFA
6
(VOBM) and sponsor operations

UEFA venue data Prepares official line-up Not needed Organised by MD-1(or MD)/
coordinator (VDC) sheet, gathers live data UEFA MD+1
on site and compiles 7
official match statistics
together with the referee

Please find on the next pages some further information on some of the above-mentioned target groups regarding their role and any
special requirements for their visit. 8

10

11

MATCH ORGANISATION 48
CONTENTS
Personnel Function(s) Ticket(s) and Transport and Arrival/ The FIFA match commissioner • 
The FIFA match commissioner must be
liaison hotel departure given a VIP seat next to the other FIFA/UEFA
Key tasks
FIFA and/or Special FIFA/UEFA FIFA/UEFA will inform the host association in advance officials. The FIFA match commissioner’s VIP
UEFA President, attendee if the FIFA and/or UEFA President or other high-ranked In very general terms, the FIFA match seat must allow for easy access and egress,
Presidential FIFA/UEFA representatives are attending a match and commissioner has the same role at FIFA even when the match is in progress.
Delegate or General indicate the services (ground transport, hotel booking,
Secretary VIP ticket, etc.) to be provided. competition matches as the UEFA delegate at
• 
The host association is responsible for
FIFA security officer Oversees all matters VIP ticket Provided by MD-2 or MD-1/
UEFA matches:
booking and paying for the FIFA match
1
related to security provided by host host association MD+1 • 
Liaising with the home and away match commissioner’s board and lodging.
association
managers in advance of the match. The FIFA match commissioner must be
FIFA technical Former coaches or VIP ticket Organised MD accommodated at the same hotel as the
observers other football experts provided by host by FIFA • 
Conducting a stadium tour and briefing with
referee team.
2
responsible for drawing association the home match manager on MD-1.
up technical reports
On site for selected matches

• 
Leading the pitch inspection at 10.00 local
FIFA doping control Deals with all matters VIP ticket and Makes hotel MD
time and chairing the match coordination The FIFA referee team and FIFA
officer (DCO) related to anti-doping
procedures
liaison officer
provided by host
arrangements
and is meeting at 10.30 local time on matchday. referee assessor
3
association responsible for
transport to • 
Participating in any security meeting held on Description
hotel after the MD-1 or MD.
• 
The FIFA referee team consists of the
doping control
• 
Submitting the match preparation reports to referee, two assistant referees and the fourth
4
UEFA match Acts as tutor and Not needed Organised MD-2/MD+1
operations observer observer and provides by UEFA FIFA, with copy to UEFA. official. The referee assessor evaluates the
(MOO) support to the home performance of the referee team.
match manager • 
Ensuring the match is correctly organised
UEFA media Acts as tutor and Not needed Organised MD-2/MD+1
and that the competition regulations are • 
All members of the FIFA referee teams are 5
officer (MO) observer and provides by UEFA adhered to, including the rules for order selected from the FIFA list of international
support to the host and security inside and outside the stadium referees and assistant referees. Referee
association’s press officer
before, during and after the match. appointments must remain strictly confidential
UEFA broadcast A TV expert supporting Not needed Organised MD-2/MD+1 until the announcements are made public a 6
manager on-site broadcast by UEFA • 
Holding a debrief meeting with the home
few days before the match in question.
operations match manager after the match.
UEFA signage Deals with advertising Not needed Organised MD-2/MD+1 • 
After the match, submitting the FIFA match
manager boards and other
branding elements
by UEFA
commissioner’s report to FIFA, with copy Special requirements 7
to UEFA.
• 
The host association must appoint a referee
Please find on the next pages some further information on some of the above-mentioned target groups regarding their role and any
special requirements for their visit. liaison officer to take care of the referee
team during their stay, acting as an official
Special requirements
representative of the association and in
8
• 
The FIFA match commissioner must have an accordance with the Guidelines for FIFA
office in the direct vicinity of the teams’ and Match Officials (2015 edition, Article 10).
referees’ dressing rooms; this room must be
equipped with a chair, a table and phone, fax
• 
The host association must select the referee 9
team’s hotel with the necessary care (single
and internet facilities.
rooms, different from team hotels, etc.) and
• 
The host association must provide a FIFA offer the best possible conditions for the
match commissioner liaison officer to match officials to prepare for the match. The 10
accompany the FIFA match commissioner host association is responsible for booking
throughout his stay. and paying for this accommodation.
• 
The host association must allocate a vehicle 11
with a dedicated driver to the FIFA match
commissioner.

49 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 50


CONTENTS
• 
As a rule, the referee team will travel The UEFA venue data coordinator • 
The host association is responsible for the
together. For ground transport at the venue, FIFA security officers’ hotel booking and
Key tasks
the host association must provide a spacious, payment. Whenever possible, the security
comfortable seven-seat vehicle. For transport • 
Producing the official line-up sheet based on officer should be accommodated at the same
to and from the stadium on matchday, the the match sheets submitted by the teams. hotel as the FIFA match commissioner.
same principles apply for the match officials
• 
Compiling official match statistics and having
as for the teams (police escorts).
this information confirmed by the referee
1
The FIFA doping control officer
• 
The FIFA referee assessor must be given a VIP after the match.
seat next to the FIFA match commissioner. Key tasks
• 
If requested by the referee team, the
Special requirements
• 
Dealing with all matters related to anti- 2
host association should provide a referee doping procedures and doping controls
physiotherapist, seated in an appropriate • 
The venue data coordinator requires a (further details can be found in sections 2.6
position in the stadium. commentary position equipped with power and 3.11).
and a dedicated LAN cable capable of 3
handling two simultaneous connections in
order to transmit the necessary data to FIFA Special requirements
The UEFA venue operations and • 
Match organisation: and UEFA before and during the match.
• 
The appointment of a doping control officer
broadcast manager
 
– s upporting the host association in its and the logistical details (duration of
4
Key tasks implementation of the accreditation stay, travel, hotel, etc.) related to such an
The FIFA security officer
system; appointment will not be communicated to
• 
Television:
Key tasks the national associations. 5

–o
 verseeing the distribution of the

– identifying and managing all broadcast
contractually agreed number of • 
Conducting an initial assessment of the • 
At each match, the host association must
facilities together with the home match
tickets and VIP passes to UEFA and match safety and security concept, the have a doping control liaison officer ready and
manager, stadium manager and host
EQ commercial partners. validity of the risk assessment and all available to assist a doping control officer.
broadcaster; 6
associated preparations.
• 
Doping control officers will make their

– liaising with the national associations,
• 
Monitoring stadium, safety and security own way to the stadium, entering by the
broadcasters (host and visiting) and Special requirements
matters and providing advice as required. gate indicated by the host association. All
technical suppliers;
Please see specifications regarding EQ office stewards and access control staff must be 7
• 
Reporting to FIFA, with copy to UEFA, in a

– protecting broadcasters’ exclusivity; requirements in section 2.11. briefed to recognise a FIFA doping control
timely manner on the implementation of
officer pass as a valid entry accreditation.

– ensuring a high-quality multilateral signal; the safety and security concept and relevant
incidents. • 
The doping control liaison officer is

– delivering defined services to all EQ
partners on site. • 
Liaising with the associations’ security
responsible for organising return transport 8
to the hotel for the doping control officer
officers and match managers.
• 
Sponsorship and promotional rights: after the doping control.
• 
Providing any required support to the FIFA

– ensuring that the associations deliver the • 
However, doping control officers are
sponsorship and promotional rights in
match commissioner.
responsible for making their own hotel
9
accordance with their obligations; bookings.

– supervising the installation of perimeter Special requirements • 
The doping control officer should be
boards and UEFA signage material (if
• 
The host association provides ground
allocated a VIP seat, ideally next to the FIFA 10
applicable) in line with UEFA standards match commissioner.
transport to and from the venue.
and regulations.
• 
The security officer must be given a VIP seat
next to the FIFA match commissioner. 11

51 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 52


CONTENTS
3.2 NATIONAL ASSOCIATION PERSONNEL team representatives and officials. The home • 
ensuring that all the required facilities
match manager must therefore be fluent in and materials are in place for the visiting
both written and spoken English. team’s training session and that the pitch is
National associations are completely responsible for organising and running their EQ matches. It
prepared accordingly.
goes without saying that a high number of staff will be involved in organising matches, appointed National associations are responsible for
either by the host association directly, by its partners (host club, stadium, stewarding company, ensuring that their home match managers On MD-1:
etc.) or by the authorities. are given the necessary resources to organise
matches in accordance with the required
• 
ensuring that all rooms and equipment are 1
For FIFA and UEFA, the main contacts for all match-related issues are the home match manager prepared according to instructions (FIFA
standards: a sufficient number of qualified staff
and the away match manager designated for the match in question. Their main mission is to keep match commissioner’s office, dressing
must be available from the association, the
themselves informed of overall coordination issues and therefore FIFA and UEFA will always give rooms, training balls, doping control room,
stadium or any other relevant third party, and
preference to communicating with them. However, when appropriate, FIFA or UEFA may be in
must be able to dedicate the necessary time
medical examination room, ambulance and 2
direct contact with other key members of the event organisation team. pitchside medical crew) and that the pitch
and attention to the project for the duration,
and its surroundings are prepared and safe
i.e. from preparation, through implementation
Host national Function for players and officials;
to closing and debriefing.
association personnel • 
preparing the match coordination meeting
3
Home match manager Responsible for match operations and overall coordination of home matches. The form, to be reviewed by the FIFA match
(HMM)* host association appoints one HMM for each home match. The HMM is the main point Key tasks commissioner on his arrival at the stadium;
of contact for the AMM.

Press officer Manages the host association’s media operations and services
In preparation for the match: • 
meeting the FIFA match commissioner 4
at the stadium, providing him with all
Team liaison officer Looks after the visiting team – see section 4.4 for details • 
reporting to UEFA – as a rule, UEFA will keep
the information he needs for the match
FIFA informed on a regular basis although
Stadium manager Responsible for stadium operations and facilities coordination meeting, identifying any
whenever specifically required the home 5
Safety and security officer
additional matchday needs and ensuring
Responsible for coordinating safety and security matters with the relevant authorities match manager will also be in direct contact
that the FIFA match commissioner is given a
Ticketing manager Responsible for ticketing matters with FIFA;
comprehensive tour of the stadium;
Marketing manager Responsible for commercial matters related to associations' rights • 
gathering and reviewing all relevant match
• 
accompanying the FIFA match commissioner 6
information;
Volunteers Provide assistance to the associations on organisational tasks to review the set-up of all medical
• 
coordinating all organisational activities and preparations (see section 3.12) with the
*Please note that for ease of reference, the basic term ‘match manager’ is sometimes used in this manual. Unless indicated otherwise,
it refers to the home match manager. events related to the match and personally stadium doctor;
attending the match preparation meetings; 7
• 
attending the visiting team’s official training
Visiting national Function • 
providing information to UEFA on the session and remaining available to the
association personnel
selection of the match venue and other visiting team as required and in particular to
Away match manager Responsible for the visiting team’s operations. The visiting association appoints one details as requested; the away match manager;
(AMM) AMM for each away match.
• 
getting in touch with the visiting team’s • 
attending any security meetings or other
8
Press officer Manages the visiting team’s media activities
away match manager to discuss the general preparatory meetings and ensuring that the
match arrangements, and remaining FIFA match commissioner or other FIFA/
The home match manager It is the duty of the home match manager, available to the away match manager during UEFA representatives can also attend such
acting as the key contact person for FIFA, UEFA the match preparation period; meetings as needed;
9
General principles
and for the away match manager, to channel
• 
participating in site visits organised by UEFA • 
attending the TV meeting (or ensuring that
Home match managers represent their the information flow between FIFA, UEFA, the
to determine specific match arrangements; a deputy with equivalent decision-making
associations and do not represent FIFA or UEFA visiting team and the local stakeholders. As
as such. The title of home match manager such, home match managers are responsible • 
submitting pre-match reports to UEFA;
power can do so). 10
reflects these people’s level of qualification for ensuring that matches are organised as On MD:
• 
ensuring all match preparation information
as well as their key contact role and decision- stipulated and recommended in this manual
is communicated in a timely manner on the • 
preparing the meeting room and the
making power in relation to match operational and in all relevant regulations. A key duty is 11
TIME platform; documents for the match coordination
matters. The home match manager will work to maintain a global overview of any issues
meeting;
in close cooperation with the UEFA venue that may affect the running of a match or • 
liaising with the FIFA match commissioner
operations and broadcast manager, who that may impact on match officials or the and the UEFA match operations unit • 
accompanying the FIFA match commissioner
is in charge of the delivery of contractual teams. This requires good and frequent to exchange information on match and FIFA referee team on their inspection of
obligations towards EQ commercial partners. communication with venue team members, preparations; the pitch (10.00 local time);

53 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 54


CONTENTS
• 
attending the match coordination meeting manager. Note that UEFA will share debrief • 
At the match coordination meeting, • 
Ensuring that all media facilities and
(at 10.30 local time), assisting the FIFA reports with FIFA on regular basis, in the countdown to kick-off, the line-up services for home matches meet UEFA
match commissioner during the meeting principle matchday by matchday. procedure and the procedure for all match requirements as set out in the commercial
and holding a debrief meeting with the FIFA arrangements (materials, catering, etc.) regulations and this manual.
match commissioner following the meeting; should be explained.
• 
Overseeing facilities, operations and services
Special requirements
• 
attending any other meetings and ensuring • 
Before the match, the referee and the teams for all media activities.
the FIFA match commissioner is aware of The home match manager ensures that the should receive a final briefing on any open
1
• 
Acting as a permanent point of contact for
such meetings; following key tasks are taken care of in line issues if needed.
the UEFA media services and operations
with the specifications in this manual and other
• 
remaining in close contact with the FIFA unit as well as for the visiting team’s media
relevant regulations, either in person or by the
match commissioner throughout matchday
other people responsible, and that all parties The away match manager
department and in particular their press 2
and remaining available to the visiting team, officer.
are duly informed.
in particular the away match manager, as New title for known role
• 
Managing media accreditation at home
required; • 
The two teams, the FIFA match
It has been decided to give the visiting matches for the local media, media
• 
arriving at the match stadium no later
commissioner, other FIFA and UEFA
team’s main contact the title of “away match representatives covering the visiting team
3
representatives, and the FIFA referee team
than three hours before kick-off, before the manager” to reflect the fact that smooth and any other media representatives (except
should be well looked after and receive the
stadium gates open to the public; communication between the home and away EQ broadcasters).
appropriate services.
teams is crucial to ensure the delivery of EQ
• 
remaining at the disposal of the FIFA match
• 
Safety and security measures, including the matches at the expected level.
See chapter 9 for further information on the 4
commissioner, the visiting team, the away role of the press officer.
minimum standard medical requirements
match manager and other key persons
defined for EQ matches, should be in place at
involved in the organisation of the match,
the stadium and other locations, as needed General principles 5
until all post-match activities have been Volunteers
and in accordance with the agreed match
concluded; It is key that the procedures and tools that
security plan. The host association should use the European
have been put in place (e.g. TIME platform)
• 
taking all measures required to start Qualifiers as well as other events and matches
• 
Stadium infrastructure should be in line with are used efficiently by both the home and
the match on time, either in person or under its responsibility to run a volunteers 6
the requirements, and no temporary stands away teams, thus strengthening the level of
by working closely with the “countdown programme. Volunteers will be able to support
or seats without backrests at least 30cm communication between the teams as well as
manager”; the association’s event and match organisation
high may be used. with UEFA and FIFA.
teams during peak periods, and will allow the
• 
meeting the FIFA match commissioner at an
• 
Ticketing, VIP hospitality, protocol and association to build up knowledge and create a 7
agreed time after the match (approximately
accreditation arrangements should be in permanent legacy in the venue(s) and region(s)
45 minutes after the final whistle); Key tasks
place. hosting matches or events.
• 
getting in touch with the away match • 
Take part in site visits ahead of matches.
• 
Media and TV activities should be organised
manager to ensure the smooth departure of
the visiting delegation and to receive their
so as never to encroach on the teams’ • 
Use TIME to communicate match
Activity areas for volunteers could include:
8
activities beyond their obligations. preparations with the home match manager
feedback on how the match was organised;
and to share information with UEFA and FIFA. • s pectator assistance (e.g. helping fans to
• 
National associations’ marketing activities
• 
attending a debrief meeting with the UEFA their seats, giving directions inside and
should be carried out in line with the • 
Contact the UEFA match operations unit for
venue operations and broadcast manager
specifications in this manual and any other advice.
outside the stadium, supervising parking and 9
and any other relevant national association, distributing leaflets);
relevant regulations.
FIFA or UEFA representatives. • 
Meet and communicate with the home
• t icketing (e.g. running information points
• 
FIFA and UEFA promotional activities should match manager.
In the day(s) after the match: and picking up reserved tickets);
be implemented as instructed. 10
• 
leading the debrief process within the • a
 ccreditation (e.g. preparing, distributing
• 
Arrangements for doping controls should be
association and with the relevant external The press officer and collecting accreditation badges, lanyards
put in place.
partners; and bibs);
Key tasks 11
• 
Team line-up sheets should be copied and
• 
contributing to the debrief report within • m
 edia (e.g. distributing team sheets to
distributed as quickly as possible once they • 
Providing UEFA with up-to-date information
a week of the match in cooperation with media representatives);
have been produced by the venue data on team media activities, team news, etc.
the UEFA venue operations and broadcast
coordinator. UEFA will share relevant information with • e
 ntertainment activities (e.g. helping to
FIFA. conduct ceremonies, carry flags, etc.).

55 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 56


CONTENTS
3.3 UEFA/FIFA SUPPORT AND ORGANISATION • 
Dedicated email address: eqops@uefa.ch UEFA match command centre
• 
Dedicated phone line: +41 22 707 22 02 All relevant UEFA units will be represented
(matchweeks only). in the UEFA match command centre on
matchdays, to ensure consistent and efficient
processing of any match-related issues
UEFA commercial operations and to provide all parties with the most
(national team operations unit) comprehensive support possible. UEFA will
1
maintain direct contact with FIFA in all cases
• 
Key contact for UEFA venue operations and
that need escalating that far.
broadcast managers and UEFA commercial
partners on all commercial operations and Any issues or questions that arise and cannot 2
broadcast-related matters. be solved on site may be escalated to the UEFA
match command centre.
• 
Areas of responsibility: implementation of
commercial concept and broadcast matters.
3
• 
Main contact persons: Christoph Jung, Didier FIFA
Andrist, Bettina Gressel and Paula Rewers.
Main contact person: Gordon Savic
• 
Dedicated email address: qualifiers@uefa.ch Dedicated email addresses: qualifiers@fifa.org,
gordon.savic@fifa.org
4
• 
Dedicated phone line: +41 22 707 2120
Dedicated phone line: +41 79 370 66 31
(matchweeks only).

5
Red level: FIFA

Yellow level: UEFA Match Command Centre


6
Match Operations Commercial TV Operations
As for the 2014–16 EQ cycle, the UEFA administration will provide support to the associations Operations
and UEFA’s own on-site representatives throughout the second cycle of European Qualifiers.
In general terms, the UEFA administration will act as the first level of support for the national 7
associations, and the home and away match managers in particular. UEFA also will keep FIFA
informed and updated and consult FIFA whenever necessary. Green level: On site resolution of issues
FIFA Match Home Match Venue Operations and

UEFA national team competitions unit UEFA match operations unit


Commissioner Manager Broadcast Manager 8
(UEFA competitions division) (UEFA competitions division)
• 
Key contact for the overall match manager • 
Key contact for home and away match
programme. managers and UEFA match operations 9
observers on all operational and logistical
• 
Areas of responsibility: liaison with FIFA
matters as well as for match reporting and
competitions department, UEFA circular
briefings/debriefings.
letters and official communication, training
concept, strategy and finances. • 
Areas of responsibility: match preparations
10
and operations, playing kit colours, stadium
• 
Main contact persons: Marcello Alleca and
infrastructure, venue announcements and all
David Balmer.
FAME-based procedures, such as player lists 11
and match sheets.
• 
Main contact persons: Keith Dalton,
Alexander Higgins, Pietro Chiabrera and
Vincent Milliard.

57 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 58


CONTENTS
3.4 P
 ROJECT PLANNING, REPORTING Match organisation: project milestones

AND IMPLEMENTATION HMM is in close contact with FIFA match


commissioner and UEFA Match Operations Unit

Host NA HMM HMM HMM HMM FIFA match HMM assists HMM meets HMM leads
confirms convenes confirms submits submits commissioner FIFA match FIFA match NA internal
Each national association should manage each The home match manager should set up the match kick-off his/her Match Match submits MD-1 commissioner commissioner debrief
match as a distinct project. The project will be project with all parties involved and officially venue meeting and
confirms
appointment
on TIME
Preparation
Report 2
Preparation
Report 3
Flash Report at match
coordination
and UEFA
venue
process 1
officially initiated with all parties being given kick off the preparations for the match organisation and submits HMM meeting operations HMM
chart, Match HMM attends and broadcast contributes
a briefing on their roles, and a debrief will be either with a specific written communication contacts list Preparation prepares MD-1 training FIFA match manager after to UEFA
sessions and commissioner the match
organised to close the project. Although the or, preferably, with a kick-off meeting. The and activity Report 1 the pre-
TV meeting submits MD
Post-

project set-up should not change much from national association and match manager will
plan
AMM
match
medical
HMM briefs
Ad Hoc Flash
Report
FIFA match
commissioner
Match
Debrief 2
confirms provision
one home match to another, it is important to agree the most suitable timeline, but such a his/her and submits FIFA match submits Post-
Report
commissioner HMM
work with updated and accurate information process should start no later than 10–12 weeks appointment
on TIME and
it via TIME
to the away and shows him supervises
Match Report

specific to each match. before the match. The timing will also depend completes team around the CDKO

on the number of support staff (team liaison


the match
preparation
stadium
3
officers, interpreters, etc.) and volunteers section

Project set-up and staffing to be recruited.


MD-4 MD-3 MD-6 MD-3 MD-1 MD-1 day MD Post- MD+1
Each association sets up projects to suit its The kick-off meeting should be convened
own organisational structure and depending with sufficient notice so that the participants
months months weeks weeks week match week
4
on the partners involved. Associations must can prepare themselves. The agenda should
ensure that all areas and domains needed to be agreed in advance and sent out with the Confirmation of the home Reporting
organise a match are duly covered. For each meeting invitations. The match manager match manager 5
The home match manager will submit a
match, the following key tools should be issued should take the content of this manual as a
At the latest six weeks before each match, series of match preparation reports to the
and circulated to all parties involved: reference and adapt it to the association’s
the host association must formally confirm UEFA match operations unit, which should
specific needs to ensure the agenda is
• 
a match organisation chart with the names its home match manager appointment to the constitute a tool to give out early warnings,
comprehensive and relevant. The match 6
and areas of responsibility of all staff UEFA match operations unit via TIME. Once to signal possible challenges and to outline
manager should also chair the meeting.
involved, including the home match manager this appointment has been confirmed, the countermeasures taken or to be considered.
as the central coordinator and key contact The home match manager will establish a home match manager’s contact details will be Based on these reports, UEFA will be able
for UEFA; project plan in which his/her reports to UEFA available to all relevant parties on the TIME to advise the association, to agree on the
and exchanges with UEFA representatives platform. Six weeks before the match, the monitoring of certain issues (e.g. pitch 7
• 
a contact list, complete with the correct
are included as key milestones. Contact with home match manager will submit his/her first conditions) or to provide additional support
details of all staff involved;
the visiting team’s representatives and the report to UEFA (Match Preparation Report 1), (e.g. appointment of a UEFA security officer or
• 
an activity plan, scheduling all key activities designated away match manager are equally knowing that further details will be added as UEFA media officer). For the match preparation
and events leading up to the match; this important and an integral part of the match soon as new information becomes available. reports to be accurate and relevant, the home 8
should become more detailed in matchweek preparations. match manager will have to do the necessary
and in particular for MD-1 and matchday. research and preparations beforehand. The
reports must include input from external
partners and the authorities involved in 9
organising the match.

10

11

59 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 60


CONTENTS
Report Submission deadline Responsible Cooperation with the FIFA match Cooperation with the visiting
Match Preparation Report 1 Six weeks prior to the match Home Match manager commissioner association
Match Preparation Report 2 Three weeks prior to the match Home Match manager One week before the match The host association should ensure that
Match Preparation Report 3 One week prior to the match Home Match manager information is regularly exchanged with
The home match manager should make direct
the visiting association during the match
MD-1 Flash Report MD-1 FIFA match commissioner contact with the FIFA match commissioner at
preparation phase as well as during their stay
MD Ad Hoc Flash Report MD (after the match coordination FIFA match commissioner
least one week before the match in order to
in the host country. Establishing a clear line
1
meeting) exchange information on the preparations.
of communication between the home match
Post-Match Report MD (after the match) FIFA match commissioner manager and the away match manager is key
in this regard.
UEFA Post-Match Debrief Report Within a week of the match UEFA venue operations and broadcast
manager and home match manager
MD-1 briefing 2
The host association should also assign
The home match manager should meet and
dedicated staff (team liaison officer, interpreter,
brief the FIFA match commissioner on his
Away match manager drivers, etc.) to ensure the well-being of the
arrival at the stadium on MD-1. This briefing
should include a tour of the stadium, including
visiting team during their stay. In addition, it 3
The visiting association must formally confirm operations and broadcast manager and the will be the duty of the home match manager
all relevant facilities outside the stadium.
the appointment of its away match manager home match manager, needs to be submitted to to be in direct contact with the away match
on TIME at the latest six weeks ahead of UEFA no later than one week after the match. The match coordination meeting must also be manager and to meet the visiting delegation
a given match. This person will act as the discussed and prepared, and the home match on MD-1 (at their training session) as well as on 4
main point of contact between the visiting manager will provide the relevant details for MD on their arrival at the stadium, to ensure
association and the host association, UEFA and National associations’ internal the FIFA match commissioner’s MD-1 Flash they are well looked after until they leave the
FIFA. The away match manager should speak debrief process Report. After the match manager’s briefing stadium after the match.
English and travel with the visiting delegation and following the stadium inspection, the FIFA 5
The association must close each match with
to any site visits and the match. match commissioner will send his/her MD-1
a complete debrief, coordinated by the home
Flash Report to FIFA, with copy to the UEFA Cooperation of the visiting association
match manager and including everyone involved
The away match manager does not have match operations unit.
in organising the match – within the association It is the duty of the visiting association to 6
to complete any specific reports but is
and from external partners and the authorities. actively provide the host association and
responsible for ensuring the relevant sections
the host country’s authorities, as well as
of the match preparation section on TIME are To obtain fruitful feedback from the debrief, MD briefing
UEFA whenever appropriate, with timely and
completed in a timely manner. the home match manager should prepare the
After the match coordination meeting, the FIFA accurate information on the visiting team’s 7
process in advance by advising all persons
match commissioner and the home match plans for the match. The visiting association
The away match manager and home match concerned to:
manager will briefly discuss the outcome of the should strive to provide as much of this
manager must organise a meeting on MD-1
• 
take notes from the start of the project, meeting so that the FIFA match commissioner information as possible well in advance of
at the latest (ideally at the stadium) to discuss
during the preparation phase and during the can give a status report to FIFA with copy to the match, so that it can be included in the
preparations and ensure all match-related
match itself; the UEFA match operations unit (MD Ad Hoc match preparation reports to be submitted
8
matters are covered.
Flash Report). to UEFA. The away match manager is
• 
be aware of the deadlines after the match
therefore responsible for completing the
and deliver their debrief notes on time.
match preparation section on TIME in a timely
Debriefing
Post-match debrief manner ahead of each match. All fields relating
9
Post-match debrief report to UEFA to the visiting association must be completed
The home match manager will meet the FIFA
by the deadlines set to ensure that all parties
Approximately 90 minutes after the final match commissioner at an agreed time and
are informed accordingly and the requirements
whistle, a debrief meeting should take place (usually approximately 45 minutes after
of the competition are met.
10
place at the stadium, chaired by the home the match in the FIFA match commissioner’s
match manager and attended by the UEFA room) to run through the main issues.
venue operations and broadcast manager,
The FIFA match commissioner will later submit 11
the national association press officer and,
his official Post-Match Report and the duly
if appointed, the UEFA match operations
signed match sheets to FIFA, with copy to the
observer and UEFA media officer. A debrief
UEFA match operations unit.
report, jointly compiled by the UEFA venue

61 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 62


CONTENTS
3.5 PLAYER REGISTRATION 3.6 KIT RULES

Each association must provide the FIFA 24.00CET the day before each match, after Scope of application of the FIFA
administration with a provisional list of at which it will be published. This list of 23 Equipment Regulations (2015 Edition)
least 50 prospective players no later than players must be selected from the list of 50
30 days before MD1. The list of 50 players is players entered in the system before.
The kit rules, as defined in the FIFA Equipment qualifying competition. Unless otherwise 1
Regulations (2015 edition), apply to all specified, they apply on matchday from the
not binding and can be updated at any time
On matchday, the match sheet will be members of the team – players and officials moment the persons concerned enter the
until the day before the match in question.
automatically generated from the list – and are valid for all items of clothing and controlled stadium area until they leave it, and
The list must be completed online in FAME
and must include each player’s surname, first
of 23 players in FAME. Changes can be equipment worn and used throughout the cover all MD and MD-1 activities. 2
made manually, directly on the match
name, current club, date of birth and passport
sheet, up until 85 minutes before kick-off
number, as well as the surnames, first names, Kit item Sponsorship Manufacturer National association (NA) identification
as per the competition regulations and logo identification (MI)
dates of birth and coaching qualifications of
the head coach and assistant coach.
must be communicated to the FIFA match 3
commissioner. Official emblem NA or country National flag or
name (including official national
A list of 23 players (three of which must be
abbreviation) symbol
goalkeepers) must be submitted in FAME by
Playing shirt No One MI on chest (max. Once on the One name on the Once on the 4
20cm2) front of the shirt front of the shirt front of the shirt
at chest height in any position at chest height
One or more ‘design (max. 100cm2) (max. 12cm2, (max. 25cm2)
marks’ on a band/ letters max.
strip max. 8cm wide Once at the 2cm high) Once on the back 5
on each sleeve (but bottom of each If no emblem of the shirt above
leaving a free zone single figure appears, name the number (max.
12cm long) of the player may be max. 25cm2)
number 100cm2 and
Any manufacturer
logo incorporated
(max. 5cm2) 5cm high The national flag
may be displayed
6
into such a band/ All or part of the If no official on each sleeve
strip may only be emblem once on emblem or of the shirt,
displayed once in the the back of the national flag between the
form of a repeated shirt, centred in appears within shoulder point
pattern with a series the collar zone the collar zone, and the elbow 7
of manufacturer (max. 20cm2) the NA or country point, (max.
logos attached to name may be 25cm2). The
each other or spaced displayed once ‘sleeve free
2cm apart (max. 20cm2, zone’ must be
letters max. 2cm respected 8
high)

Playing shorts No One MI in any position Once on the front One name Once on the front
on either leg (max. of either leg anywhere on of the shorts
20cm2) (max. 50cm2) shorts (max. (max. 25cm2)
12cm2, letters 9
One or more ‘design Once at the max. 2cm high)
marks’ on a band/ bottom of each
strip max. 8cm wide single figure If no emblem
on the bottom edge of the player appears, name
or outer seam. Any number may be max. 10
manufacturer logo 50cm2, letters
incorporated into 5cm high
such a strip may
only be displayed
once in the form of
a repeated pattern
11
with a series of
manufacturer logos
attached to each
other or spaced 2cm
apart

63 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 64


CONTENTS
Kit item Sponsorship Manufacturer National association (NA) identification
logo identification (MI) Additional information regarding playing kit and team colours
Official emblem NA or country National flag or • 
Shirt numbers must be between 1 and 23. The UEFA administration will be in contact
name (including official national
abbreviation) symbol with the associations to agree on the choice of
• 
The playing kit (shirt sleeves) must include
kit colours and bibs in good time before each
Playing socks No One MI either once Once in any One name Once on each the badges provided by FIFA and UEFA (see
match; once this has been finalised, only the
(max. 20cm2) or twice position on anywhere on sock (max. section 4.6).
referee may ask for a change.
(max. 10cm2 each)
horizontally between
each sock (max.
50cm2)
each sock (max.
12cm2, letters
25cm2)
1
ankle and top edge max. 2cm high)
of each sock
One or more ‘design European Qualifiers Kit Colours Example
marks’ on band of
max. 5cm width
Hungary vs Norway
2
across top edge of
each sock Stadium - 15/11/2015 - 20:45 CET
Goalkeeper No One MI in any One single One single One single
gloves (these
may include
position on each
glove (max. 20cm2)
identification
of NA in any
identification of
NA on each glove
identification of
NA on each glove
3
goalkeeper’s One quality position on each (if NA or country (if flag then max. Goalkeeper Player Referee Player Goalkeeper
name on each technology label glove (if emblem name then max. 25cm2)
glove; in letters (max. 10cm2) then max. 50cm2) 12cm2)
max. 2cm high)
4
Hats, No One MI in any position One single One single One single
headbands (max. 20cm2) identification identification identification
of NA in any of NA in any of NA in any
position on hat position on hat position on hat
(if emblem then (if NA or country (if flag then max. 5
max. 50cm2) name then max. 25cm2)
12cm2)

Thermal No One MI in any position No No No


shorts/
trousers,
(max. 20cm2) Hungary Norway
6
gloves,
wristbands Player default kits Referee default kits Player default kits
Undershirt No Up to two MIs in any No No No
(worn under position (max. 20cm2) 7
playing shirt) one on the front and
one on the back, but
not visible when the
items is worn under
a shirt
8
Captain’s No No The word No No
armband “captain”, or an
Goalkeepers default kits Goalkeepers default kits
(these abbreviation
regulations thereof is
also apply to
armbands
permitted but
no ‘decorative
9
worn for elements’ are
other reasons, allowed
such as to
commemorate
a death)
10
Example
Medical No No No No No
equipment
(e.g. headguard, 11
or face mask)

65 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 66


CONTENTS
Official match balls Ball children, player escorts Warm-up bibs
and flag bearers
UEFA has appointed adidas as the official • 
Warm-up bibs are defined as the UEFA- agreement and confirmed at the match
match ball supplier for the 2016–18 EQ cycle. Sponsor advertising is prohibited on kit used by provided bibs that substitutes must wear coordination meeting (when the location of
The national associations that have agreed ball children, player escorts and flag bearers. over their national team shirts or tracksuit the warm-up area during the match and the
to exclusively use UEFA’s official match ball tops when warming up in the designated maximum number of substitutes allowed to
supplier at their home matches will receive warm-up area during the match or during warm up simultaneously is also agreed).
match balls for the 2018 FIFA World Cup Kit not part of the playing attire half-time.
1
• 
If deemed necessary due to colour clashes,
qualifying competition as set out below.
Sponsor advertising is allowed on tops and • 
The home match manager distributes warm- the FIFA referee team and/or the FIFA match
Delivery Number of balls
bottoms (jackets, rainwear, coats, sweatshirts, up bibs to both teams. The colour to be commissioner may order the substitutes to
training shirts, tracksuit trousers, training used by each team (out of the four colours wear the warm-up bibs over their shirts or 2
July 2016 50 standard balls, 25 winter balls kit shorts, etc.) with no restrictions in terms available) will be included in the kit colour tracksuit tops also when sitting on the bench.
January 2017 30 standard balls of size, position or frequency. However, the
following guidelines need to be considered.
July 2017 45 standard balls
3
• 
Manufacturer identification must be in line
with the FIFA Equipment Regulations (2015 3.7 MATCHWEEK SCHEDULE OVERVIEW
Additional balls may be distributed to teams
edition).
participating in the play-off matches.
Associations using their own ball suppliers
• 
All players may wear such kit during the
MD-2 MD-1 MD MD+1
4
pre-match warm-up and to cool down on the
will receive 30 official match balls in July Arrivals (MD-2 UEFA venue NA press officer Officials, UEFA
field of play after the match.
2016 for training purposes. Such associations to MD) and operations and (morning) venue operations
need to keep in mind that it is an obligation • 
Substitutes and team officials may wear such departures broadcast manager and broadcast
(MD+1) and home match Officials, and manager, home 5
to also provide (fluorescent) winter balls at kit on the bench during the match. manager (morning) host and visiting match manager and
the referee’s request in the event of adverse broadcasters NA press
• 
As in the previous EQ cycle and in line with (afternoon) officer (morning)
weather conditions.
FIFA’s policy, commercial activities are
In all cases, the host association is responsible allowed until the teams are ready to kick off, Broadcasters and 6
signage team
for providing match balls for the visiting team’s meaning teams are allowed to enter the field (afternoon)
training sessions. of play and to line up wearing national team
tracksuit tops with sponsor advertising.
Meetings Bilateral meetings
if needed
National
associations’
Pitch inspection
(10.00)
-
7
• 
During the match, the prohibition of
Multiple ball system meeting (10.00)
commercial activities strictly applies. This Match coordination
A multiple ball system with a minimum of eight includes team doctors who intervene on the TV meeting (15.00) meeting (10.30)
balls (ideally ten) must be in place for each field of play during the match, who may not
match to limit the time the ball is out of play. display any sponsor advertising.
End-to-end test 8
(14.00 if early kick-
off; 15.00 or 16.00 if
Of these balls, there should be: late kick-off)

• 
one ball in play; Bench material Debrief meeting
(approx. 90 minutes
9
• 
at least six balls (ideally eight) distributed Bench material such as sports bags, drinks after the final
among the six or eight ball children placed bottles, drinks-bottle holders, ice boxes, drinks whistle)
around the pitch; coolers, towels, etc. may contain sponsor and Activities Delivered items Installation of Start of accreditation Dismantling of
• 
one ball with the fourth official.
manufacturer branding but must be kept off check, start of advertising boards, system, filming of boards and signage, 10
the field of play during the match. signage installation signage and TV team arrivals de-rigging of TV
(100% associations) infrastructure to be infrastructure
completed ahead of Match and stadium
Set-up of venue any team training operations, and
office sessions countdown to 11
kick-off
Ceremony rehearsal,
official training
sessions and press
conferences
Note: the above timings are all in local time

67 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 68


CONTENTS
3.8 TEAM ARRIVALS AND MD-1 ACTIVITIES 3.9 MATCHDAY ACTIVITIES

Arrival at the venue If any restrictions on usage of the pitch are Pitch inspection Meeting agenda and preparation
imposed by the host association based on
The associations must arrange for their teams At 10.00 local time on matchday, the home The meeting will follow the standard match
advice received from the groundskeeper, such
to arrive early enough at the venue, in good
restrictions apply to both teams.
match manager, the FIFA match commissioner coordination meeting agenda. The home 1
time before the match and at the latest the and a representative of the referee team must match manager will prepare the meeting in
evening before the match. Only in extreme weather conditions and only attend the pitch inspection. By this time, the advance and ensure that the agenda points
with the explicit agreement of the FIFA match field of play must be ready as if the match can be addressed with precise and verified
The teams must also plan their travel logistics
in such a way that they can hold their pre-
commissioner can the MD-1 training sessions were about to start, with the lines drawn and information. The home match manager should 2
at the stadium be cancelled. In such cases, the goals, nets and corner flags in place. The sit at the head of the table. The FIFA match
match press conference before the media
both teams’ sessions are moved to a training immediate surroundings of the pitch must commissioner will open the meeting and then
deadlines of both countries involved.
ground reserved by the host association. also be match-ready: the advertising boards hand over to the home match manager as
The associations will agree on the timings of
should be in position, and the substitutes’ agreed and appropriate. 3
benches and fourth official’s bench in place.
MD-1 activities their training sessions at the match stadium,
The FIFA representatives must be given all
with priority given to the visiting team. There
MD-1 official training session the necessary information on the pitch and its Meeting participants
should be at least 30 minutes between the two
Weather and pitch permitting, the visiting team teams’ training sessions.
surroundings in order to feel comfortable when
The home match manager must ensure that
4
they come back to the venue for the match.
may train for up to one hour at the match the following people attend the meeting.
The home match manager must be present It is in the interests of the host association to
stadium.
during the visiting team’s official training avoid any last-minute discussions concerning • 
From FIFA
The field of play must be prepared on MD-1 session. positioning around the pitch and/or distances 5

– FIFA match commissioner
according to the agreed standards for from the field of play.
The referee team may also train on the pitch
matchday: the grass should be cut, the lines 
– FIFA referee assessor
on MD-1. The referee liaison officer must
drawn, and the goals, nets and corner flags in
contact the home match manager to agree on 
– FIFA referee team representative 6
place. It is the duty of the host association to Match coordination meeting (MCM)
the timing of this training session.
ensure that the pitch is appropriately treated 
– FIFA security officer (if appointed)
The pitch inspection is followed by the match
(maintenance and repairs) before, between and
coordination meeting at 10.30 local time in the 
– Any other appropriate FIFA representatives
after the official MD-1 training sessions, and to
MD-1 press conferences match stadium. 7
make sure the pitch is in perfect condition both • 
From UEFA
for the training sessions and the match. Full details of the MD-1 press conferences are

– UEFA venue operations and broadcast
provided in section 9.2
The host association will do its utmost to Meeting room set-up manager (presence is not mandatory)
allow the visiting team’s official MD-1 training
session to be held at the match stadium.
A room must be reserved with capacity for up 
– Any other appropriate UEFA 8
to 40 people. The press conference room is representatives
After due consultation with the FIFA match
quite often used, but whenever possible it is
commissioner, the host association may, • 
From the visiting association
preferable to reserve a room that can be set
however, decide to restrict the MD-1 training
sessions to certain areas in order to preserve
up with tables and chairs laid out in a U shape 
– Head of the visiting delegation 9
or a circle. The host association should prepare
the pitch for the match, or to reduce the – Team secretary/administrator
table cards with the names and functions
duration of the sessions.
of those present and provide refreshments. – Away match manager
The match coordination meeting is chaired

– At least one team official who will be on
10
by the FIFA match commissioner and held in
the substitutes’ bench for the match or on
English. The host association should provide
one of the five additional technical seats
interpreters as required.
– Team security officer 11

69 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 70


CONTENTS
• 
From the host association and local authorities minute changes to the list can be made Official line-ups To ensure the precise coordination of the
manually on the match sheet up until 85 match running order, the host association must

– Match manager The official line-ups will be produced by the
minutes until kick-off. designate a dedicated staff member for this
UEFA venue data coordinator, who will provide

– Stadium manager task (the “countdown manager”).
After the match sheets have been completed, a copy to the host association's press officer

– Team secretary/administrator signed by the team administrator and returned for copying and distribution to the attending The host association should also distribute
to the referee, and if the match has not yet TV and other media representatives. The home walkie-talkies to all relevant people. If

– At least one team official who will sit on
kicked off, the following instructions apply, as match manager or press officer ensures that necessary, training and briefings will be
1
the substitutes’ bench for the match or on
per the competition regulations: the following groups also receive copies of the organised on how to use such radio systems.
one of the five additional technical seats
official line-ups:
• 
If any of the 11 starting players listed on the From a sporting point of view, the time

– Press officer
match sheet are not able to start the match • 
FIFA match commissioner and other FIFA between the end of the warm-ups and kick-off 2

– Team liaison officer (assigned to the for any reason, they may be replaced by any representatives; is crucial for the players: it must be kept short
visiting team) of the 12 substitutes. The replaced player(s) and any delays avoided in order not to have
• 
UEFA venue operations and broadcast
may no longer take part in the match, and the teams waiting or standing around for too

– Referee liaison officer manager and other UEFA representatives;
the quota of substitute players shall be long (too long a wait means the players risk 3

– At least one police representative reduced accordingly. During the match, three • 
Both team delegations, incl. away match cooling down which can lead to injuries). While
substitutions may still be made. manager; special ceremonies are acceptable and indeed

– Security officer and/or member(s) of
used by the associations, UEFA and FIFA (e.g.
security staff • 
If any of the 12 substitutes listed on the • 
Stadium speaker and, if applicable, giant
match sheet are not able to be fielded for screen operator;
presentations, messages read out by the team 4

– At least one medical representative captains), such activities must be limited to
any reason, the player(s) concerned may not
• 
VIP guests. special occasions and, most importantly, kept

– At least one fire service representative be replaced on the bench by any additional
quick and efficient.
players, which means that the quota of 5
All participants must have clear roles in the
substitutes shall be reduced accordingly. Requests to hold a minute of silence and/or
organisation of the match and be identified in Countdown to kick-off
During the match, three substitutions may black armbands must be addressed to UEFA,
the meeting attendance list. The FIFA match
still be made. With the aim of ensuring consistency across who will consult FIFA before taking a final
commissioner may decide that certain people
all European Qualifiers, as well as protecting decision. If such a tribute is approved, UEFA will 6
should only be present for specific agenda Although no longer eligible to play, an injured
the interests of the broadcast partners, the provide the home match manager with specific
points. No media may be admitted. or ill player who is removed from the starting
standard countdown to kick-off must be guidelines on how to organise and time it.
line-up may be seated on the substitutes’
respected at all matches.
bench, and if so, would then also be eligible for In all cases, the final version of the countdown
Match sheets doping control selection. Small adaptations to the standard countdown to kick-off must be approved by UEFA through 7
to kick-off template are allowed but must the match preparation reports submitted to
For each match, up to 23 players will be The home match manager assists the FIFA
be agreed with UEFA in advance. The exact the UEFA match operations unit. UEFA will
entered onto each team’s match sheet. The match commissioner in producing ten initial
timings need to be determined by taking the liaise with FIFA whenever specific elements of
match sheets must be handed to the referee photocopies of each match sheet for immediate
at least 85 minutes before kick-off. The shirt distribution to the following target groups:
specificities of the stadium into account (i.e. the countdown need FIFA’s validation. 8
infrastructure and walkways) as well as the
numbers worn by the players must be as
– UEFA venue data coordinator; exact duration of the two national anthems.
indicated on the match sheet.
– UEFA venue operations and broadcast
The selection of the 23 players will be made
manager;
9
from the provisional list of 50 (or more)
players that will be entered in FAME by each – FIFA referee team;
association at the beginning of the qualifying
– Home team;
competition and may be updated ahead of each 10
match. As per the competition regulations, the – Visiting team, incl. away match manager;
passport numbers of all 23 players will need to
– Home match manager;
be inserted in the system.
– Doping control officer. 11
Each team will have until midnight on MD-1
to select their list of 23 players for the match. The original match sheets are handed back to
The match sheets will then be automatically the FIFA match commissioner.
generated by FAME on matchday. Any last

71 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 72


CONTENTS
Pre-match line-up ceremony The detailed guidelines are summarised in the • 
Once the national anthems have been Youth programmes
“pre-match line-up ceremony” document that played, the EQ music marks the start of the
Ceremony items UEFA does not run any youth programmes for
forms part of the operational EQ documents handshake procedure between teams and
the European Qualifiers, and does not allow its
After completion of the warm-ups, the host available to all match managers. Below match officials. The home match manager
partners to do so either. Each host association
association needs to install several items on you will find the key features of the line-up must ensure there are at least two minutes
must decide if and in what form children are
the pitch for the pre-match line-up ceremony, ceremony to be applied at every match in the between the end of the second national
selected and trained for the pre-match line-
including the walk-on carpet, the line-up 2016-18 EQ campaign. Any specificities should anthem and kick-off. The away team’s
up activities outlined below or for any other
1
arch and the country flags of the two teams. be discussed and agreed between both teams captain initiates the handshake procedure by
ceremony or activity linked with the match.
Depending on the commercial agreement and UEFA before the match. The countdown moving towards the match officials, then the
The host association is not allowed to create
between the host association and UEFA, there to kick-off shall be specific to each match home team.
any link between any such activities and the
may also be a match ball plinth that needs to (resulting mainly from the different lengths of
• 
The player escorts will be expected to leave European Qualifiers.
2
be installed. The host association will select the national anthems) but all must respect the
their position on the field of play as soon as
and train the persons responsible for the following principles.
the handshake procedure starts (i.e. when
timely and orderly installation and removal of
• 
The FIFA anthem marks the start of the the flags are removed). Player escorts (if applicable)
all these items.
walk-on and is played until the teams are
3
• 
Following the handshake procedure, both Ideally, if player escorts are used, 11 children
Following the national anthems, the national lined up.
teams will break away and get into position should be assigned to each team (22 in total).
team flags and the match ball plinth (if any)
• 
According to UEFA’s and FIFA’s usual for the team photos. Alternatively, each team could be assigned only
should be removed as soon as the handshake
procedure begins. The walk-on carpet and
practice, the order in which the teams line
• 
Both captains will meet at the end of the
one child (who walks out with the captain). In 4
up is the following: the home team lines up any case, the number of player escorts must
line-up arch should remain in place until the walk-on carpet in front of the line-up arch
on the left (as seen from the main stand), be equal for each team. The children wearing
coin toss, following which both items should be for the exchange of pennants and the coin
with the visiting team on the right. This the home team kit walk out and line up with the
swiftly removed and carefully stored for re-use toss procedure. 5
order can be adapted with UEFA’s approval players of the visiting team and vice versa. The
at subsequent matches.
if the home team has other preferences. In two associations concerned should help one
any case, the host association will clarify the another to source kits for the player escorts.
National anthems
allocation of dressing rooms and benches
Sponsor advertising on player escort kit is 6
and the line-up sides with UEFA in advance. The host association is responsible for the
prohibited and the manufacturer identification
correct playing of the national anthems. The
• 
With regard to the order in which the players must be in line with the FIFA Equipment
home match manager will check with the away
of each team walk on and line up, as a rule Regulations (2015 edition). The player escorts
match manager that the host association
the team captain leads the team and stands must be adequately briefed by the home match 7
has the correct version of the visiting team’s
closest to the referee team in the line-up, manager or by the “countdown manager” to
national anthem. The host association will
with the goalkeeper second (unless he is the enter the field of play with the teams, to line
decide if the pre-recorded national anthems
team captain). up in front of the players, to stand still during
should be played out through the stadium’s
the line-up and to leave the pitch (in an orderly
• 
The referee and his two assistant referees PA system or if a live band will perform them
manner towards the touchline) immediately after
8
line up between the teams, with the referee on the pitch. In any case, the home match
the second national anthem has been played.
in the very middle. The fourth official manager will ensure that proper rehearsals are
Walk-on and line-up
remains near the touchline. carried out well in advance of the match and
The moment when the two teams walk onto
• 
The home match manager, the UEFA venue
attended by everyone involved. 9
the pitch and line up in front of the main stand
operations and broadcast manager and At all matches:
is a key moment in the countdown to kick-off.
the host broadcaster will agree on the
It is important that the walk-on and line-up • 
the visiting team’s national anthem is
movement of the camera allowed to film the
are performed consistently across all matches
line-up ceremony, handshake procedure and
played first; 10
and venues in order to underline the identity of
coin toss; • 
the home team’s national anthem is
the match as part of the European Qualifiers.
played second.
To maintain the same look and feel across all
matches, no other element can be present in the Following standard UEFA and FIFA procedures 11
area between the arch and the near touchline. aimed at ensuring equal treatment of teams,
all national anthems must be between 60 and
90 seconds long.

73 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 74


CONTENTS
Ball children entertain the spectators but must always use • 
they do not create any safety hazard (if the Scoreboards, videoboards and the
correct and fair language towards all those host association hands out scarves, flags internal stadium TV channel
The host association must use the multiple ball
attending the match, especially the visiting or cards to their fans for use in “tifos”, the
system to limit the time the ball is out of play. Stadiums with videoboards may use the
team and its supporters. relevant authorities must give their approval
Therefore, a minimum of eight ball children branding provided in the EQ National
and it must be ensured that such items do
must be appointed for each match. During the During the match, the PA system may only Association Brand Guidelines. In addition, the
not obstruct any TV cameras or advertising
warm-ups, some of these children should be be used for announcements requested by the host association ensures that any scoreboards,
positioned behind the goals. Depending on the referee or local security authorities, as well as for
boards);
videoboards and internal stadium TV channels
1
stadium set-up, more children may be required. announcements related to the match – limited • 
they are compatible with the countdown to are fully available to display match information
to scorers, substitutions, stadium attendance kick-off and its timings; such as team line-ups, goals scored, yellow and
The host association must ensure that the ball
and the minimum additional time decided by red cards, substitutions, time played and the
children are adequately trained and that only
the referee. It may not be used for commercial
• 
they do not have a negative impact on the
minimum amount of additional time decided by
2
experienced ball children are selected for EQ quality of the playing surface (for example,
messages at any time during the match. the referee. They may also be used to display
matches. Particular attention must be paid to it is not permitted to launch confetti or
the scores from other matches.
the fact that the children operate in sensitive The scores of other matches on matchnight streamers prior to the match);
areas, close to the players. At no time are they must not be announced over the PA system
• 
the teams are not disturbed, including
National associations must grant UEFA an 3
allowed to request autographs or souvenirs. while the match is being played (although the aggregate of one minute of exposure on any
during the warm-up, on the substitutes’
results may be displayed on scoreboards, video giant screen and in-stadium TV system either
The colour of the kit worn by the ball children benches or when entering or leaving the
boards and the internal stadium TV channel). in the 15-minute period prior to kick-off or
must be different from the team colours. If field of play;
necessary and as agreed during the match
Such announcements must be restricted to the during half-time. The slot will be used for 4
half-time break and the end of the match. • 
no political or discriminatory messages are UEFA-endorsed campaigns.
coordination meeting, the host association may
shown.
also be required to provide them with bibs. A non-commercial jingle lasting no longer During the match itself, live coverage of the
Sponsor advertising on kit (tracksuits or bibs) is than 15 seconds may be played when a goal is In addition, and with UEFA’s support, a 100 match may be shown in accordance with 5
prohibited and the manufacturer identification scored, subject to approval by UEFA. No jingle cap award ceremony may take place for any FIFA’s policy:
must be in line with the FIFA Equipment may be played during the match for goals players who are playing their 100th national
1. The host broadcaster’s international match
Regulations (2015 edition). scored in other matches. team match.
feed can be broadcast live (without sound)
The volume of the PA system must be fixed to Activities during the half-time interval are on giant screens. 6
a level that does not disturb the activities of permitted under the same conditions as above
Entertainment and security 2. Replays of goals, shots on goal, impressive
EQ broadcasters. and provided the substitute players and/or
announcements football skills or saves can be shown on giant
goalkeepers have sufficient space to warm up
The host association must arrange staff to screens during play. 7
The announcements made by the stadium on the field during the half-time break.
operate the PA system at the times requested
speaker have to be in line with the agreed 3. Replays of controversial decisions, fouls or
by UEFA, including rehearsals on the days prior All such activities must be included in the
countdown to kick-off procedure. The host unsporting behaviour must not be shown.
to the match, and is responsible for obtaining countdown to kick-off procedure as presented
association and the “countdown manager” in
any necessary clearances for the playing and agreed at the match coordination meeting. 4. Highlights of the match can be shown on giant
particular will organise the necessary briefings
of incidental music over the PA system in a No interference with the countdown’s standard screens at half-time and at the end of the
8
for all parties involved.
broadcast and fixed media environment. elements is allowed, such as the playing of match according to the same principles.
The host association must arrange for the official FIFA anthem, the national anthems
Spectator entertainment activities (pre-match 5. Live coverage from matches in other
messages to be read out in the language of the or the EQ music. It is key to schedule one or
visiting team. The official welcome message
ceremonies, commercial activities, promotions,
several rehearsals before the match involving
stadiums before the match may be shown. 9
games, etc.) can be organised before the In this case, no censoring of sequences
must always be read out in the visiting team’s all people concerned (performers, coordinators
match, provided that: (controversial or not) is required.
language and the match organiser must be and technicians).
Highlights of previously played matches
in a position to address the visiting team’s
supporters and give them instructions using
As a reminder, pyrotechnics or any other can be integrated into the infotainment 10
items as defined in the FIFA Stadium Safety programme.
public announcements at any time during the
and Security Regulations (Annex C, Article 2
stadium opening hours. Examples of replays to be shown:
"Prohibited items") are not allowed inside the
Speakers may operate from pitchside in the stadium at FIFA matches. • 
Indisputable goals 11
period before the match but must never
• 
Different angles of goals
interfere with the players and coaches. The
speakers may introduce the match and • 
Goal-scoring opportunities
• 
Saves by the goalkeeper

75 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 76


CONTENTS
• 
Demonstrations of excellent skill channels, but the production company must • 
the relevant request being received by the Use of technical devices
work to the same guidelines and is subject Friday prior to the relevant matchweek;
• 
Fair play situations Further to the Laws of the Game the following
to the same approval process as any EQ
• 
the host broadcaster being able to provide guidelines apply in the technical area as well as
Examples of replays not to be shown: broadcaster, and the latter retains priority.
such a service; to the five additional technical seats (if used).
• 
Offside decisions (regardless of whether • 
No activities are allowed on the pitch.
• 
payment of up to €300 in technical costs to • 
No one listed on the match sheet is allowed to
they were correct or not)
• 
Fan TV promotions (magic camera, games, the host broadcaster. have access to TV footage during the match. 1
• 
Controversial goals (fouls before goal etc.) are only allowed until the players walk
National associations may also film and record • 
Technical devices may not be used to
or irregular goals) out of the tunnel.
the official training sessions on MD-1 during establish direct contact with people outside
• 
Fouls • 
Fan TV production companies should attend the part that is open to media, i.e. the film the technical area and/or the additional
the relevant TV meetings scheduled during crew will be treated in the same way as other technical seats.
2
• 
Penalty decisions
matchweek. representatives of the media (e.g. as far as
• 
Computers are allowed, as long as they
• 
Unsporting behaviour of players filming position or duration is concerned).
• 
It is forbidden for cameras working for fan are not used online for the communication
• 
Controversial refereeing decisions TV channels to film during the match. If authorised by their delegation, the technical purposes described above. 3
film crew may be allowed to film the entire
• 
Tense situations in the technical area • 
Walkie-talkies may only be used between the
official MD-1 training session of its own team.
(between a coach and the fourth official, team doctor and the substitutes’ bench to
Filming and video analysis for The person filming must be accredited with the
for instance) communicate if a player is being treated on
technical purposes relevant team delegation. The film material
the pitch.
4
The host association must ensure that a can only be used for technical purposes and
Video analysis and filming are only permitted
knowledgeable football person such as a must not be commercially exploited.
for technical purposes (i.e. for analysis
former referee is located in the giant screen
by coaching staff) and subject to UEFA 5
control room in order to assess the above.
instructions and/or guidelines. Both host
Subject to UEFA approval, national associations
are permitted to show a goal celebration
and visiting associations should inform UEFA
about the intended use of such filming or 3.10 MATCH PROCEDURES
clip on videoboards (in the same way as they video analysis and include their request on 6
are permitted to play a goal jingle on the the TIME platform in the run-up to the match.
PA system). Such clips must be celebratory This will enable UEFA to approve such requests Warm-up and cool-down opposite side from the players’ tunnel and be
in nature and must not in any way make accordingly and depending on the amount of prepared as per the measurements indicated
Pre-match warm-up
reference to fans of the visiting association. space available. in the diagram on the next page. To mark the 7
The warm-up sessions prior to matches take referees’ pre-match warm-up area, the host
The use of giant screens must be agreed with Approval may be granted in one of two forms:
place from 45 minutes before kick-off to 15 association should install cones and remove
the FIFA match commissioner and will be
1. National associations may film and record minutes before kick-off. The teams must leave them after the warm-up period.
discussed at the match coordination meeting.
matches in which they are participating (both the pitch at the time indicated by the home
During the match, the use of the videoboard
home and away) subject to: match manager in order not to delay the Substitutes warming up during play
8
audio system is restricted as per the PA
countdown to kick-off.
system guidelines. • 
UEFA’s authorisation; As a rule, three players and one fitness coach
The match manager must clarify whether each (included on the match sheet) from each team
During the match and as a service to the • 
the availability of the space required on a
spectators, the match time and the score match-by-match basis;
team’s warm-up takes place in the half in front may warm up at the same time during play. 9
of that team’s substitutes’ bench or on the side
should be displayed on the giant screens and/ The warm-up area is agreed at the match
• 
the relevant request being received by the closer to the stadium sectors allocated to the
or on the clocks and scoreboards. The clocks coordination meeting: a representative of the
Friday prior to the relevant matchweek. relevant team’s fans.
must stop at 45:00 and at 90:00. FIFA referee determines exactly where the
2. National associations may ask for a video Host associations must reserve a specific players may warm up and decides if more
10
feed (main camera or multilateral feed) in the area for the referees’ pre-match warm- than three substitutes per team are allowed to
Fan TV flash interview area or commentary position up. This area must always be set up on the warm up simultaneously.
area, subject to: 11
National associations may deliver live pre-
match and half-time productions, including • 
UEFA’s authorisation;
interviews and presentations, to be broadcast
• 
the availability of the space required on a
on stadium videoboards or internal stadium TV
match-by-match basis;

77 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 78


CONTENTS
3.11 DOPING CONTROLS

FIFA will appoint doping control officers for with their photograph are to be granted free
unannounced, randomly selected qualifying access to the stadium.
matches and has the right to organise targeted
testing of individual players and teams
1
during the qualifying period. Even though Support from the host association
FIFA remains responsible, FIFA and UEFA are
For each match, the host association must
allowed to collaborate in doping controls.
appoint a doping control liaison officer, whose 2
The host association must ensure that the duty is to remain at the disposal of the doping
match stadium is equipped with a doping control officer. The doping control liaison
control room that meets the requirements officer does not need to be medically trained,
of the FIFA anti-doping regulations. but should be able to speak English and must 3
remain available until the doping control has
• 
Non-alcoholic drinks shall be made available
been completed.
to the players in the form of unopened and
sealed plastic bottles, some of which are The liaison officer also organises transport
placed in a refrigerator in the doping back to the hotel for the doping control officer
4
control room. on completion of the doping control.
• 
Should a player chose to consume his own The doping control officer may order
food and/or non-alcoholic drink, it is entirely security officers or stewards to ensure that 5
on his own responsibility. unauthorised persons do not enter the doping
control room.
The host association reserves a VIP seat for 6
Doping control officer identification
the doping control officer. This seat should be
Post-match cool-down Substitution boards
Stewards at all stadium gates and access located near the seat reserved for the FIFA
If either of the two teams wishes to cool The host association must provide two points must be briefed that persons who match commissioner and must provide easy
down on the pitch after the match, the host electronic, two-sided substitution boards, identify themselves as doping control officers access to and from the doping control room. 7
association will determine the duration, one for each team. For 100% associations, and who show the relevant identification cards
location and any restrictions to be observed UEFA will provide such substitution boards.
(e.g. only certain zones or outside of the field The team staff must prepare the board for
of play). each substitution and pass it (together with
8
The cool-down arrangements must be clarified
the duly completed substitution sheet) to the 3.12 MINIMUM MEDICAL REQUIREMENTS
fourth official to display. The fourth official will
at the match coordination meeting.
ask for one of the team boards to display the
additional time at the end of each half.
As part of the host association’s responsibility 9
Substitutions For each match, the relevant EQ stickers must for the safety and security of all persons
be displayed on both substitution boards. No attending and participating in the match,
Player substitutions
other commercial branding may appear on the match security plan must also include all
A maximum of three players from each the boards. The stickers must be positioned medical arrangements. The host association 10
team may be substituted during the course on both the front and the back side, above or has a moral obligation to provide a suitable
of the match. below the display area. standard of medical services for players, team
officials, the referee team and match officers,
so that, in the event of a serious medical 11
emergency, no life is lost and no player is
permanently injured because of a lack of
medical provision.

79 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MATCH ORGANISATION 80


CONTENTS
Medical arrangements at the stadium Pre-match medical information
It is strongly recommended to implement, At least two weeks before the match, the host
on both MD-1 and matchday, the medical association should confirm to the visiting
requirements that are detailed in the UEFA team’s medical staff and the FIFA match
Medical Regulations. These include, but are not commissioner the medical arrangements
limited to, the following points: that have been made for the match. The
TIME platform should be used for this
1
• 
A qualified emergency doctor and a stretcher
communication and the following information
with two carriers is present pitchside
should be included:
throughout the MD-1 training sessions and
the match. • 
The names and contact details of the 2
pitchside emergency doctor and stadium
• 
A full range of emergency medical
medical coordinator.
equipment is present pitchside during the
MD-1 training sessions, the pre-match • 
A stadium map clearly identifying the
warm-ups and the match. This includes: location of the ambulance, the emergency
3
exit points from the pitch, tunnel and
– an automated external defibrillator;
dressing rooms to the ambulance, and the
– a spinal board, scoop stretcher or vacuum location of the medical room.
mattress (with side head supports and
4
• 
Details of the emergency evacuation plan in
straps);
case of serious injuries.
– a fully equipped emergency medical bag
• 
Contact details of the hospital with accident 5
with breathing, airway and circulation
and emergency facilities on standby for the
equipment, and emergency medication.
match.
• 
On matchday, a medical room fully equipped
At the match coordination meeting, the host
with all the first-aid material specified in the 6
association should once again confirm and
UEFA Medical Regulations is available for
explain the medical arrangements that have
the sole use of players, team officials, the
been made for the match.
referee team and match officers.
• 
A fully equipped advanced life support 7
ambulance, for the sole use of players, team
officials, the referee team and match officers
and staffed by at least one paramedic, is
positioned in an area of the stadium that 8
best permits quick egress from the pitch
area and/or dressing rooms for emergency
medical evacuation:
– from half an hour prior to the MD-1
9
training sessions until half an hour after
them;
– from 90 minutes before the match until 10
one hour after it.

11

81 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 82


CONTENTS
4 TEAM AGREEMENTS

4.1 TICKETING AND HOSPITALITY 1


4.2 ACCOMMODATION AND TRAINING FACILITIES
4.3 MEDICAL MATTERS 2
4.4 TEAM LIAISON OFFICERS AND INTERPRETERS
4.5 TRAVEL AND ON-SITE TRANSPORT 3
4.6 MATCH MATERIALS AND CATERING
4.7 OFFICIAL RECEPTION AND GIFTS 4
4.8 MEMORABILIA
4.9 INSPECTION VISITS IN PREPARATION 5
FOR THE MATCH

10

11
CONTENTS
This section lays out the minimum level of For each match, the TIME platform (section
service that a national association hosting an “match preparation form”) is to be used to
EQ match should provide to the visiting team. ensure a smooth information exchange between
It touches on every logistical aspect of the the relevant stakeholders. It will be the duty
match, including ticketing, accommodation of the home match manager to enter and to
and transport. regularly update this information with regard to
Associations may, of course, reach agreements
his/her area of responsibility. Likewise, it is the 1
duty of the away match manager to enter and
between themselves about the various needs
update the information related to the visiting
of the visiting team and additional services that
team’s arrangements.
are provided by the host association, either
based on a reciprocal exchange of services
2

4
at the home and away matches, or based on
additional payment for extra services requested.
3
4.1 TICKETING AND HOSPITALITY
4
TEAM AGREEMENTS Ticketing concept • a ticket stock proposal, accompanied by
a detailed description of match and seat
It is the duty of each association to develop
identification, ticket holder identification
a comprehensive ticketing concept for all EQ 5
(personalised or by target group) and
matches it hosts, to have this approved by the
security features;
relevant security authorities, and to then share
it with all parties concerned. • a ticket production and distribution schedule
including all the various outlets and 6
The concept should include the following:
sales points;
• a seat inventory, with the gross and net
• ticket sales procedures: a timeline, sales
capacity for each sector, including each
channels, allocation methods (“first come
view-obstructed or otherwise unusable seat, 7
first served” or ballot), confirmation
as well as all seats affected by media and TV
and distribution;
requirements especially;
• ticketing terms and conditions;
• a map (in electronic format) illustrating the
stadium layout and sectors, vomitories and • a list of staff and their responsibilities, 8
gates, as well as relevant access routes including resources provided by external
from outside the stadium all the way to ticketing agencies;
the different seats;
• a database of ticket holders, as far as
• ticket categories and prices, including possible, in accordance with the relevant
9
possible group deals for regional national legislation;
associations, affiliated members, clubs
• details of the separation of home and away
and leagues, young people, students
or pensioners;
fans and measures to keep control of all 10
sales channels in respect of the defined
• maps and tables (in electronic format) segregation policy;
showing which category or categories of
• if applicable, dedicated services for 11
seats are in which sector (allocation shown
national team fan clubs and/or supporter
sector by sector as well as in totals per
organisations, for both home and
stand and for the whole stadium);
away matches.
• a calculation of ticket revenue based on
proposed pricing and sector categorisation;

TEAM AGREEMENTS 86
CONTENTS
Tickets for the visiting delegation Ticket and seat type Minimum requirements
The ticketing departments of the two VIP and complimentary seats are defined as
Additional team seats The two associations must agree on the number and location of any additional team
associations involved in each match must top-category seats located within the 16m lines, behind the substitutes’ seats, i.e. for team staff who will not sit on the substitutes’ bench or, if applicable, on
liaise directly, and the visiting association must preferably in the main stand or, alternatively, in bench and with access the five technical seats. As a rule, such team seats are allocated free of charge on a
outline its exact requirements for the match in the opposite stand. to the dressing rooms reciprocal basis.

question in good time, no later than two months As a rule, such team seats are allocated free of charge on a reciprocal basis.
before the match in question. An appropriate
Special attention must be given to the ticketing The back room staff accommodated in such additional team seats must have access 1
procedures applicable to a match where a large to the dressing rooms. However, during the match, in order to respect the Laws of the
number of complimentary and purchase tickets, Game, it is forbidden to move between the stands and the bench.
number of visiting supporters is expected.
to be fixed by mutual agreement and in line
with the minimum requirements set by FIFA
and UEFA, must be set aside for the visiting
VIP with hospitality
(complimentary)
Visiting association officials:
A minimum of 10 representatives must be given VIP tickets with access to
2
VIP hospitality.
association. In their agreement, the associations
Best practice for diplomatic representatives of the visiting country:
must specifically define:
The host association should include at least one high-ranking representative of the
• the number of tickets to be reserved in each visiting country (e.g. ambassador or consul) in the VIP seating plan. The host association
should make every effort to accommodate other high-ranking officials from the visiting
3
category (VIP with access to VIP hospitality, country (in the VIP sector or in other appropriate seats). In case of doubt regarding the
complimentary with or without hospitality, priorities to be given to such requests, it is advisable to consult the visiting association.
purchase, and purchase with hospitality, FIFA and UEFA representatives:
if available); An appropriate number of VIP tickets should also be given to the FIFA and UEFA officials
present at the match (see section 3.1).
4
• the procedures and deadlines for ordering,
shipment, delivery and payment;
Complimentary, As a rule, Category 1 tickets are for seats between the 16m lines.
• the procedures and deadlines for returning Category 1
The associations must agree on the number of complimentary (free) Category 1 tickets 5
unsold tickets. to be allocated to the visiting association. As a guide, the total number of free tickets
available to the visiting associations should not be lower than 100, composed of VIP
tickets (with hospitality) and Category 1 tickets (with or without hospitality).

6
Purchase tickets At least 5% of the stadium capacity must be made available to visiting supporters.
The visiting association must be able to purchase a minimum of 200 Category 1 tickets
(unless otherwise agreed by the two associations); such top-class seats must be suitable
for VIP and sponsor guests. 7
While the two associations concerned will agree on the exact ordering process and
the relevant deadlines, the following procedure may be used as a guide for visiting
supporters’ tickets.

MD-2 months MD-1 month MD-1 week 8


• V
 isiting association • V
 isiting association • V
 isiting association
to place ticket order to update its ticket confirms its final
order ticket order
• T
 he number of
tickets requested • T
 he host association • T
 he visiting
9
shall represent the may accept or reject association must
maximum number of any request for transmit the
visiting supporters additional tickets travel details of its
expected from the visiting supporters: arrival/
association departure dates, 10
means of transport,
accommodation and
risk assessment

11
Purchase tickets with Arrangements for these tickets should be agreed by the two associations concerned.
hospitality, if available

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CONTENTS
VIP hospitality 4.2 ACCOMMODATION
The host association may organise different The area reserved for VIP hospitality should be AND TRAINING FACILITIES
hospitality areas, possibly with different exclusive to VIP guests (identified by means of
service levels, accessible on invitation (free appropriate passes, badges or similar). It should
of charge) or through purchasable hospitality offer a comfortable ambience, with a mix of
Selection criteria and target groups The visiting team covers all its own board and
packages. With regard to VIP hospitality, the standing room and seating with tables.
host association must control access at all The host association must ensure that the
lodging expenses. As soon as the team hotel 1
The host association should decorate the space has been chosen, it is up to the visiting team
times and ensure that each VIP guest holds the hotels selected for the match enable the teams
accordingly and make an effort to include to finalise and confirm its exact requirements
appropriate hospitality pass as well as a valid to prepare undisturbed in a comfortable, safe
elements in honour of the visiting team and its directly with the hotel, including:
match ticket. and quiet environment.
country (flags, emblems, pictures, videos, etc.).
• the numbers of single and twin rooms for the
2
Furthermore, the policy applicable to Sanitary facilities must be accessible within or The hotels must be situated within an
players (all players’ rooms must be grouped in
bodyguards and assistants of high-profile guests near to the VIP hospitality area (not necessarily acceptable distance of both the nearest
the same hotel wing or on the same floor);
must be defined together with the relevant exclusively, but they should be in perfect international airport and the match stadium.
authorities and communicated to all parties condition and only shared with a limited number In addition, the visiting team’s hotel should • the number of single rooms for the team 3
concerned. The host association must inform of people from another target group). be close to a suitable training ground, in case officials and other delegation members, ideally
the VIP guests of the stadium rules and of such a ground is needed for additional training in the same hotel wing or on the same floor;
The VIP parking and the VIP drop-off/pick-up
specific regulations in force in the VIP areas (e.g. sessions or as an alternative venue if the
points must be in close proximity to the VIP • a medical treatment room, equipped with
dress code and smoking policy).
entrance, with special attention paid to the
official MD-1 training session cannot be held at
a massage table;
4
the match stadium.
This is the only way for the host association to walkways (from outside the stadium all the way
• an equipment storage room, close to the
ensure that there is no overcrowding and that to the VIP hospitality area and the VIP seats, The hotels must be at least four-star.
players’ and officials’ rooms and easily
the service level remains appropriate for VIPs and the other way around). Where appropriate, 5
The following must be accommodated in accessible even with heavy and/or
at all times. welcome staff should be on hand to guide the
separate hotels: bulky goods;
VIP guests. Special attention must be given to
The host association must organise a VIP
guests from the visiting country, who may not • the home team (if applicable); • a large meeting room with minimum a
hospitality area, to which officials from the two
know the stadium or speak the local language. capacity of 30 (players and technical team), 6
associations, FIFA and UEFA representatives and • the visiting team;
equipped with tables and chairs, internet
other VIPs will be invited. The VIP hospitality
• the FIFA referee team and other FIFA officials. connections, a TV and DVD player, and a
area should be open before and after the match,
projector and screen;
as well as at half-time if it is close enough to the
VIP seats. Requirements for the visiting • a dining room, or alternatively a reserved 7
team’s hotel dining area providing absolute privacy (the
visiting team will inform the hotel of its meal
times and its food and drink orders and if the
team plans to bring its own food or catering 8
staff, this must be discussed and agreed with
the hotel in advance);
• additional spaces for recreation or relaxation
(e.g. a players’ lounge and a games room), to
9
be organised by the visiting team itself;
• office space for the team administrators and
other members of the delegation, equipped 10
with table and chairs, internet connections,
photocopier, etc.;
The host association proposes a suitable hotel
for the visiting team, which is free to accept • a 24-hour laundry service. 11
the proposal or to make its own arrangements,
Furthermore, the visiting team will indicate
thereby taking responsibility for any increase
its policy on mini-bars, pay TV, international
in travel times to the match stadium and/or
telephone lines, internet access and any other
training ground.
amenities that must be paid for but are available
in the rooms.

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CONTENTS
Settling accommodation costs its training sessions. The alternative training 4.3 MEDICAL MATTERS
ground must also have sufficient floodlighting.
The visiting association pays for its team’s
accommodation directly, and should be in To avoid any unnecessary costs to the host
direct contact with the hotel and define the association, it is the duty of the visiting team Medical arrangements Information exchange
procedure for settling the costs, including to confirm its training ground needs as early and special requirements
Since the host association is responsible for
advance payments, payments on checkout as possible, but no later than 60 days before
or post-stay invoicing. the match.
the safety and security of everyone attending Well in advance of the match, the host 1
and participating in the match, its security association must provide all relevant medical
Unless otherwise agreed by the two plan must also include the necessary medical information to the visiting team and to all
Visiting team’s training ground associations, the host association covers the arrangements. The TIME platform should be other parties concerned. This includes:
At the request of the visiting association, or in
cost of at least three training sessions at a used to exchange any information in this regard
• emergency medical procedures (phone
2
training ground, including: in order to keep all parties informed.
case the official MD-1 training session cannot numbers to call);
be held at the match stadium because of • the rental of the training ground; The UEFA Medical Regulations (2014 edition)
• recommended vaccinations;
adverse weather conditions, a suitable training should apply with regard to:
ground needs to be made available by the host
• the use of the dressing rooms, including
• restrictions regarding medical imports into
3
a massage table; • the medical examinations and tests players
association close to the hotel proposed to the the country where the match takes place;
must undergo in order to be eligible
visiting team (i.e. no more than 20 minutes • appropriate security measures, including
to participate; • the suitability of tap water for drinking;
away). If the visiting team decides to stay at regulation of the media presence at any
another hotel of its own choice, it must accept training sessions or parts of training • the minimum medical requirements to be • any epidemics in the country where the
4
that this may result in longer travel times. sessions open to the media; observed by the host association for the match is taking place;
treatment of players, team officials, the
The visiting team must be able to train in the • a reasonable supply of water and training • any other applicable health warnings.
referee team and match officers (see further 5
same conditions as at the match stadium. equipment (mobile goals, cones, free-kick
information in section 3.12). Conversely, the visiting association has a duty
The training pitch must therefore be of the barrier, etc.).
to inform the host association of any special
same surface (i.e. artificial or natural grass), The focal point will be the MD-1 and MD
Requests exceeding this minimum medical needs it has, including the complete
freshly mown (if applicable), fully marked and activities at the stadium. However, the host
level of service will be at the cost of the list of medical items the visiting team plans 6
equipped with standard fixed and mobile goals. association must also consider the need for
visiting association. to import. The laws on medical imports vary
The visiting team must have access to dressing medical provisions for any other activities
across Europe, so it is important for the host
rooms, showers and sanitary facilities during organised at other times and locations, in
association to liaise with and inform the
particular the visiting team’s training session(s).
visiting association about what medication can 7
and cannot be imported into the country where
the match is taking place.

10

11

91 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 TEAM AGREEMENTS 92


CONTENTS
4.4 TEAM LIAISON OFFICERS AND INTERPRETERS 4.5 TRAVEL AND ON-SITE TRANSPORT

For each match in the European Qualifiers, Team liaison officer tasks It is the duty of the host association to support Recommended airport
the host association will appoint a team the visiting team in its preparations so that the
The team liaison officer (and interpreter, The host association indicates on the TIME
liaison officer (TLO) for the visiting team. This trip goes well and the players can focus on the
officer will be a key member of the match
if assigned) must accompany the visiting
match itself.
platform the most suitable arrival airport 1
team for the entire duration of their stay. and provide any other information or
organisation staff and must already have
This means that they must also be recommendations that will make the visiting
worked with the host association on similar
accommodated at the visiting team’s hotel, Duration of stay team’s trip more comfortable.
high-profile events. If required, and depending
on the team liaison officer’s language skills, an
unless the visiting association expressly
The visiting team must be at the match venue Should the most suitable airport be located in
2
requests another arrangement.
interpreter may also be assigned to the visiting at the latest 24 hours before kick-off. a neighbouring country, the host association
team. The team liaison officer (and interpreter, It must be possible for both the visiting must make the necessary arrangements,
With regard to air travel and the possibility of
if assigned) will look after the well-being of the team and the host association to contact taking all factors into account (visas, customs,
visiting team for the entire duration of their the team liaison officer at all times during
luggage getting lost, it is recommended that
transfer times, traffic, etc.) and paying any
3
football boots and other essential items be
stay on behalf of the host association. their assignment and they must therefore additional costs necessary to ensure the
carried as hand luggage and not packed in
be provided with a mobile phone. The host smooth transfer of the visiting team, the
The host association will inform the visiting the delegation’s hold (checked-in) baggage.
association covers all of the team liaison FIFA referee team and the FIFA and UEFA
team in good time, at the latest six weeks
officer’s costs and those of the interpreter, if The visiting team will generally fly home the representatives to the match venue.
4
before the match, of the name and contact
appointed (e.g. daily allowance, and transfers, day after the match, having spent three days
details of the designated team liaison officer
board and lodging, phone calls). and two nights in the host country, although
(and, if applicable, interpreter). The UEFA
this obviously depends on travel times and 5
match operations unit must be informed FIFA and UEFA requires that professional
arrangements linked to a second match within
of this at the same time. interpreters are recruited for official meetings
the same international window.
and media activities, in particular for the pre-
match and post-match press conferences.
Team liaison officer profile Visa requests and invitation letters 6
The team liaison officer must receive a specific The visiting association remains responsible
and detailed briefing from the host association for obtaining the necessary visas and other
in advance of the match in question. documents from the authorities in time for 7
the delegation to travel to the country where
Ideally, team liaison officers should have:
the match is to be played. However, the
Airport pick-up and drop-off
• a good command of English; host association must provide the necessary
support to help the visiting team obtain such The visiting team, the FIFA referee team and
• comprehensive knowledge of the region
entry documents. the FIFA/UEFA representatives must be met on
8
where the match is taking place;
arrival in the host country and taken to their
If visas are required, for example, the host
• good football knowledge and experience respective hotels. The team liaison officer, the
association sends out the appropriate
of football events; referee liaison officer, the liaison officer for
invitation letters. In order for it to do so, the
the FIFA match commissioner and any other
9
• a completely service-minded attitude, visiting association is responsible for providing
designated accompanying persons should be
professionalism, good communication all the necessary details swiftly and clearly.
present to welcome their guests ideally at the
skills and resistance to stress.
airport, but at the very latest at their hotel.
The team liaison officer should also be able
10
On the day after the match, transfers must be
to speak the language of the visiting team.
organised for all these groups from their hotels
As explained above, if this is not the case, the
to their departure points. The relevant liaison
host association will also need to assign an 11
officers must ensure that all runs smoothly
interpreter to the visiting team for the
and, whenever possible, they should say
duration of their stay.
goodbye to their guests in person.

93 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 TEAM AGREEMENTS 94


CONTENTS
Transport management The two associations agree on the level of
service to be provided in terms of ground Vehicle type Description
Transport is key to the successful organisation
transport and vehicles for the duration of
of a match. Therefore, the host association Team bus A modern, 50-seat air-conditioned bus must be available for the
the visiting team’s stay. duration of the visiting team’s stay. The team bus should display a
must appoint a transport manager well in
clear sign with the name of the visiting team. As far as possible and as
advance. For the duration of the visiting If the visiting team requests services above confirmed by the host association’s security plan, the team bus should
team’s stay, the transport manager should the agreed level (longer availability, trips be accompanied by police escort or traffic guidance.
be reachable 24 hours a day. outside the scope of the match, specific VIP
1
If the visiting team intends to use its own team bus (including driver),
limousines, additional dedicated vehicles, etc.), the host association and UEFA must be advised well in advance of the
The transport manager’s main
the host association will indicate the additional match and both give their approval.
responsibilities are:
costs and finalise the arrangements subject to
• organising a vehicle fleet; written confirmation from the visiting team.
2
• selecting, briefing and managing a team As a minimum, the host association provides Kit and luggage van A van suitable for transporting cases and boxes must be made
of drivers; and covers the cost of the following vehicles, available for the duration of the visiting team’s stay, unless otherwise

• ensuring appropriate insurance for all


complete with drivers and appropriate agreed (e.g. only for arrival and departure). This cargo van should have 3
a loading capacity of approximately 12m3.
insurance. Each of the vehicles assigned to
cars and drivers.
the visiting team must also be provided with
The transport manager must also: a parking pass for the designated car park as
• create and distribute the contacts sheet,
well as an access pass for the relevant pick-up/ 4
drop-off points at the stadium.
including the mobile phone numbers of
all drivers;
• set a code of conduct and a dress code Vehicles for additional members of the As a minimum, the following two types of vehicles must be made
5
for the drivers; visiting delegation available for the duration of the team’s stay:

• give each driver and liaison officer maps • an upper-class five-seat car (generally for the visiting association’s
indicating the location of the hotels and president); and
• a comfortable nine-seat vehicle (generally for the visiting 6
stadium, plus route descriptions for association’s top management).
travelling between the locations;
The visiting association will confirm if these two vehicles are actually
• ensure the drivers are familiar with the needed or not.
region where the match is being played; 7
• ensure the drivers are punctual and do not Additional vehicles If the visiting association needs additional vehicles, the host association
leave their passengers waiting (to be sure must be informed immediately. Costs related to such additional vehicles
must be covered by the visiting association or, alternatively, form part of
they are on time, drivers and their vehicles
must be at the agreed location at least 15
a reciprocal agreement (equal exchange of services at home and away 8
matches).
minutes early);
• ensure the drivers bring water and snacks
and factor in stops during long journeys; 9
• ensure there are sufficient parking places at
the venue and arrange a sufficient number
of parking passes;
10
• prepare back-up scenarios in case a team
bus breaks down;
• establish early contact with potential 11
supplier(s) from which to source additional
vehicles if required and consider the
time that would be needed to make such
additional vehicles available.

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CONTENTS
4.6 MATCH MATERIALS AND CATERING Catering for team activities Media backdrops
The two associations will agree on food, drinks For matches hosted by 0% or 50% associations,
and ice requirements for: it is up to the participating associations to reach
Match material an agreement, before traveling to the respective
• training sessions at the training ground;
Protocol flags See sections 2.8 and 8.2/8.3 match, on which backdrops will be used. If both
• the official MD-1 training session at the the host and the visiting association are 0%
Match balls See section 3.6
match stadium; or 50% associations, this should be done on a
1
National anthems See section 3.9 reciprocal basis for the home and away ties.
• the match (specifying pre-match, half-time
Player escort kits See section 3.9
and post-match requirements). For matches hosted by 100% associations,
(kits to be worn by children lining up with the players)
As a rule, and with the exception of a reasonable
press conferences and interviews (both with 2
home and with visiting team members) must be
Substitution boards See section 3.10 supply of water, the visiting team pays for
conducted in front of the EQ backdrops.
Accreditations See section 10 the services it orders. Alternatively, the two
associations are free to agree reciprocal
catering services for their two matches.
3
After the match, the UEFA venue operations and broadcast manager (VOBM) will hand over one
DVD or USB stick to each team. The match recordings feature the regular multilateral signal with
international sound (no commentary).
4
4.7 OFFICIAL RECEPTION AND GIFTS
Badges and captain’s armbands
The following three types of badges will be used
for the European Qualifiers:
Players’ badges – Instructions for use
While the participating teams are ultimately The two associations involved agree on the 5
Method: Press or iron playing to win and qualify for the next stage procedure for exchanging gifts at the official
To be put on the To be put on the Temperature: 170°C of the competition, a match is also a means reception or at another time around the match
left sleeve right sleeve Pressure: 2 – 2.5 BAR of fostering good relations between (possibly in the VIP hospitality area). As a rule,
The European The FIFA competition
Time: 25 seconds
two associations. gifts should consist of small souvenirs for the 6
Qualifiers badge badge players and the delegation members.
If hand-ironed, press down firmly with the tip of the iron. The host association organises one official
Leave to cool and wait 48 hours before first wash. reception (lunch or dinner) in connection with On the field of play, the two team captains
the match, with guests including the FIFA exchange pennants after the coin toss. 7
match commissioner and other FIFA/UEFA It is recommended that these pennants be
In addition, UEFA will provide all associations
representatives, if appointed and available, specific to the match, for example featuring
with 50 captain’s armbands (25 blue, 25
as well as eight to ten representatives of the the date, the names of the teams and the
The UEFA Respect badge yellow), which must be worn for all EQ
visiting association. venue (all generally embroidered). If the
matches. These will be delivered together
pennants contain the EQ logo, such use
8
with the players’ badges. The time and location of the official reception
needs to be in line with the EQ National
is entirely up to the host association, but it
Association Brand Guidelines.
should take into account the schedule and
duties of the FIFA match commissioner, the 9
Each participating association will receive 70 other FIFA/UEFA representatives and the
FIFA competition badges, 70 EQ badges and visiting delegation.
70 UEFA Respect badges per match. The UEFA
administration will send out the badges in July 10
2016 immediately after UEFA EURO 2016.
Upon request, UEFA may provide the reigning
European Champions with 70 title-holder 11
badges per match.
For additional orders, at cost, please contact
David Balmer at UEFA (david.balmer@uefa.ch).

97 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 TEAM AGREEMENTS 98


CONTENTS
4.8 MEMORABILIA

In recent years, the UEFA administration has competitions, including the European Qualifiers.
actively been trying to enhance the legacy and UEFA or FIFA may therefore approach an
tradition of its competitions and events. Its association with a specific request to provide
objective is to research, build up and exhibit a special item related to an EQ match (e.g. a
1
the finest collection of European football pennant, signed shirt or ball).
memorabilia and artefacts in relation to UEFA
2

4.9 INSPECTION VISITS IN 3


PREPARATION FOR THE MATCH

Well ahead of the match, the visiting association The cost of such a site visit is shared by the
4
may want to send some of its staff members for two associations. The visiting association pays
a site visit to see the proposed team hotel and for its staff’s flights, board and lodging, while
training ground(s), as well as the stadium where the host association takes care of the overall 5
the match is to be played. The host association organisation and the cost of local transport.
will accompany the visiting association staff
(generally up to five people) on such a site visit,
taking care of all the logistics, organising a 6
programme and keeping the visiting association
updated on arrangements.
The host association will also organise the
necessary vehicle(s) for such site visits and 7
make all the necessary arrangements with the
proposed hotels so that the visiting association
can see what it needs to organise and establish
direct contact with the appropriate hotel staff. 8

10

11

99 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18


CONTENTS
5 TICKETS, HOSPITALITY AND PARKING

5.1 TICKETS 1
5.2 HOSPITALITY
5.3 PARKING 2
5.4 DISTRIBUTION OF TICKETS, HOSPITALITY PASSES
AND PARKING PASSES
3
5.5 FIFA REQUIREMENTS

10

11
CONTENTS
5.1 TICKETS

The host association provides UEFA and the EQ Category 1 complimentary tickets
commercial partners with the following tickets
Category 1 complimentary tickets must also
for every EQ match.
be in one cohesive block, located in the same 1
Category Quantity
stand as the VIP complimentary tickets and
between the 16m lines. In the event that
VIP complimentary 30 + official FIFA/UEFA additional Category 1 complimentary tickets
tickets (with access to VIP
hospitality)
representatives as
described in section 3.1 are provided in place of VIP complimentary 2
tickets, for the reasons explained earlier, such

5
Category 1 30
complimentary tickets
seats must also allow easy access to the host
association’s highest VIP hospitality area.
Category 2 purchase
tickets
30 3
Category 2 purchase tickets
Please note that ticket requirements for the
visiting associations are specified in chapter For all EQ matches, the commercial partners
4
TICKETS, HOSPITALITY 4 and are not included in the above quotas. also have the option to purchase a certain
number of Category 2 tickets. The following
AND PARKING VIP complimentary tickets
principles must be observed in this regard.
• 
The Category 2 purchase tickets should 5
The complimentary tickets requested for be along the touchline (i.e. not behind the
EQ matches must be the best seats available goals), with a good view of the pitch and in
in the stadium (VIP sector, “protocol area”, one cohesive section.
directors’ box, highest level of executive box, 6
• 
EQ commercial partners’ tickets must be
etc.). These tickets must be in one cohesive
sold at face value and at the same price
block, unless the amount exceeds 10% of
charged to supporters (with no surcharge
the total capacity of the VIP sector. In such
for advance sales). 7
cases, any difference is compensated for with
additional Category 1 tickets (see below). • 
One invoice must be sent per EQ commercial
All VIP complimentary tickets must include partner, including purchase order numbers
access to the host association’s highest if relevant.
VIP hospitality area.
• 
Invoice addresses will be provided by UEFA
8
by email.
• 
Ticket prices may vary from match to match.
• 
Payment must be made within 30 days of
9
receipt of invoice. In the event of non-
payment, the host association must send
a reminder to the relevant EQ commercial
partner and inform UEFA.
10

Example of VIP seating


11
1st class 2nd class

Example of Category 1 and Category 2 seating

TICKETS, HOSPITALITY AND PARKING 104


CONTENTS
Deadlines 5.3 PARKING
The following ticket deadlines need to be • 
UEFA will inform the host association three
respected by both the host association and UEFA. weeks before each match of the number of
Category 2 purchase tickets needed for EQ The host association must provide up to 60 In order to gain access to these parking places,
• 
The host association is obliged to inform
commercial partners. parking spaces for UEFA and EQ commercial the host association should provide the above
UEFA by email (ComOpsTicketing@uefa.ch) of
partners free of charge. The parking spaces parties with a parking pass that includes the
its Category 2 purchase ticket prices (in local • 
All VIP and Category 1 complimentary tickets
must be in a prime position and, wherever following information:
1
currency and including any VAT) by no later as mentioned above need to be made available
possible, have easy access to the VIP hospitality
than 110 days before each respective match. by the host association by default. If not all • 
Location and access information (directions)
area and the broadcast areas, respectively. The
are used by either UEFA or the EQ commercial
surface of the parking spaces must be suitable • 
Name
partners, UEFA will start releasing them by the
for use in adverse weather conditions.
2
Friday before matchweek. • 
Opening hours

5.2 HOSPITALITY 3
5.4 DISTRIBUTION OF TICKETS, HOSPITALITY
PASSES AND PARKING PASSES
The host association is expected to invite UEFA • 
Location and access information
and EQ commercial partner VIP ticket holders
4
• 
Name
into the highest VIP hospitality area free of
All UEFA and EQ commercial partner tickets, and return them to the host association for
charge. These VIP ticket holders should be • 
Opening hours
hospitality passes and parking passes must be distribution at the ticket collection point at the
given the same services and facilities as the 5
• 
Dress code provided to the UEFA venue operations and stadium (e.g. welcome desk or ticket booth).
host association’s VIP hospitality guests.
broadcast manager when he/she arrives on site. If no ticket collection point is available at the
• 
Any special requirements (age restrictions,
If not stated on the hospitality pass, the host None of these items may be sent out by mail. stadium, a solution for on-site ticket distribution
RSVP, etc.)
association must include with each pass the needs to be agreed on by the home match
The UEFA venue operations and broadcast 6
following information about the hospitality Further guidelines and recommendations can manager and the UEFA venue operations and
manager will assign the tickets, hospitality
area, in both English and the local language: be found in section 4.1. broadcast manager during the official site visit.
passes and parking passes to the guests

7
5.5 FIFA REQUIREMENTS
8
According to the FIFA competition regulations organisations. This applies to all relevant
(Article 28.2), each host association shall, upon procedures, such as lines of communication
request and free of charge, provide FIFA with ten and the allocation and distribution of tickets.
VIP box tickets and up to 40 category 1 tickets The UEFA procedures remain the same as for 9
for each match. Such tickets shall be provided no the 2014–16 EQ cycle and are documented
later than 30 days prior to each match. in sections 5.1 to 5.4. FIFA ticketing matters
will be managed directly by the FIFA Secretary
Please note that FIFA and UEFA ticket-related
matters (including hospitality and parking)
General's Office. 10
will be dealt with separately by the respective

11

105 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 TICKETS, HOSPITALITY AND PARKING 106
CONTENTS
6 BROADCAST FACILITIES

6.1 SPACE, FACILITY AND 1


CONSTRUCTION REQUIREMENTS
6.2 CAMERA POSITIONS
2
6.3 COMMENTARY POSITIONS
6.4 OBSERVER SEATS
3
6.5 TV STUDIOS
6.6 PITCHSIDE PRESENTATION AREAS
4
6.7 PITCH REPORTER POSITIONS
6.8 INTERVIEW AREAS
5
6.9 TV COMPOUND
6.10 CABLING
6
6.11 POWER AND LIGHTING

10

11
CONTENTS
6.1 S
 PACE, FACILITY AND
CONSTRUCTION REQUIREMENTS

The location of dedicated areas, access and


facilities for EQ broadcasters will be discussed 1
and agreed between the host association, UEFA
and the EQ broadcasters at site visits.

2
Space and facility requirements

6
The host association must provide space and
existing infrastructure for the installation
of broadcast facilities. If necessary, this will
3
require seats to be removed, even if this
reduces ticket sales.
4
BROADCAST FACILITIES Construction requirements
If any of the required facilities defined by
the commercial regulations (such as camera 5
positions, indoor studios, commentary
positions, interview positions and cable
pathway infrastructure) do not already
exist, the host association will be required 6
to construct these at its own expense. Any
possible losses in ticketing income caused by
such temporary constructions also need to be
covered by the host association. 7

10

11

BROADCAST FACILITIES 110


CONTENTS
6.2 CAMERA POSITIONS 6.2.2 Camera positions

The following diagram is based on an enhanced production plan for a match of high interest,
In order to guarantee a consistently high but the match profile or other circumstances and outlines the potential positions that could be required. On matches of lesser interest,
standard of broadcasting across all EQ justify the need for them, the host association is fewer positions will be required.
matches, national associations must ensure requested to make every effort to provide them.
that the camera positions described below
1
Broadcasters are requested to advise the
can be accommodated, unless they present
maximum potential camera positions and other
any safety or security risks to players, officials
broadcast facilities as described in this chapter
or the public. Where required, security must
be provided by the host association for these
at the time of the site visit. Unilateral broadcast 2
9
facilities must be kept available by the national
camera positions. All camera positions and
association until the Wednesday of the week
activities are subject to UEFA approval.
before the matchweek, when all broadcaster 9
Some broadcasters will have a higher level production plans will be confirmed by UEFA. 3
of production than others, but all positions
that have been specified in the commercial
regulations must be made available. If these
facilities are not specified in the regulations 4
8 19 20 12
23 23
26
6.2.1 Camera position and platform specifications 25 25

6 7
5
• 
All platform constructions and locations • 
To avoid any potential view obstructions,
must comply with the health and safety a minimum clearance of 2.6m is required
15 16
regulations of the country in which they from the lens height to the base of the seats 17 18
3
6
are being installed. in the first row of seating in front of these 24 24 21
22
positions. This rule may also be applied to
• 
The base of each platform must be solid,
the seats either side of the platform. 13 14
non-vibrating and covered with a smooth yet
non-slip surface. • 
If the existing stadium infrastructure
10
27 4 1 2 5 27
7
requires specific TV camera adaptors or
• 
Safe and stable access must be provided to
mounts, then national associations should
every platform. 11
provide this equipment to broadcasters free
• 
Every camera position must provide a clear of charge. 8
unobstructed view of the whole pitch.
• 
No person should be allowed to stand or
cross in front of the view of a camera, Main cameras (1 and 2)
including photographers, event staff, security
9
These cameras should be positioned in the
staff and spectators.
main stand and situated exactly on the halfway
line, covered and facing away from the sun.
Space must be provided for at least three 10
cameras (camera 1 and 2 plus one unilateral
camera) on a platform at least 6m in length
and 2m in depth. These cameras must have
a full and clear view of the whole pitch, and it 11
must be possible to use them unaltered (i.e.
without applying side viewfinders).

111 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST FACILITIES 112
CONTENTS
Pitchside halfway camera (3) If there are no stands at either end, a
temporary solution will have to be provided
A fixed camera on the halfway line at pitch
(e.g. scaffold tower or stable scissor lift) to
level on the same side as the main camera. The
accommodate this position.
pitchside halfway camera is used for player and
referee close-ups. It may be necessary for this
camera to be placed between the substitutes’
benches, in which case a solution must be found
1
to enable an unimpeded view of the field of
play and substitutes’ benches for the fourth
official, and a clear view of the pitch for national
association representatives.
2

16m cameras (4 and 5) Reverse camera (9) 3


Two cameras installed on platforms in the main One camera centrally located in the reverse
stand exactly on the 16m lines, at the same stand, and up to three pitchside cameras
level as the main camera platform. (depending on unilateral demand) also
centrally located on the reverse side.
4

6
Low behind-goal cameras (6 and 7)
Two areas must be made available behind each
goal for the host broadcast cameras (6 and 7) 7
and additional unilateral cameras. One area
must be on the side closer to the main camera
and one on the far side of the goal. These
areas should each be a minimum of 10m long
and 2m wide.
8

9
Beauty camera (10)
High behind-goal cameras (8 and 12)
This is a fixed camera, either mounted or
A camera installed on a platform in the stands
behind each goal, at a height permitting
on a platform high in the stadium, to give a 10
panoramic static shot of the whole arena.
an unobstructed view of the penalty spot
from above the crossbar. At the request of
a unilateral broadcaster, a second position 11
(i.e. space for a second camera and operator)
should be made available if possible.

113 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST FACILITIES 114
CONTENTS
Handheld (11) Match coverage: Post-match:
A handheld camera (i.e. steadicam) will be used • 
Coverage is permitted in a zone extending • 
Up to two of the host broadcaster’s cameras
to cover team arrivals, team line-ups as well as along the touchline as far as five metres are allowed on the pitch at the end of the
pre- and post-match activities. from the technical area and also along the match.
goal lines.
• 
The cameras may follow the players or
• 
The host broadcaster steadicam operator the referee team off the pitch as far as the 1
may change sides at half-time. tunnel entrance.

20m cameras (17 and 18) 2


6m cameras (13 and 14)
One or two (one either side) fixed pitchside
Two cameras on the same side as the main cameras may be installed on the same side
camera on platforms between pitch level and as the main camera in line with the imaginary
approximately five metres above the pitch, 20m lines. These cameras must remain behind
3
facing the 6m lines. an imaginary line drawn from the substitutes’
benches to the corner flags in order to
maintain an unobstructed view of the field of
play for the team representatives seated on
4
the benches.

Steadicams (15 and 16) 5


Mini-cameras (19 and 20)
Up to two steadicams may be used by the host
broadcaster along the touchline (on the same A mini-camera may be placed behind the
side as the main camera) if space permits. The goal, as long as it does not touch the net. A 6
following guidelines apply to the use of these mini-camera may also be attached to the poles
cameras. that support the net or the cable connecting
the back of the net to the vertical stanchions
The steadicams should preferably be radio
directly behind the goal. The camera may 7
frequency cameras. If not, cabled cameras can
not, however, be attached to the net or to
be used, as long as cable assistants manage
the actual goalposts or crossbar, and must
the cables.
not present any danger to the players; in
particular, players running into the net must
Pre-match: not be able to make contact with the camera.
8
Mini-cameras are subject to UEFA’s approval.
• 
One host broadcaster steadicam may be • 
One host broadcaster steadicam should
used on the field of play to cover the pre- cover the following:
match pitch inspection.
– the teams entering the pitch;
9
Bench camera (21)
• 
Up to two host broadcaster steadicams may
– the team line-ups – as the teams stand
go around the perimeter of the pitch to film One or two (one on either side) portable cameras
facing the main stand during the playing
the teams warming up for a short period of – cabled or wireless – may be located in a fixed
time.
of the national anthems;
position to cover the substitutes’ benches.
10
– the coin toss – when the referee and team
These cameras must be located outside the
captains come together after the fair play
technical area, and must not disturb players,
handshake and the team photo session; 11
coaches or match officials, who must have a
a sound operator carrying a microphone
clear view of all corners of the field of play. The
may also join at this point.
cameras must remain behind an imaginary line
drawn from the substitutes’ benches to the
corner flags.

115 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST FACILITIES 116
CONTENTS
Tunnel camera (22) Aerial camera system
A camera may be used in a fixed position, Aerial camera systems, which operate above
approved by UEFA, in the area between the the pitch, may be used at an EQ broadcaster’s
pitch and the dressing rooms (or the players’ request, subject to the following conditions.
tunnel). It may only be used to record the
• 
They must comply with local safety and
moments before the teams exit the tunnel at
the start of the first and second halves (and the
security regulations (i.e. be approved by the 1
relevant authorities).
teams’ exit prior to the warm-up).
• 
They must have UEFA approval and comply
with UEFA specifications (including a
minimum height, as this could vary from
2
Crane (jib) cameras (23)
venue to venue):
These are permitted behind the goal if there is
- t he minimum operating height for the
sufficient space and they do not cause security
or safety issues for players, spectators or
camera during play is 21m 3
above the field of play;
anyone else operating in this area.
- p
 re-match, at half-time and post-match
it may move at a minimum height of
three metres above the field of play.
4
- d
 uring the players’ warm-ups, the
camera may operate at a minimum
height of 10m above the pitch. 5
Rail camera (24)
• 
The camera must be located out of the way
Rail cameras are permitted, subject to final
(preferably on the side lines) for goal kicks.
approval by UEFA, as follows.
• 
The camera must not move during a penalty 6
a) On the ‘near’ side (the same side as the main
kick.
camera), a camera may run on rails along the
near touch line, either remote controlled or If the ball touches the camera or associated
operated by a seated cameraman. Sufficient equipment this will be considered external 7
space must be left for players to warm up and interference by the referee, and a drop ball
for the assistant referee. will take place in accordance with the Laws
of the Game.
b) On the ‘far’ side (the side opposite the main
camera), a camera may run along rails 8
behind the advertising boards from one 16m
line to the other, provided that it does not Goal-line cameras (27)
obstruct the view of spectators or cause any
Cameras located in the stand or roof (generally
safety or security risks.
unmanned and mounted), directly in line with
9
each goal line.

Behind-goal hot-head cameras (25) 10


A hot-head camera may be used behind
the goal in front of the advertising boards,
provided the camera position does not obstruct
the advertising boards or cause any danger to 11
the players.

117 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST FACILITIES 118
CONTENTS
New technologies UEFA ensures that each EQ broadcaster ENG 6.2.3 Double production
crew consists of no more than two persons – a
As a result of technological advances during
camera operator and a producer or technician.
the season, new camera equipment may be
developed (such as ultra high definition (UHD) At matches for which double production rights The following drawing represents the possible
or 3D), which may require new positions in the will be exploited, a TV production plan will be camera positions for an enhanced double
stadium. Subject to both availability of space implemented on both sides of the stadium in production plan. For a detailed explanation
and safety and security considerations, such order to meet the commercial obligations. of each position, please refer to the standard
1
camera positions may be approved by UEFA on In general UEFA will assume the role of host camera position descriptions (see 6.2.2 above),
a case-by-case basis in consultation with the EQ broadcaster and be responsible for the double but note that they are on the reverse side of
broadcasters and national associations involved. production signal. the stadium and are in addition to the cameras
for the standard production on the main side.
2

ENG cameras
ENG crews from EQ broadcasters are 3
permitted to conduct activities from the
positions described below, before, during and 9
after the match:
4
9
ENG crew positions

Pre-match • Permitted to make pitch


presentations until 10 minutes 5
before kick-off, subject to approval
by UEFA
• Position on the near touchline, in the
8 19 20 12
same position as the photographers
for the players’ entry onto the field
and the team line-ups
23
26
23
6
• Crews must move into position 25 25
behind the goals before kick-off 6 7

During the
match
• Behind the advertising boards and
goal line at both ends
7
15 16
• No continuous filming of the crowd, 17 3 18
or recording any interviews or 24 24 21
stand-ups during the match 22
• Crews may change ends at half-time
only subject to space and agreement 13 14 8
with other crews 10
27 4 1 2 5 27
Post-match • Flash interview positions, press
conference room and mixed zone,
subject to space and UEFA approval 11 9
Note: this camera plan only shows the double production cameras on the reverse side. The main
production cameras are not indicated, for the purpose of clarity.
10

11

119 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST FACILITIES 120
CONTENTS
Camera positions
6.3 COMMENTARY POSITIONS
Main camera platform (1 and 2) Handheld (11)
General requirements
Pitchside halfway camera (3) 6m cameras (13 and 14)
• 
The number of commentary positions • 
The positions must be easily accessible
16m cameras (4 and 5) Steadicams (15 and 16) required for the European Qualifiers varies from the media working area, the press 1
according to the popularity of the match conference room and the mixed zone. In
Low behind-goal cameras (6 and 7) Mini-cameras (17 and 18) (for the definition of match profiles with addition, match commentators must be able
corresponding service levels please refer to access the national association’s media
High behind-goal cameras (8 and 12) Bench camera (19) to section 1.6). hospitality area. 2
• 
Each seat of every commentary position,
Reverse cameras (9) Goal-line cameras (20 and 21) Number of commentary
Match profile as well as all equipment at the commentary
positions
positions, must be easily accessible to
Beauty camera (10) technical personnel during the match in
3
Level A 15
a way that does not disturb
Level B 15 the commentators.
The possibility of sharing some of these cameras (e.g. beauty and high behind-goal) with the • 
National associations are requested to 4
standard TV production will be considered but is not guaranteed. Level C 10 provide internet connections as well as access
to the media Wi-Fi at commentary positions.
• 
The commentary position for the UEFA 5
Double production commentary TV compound • 
Commentary positions must always be
venue data coordinator (UEFA VDC) must be
positions located on the same side as the main
If the existing TV compound used for the equipped with dedicated broadband internet
camera platform and must provide an
Up to three covered commentary positions standard production cannot accommodate the access, which needs to be in place from the
unobstructed view of the entire playing area.
must be provided, located in the reverse stand, additional double production vehicles or is not morning of the match until 90 minutes after 6
centrally, on the same side as the main double suitable for other reasons (e.g. distance), an • 
The middle of the commentary area should the final whistle.
production camera platform and with an alternative location needs to be provided. be on the halfway line, and all positions must
unobstructed view of the pitch. Construction be located between the 16m lines.
and facilities should be to the specifications of Construction 7
• 
Access to the commentary positions must
the commentary positions in the main stand
be secure and separate from spectators. It National associations provide the space for
(see section 6.3).
is the national association’s responsibility to commentary positions and must construct
ensure the area is completely closed off to extra positions as required. If commentary
Please note that additional key requirements related to double productions were summarised the public. positions need to be built by the host 8
and communicated to all national associations in UEFA circular letter 8/2014, dated 14 February association, the following principles need
• 
Commentary positions must consist of one
2014. to be applied to their construction.
desk (minimum 1.8m wide) with three seats
and must be equipped with the necessary • 
There must be sufficient space for three
power supply (at least two household or commentators per position, with a minimum
9
Schuko sockets per commentary position), width of 180cm; the height of the table
lighting and phone, ISDN and ADSL must be approximately 75cm and depth
connections. preferably 50cm. There must be access on
each side and behind the seats for other
10
• 
The commentary positions must be under
commentators to move into their positions.
cover, but outside in the stand to capture
some crowd atmosphere. • 
There must be sufficient space on the table
for two monitors, a standard commentary 11
box, a phone and papers.

121 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST FACILITIES 122
CONTENTS
• 
Ideally, it should be possible to recess the 6.5 TV STUDIOS
TV monitors into the table and provide
chairs at the appropriate height to enable
commentators to see the entire pitch
Indoor studios Pitch-view studios
and the monitor at the same time.
In a normal stand, a commentary position
would occupy space equivalent to that taken
1
up by nine seats (three for the desk, three for
the seats and three for access).
Broadcasters may use a mini-camera or a 2
handheld camera for in-vision presentations
before the match, during half-time and at
full time. Upon request, suitable positions for
these in-vision presentations need to be made 3
available by the host association. They will be
identified during the site visits and are subject • H
 ost associations must provide space for • A
 t the request of EQ broadcasters, the
to UEFA approval. at least one indoor broadcaster studio, national association must provide one or
individually enclosed and a minimum of 5m two existing studios or executive boxes 4
long by 5m wide by 2.3m high. (depending on the level of the match) with
an unobstructed view of the pitch.
Match Profile Number of indoor studios

Level A 1
Match profile Number of pitch-view studios 5
Level A 2
Level B 1
Level B 2
Level C 1
Level C 1 6
• If suitable space does not exist within the
stadium, national associations must provide • S
 tudios must be a minimum of 5m long
an alternative solution (e.g. a temporary by 5m wide by 2.3m high. They must
building outside the stadium). be enclosed and have an unobstructed 7
6.4 OBSERVER SEATS • T
 he studios must be as close to the dressing
view of the pitch and the stands.
rooms as possible, in order to satisfy EQ • T
 echnical power and domestic lighting
broadcasters’ unilateral requirements. must be provided free of charge by the
• 
EQ broadcasters may request observer seats host association, with technical equipment
8
Match profile Number of observer seats • T
 echnical power and lighting (as set out
for accredited staff members with pre- and and studio lighting provided by the EQ
in section 6.11) must be provided free
post-match roles on site but no role during Level A
broadcasters (see section 6.11).
20 of charge by the host association, with
the match itself. Such seats must be covered
and located in or adjacent to the media
technical equipment and studio lighting • 
If a suitable facility of this kind does not exist 9
Level B 10 provided by the EQ broadcasters. within the stadium, the host association
tribune and between the 16m lines.
must provide a flat and stable working space
• 
The host association will be asked to provide Level C 10 (free of charge) on which a studio can be
observer seats as follows. constructed. This may entail the removal or 10
non-sale of seats at the expense of the host
association. Any scaffolding or platforms
required to create this space are at the cost
of the host association while the studio 11
construction will be carried out and paid for
by the EQ broadcaster.

123 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST FACILITIES 124
CONTENTS
• A
 ny seat (and associated ticket revenue) losses and their construction companies, but 6.8 INTERVIEW AREAS
are borne by the national association, even if national associations should provide liaison
these seats are lost, to ensure that the view and support with any local authority checks
from the pitch-view studio is not obstructed. and approvals that may be required.
Super-flash interview area
• S
 afety approvals for a newly constructed • A
 ll security measures are the responsibility
• 
Space for two super-flash positions, each measuring 3m by 3m, must be allocated between the
studio are the responsibility of broadcasters of the host association.
pitch and the tunnel entrance, and must be kept safe for participants. 1

6.6 PITCHSIDE PRESENTATION AREAS Flash interview area


2

• U
 p to two areas for pitchside presentations,
one on either side of the substitutes’
benches, must be made available to
3
EQ broadcasters.
• E
 ach area should measure 15m by 3m and
be available for pre-match, half-time, pre- 4
extra-time and post-match presentations.
• H
 ost associations must also provide the
power requirements set out in section 5
6.11 for these areas.
• T
 he pitchside presentation areas must be
safe for EQ broadcasters’ staff and guests
and must be able to accommodate a 6
presentation desk and broadcaster lighting.

7
6.7 PITCH REPORTER POSITIONS
Number of flash interview • 
Each position must measure 3m by 4m
Match profile
positions and have space for an interview backdrop
• H
 ost associations must provide pitch technical assistant) and must be outside the
measuring 1.80m (wide) by 2.20m (high).
8
reporter positions for a limited number of technical area (with a distance of at least Level A 6
EQ broadcasters at each venue. These will five metres to the substitutes’ benches), in a • 
National associations must meet the power
be subject to UEFA’s approval. position approved by UEFA. If the positions Level B 4 requirements set out in section 6.11.
• N
 ational association staff and players may
are not equipped with a monitor, they can
• 
Host broadcasters must provide the
9
be located between the substitutes’ bench Level C 4
not communicate with pitch reporters necessary lighting and equipment.
and the additional technical seats. If they are
during a match or look at their TV monitors.
equipped with a monitor, they must be located
• G
 enerally, one position for the host beyond the additional technical seats at a 10
broadcaster and one for the main visiting minimum distance of 5m. VIP interview area
broadcaster will be required, each with a clear
• A
 dditional positions may be required behind • 
National associations should provide space for up to two single camera interview positions at
view of the relevant substitutes’ bench. These
each goal for other EQ broadcasters. These the entrance to or inside the VIP sector or hospitality area, as long as this does not disturb the 11
two pitch reporter positions should each have
pitch reporter positions will have space for VIP guests and sufficient space is available.
space for two people (one reporter and one
one reporter only.

125 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST FACILITIES 126
CONTENTS
6.9 TV COMPOUND 6.10 CABLING

National associations must provide a • 


be equipped with telecommunications National associations must provide and/or
clear, solid and even parking area for EQ infrastructure, at the host national construct the necessary cable infrastructure
broadcasters’ technical and production vehicles association’s expense, to enable local telecom (routes, bridges, trenches, etc.) to enable EQ
– including outside broadcast (OB) vans, tender companies to install the relevant lines; broadcasters to install all broadcast cables
1
trucks, generators, satellite uplink vehicles and safely and securely. Moreover, access to any
• 
have a surface (e.g. concrete) and layout
any other technical and support vehicles that existing pre-cabled systems in stadiums must
suitable for any OB vehicles and sufficient
may be required. The TV compound is for the be free of charge to all EQ broadcasters
exclusive use of EQ broadcasters. Other media
drainage in case of rain;
where requested.
2
staff are not permitted to park vehicles in this • 
be lit to 50 ev (lux) to enable EQ
In general, the following guidelines must
area (although, in limited circumstances, broadcasters to work in the dark;
be met when cabling at venues:
a national association channel may be allowed
access, as set out in section 9.7).
• 
include sufficient infrastructure, such as
• 
cables must not cause any obstruction
3
rubbish bins and access to toilets, to be
or safety hazard to players, officials or
The security of the TV compound is of made available by the host association.
the public;
paramount importance and is the responsibility
of the host association. • 
measures must be taken to ensure that 4
Uplink area cables are as unobtrusive as possible
The TV compound must:
within the stadium and the area
• 
If the TV compound has an obstructed view
• 
provide at least 1,000m2 of usable space; surrounding the pitch;
of the southern horizon, an additional area 5
some matches with high media interest
with unobstructed view of the southern • 
where necessary, cable bridges, cable
or double production may require more
horizon will be required nearby for satellite covers, stadium dressing and other
than this minimum amount, in which case
uplink vehicles. means must be used to make cables
national associations are asked to provide
safe and secure. 6
their full support so that any additional • 
Any such area must not be more than 50m
needs can be met; away from the TV compound and must be
able to accommodate at least six satellite
• 
be as close as possible to the stadium and
vehicles, with each vehicle measuring
certainly not more than 400m away; for 7
8m by 3m.
single productions, the compound should
ideally be located on the same side as
the main camera platform; for double
productions, an alternative location may
be required;
8
• 
be available with its associated facilities
from the arrival of the first broadcast vehicle
and personnel until 12.00 on the day after 9
the match;
• 
have 24-hour security staff from the arrival
of the first truck to the departure of the
last truck;
10
• 
be fully secured with fences at least 2m high;
• 
be equipped with power and backup 11
facilities, provided free of charge by the
host association;

127 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST FACILITIES 128
CONTENTS
6.11 POWER AND LIGHTING

In addition to the existing power and backup power to be provided, host associations provide the
following power and lighting to EQ broadcasters free of charge.
1
Power
• 
In addition to the regular Schuko sockets in each position, technical power must be provided by
the host association as specified in the table below. 2

Pitch view studio Power Connector/Schuko plug Type


3
Per studio 12KW 32A CEE 380V/3ph

Indoor studio
4
Per studio 12KW 32A CEE 380V/3ph

Flash interview positions


5
Per position 2.5KW 16A CEE 220V/1ph

Pitchside presentation areas


6
Per position 2.5KW 16A CEE 220V/1ph

7
Lighting
• 
Working lights must be provided to all EQ broadcaster areas, including lighting allowing work
to be conducted in and around the stadium before and after the match.
8

10

11

129 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18


CONTENTS
7 MEDIA FACILITIES

7.1 MEDIA WORKING AREA 1


7.2 MEDIA SEATING (MEDIA TRIBUNE)
7.3 PRESS CONFERENCE ROOM 2
7.4 MIXED ZONE
7.5 PHOTOGRAPHERS’ WORKING AREA 3
AND MATCH POSITIONS
7.6 INTERNET CONNECTIVITY
4
7.7 CAMERA STORAGE FOR NON-RIGHTS-HOLDING
BROADCASTERS
5

10

11
CONTENTS
The term media includes written press representatives, website reporters, photographers,
non-rights-holding TV and radio personnel.

7.1 MEDIA WORKING AREA


1
The host association must make a working
Match profile Desks and seats (minimum)
area available to the media, including tables,
chairs, power sockets and cabled or Wi-Fi
internet connections. Host associations
Level A 50 2

7
must ensure that the media working area is Level B 30
adequately heated or cooled depending on the
weather conditions. The media working area,
which should be located as close as possible
Level C 20 3
to the media seating, must meet the minimum
requirements according to the match profile as
defined in section 1.6.
4
MEDIA FACILITIES Ideally, at least two monitors should be
installed to allow the media to follow the pre-
match build-up, half-time analysis and post-
match interviews on TV. The host association 5
must provide drinks and food free of charge
to the media on matchday. Separate toilet
facilities for men and women must also be
close by. 6
In some stadiums, where available space
is limited, the media working room may be
combined with the press conference room. 7
In this case, the overall space should be
increased accordingly.

10

11

MEDIA FACILITIES 134


CONTENTS
7.2 MEDIA SEATING (MEDIA TRIBUNE) 7.3 PRESS CONFERENCE ROOM

The following numbers of covered seats must be made available for the media in a separate and The host association must provide facilities for The platform can be multi-level if required, but
secure area of the stadium. pre- and post-match press conferences with each level should be at least 40cm high. The
the following capacities. host broadcaster must be allowed to reserve
Match profile Total seats Seats with desks the best position at the centre of this platform
1
Match profile Seats (minimum) to guarantee top-level coverage of the press
Level A 100 50 conference. As well as the platform, the following
Level A 75 facilities and equipment must be available:
Level B 50 25 2
Level B 50 • microphones and loudspeakers;
Level C 30 15 • interpreters’ booths and headsets if
Level C 30 simultaneous interpreting is being provided;
3
• sufficient lighting for broadcasters;
Each seat with a desk must have its own
• an audio splitbox with the following number
power socket (preferably Schuko) and internet The press conference room can be a dedicated
of audio outputs.
connection (preferably cabled) and must be area of the media working area, but should 4
large enough to accommodate a laptop. preferably be a separate room. It should have
easy access from both the dressing rooms Match profile Audio outputs (minimum)
The aim should be to maximise the use of
and the media working area or media seating,
top-quality seating areas and to ensure that 5
ideally with a separate door for head coaches/ Level A 24
media seats are not left unoccupied.
managers and players.
For the avoidance of doubt, the number of Level B 16
media seats required is in addition to the
requirements for commentary positions. Level C 16 6
Media seats must be centrally located in the
main or, in exceptional cases, the opposite
stand, with a clear and unobstructed view 7
of the whole pitch and easy access to other
media areas. These positions should also be
under the cover of the roof and well lit.
For each home match, the host association
The following facilities must be provided:
8
must reserve two press seats with desks and
one photographer pitch pass for UEFA’s use • a podium with tables and chairs large
until 48 hours before the match. If UEFA has enough to accommodate at least five people
not requested the use of these positions by this and the press conference backdrop; 9
deadline, the host association may reassign
• a TV camera platform of at least 8m x 1.5m.
them to other media representatives.

10

11

135 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MEDIA FACILITIES 136
CONTENTS
7.4 MIXED ZONE

The mixed zone should have capacity for the Furthermore, the host association should take
following numbers of people: the following additional guidelines into account
when setting up the mixed zone:
Match profile
Mixed zone capacity
• host associations should, wherever possible,
1
(minimum)
use a single mixed zone rather than separate
Level A 60 people mixed zones for home and away teams;

Level B 40 people • barrier space should be calculated on the 2


basis of approximately 1m per camera crew
Level C 40 people in the TV section(s) and 25cm per radio or
written press journalist;
• both the media and player sides of the
3
barriers should be at least 1.5m wide to
It should have:
allow players and media representatives
• sturdy barriers between the players and to circulate freely;
the media;
4
• the mixed zone should be located as far
• sufficient lighting for broadcast interviews; away as possible from sources of noise such
as team buses, lifts or kitchens;
• a sectioned-off area nearest to the 5
dressing rooms reserved for rights-holding
broadcasters, UEFA.com and national
association TV channels.
The host association may also decide to 6
provide separate sections for non-rights-
holding broadcasters, audio reporters and
written press representatives.
7

8
After the match, a mixed zone must be set easily accessible not only from the dressing
up between the team dressing rooms and the rooms, but also from the media seating and
location from which the teams will leave the the media working area. It must be covered 9
stadium, to offer broadcasters and other media and protected from the public. An efficient
representatives the opportunity to interview security and access control system is essential.
players from both teams. The area should be
10

11

137 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MEDIA FACILITIES 138
CONTENTS
7.5 PHOTOGRAPHERS’ WORKING AREA 7.6 INTERNET CONNECTIVITY
AND MATCH POSITIONS
It is imperative that the host association provides needs to be available per workspace in the
internet connections that are appropriate for the tribune and working area. However Wi-Fi usage
A working room must be made available It is recommended that lockers be provided
number of media representatives present at its is increasing in line with usage of multiple
for photographers, with tables, chairs, that are large enough for photographers to
matches, in accordance with the minimum levels mobile devices. Any Wi-Fi networks should
1
power sockets and cabled or Wi-Fi internet store their equipment securely and safely.
set out below. All media internet connections be password-protected and reserved for the
connections. It should contain the following
The host association must provide drinks must be provided free of charge. Host media. Host associations should note that
numbers of positions.
and food free of charge to photographers on associations are encouraged to seek specialist photographers need greater bandwidth than
matchday. If access to the media working room advice when installing internet connections. representatives of the written press, therefore
2
Match profile Desks and seats (minimum)
is easy, photographers may use the catering separate networks protected by different
Cabled connections are always preferable
Level A 25 facilities there. passwords are necessary.
to Wi-Fi, as they are more secure. If cabled
Individual seats or stools should be provided connections are offered to media, one cable 3
Level B 25 for photographers to ensure their comfort.
Photographers should make every effort
Level C 15 Internet capacity Concurrent
to ensure they do not obstruct the view of Match profile Area
(minimum) connections (WIFI)
spectators behind them. 4
Level A - media (tribune, working area) - 50 Mbit/sec 300
In principle, photographers work behind the - photo (pitch, working area) - 50 Mbit/sec 100
The photographers’ working area may be a advertising boards along the goal lines and,
dedicated section of the media working area if the host association so decides, along the 5
Level B and Level C - media (tribune, working area) - 34 Mbit/sec 200
(with overall space increased accordingly), but touch line opposite the substitutes’ benches. - photo (pitch, working area) - 34 Mbit/sec 100
should preferably be a separate room. It should They must wear the required bibs at all times
have easy access to the pitch. when working at pitch level.
6

7.7 CAMERA STORAGE FOR NON-RIGHTS-


HOLDING BROADCASTERS 7

A secure room for cameras belonging to non-


rights-holding broadcasters must be provided
8
by the host association. These cameras must
be deposited by such broadcasters as they
enter the stadium and may only be retrieved
at the end of the match. The host association
9
is responsible for the handling and security of
these cameras.
10

11

139 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 MEDIA FACILITIES 140
CONTENTS
8 LOGISTICS, SIGNAGE AND
EQ-SPECIFIC ITEMS

8.1 PROCEDURES RELEVANT TO 1


ALL ASSOCIATIONS
8.2 SPECIFIC PROCEDURES FOR
100% ASSOCIATIONS 2

8.3 SPECIFIC PROCEDURES FOR


0% AND 50% ASSOCIATIONS 3
8.4 OVERVIEW OF ITEMS PROVIDED BY UEFA
8.5 CENTRALISED FRIENDLIES 4

10

11
CONTENTS
As explained in section 1.2, each national When it comes to logistics and signage, some
association contributes to the promotion of procedures are uniform and apply to all
the European Qualifiers by granting certain associations (see section 8.1 below). However,
promotional rights to UEFA, including the right as a result of the fragmentation of sponsorship
to use certain pitchside perimeter boards for rights mentioned above, there are certain
non-commercial messages. specificities and different procedures for each
In addition, certain associations have mandated
commercial package. These are explained in 1
sections 8.2 and 8.3.
UEFA to centralise the sales of their remaining
pitchside perimeter boards. Some have signed
over their full remaining board inventory to
UEFA for commercial use (“100% associations”),
2

8
others have decided to grant UEFA 50% of their
remaining board inventory (“50% associations”)
and the remainder has decided to market the
rights themselves (“0% associations”).
3

4
LOGISTICS, SIGNAGE AND
EQ-SPECIFIC ITEMS
5

10

11

LOGISTICS, SIGNAGE AND EQ-SPECIFIC ITEMS 144


CONTENTS
8.1 PROCEDURES RELEVANT TO 8.2 S
 PECIFIC PROCEDURES FOR
ALL ASSOCIATIONS 100% ASSOCIATIONS

Shipment and deliveries Storage area


Shipment and deliveries Working area
Some of the material delivered to all national • 
All associations are requested to provide
1
• 
All 100% associations will receive their • 
The association will be required to provide
associations before the start of the 2014–16 suitable safe and secure storage space for
material by truck on MD-3, with delivery to a working area of around 50m2 at pitch
EQ campaign, and then safely stored by the the material received, before their first
the venue of their first home match. The level for the signage team to manage the
national associations after their last home home match and between matches.
match, will be re-used for the 2016–18 EQ
association will therefore need to ensure material. This space should be provided for 2
that parking space for a 13.6m truck is each EQ match, from MD-2 to MD+1.
cycle. All associations are expected to make
reserved at the stadium from MD-3 in
this material available on MD-3 at the venue of Domestic transport • 
At venues where double production has been
the evening until the truck has been fully
their first home match. agreed, an additional 50m2 working area,
• 
For each home match, associations need unloaded (MD-2 early afternoon).
also at pitch level, will be required for the
3
In addition, UEFA will supply some new to ensure that the material reaches the
• 
A forklift truck will be sourced by the UEFA signage crew installing the LED boards.
material to each national association before venue in good time (MD-3 in the evening).
signage team, who will be responsible for
the first home match (see overview in section Associations that decide to play their
unloading the truck on MD-2. Once unloaded,
8.4). The following principles apply. qualifying campaign across several stadiums
the truck will depart.
4
are responsible for domestic transport of the
• 
The quantity of material dispatched to each
material from one venue to the other.
association will vary depending on their
commercial package. It could be as little as a Promotional items (based on Article 8 of the commercial regulations) 5
few flight cases or as much as half a 13.6m
• 
National associations are responsible for • 
In addition, UEFA will provide certain
truckload.
installing the stadium protocol flags for branded elements for the pre-match line-up
• 
Shipping and customs charges (including each match (see section 2.8). The FIFA ceremony. The installation of such items
taxes) will be covered by UEFA. The protocol flags will be provided directly by will be the joint responsibility of the UEFA 6
associations are the importers of the FIFA. Sourcing the teams’ country flags is signage team and the host association.
material, all of which will be imported on the responsibility of each association. As
• 
The UEFA signage team will provide and
a permanent basis and officially become far as the UEFA flag, the Respect flag and
install all remaining promotional items, 7
association property. the EQ flag are concerned, they will only be
including the pitchside perimeter boards,
re-supplied if they were damaged or went
• 
Associations outside the EU are requested the substitutes’ bench inserts and the
missing during the last EQ campaign.
to assist UEFA with customs clearance, to substitution boards and stickers.
act as importers and to give UEFA precise
instructions as to how to issue and address
8
all the required documentation.
• 
Each association must confirm the name
of the person who will take receipt of the 9
delivery and sign the goods delivery receipt.
• 
The material delivered by UEFA is reserved
for use in EQ matches, and it is up to each
association to ensure that the material is
10
always available, well maintained and in
good condition for each match.
• 
For confirmation of shipment addresses and 11
for any shipping, storage or customs queries,
please contact Paolo Strada, UEFA’s event
logistics manager (paolo.strada@uefa.ch).
Substitutes’ bench inserts

145 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 LOGISTICS, SIGNAGE AND EQ-SPECIFIC ITEMS 146
CONTENTS
Commercial items Promotional items (based on Article
8 of the commercial regulations)
• 
The UEFA signage team will install all • 
Should the host or visiting association decide
commercial pitchside perimeter boards. to hold its MD-1 press conference away • 
National associations are responsible for
from the stadium (e.g. in the team hotel), installing the stadium protocol flags for
• 
The UEFA signage team will also install
it is the host association’s responsibility to each match (see section 2.8). The FIFA
the media backdrops in the stadium (press
transfer one of the two press conference protocol flags will be provided directly by
conference backdrop, flash backdrops and
backdrops provided by UEFA to the new FIFA. Sourcing the teams’ country flags is
1
mixed zone backdrops) and mount some
press conference location and return it to the responsibility of each association. As
directional signage.
the stadium afterwards. far as the UEFA flag, the Respect flag and
the EQ flag are concerned, they will only be
re-supplied if they were damaged or went
2
Timeline
missing during the last EQ campaign.
MD-2 The UEFA signage team starts setting up the pitchside perimeter boards, media backdrops • 
Standard artwork will be provided for use on
and signage material in the stadium. substitution boards. Each association must 3
adapt the artwork to fit its own boards and
MD-1 The UEFA signage team completes the set-up before the first training session. produce its own board stickers, taking care
not to stretch or squeeze the artwork so as
not to distort the original proportions. 4
MD+1 The UEFA signage team finishes dismantling all pitchside perimeter boards, media backdrops • 
Substitutes’ bench inserts will be produced
and signage material and hands all materials back to the host association (the material will be
returned to the signage working area unless otherwise agreed). centrally by UEFA and provided to all
associations. It is the responsibility of each 5
association to install the inserts on the
As of MD+1 The host association stores the materials safely and securely until its next home match.
inside of the substitutes’ benches so that
they are visible above the shoulders of the
players when viewed from the bench or 6
reverse camera.
• 
Associations must produce and install the
• 
Line-up arches and walk-on carpets used following promotional pitchside perimeter
8.3 SPECIFIC PROCEDURES FOR for the 2014–16 EQ campaign and kept in boards for each EQ match:
storage by the national associations will be 7
0% AND 50% ASSOCIATIONS re-used for the 2016-18 EQ qualifiers line-up
– one 19m centre board (centred on the
halfway line), divided into 3 elements
ceremonies. The home teams’ country flags
(6m, 7m and 6m);
will be re-used as well and UEFA will only
Shipment and deliveries Working area
re-supply the flags of the visiting teams. It – two 6m end-of-goal-line boards for a 8
is the responsibility of each association to static board set-up or 6 minutes solus LED
• 
All 0% and 50% associations should expect • 
At venues where double production has install these items for each EQ match, based time. More information is provided on the
to receive some additional material before been agreed, a 50m2 working area will be on a standard procedure provided by UEFA. following page.
their first home match. required at pitch level for the signage crew 9
installing the LED boards. This space should
• 
The material will be delivered to the
be provided from MD-2 to MD+1.
association headquarters or to the venue of
Multilateral flash interview backdrop
the first home match (in accordance with the
shipping address confirmed to UEFA) at least All 0% and 50% associations will receive one for all post-match interviews conducted in
10
seven days before the match. interview backdrop from UEFA before their the multilateral flash interview position. The
first home match. This backdrop, which is associations themselves are responsible for
• 
Each association is responsible for handing
not commercially branded, should be used installing this backdrop at each match. 11
the relevant items to the UEFA venue
operations and broadcast manager on site,
and for ensuring that all signage material is
set up by MD-1 (at least an hour before the
start of the first training session).

147 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 LOGISTICS, SIGNAGE AND EQ-SPECIFIC ITEMS 148
CONTENTS
Commercial items
• 
In addition, 50% associations will receive • 
For media backdrops (press conference
artwork for the centralised commercial backdrops, flash backdrops and mixed zone
partner perimeter boards and standard backdrops), no centralised UEFA commercial
running orders for LED systems. The partner identification is required. All 0%
procedure for the correct production and and 50% associations may use EQ artwork
installation of the boards follows the same for those backdrops, as long as they
1
principles as for the 2014–16 EQ cycle. comply with the EQ National Association
Brand Guidelines. However, this is not an
obligation, so associations may also choose
to use their own artwork and commercial
2
partner identifications.

Timeline
3
Standard artwork will be provided by UEFA The boards must be installed in such a way that MD-3 The host association delivers the items it has produced itself (pitchside perimeter boards,
for use on static and LED boards. The exact their content is fully legible through the main substitution board stickers, etc.) to the venue.
location for static boards is indicated in the cameras, even under floodlights. Furthermore,
graphic above. the centre board and the two end-of-goal-line
4
MD-1 The host association completes the set-up of all production items at least one hour before the
boards must be within the unimpaired viewing start of the first training session.
Each association must ensure that these boards
range of the main camera.
are incorporated into their existing perimeter
board configurations. This means that the If the centre board is on the same side as the MD+1 The host association finishes dismantling all production items. 5
boards must be the same height and style as substitutes’ benches, there are three possible
the existing pitchside perimeter boards. solutions:
As of MD+1 The host association stores the materials safely and securely until its next home match.
Associations therefore have two options: 1. the centre board may go in front of the 6
substitutes’ benches (closer to the pitch than
1. As a minimum quality standard, pitchside
the other boards), leaving a gap on both
perimeter boards must be produced on non-
sides to enter the pitch (which must not be
reflective plywood or other suitable material,
visible through the main camera); 7
in matt finish. Banners may not be used.
2. boards may go in one line in front of
2. Associations using an LED system may
the substitutes’ benches, with all other
incorporate the boards into this, provided
commercial boards on the touch line, and
that the 19m centre board remains static.
In addition, instead of displaying the EQ
two gates fitted to allow access to the pitch; 8
brand on the two static 6m end-of-goal-line 3. where the technical area has to be left free,
boards, associations need to make all their substitutes’ benches must be moved to the
LED boards available for at least six minutes other side of the pitch;
(“solus” use) in order to display UEFA
9
National associations should refer to the EQ
promotional messages.
National Association Brand Guidelines for
the exact details of production materials and
artwork. All EQ branding shown in this manual 10
is for illustration purposes only.

11

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CONTENTS
8.4 OVERVIEW OF ITEMS PROVIDED BY UEFA

New Items provided to all associations (non-exhaustive list)

• Visiting team country flags (6m x 4m) for each of the other teams in the group
• Substitutes’ bench inserts 1
• Press conference table signs
• Accreditation items (cards, lanyards, posters, stickers and missing bibs)
• Badges (competition badges, Respect badges) and captains’ armbands
• Other venue team materials (branded and unbranded stationery, umbrellas, etc.)
• UEFA protocol flags (stadium flags), only if missing or damaged 2

The following items will be provided to some associations, depending on their commercial packages.

Item 100% associations 50% associations 0% associations 3


Press conference backdrops Yes National associations have the opportunity to
include the EQ brand on their media backdrops.
Flash backdrops Yes In addition, all associations will receive
one backdrop to be used for all post-match 4
Mixed zone backdrops Yes multilateral flash interviews

Promotional pitchside perimeter boards Yes Artwork only Artwork only


5
Commercial pitchside perimeter boards Yes Artwork only Not applicable

Substitution boards* No No No

Substitution board stickers* No Artwork only Artwork only 6


Directional signage Yes No No

adidas match balls If the association has agreed to be part of the centralised
official match ball agreement 7
Match ball plinths If the association has agreed to be part of the centralised
official match ball agreement

*Substitution boards and substitution board stickers will not be re-supplied. Items of the 2014-16 EQ cycle will be re-used.
8

8.5 CENTRALISED FRIENDLIES


9
As pointed out in section 1.1, Russia will play UEFA will provide more detailed instructions
“centralised friendlies” with each of the teams to the match managers concerned. To the
in the group of five (Group H). Matches will be broadcasters concerned, UEFA will provide 10
played on the same dates as the regular EQ specific TV graphics to be used for the
matches, without the results being taken into centralised friendlies.
consideration for the group standings.
11
The principle that applies to all organisational
aspects of the centralised friendlies is that the
EQ logo shall not be visible on TV, nor shall
the logo be used on any prominently displayed
items at the stadium.

151 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18


CONTENTS
9 BROADCAST AND MEDIA ACTIVITIES

9.1 GENERAL PROVISIONS 1


9.2 MATCHDAY-1 ACTIVITIES
9.3 MATCHDAY ACTIVITIES 2
9.4 PRESENTATION POSITIONS
9.5 MEDIA INFORMATION 3
9.6 ADDITIONAL MEDIA ACTIVITIES AND UEFA
CONTENT REQUIREMENTS
4
9.7 OFFICIAL NATIONAL ASSOCIATION PLATFORMS
9.8 LIVE DATA GATHERING
5

10

11
CONTENTS
9.1 GENERAL PROVISIONS

National association press officers Communication with UEFA


Each national association is required to have UEFA media services and operations will be the
an English-speaking press officer, who will national associations’ main point of contact for
be responsible for ensuring that all media media-related matters before and during the
1
facilities and services meet UEFA’s standards, EQ cycle. Associations may ask for clarification
for coordinating the team’s media activities on media-related issues at any time by
according to the commercial regulations and contacting media.ops@uefa.ch.
this manual, and for assisting UEFA where
2

9
required. The press officer will be the main
Press conferences
point of contact for UEFA before and during
the EQ cycle and will be required to cooperate General principles
closely with the match manager and the
3
• 
Both associations are required, in
UEFA venue operations and broadcast
coordination with UEFA, to stage press
manager, who will ensure the smooth
conferences on MD-1 and after the match.
implementation of all centralised broadcast
4
BROADCAST AND and commercial operations. • 
Each press conference should be conducted by
the press officer of the relevant association.
MEDIA ACTIVITIES UEFA media officers • 
In principle, and unless alternative
arrangements have been agreed beforehand 5
UEFA media officers will be appointed by UEFA
by the two associations, the host association
for selected EQ matches. These appointments
is responsible for providing a qualified
will be made with the objective of providing
interpreter with a strong knowledge
additional support to the host association 6
of football.
for matches with particularly heavy media
pressure or challenging circumstances. • 
In principle, all press conferences are open to
Whenever possible, UEFA media officers will all media accredited for the match, regardless
be selected on the basis of language skills, of media sector or nationality. Any limiting of 7
experience levels and knowledge of the football media access must be agreed in advance by
and media culture of the competing teams. the associations and UEFA.
The national associations’ press officers will be • 
Coaches/managers and players attending
informed of the appointment of a UEFA media press conferences must comply with the kit 8
officer well ahead of the match in question. The rules (see section 3.6).
associations also have the option of requesting
• 
National associations are reminded that press
such support, in which case an assessment will
conferences may be broadcast live by all
be made by UEFA. In the majority of cases, the
media representatives present, regardless of
9
UEFA media officer will arrive on MD-2. In each
location. In addition, no embargoes or other
case, the UEFA media officer will work with
restrictions are imposed on the use of press
the host association’s press officer to prepare
conference content.
and deliver the match, as well as making 10
recommendations for changes to facilities,
services and operations for future matches
where relevant.
11

BROADCAST AND MEDIA ACTIVITIES 156


CONTENTS
Press conference backdrops and table signs MD-1 training sessions Coordination of MD-1 press
conferences and training sessions
• 
For matches hosted by 100% associations, association’s responsibility to transfer the • 
Both associations must open up their
both the home and visiting teams’ press press conference backdrop to the MD-1 MD-1 training sessions to all media • 
The national associations’ press officers
conferences on MD-1 and post-match must press conference location and return it to representatives for at least 15 minutes, must communicate the times of their MD-1
be held in front of the official EQ press the stadium afterwards. regardless of location. Training sessions press conferences and training sessions
conference backdrop, with exclusivity for all that start earlier than scheduled must to UEFA and the opposing team the week
EQ partners, and the EQ table signs. UEFA
• 
For matches hosted by 0% or 50%
nevertheless be open to the media for the before the match.
1
associations, UEFA will provide table signs
will install the EQ press conference backdrop advertised period of time.
but no press conference backdrops. It is up • 
The deadlines are as follows:
and table signs for press conferences held at
to the participating associations to reach • 
If media access is limited to 15 minutes,
the match stadium. Should the host or the – matches played Thursday-Friday-Saturday
visiting association decide to hold the MD-1
an agreement on which press conference the association is responsible for ensuring
(MD 2, MD 7, MD 9 and first-leg play-offs)
2
backdrops will be used. If both the host that the stadium is clear of media
press conference away from the stadium or Friday-Saturday-Sunday (MD 4, MD 5
and the visiting association are 0% or 50% representatives after the 15 minutes have
(e.g. at the team hotel), this needs to be and MD 6): previous Friday;
associations, this should be done on a elapsed and that all permanently installed
agreed with UEFA. In this case, it is the host
reciprocal basis for the home and away ties. TV cameras are switched off. – matches played Sunday-Monday-Tuesday 3
(MD 1, MD 3, MD 8, MD 10 and second-leg
• 
In principle, both teams will hold their
play-offs): previous Monday.
training sessions at the stadium where the
9.2 MATCHDAY-1 ACTIVITIES match will take place, unless an alternative • 
Precise deadline dates will be confirmed
4
location is agreed in advance with UEFA. Such ahead of each matchday by UEFA. The host
alternative locations must be in or close to association’s press officer must ensure that
Overview the city where the match is to be played. the home match manager is fully informed
of these plans and any subsequent changes. 5
• 
If an association does not hold a full training
Activity Description Location session on MD-1, alternative arrangements • 
UEFA will compile a complete schedule
MD-1 press conferences To be attended by the head coach/ In principle at the press conference
must be made, in agreement with UEFA, to of MD-1 activities for all matches and
manager and at least one player room of the match stadium provide the media with access to at least communicate this information to
MD-1 training sessions To be arranged by both associations In principle at the match stadium
15 minutes of the team’s preparation. This the associations. 6
and UEFA together, so that the could include a walk-around at the stadium.
• 
The associations must work together to
media can attend both training
sessions. Must be open to all media • 
Both associations must provide additional coordinate the timing of their MD-1 press
for at least 15 minutes support to secure a preferential filming conferences and training sessions, so that 7
MD-1 interviews Head coach/manager and one player To be agreed between the position for the host broadcaster at the the media are able to cover the activities
to be made available for interviews association(s) and broadcasters MD-1 training session, for the purposes of of both teams and the relevant media
by host broadcaster and main the news exchange feed. deadlines are respected.
visiting broadcaster
• 
MD-1 training sessions may be broadcast • 
In cases where associations are unable to 8
live regardless of location, and associations reach an agreement, the visiting association
MD-1 press conferences must provide facilities for such live will have first choice of timing for its press
broadcasts, including cable routes and conference and training session, provided
• 
MD-1 press conferences must be attended • 
If a press conference is held in a location
by the head coach/manager and at least other than the match stadium, each national
parking for TV vehicles. that these times are confirmed by the 9
deadline set by UEFA. In the event of a
one player. association is responsible for providing
dispute, UEFA’s decision is final.
and paying for the necessary technical
• 
MD-1 press conferences must be held
infrastructure and services at the chosen • 
All MD-1 timings must be sent to UEFA
between 12.00 and 20.00 local time.
venue, including a qualified interpreter with a media services and operations. Only these
10
Any alternative timings require UEFA’s
strong knowledge of football. communications will be considered as
prior approval.
valid in the event of arbitration by UEFA.
• 
If an association organises additional pre-
• 
In principle, press conferences are held 11
match media activities – a mixed zone, for
at the stadium in which the match is to
example – such activities may supplement but
be played, unless an alternative location
not replace the pre-match press conference.
is agreed in advance with UEFA. Such
alternative locations must be in or close to
the city where the match is to be played.

157 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST AND MEDIA ACTIVITIES 158
CONTENTS
• 
Associations may not change their MD-1 MD-1 interviews
plans any later than 48 hours prior to the
Associations must make the head coach/
match, other than on account of force
manager and a key player available for a short
majeure and with the agreement of UEFA.
interview with both the host broadcaster and
• 
If both training sessions take place at the the main visiting broadcaster, if requested.
stadium, the associations need to make sure These interviews normally take place before
that there is a gap of at least 30 minutes or after the relevant official training session.
1
between the end of the first training session
and the start of the second.
2
9.3 MATCHDAY ACTIVITIES
3
Overview

Activity Description Location


4
Dressing room filming One HB camera crew may enter Dressing rooms
each dressing room prior to the
team’s arrival to film the players’
shirts and equipment.
Dressing room filming 5
Team arrival filming The host broadcaster is permitted to Predetermined locations
film the arrivals of both teams using The dressing rooms of both teams are off limits In addition, subject to the prior agreement
a maximum of three cameras. to representatives of the media before, during of the visiting association, the main visiting
Pre-match interviews EQ broadcasters are permitted to Predetermined location and after the match. broadcaster may enter the dressing room
conduct pre-match interviews with of the visiting team and conduct one brief 6
any member of an official team As an exception, subject to the prior agreement
delegation (including coaches and
presentation.
of the relevant national association, one
players) before the match, subject
to their agreement.
host broadcaster camera crew, as well as a
UEFA photographer if present, may enter the 7
Half-time interviews Host and main visiting broadcasters Super-flash area or flash area dressing room of each association prior to the
may conduct half-time flash
interviews with members of the match to film the players’ shirts and equipment
official team delegations and conduct one brief presentation involving
(excluding players) subject to their its main reporter or presenter. This filming
agreement.
must be completed well before the arrival of
8
Super-flash interviews The host and main visiting Pitchside (near the players' tunnel) the players, at least two hours prior to kick-off,
broadcaster may each request two
super-flash interviews. and will be supervised by UEFA.

Flash and studio interviews The head coach/manager and at Flash interview area, indoor studios 9
least two key players must be made
available to all EQ broadcasters.

Post-match press conferences These must be attended by the head Press conference room
coach/manager of the relevant
team and be held approximately 20
10
minutes after the match.

Mixed zone All players listed on the match sheet Mixed zone
must pass through the mixed zone.
11

159 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST AND MEDIA ACTIVITIES 160
CONTENTS
Team arrivals filming Interviews during the match Flash and studio interviews • 
UEFA will advise associations on the
requested timings for interviews. In
The host broadcaster is permitted to film the • 
Interviews during play are not permitted For EQ broadcasters and their viewers around
particular, the associations should make
arrival of both teams, using a maximum of with players or team officials listed on the the world, obtaining a reaction to the match
every effort to ensure that the head coach/
three cameras in fixed positions for each team, match sheet. shortly after the final whistle is an essential
manager and players are available for
in the following locations: component of programming and an important
• 
This includes head coaches/managers, interviews within 15 minutes of the end
part of why rights holders invest in on-site
• 
at the point at which the players get off the players who have been substituted or sent
productions at EQ matches.
of the match if requested, as the live 1
team buses; off, officials and unused substitutes. programmes of many EQ broadcasters
The commercial regulations require national end at this time.
• 
on the way to the dressing rooms;
associations to make their head coach/manager
Half-time interviews • 
Players selected for doping controls may
2
• 
outside the door of the teams’ dressing rooms and at least two key players available to EQ
conduct interviews after the match if escorted
(with no view inside the dressing room). • 
The host and main visiting broadcaster, as broadcasters. Given the worldwide interest in
by a UEFA match officer or another chaperone
appropriate, may conduct a half-time flash the competition, the objective for both UEFA
The exact locations of these cameras designated by the doping control officer.
interview with a member of one of the and the associations is to provide the best
are subject to UEFA approval. Other EQ
broadcasters may be permitted to film the
official team delegations, subject to their possible post-match service to EQ broadcasters • 
Post-match interview requests from EQ 3
agreement. This includes the head coach/ by adhering to the following principles. broadcasters always take priority over mixed
teams’ arrival, subject to space and security
manager or assistant, but does not include zone activities and interviews for national
considerations and UEFA’s approval. • 
National associations should make every
the players. association media platforms.
effort to satisfy all interview requests by
• 
The interviews may be conducted at the EQ broadcasters. • 
Interviews may take place after the match
4
beginning or end of half-time, but always with head coaches/managers or players who
• 
Associations must ensure that players do
require UEFA’s approval. They can be have been sent off, subject to the agreement
not repeatedly refuse post-match interviews
conducted in the super flash position, of UEFA and the relevant association press 5
with EQ broadcasters or otherwise fail to
flash position or indoor studio close to the officer. If the head coach/manager does not
meet their media obligations. This applies
dressing rooms. fulfil this obligation, the assistant coach
particularly to the UEFA man of the match
must do so instead.
• 
Should the host broadcaster or main visiting or best-rated player (if selected) and other
broadcaster not wish to use this option, it may players who have had a decisive influence • 
For matches hosted by 100% associations, 6
be transferred to another EQ broadcaster in on the result. all flash interviews (including interviews with
the territory of the relevant association. visiting team players) must be conducted in
• 
If there is a valid reason why a requested
front of the EQ backdrop.
head coach/manager or player cannot 7
Super-flash interviews be provided for interview, a suitable • 
For matches hosted by 0% or 50%
Pre-match interviews
replacement must be made available. associations, it is up to the participating
• 
Post-match super-flash interviews may be
• 
EQ broadcasters are permitted to conduct associations to reach an agreement on
conducted at the end of the match near the
pre-match interviews with any member which backdrops will be used. If both the
of an official team delegation (including
entrance to the players’ tunnel.
host and the visiting association are 0% or
8
coaches and players) before the match • 
The host broadcaster and the main visiting 50% associations, this should be done on a
at a predetermined location, subject to broadcaster may each request two super- reciprocal basis for the home and away ties.
their agreement. flash interviews. The first such interview is
obligatory – all associations must make the
9
• 
All interviews must take place in the
head coach/manager or a key player (i.e. a
designated broadcast areas.
player who had a decisive influence on the
result) available.
10

11

161 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST AND MEDIA ACTIVITIES 162
CONTENTS
Post-match press conference • 
The official sent off is allowed to sit in any person involved in the match – players Specific rules regarding
the stands, but not in the immediate or technical staff – by any means whatsoever suspended players
• 
In principle, each team holds its own
surroundings of the field of play (including immediately after he has been sent off and
post-match press conference. Players serving a match suspension are not
technical seats), for the rest of the match, during the match for which he is serving a
entitled to attend any pre- or post-match
• 
The press conference must be attended by provided that, in particular, the security and match suspension. The official cannot have any
media or broadcast activities held in the
the head coach/manager of the relevant integrity of the official are ensured. influence – be it direct or indirect – for the rest
match stadium. This includes pre- and post-
team (separately, unless otherwise agreed
• 
An official sent off during the first half of
of the match during which he has been sent off
match press conferences and any other media
1
by the two teams). and during the match for which he is serving a
the match is banned from entering the or broadcast activities before, during or after
match suspension.
• 
The first press conference should start no team’s dressing rooms at half time. the match.
later than 20 minutes after the match, in the
stadium’s press conference room.
• 
The official sent off is not entitled to attend 2
the post-match press conference nor any
other post-match media or broadcast 9.4 PRESENTATION POSITIONS
Mixed zone activities held in the stadium.
• 
After the match, a mixed zone is set up for
3
2. Match suspension
the media on the way from the dressing Presentations and discussions that do not
rooms to the exit used by the teams. • 
In compliance with art. 19 par. 1 of the require the head coach/manager or listed
FIFA Disciplinary Code, a suspension from players may be conducted in indoor or
• 
Associations must ensure that all players
a match is a ban on taking part in a future pitch-view studios at any time.
4
listed on the match sheet pass through
match and on attending it in the area
the mixed zone. EQ broadcasters may have a presenter in a
immediately surrounding the field of play.
predetermined pitchside presentation position,
• 
This area must only be accessible to 5
• 
The official serving a match suspension is subject to UEFA approval. This presenter may
coaches, players and representatives
allowed to sit in the stands, but not in the introduce the programme, interview guests
of the media (excluding photographers).
immediate surroundings of the field of play or deliver news stories before the match, at
• 
In principle, all accredited media (including technical seats). half-time, before extra time or at the end of
representatives (except photographers) are the match. 6
• 
According to par. 2 of art. 19 of the
allowed access to the mixed zone, space
FIFA Disciplinary Code, an official who
permitting. Any limiting of media access
is suspended in application of par. 1 is
must be agreed with UEFA in advance.
automatically banned from the team’s 9.5 MEDIA INFORMATION 7
• 
The section of the mixed zone nearest dressing rooms in accordance with art. 20 of
the dressing rooms must be reserved the FIFA Disciplinary Code at any time during
for audiovisual rights holders, UEFA the match in question.
Press kits
and national association camera crews.
• 
The official serving a match suspension is
For each match, UEFA prepares a digital press • 
match-by-match line-ups;
8
allowed to attend the official MD-1 training
kit that includes:
Specific rules regarding session and the MD-1 press conference. On • 
group standings;
suspended officials MD, the official serving a match suspension • 
information on previous matches between
• 
competition facts (bullet-pointed information
The following binding FIFA disciplinary
is not allowed to attend the team warm-up the two teams;
on the European Qualifiers).
9
nor any media or broadcast activities held in
rules are applicable to officials sent off and • 
the match background (historical
the stadium. National association press officers are
subsequently serving a match suspension information and links between teams);
asked to assist with the checking of the
during the EQ competition: • 
The official serving a match suspension is
not entitled to attend the post-match press
• team facts (honours and records); press kits and to report inaccuracies to 10
newsdesk@uefa.ch. The press kits will be
1. Expulsion conference held in the stadium or any other • 
the squad list (for the current cycle but
available in multiple languages as HTML
post-match broadcast or media activities. including previous domestic and
• 
In compliance with art. 18 par. 1 of the pages on the UEFA website for distribution to
disciplinary information); 11
FIFA Disciplinary Code, an official who has accredited media as emailed links. Post-match
3. Prohibition of contact and communication
been sent off is ordered to leave the field • 
head coach/manager profiles; statistical information will also be available for
of play and its surroundings, including the In order to respect the law and the “ratio distribution.
• 
information about the match officials;
substitutes’ bench. legis” of the sanction imposed on the official,
an official who has been sent off or is serving • 
information about other relevant fixtures
a match suspension is not allowed to contact and results;

163 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST AND MEDIA ACTIVITIES 164
CONTENTS
Team line-ups publications and provided to EQ broadcasters French, German, Italian, Portuguese, Russian
for the pre-match team line-up graphics. and Spanish, the website attracts 200 million
• 
National association press officers are more than 23 players, together with the full
visitors per year.
requested to check the spelling of player names of the officials who will be seated on Associations may be asked, throughout the
names with the UEFA venue data coordinator the substitutes’ bench and, if applicable, on cycle, to provide individual player photos for UEFA has a footprint exceeding 100 million
on MD-1 or matchday. the additional technical seats. The first 11 any new players added to the player list. people on social media with the European
players on this list should be the starting Qualifiers covered on the following channels:
• 
The official UEFA media player names should
line-up, with the others designated as
On request, associations must supply, free 1
be used in all cases. of charge, all appropriate material and the • 
Facebook: EuropeanQualifiers
substitutes.
necessary documentation to allow UEFA to
• 
For the benefit of the TV audience, • 
Twitter: @EuroQualifiers
• 
The official line-ups will be produced by make full use of such photos for non-commercial
associations are encouraged to provide UEFA
and/or the host broadcaster with the tactical
the UEFA venue data coordinator, who will promotional and/or editorial purposes. • 
Instagram: UEFAEURO 2
provide a copy to the host association’s
line-up of their team. UEFA will not directly associate individual • 
YouTube: UEFA.tv
press officer for copying and distribution to
players with any EQ partners.
• 
Both teams must provide a completed the attending TV and media representatives.
match sheet to the referee no later than 85 The home match manager will be
Official UEFA photographer
3
minutes before kick-off. That sheet should responsible for organising distribution to the Interviews and media days
contain the numbers, full names, dates of teams, match officials and other groups. • 
UEFA will send an official photographer to
National associations must make every effort
birth and, if applicable, shirt names of not selected matches, who will be briefed to
to provide access to training sessions and
interviews with head coaches/managers and
take a selection of photographs for use on 4
UEFA print and online/digital platforms and
players during the European Qualifiers.
by EQ partners (subject to the EQ partners
9.6 A
 DDITIONAL MEDIA ACTIVITIES AND Coordinated requests will be made via UEFA obtaining the appropriate rights clearance).
for interviews to be used on UEFA’s print and National associations are asked to cooperate 5
UEFA CONTENT REQUIREMENTS online/digital platforms. Content may also be by making suitable arrangements for such a
made available to EQ broadcasters. photographer.
It is expected that such requests will be • 
A number of photographs may be “behind 6
Information Photos
made during the qualifying campaign. Once a the scenes” shots, for which UEFA will
Before and during the European Qualifiers, Associations may be asked by UEFA to team has qualified for the final tournament, provide the official photographer with the
UEFA may ask national associations to provide provide a variety of photographs to the UEFA a dedicated UEFA media day is requested appropriate accreditation. During the match,
information on their associations and teams. Photo Library. The required material must to satisfy the needs of UEFA and UEFA’s the photographer will wear a photographer’s 7
The information must be provided free of be provided free of charge and may include media partners in preparation for the final or HB bib and cover the match from a
charge and may include: photos of: tournament. This coordinated activity is pitchside working position.
designed to ease the burden on associations
• 
a history of the association and its records; • 
individual players; • 
UEFA will discuss the list of shots required
and allow UEFA to supply content to its various
• 
profiles of each individual player; • 
the squad; platforms and to its media partners.
with the associations involved to ensure that 8
suitable arrangements can be made and that
• 
a profile of the association president; • 
the head coach/manager; Additional requests may also be made by these associations are not inconvenienced
UEFA on behalf of the general media and EQ in any way.
• 
a profile of the head coach/manager; • 
the assistant coach;
broadcasters. These requests will be made on
• 
Associations can access the photographs
9
• 
a history of and background information • 
the association president; an ad hoc basis.
on request.
on the national stadium (if applicable);
• 
the stadium(s) the association will use
• 
details of the association’s website and any for EQ matches.
official social media accounts (both of the
UEFA.com 10
association and senior international players). These photos will be used in non-commercial UEFA.com provides comprehensive coverage
promotional and/or editorial content on of the competition through text, video, photo
UEFA.com/UEFA.org, in official UEFA and audio, as well as providing live data and 11
statistics for all matches. Available in English,

165 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST AND MEDIA ACTIVITIES 166
CONTENTS
9.7 OFFICIAL NATIONAL 9.8 LIVE DATA GATHERING
ASSOCIATION PLATFORMS
The UEFA venue data coordinator will provide However, national associations can have access
the following official match data: to the UEFA-collected live data and use it for
Official national association platforms, as Studio presentations
internal training purposes and for display on
defined in the commercial regulations, are
An official national association platform with an
• 
Full-time score
the stadium giant screen during the match.
1
classed as non-rights-holding broadcasters
established studio within the stadium may be • 
Half-time score
and must be treated as such. This means that If a national association wishes to implement
allowed presentation facilities on matchnights
they are only allowed access to: • 
Goals its own data collection at the stadium, the
provided that:
• 
official training sessions for as long as • 
Yellow/red cards
arrangements must be approved by UEFA 2
• 
the studio is not required as part of the in writing and have no impact on the host
they are open to the media (minimum
facilities required for EQ broadcasters or any • 
Substitutions broadcast production, UEFA’s live data
15 minutes);
other activities; gathering and any other on-site operations.
• 
Attempts (total, on target, off target,
• 
pre-match press conferences on MD-1;
• 
the studio does not have a view of the pitch, blocked, woodwork) National associations are allowed to exploit all
3
• 
post-match press conferences; dressing rooms or the mixed zone and is UEFA-collected match data after the match.
• 
Corners
enclosed or self-contained;
• 
the mixed zone.
• 
Offsides
Should there be more than one request for
• 
studio interviewees are limited to guests 4
not directly involved in the match (former • 
Fouls (committed and suffered)
accreditation by an official national association
players, VIPs, etc.).
platform (e.g. one for the website and another • 
Passes (attempted and completed)
one for the TV channel), the additional request(s) Those directly involved in the match may act 5
• 
Possession
will be granted subject to space availability. as studio guests for official national association
platforms once the match is over, provided all This official match data is accessible via
ENG cameras belonging to official national
EQ broadcasters and other non-rights-holding UEFA.com and, for broadcasters only,
association platforms will be stored together
broadcaster privileges (flash interviews, studio through a dedicated web interface. 6
with the ENG cameras of non-rights-holding
interviews, press conferences and mixed zone
broadcasters. On matchday, official national As part of the centralised media rights
activities) have been fully respected.
association platforms are not allowed to film agreements, only UEFA is authorised to exploit
inside the stadium until after the final whistle, Cameras and other equipment may not be the live data rights. Consequently, no third
when the cameras will be released from storage. used outside the studio, with the exception of party (including national associations and any 7
the facilities agreed with UEFA for coverage national association data partners) may exploit
In addition, official national association
of press conferences and the mixed zone. any in-match statistics during the match.
platform staff must:
• 
attend meetings with UEFA, if requested; 8
Commentary positions and access to
• 
provide UEFA with complete production plan
the TV compound
details by the official broadcaster booking
deadline (Wednesday of the week before In principle, official national association
the matchweek); platforms are not entitled to a commentary
9
position in the area reserved for EQ
• 
observe any guidelines issued by UEFA;
broadcasters. However, should a spare position
• 
not be given exclusive access to closed be available once all the EQ broadcasters have
training sessions; been provided for, official national association
10
platforms may be offered one position on an
• 
film official training sessions from the same
exceptional basis. Likewise, official national
location as other media and not receive
association platforms may access the TV 11
privileged filming positions or access;
compound only if space is available.
• 
not “reserve” any members of the playing or
coaching staff for exclusive interviews with
the official national association platform.

167 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 BROADCAST AND MEDIA ACTIVITIES 168
CONTENTS
10 ACCESS AND ACCREDITATION

10.1 EUROPEAN QUALIFIERS 1


ACCREDITATION SYSTEM
10.2 UEFA ACCREDITATION DEVICES
2
10.3 PRODUCTION AND
DISTRIBUTION OVERVIEW
10.4 MEDIA ACCESS RIGHTS AND 3
ACCREDITATION PROCEDURES
4

10

11
CONTENTS
10.1 E
 UROPEAN QUALIFIERS
ACCREDITATION SYSTEM

As part of the centralised approach to the UEFA accreditation system


European Qualifiers, a standardised UEFA
The UEFA accreditation system will cover the
1
accreditation system will be implemented
technical area, the pitch and all broadcaster-
across all venues and matches. This colour-
specific areas (TV compound, commentary
coded system will be implemented in
positions, etc.). The system has been adapted
parallel with the host association’s existing
slightly since the 2014–16 EQ cycle, as
2
accreditation system, with the exception of the

10
indicated below:
technical area (dressing rooms, tunnel etc.),
the pitch and broadcaster-specific areas, where The UEFA accreditation system will use
only UEFA accreditations will be valid. two-part passes: 3
• 
one match-specific pass valid only for a
given match, which indicates the match date,
National associations’
the match code and the colour code for the
accreditation systems 4
ACCESS AND ACCREDITATION Host associations must use their existing
area(s) to which the holder has access, as
described below (similar device as for the
accreditation systems for: last cycle);
• 
stadium staff (except where access to the • 
one ID card, valid for the whole cycle, which 5
pitch or the dressing room area is required); contains a unique accreditation number
and a validity period. Some ID cards will
• 
stewards;
also indicate the organisation the holder
• 
representatives of the written press; represents (new device). 6
• 
photographers (accreditations provided by Both cards have to be worn together
host association, bibs provided by UEFA); (embedded in a plastic pouch) in order to
access the relevant areas of the stadium. 7
• 
audio reporters;
Accreditations will be produced by UEFA for
• 
non-rights-holding broadcasters.
all its representatives and those of the EQ
These parties must apply directly to the host commercial partners and technical personnel.
association for their accreditations. The UEFA venue operations and broadcast 8
manager will distribute these accreditations
to the relevant people, including national
association staff. Plastic pouches and ID cards
will be distributed, as a general rule, at the 9
first match. Each accredited person is expected
to bring his/her plastic pouch and ID card to all
subsequent matches.
In addition, accreditation posters and other
10
accreditation devices (bibs, camera stickers,
etc.) will be provided by UEFA.
11

ACCESS AND ACCREDITATION 172


CONTENTS
The following principles apply in relation to the It is the responsibility of the host association Bibs TV bibs (burgundy with green stripe)
operation of the UEFA accreditation system. to ensure that anyone accredited through
Four different types of bibs will be produced by • 
TV bibs are to be worn by all visiting
the UEFA accreditation system obtains
• 
An accreditation (even without a ticket) EUROPEAN QUALIFIERS BIB OVERVIEW UEFA, each to be worn by the relevant group in broadcaster cameramenVersion
and ENG4 crews,
unhindered access to the relevant area(s)
allows the holder to enter the stadium and addition to the relevant accreditation. All bibs as well as visiting broadcaster technicians
within the stadium.
access the areas specified on that card. must be returned to either the host association working on the pitch during the match
During the official stadium site visits, UEFA or UEFA after each match. (together with the appropriate UEFA
• 
Accreditations do not provide access
will work with the national associations to accreditation).
1
to a seat in the stadium, except for
establish the access areas and implement a Photographers’ bibs
commentators. • 
TV bibs will be replenished by UEFA based
zoning concept. EUROPEAN QUALIFIERS
(burgundyBIB OVERVIEW
with red stripe) Version
on the number that went missing during the
• 
Accreditations are non-transferable and
• 
Photographer bibs are to be worn by all last cycle. 2
must be worn visibly at all times. HB HB photographers (together
accredited TV EUROPEAN QUALIFIERSTV
with the BIB OVERVIEW Version 4

060 060 100


host association accreditation if normally 100
10.2 UEFA ACCREDITATION DEVICES required).
3
• 
These bibs will be replenished by UEFA
based on the number that went missing HB HB TV TV
060
Accreditation cards during the lastHB HB
cycle. The host association TV060 100
TV 100

060 060
will distribute the photographer bibs before 100 100 4
Accreditation cards Access to Distributed to the match and collect them after the match.

ID card All accredited people (distributed


with a plastic pouch and lanyard) Warm-up bibs (four different colours)
European Qualifiers 5
NB: Each target group must keep • 
Warm-up bibs are to be worn by substitute
50000 an up-to-date record of the names
and ID card numbers of their players warmingPHOTO PHOTO
up next to the pitch during
accreditation holders. the match and125 125
during half-time warm-up on
Blue All areas except the pitch, dressing EQ broadcaster staff
PHOTO PHOTO the field of play. 6
rooms and host association 125 125 • 
New warm-up bibs will be produced by UEFA
VIP hospitality
and distributed to each host association.
Xx
dd.mm.yyyy
Xx
dd.mm.yyyy
Xx
dd.mm.yyyy
  7
Host broadcaster bibs
(burgundy with green stripe) PHOTO PHOTO
Green All areas except the dressing rooms
and host association VIP hospitality
EQ broadcaster staff
UEFA suppliers, if applicable • 
125
Host broadcaster bibs are to be worn by
125
(e.g. for perimeter board
all HB cameramen and the HB ENG crew,
8
Xx Xx Xx Xx
installation at stadiums of 100%
associations) as well as HB technicians working on the
dd.mm.yyyy dd.mm.yyyy dd.mm.yyyy dd.mm.yyyy
pitch during the match (together with the
Host association technical staff
appropriate UEFA accreditation).
9
Red All areas (including the dressing UEFA officials • 
Host broadcaster bibs will be replenished
rooms and host association VIP UEFA venue staff EUROPEAN QUALIFIERS
by BIB
UEFAOVERVIEW
based on the number that went Version 4
hospitality) Host association (max. 30)
missing during the last cycle.
Xx Xx Xx Xx
Visiting association (max. 15)
Host association technical staff 10
dd.mm.yyyy dd.mm.yyyy dd.mm.yyyy dd.mm.yyyy
Bibs for any other target groups that may need
them (e.g. stewards, ballboys/girls, pre-match
Gold Technical area and dressing rooms Players and technical staff only ceremony staff, etc.) must be provided by the
host associations. 11
NB: Players and technical staff do

Xx Xx not need ID cards.


HB HB TV TV
dd.mm.yyyy dd.mm.yyyy
060 060 100 100

173 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 ACCESS AND ACCREDITATION 174
CONTENTS
Camera stickers Supplementary access devices (SADs) Non-rights-holding broadcasters • 
No later than four days after the match,
a list of everyone who requested an
Camera stickers will be distributed to EQ Additional accreditation stickers may be Access rights
accreditation must be sent to UEFA
broadcasters as an additional accreditation distributed to EQ broadcasters on a venue-
Any broadcasters on site other than EQ (media.accreditations@uefa.ch). This list
device. These must be stuck on all EQ by-venue basis to manage access to sensitive
broadcasters are classed as non-rights-holding must also include any audio reporters,
broadcaster cameras brought into the stadium. areas (e.g. players’ tunnel, flash interview area
broadcasters, whether they broadcast the written press representatives and
Non-rights-holding broadcaster cameras will and commentary positions).
not be issued with camera stickers and must be
relevant footage on TV, the internet or mobile photographers, as mentioned below. A 1
devices. In order to protect the exclusivity of template will be provided by UEFA.
deposited in a secure storage room during the
EQ broadcasters, it is crucial that any non-
match (see section 10.04). Cameras without a • 
The host association press officer is
rights-holding broadcasters are only allowed
sticker must not be allowed into the stadium. responsible for distributing accreditations
access to the following activities at venues,
to the individuals concerned.
2
subject to space:

10.3 PRODUCTION AND • 


official training sessions for as long as they
• 
Host associations are responsible for
providing a special accreditation card for
are open to the media (min. 15 minutes);
DISTRIBUTION OVERVIEW the press conference and/or the mixed 3
• 
MD-1 press conferences; zone, if necessary.
• 
post-match press conferences;
National association media partners 4
Produced by Distributed by • 
the post-match mixed zone.
and national association channels
UEFA accreditation cards UEFA UEFA
On entering the stadium before the match, all National associations may contract or
Host broadcaster and TV bibs UEFA UEFA
non-rights-holding broadcasters must deposit appoint partners (e.g. broadcasters) to exploit
their cameras in a designated safe storage certain media rights on their behalf (e.g. 5
Photographers’ bibs UEFA Host association room managed by the host association. These delayed audiovisual rights as described in the
cameras may only be collected after the final commercial regulations, Annex III, 4B). Such
Warm-up bibs UEFA Host association whistle, for use at the press conference and the national association media partners must be
Camera stickers and SADs UEFA UEFA
mixed zone. treated as non-rights-holding broadcasters. 6
The host association should provide non-rights
Accreditation cards for non- If access to press conferences or the mixed
rights-holding broadcasters,
holding broadcasters with a seat in the media
Host association Host association zone is limited, first priority will be given to EQ
written press representatives, tribune during the match. 7
audio reporters and other media
broadcasters and second priority to national
association media partners. On-site decisions
Stewards’ bibs Host association Host association regarding access will be made by UEFA.
Accreditation procedures
National association channels must also be
Ballboys/girls' bibs, pre-match
ceremony bibs, etc.
Host association Host association • 
All accreditation requests from non-rights-
treated as non-rights-holding broadcasters, but
8
holding broadcasters must be sent in
are entitled to certain additional benefits as
advance to the host association press officer.
described in section 9.7.
Accreditation application dates need to be
10.4 M
 EDIA ACCESS RIGHTS AND agreed between both national associations 9
and ideally posted on their websites.
ACCREDITATION PROCEDURES
• 
The host association may grant normal press
accreditations or observer accreditations,
space permitting.
10
EQ broadcasters
Accreditations for EQ broadcasters will be matches for the purpose of recording within
centrally managed by UEFA, and a list of the stadium. Any requests received by the 11
accredited personnel will be provided to the national association from EQ broadcasters
host association in advance of the match, if must be forwarded to UEFA.
requested. Only EQ broadcasters may access

175 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 ACCESS AND ACCREDITATION 176
CONTENTS
Audio reporters, written press
representatives and photographers
Access rights
• 
Audio reporters, representatives of the • 
The visiting association’s press officer must
written press and photographers must not provide the host association’s press officer
enter the tunnel or flash interview area at with a full list of accreditation requests from 1
any time. Furthermore, audio reporters and visiting media representatives at least four
representatives of the written press must days prior to the match, based on numbers
not enter the pitch at any time. agreed by the two press officers well ahead
• 
Audio reporters and the written press may
of the match date. 2
attend training sessions (when open to the • 
Responsibility for the approval of
media), the official press conferences and accreditation requests lies with the
the mixed zone. respective press officers. National
associations should work together to
3
• 
Photographers may attend training sessions
ensure that the media in both countries, as
(when open to the media) and, if space is
well as international media, are properly
available, the official pre-match and post-
accommodated. UEFA may be called upon
match press conferences.
to assist or arbitrate if media interest is
4
• 
Prior to the match, photographers are particularly high.
permitted to gather on the appropriate
• 
The national association is responsible
touchline for the line-up and team photos. 5
for the production and distribution of all
• 
During the match, photographers may accreditation passes for audio reporters,
work from positions behind the advertising written press representatives and
boards along both goal lines, with the photographers, as well as for organising the
exception of the areas reserved for EQ appropriate technical support and seating. 6
broadcaster cameras. If space allows, they
• 
Accredited photographers require a
are also permitted to work from behind
photographer bib, produced by UEFA, to
the advertising boards along the touchline
access the pitch area on matchday. The 7
opposite the substitutes’ benches.
host association is responsible for assigning
• 
Photographers may only change ends at sufficient personnel to distribute the
half-time or, if applicable, during the interval photographer bibs prior to the match and
before the start of extra time. collect them when the photographers leave
the stadium (during or after the match).
8
• 
Photographers may never disturb broadcast
Accredited photographers will be required to
operations.
read and sign a photographer bib distribution
form when they receive their bib.
9
Accreditation procedure
• 
All accreditation requests from audio
reporters, the written press, websites and
photographers must be handled by the
10
host association’s press officer, who may
receive requests from local media and
neutral international media. Accreditation 11
application dates must be agreed by both
national associations and ideally be posted
on their websites.

177 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18


CONTENTS
11 APPENDICES

11.1 INDEX 1
11.2 CONTACT INFORMATION
11.3 EUROPEAN QUALIFIERS’ CYCLE PLANNER 2

10

11
CONTENTS
11.1 INDEX

A Flags....................31, 34, 38-39, 63-64, 66, 68, 69,


Accreditation cards ............ 50-55, 150, 165, 166, .......................... 72-73, 75, 96, 115, 145, 147, 150
.........................................................................171-176 Flash backdrop .................................. 146, 149-150
Accreditation system ...................50, 67, 171-172 Flash interview ................. 17, 158, 160, 161, 166
1
Advertising boards ..............16, 34-35, 48, 67, 69, Flash interview position ...25, 27, 118, 125, 128,
.............................................. 75, 116, 118, 138, 176 147
Floodlights .......................... 25, 31, 40-41, 90, 148
B Frequently used terms ........................................... 8
2

11
Badges ......................................................65, 96, 150
Ballboys/girls ....................................... 35, 173, 174 H
Bibs ...................... 65, 67, 74, 138, 171-174, 176 Hospitality passes ................................88, 104-105
Brand identity ......................................................... 17
3
I
C Indoor studios .............................27, 109, 123, 128
Cabling ....................................................................127 Internal stadium TV channel .......... 42, 74, 75, 76
4
APPENDICES Camera positions ....................... 27, 109, 110-120
Camera storage for non-rights-holding
Internet ..............26, 37, 41, 42, 49, 89, 121, 133,
..................................................... 134, 138, 139, 175
broadcasters .........................................................139 Interpreter ..............58, 61, 69, 92, 135, 155, 156
Commentary positions .............26-27, 29, 41, 51, Interview backdrop .................................... 125, 147 5
109, 121-122, 134, 166, 174
Commercial concept ...................................... 47, 57 J
Complimentary tickets ............................. 103, 104 Jingle .................................................................. 74, 76
Construction ..............................109, 110, 120-124 6
Countdown to kick-off .................55, 67, 71-75, 77 K
Kit .......................................56, 63-67, 73, 74, 96
D
Directional signage ............................. 25, 146, 150 L 7
Disabilities ............................................................... 30 Line-up ceremony .........................................72, 145
Doping control ...................48, 51, 54, 70, 79, 161 Line-up sheet ............................................ 47, 51, 54
Doping control officer .............48, 51, 70, 79, 161
Doping control room ........................ 25, 37, 53, 79 M
Dressing rooms ...................25, 36-37, 49, 53, 72, Match manager ................... 19, 48, 50-61, 67-73,
8
................................ 80, 87, 90, 116, 123, 135-137, .............................. 77, 85, 105, 150, 155, 157, 164
................................... 158-160, 162, 166, 171, 172 Match profiles ........... 20, 110, 121-125, 133-139
Matchweek schedule ............................................. 67
E Media hospitality ..................................................121
9
ENG cameras .............................................. 118, 166 Media rights ......................................... 16, 167, 175
European Qualifiers (EQ) logo ........ 8, 17, 97, 150 Media seating (media tribune) ......133, 134, 135,
European Qualifiers (EQ) music ..... 17, 29, 73, 75 136
Exclusivity ............................................. 50, 156, 157 Media working area .................... 20, 27, 121, 133,
10
...............................................................135, 136, 138
F Medical requirements .......................54, 79-80, 91
Fan TV ....................................................................... 76 Medical room ............................................ 25, 37, 80 11
FIFA match commissioner.25-26, 33, 37, 38, 47, Meetings ...19, 32, 37, 38, 43, 49, 53-55, 58,-61,
.......................................... 49, 50, 51-54, 57, 59-61, ........................................... 67, 69-70, 74-78, 80, 92
..............................62, 67, 68-71, 76, 79-80, 93, 97 Meeting rooms .................... 19, 26, 43, 53, 69, 89
FIFA referee assessor.........................47, 49-50, 69 Mixed zone .........17, 27, 118, 121, 136-137, 156,
Fixture list ................................................................ 14 ................................... 158, 161, 162, 166, 175-176

181 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 APPENDICES 182


CONTENTS
Mixed zone backdrops .....................146, 149, 150 ..................................................... 109, 110, 122, 172 11.2 CONTACT INFORMATION
Moveable pitch ....................................................... 36 Substitutes’ bench inserts ..............145, 147, 150
Substitution board stickers ................................149
N Super-flash interview .......................125, 158, 160
UEFA
National anthems ............. 29, 71-73, 75, 96, 114 Surveillance system ....................................... 26, 29
National association platforms .........................166 Address
Non-rights-holding broadcaster ..... 29, 137, 139, T Route de Genève 46 1
......................................................166, 171, 174-175 Team arrivals ....................................... 67, 114, 160 CH-1260 Nyon 2
Team line-up ........................54, 75, 114, 118, 164 Switzerland
O Technical devices ................................................... 77
Observer seats .....................................................122 Telephone ......................................................... 41, 89 Main UEFA tel.: + 41 848 00 27 27 2
Offices ...... 26, 28, 40, 41, 42, 49, 53, 67, 89, 105 Tickets ................................... 26, 27, 29, 47, 48, 50,
Main UEFA fax number: + 41 848 01 27 27
Official match ball .........................................66, 150 .......... 52, 54, 55, 85-88, 103-105, 109, 124, 172
Training .............25, 31-32, 40, 53, 56, 59, 66-68, Match operations tel.
P ............................ 77, 80, 89-90, 97, 146, 156-158, (matchweeks only): + 41 22 707 22 02 3
Parking ...........20, 26, 88, 94, 105, 126, 145, 157 .............................................. 162, 166-167,175-176
Match operations email: eqops@uefa.ch
Personnel .........19, 31, 34, 47-55, 121, 126, 133, TV compound ....... 20, 27-29, 120, 126, 166, 171
174, 176 Commercial operations
Photographers ....................34, 35, 110, 118, 133, U email: qualifiers@uefa.ch 4
..........................138-139, 162, 171, 173, 175, 176 UEFA match command centre ............................ 57
Media desk tel.: + 41 848 04 27 27
Photographers’ working area ....................27, 138 UEFA media officer ..................20, 48, 59, 60, 155
Pitch reporter ................................................26, 124 UEFA photographer ................................... 159, 165 Media desk fax: + 41 22 707 28 38
Pitchside presentation .......25, 27, 124, 128, 163 UEFA venue operations and 5
Media email: media@uefa.ch
Pitch view studio ........ 25, 27, 123-124, 128, 163 broadcaster manager ....... 27, 43, 47, 50, 52, 54,
Pitch watering ......................................................... 32 ..... 57, 59, 60, 67, 69-72, 96, 105, 146, 155, 171 Website: www.UEFA.com
Player escorts .................................................. 66, 73 Uplink area .....................................................27, 126
Power ......................... 25, 29, 40-42, 51, 121, 123, 6
.............................................124-126, 128, 134, 138 V
Press conference backdrop .................... 135, 146, Video analysis ......................................................... 76
FIFA
............................................................... 149-150, 156 Videoboard .................................................42, 75-76
Press conference room ....27, 69, 118, 121, 133, VIP hospitality ......... 54, 86-88, 97, 103-105, 172 Address 7
..................................................... 135, 156, 158, 162 VIP interview .........................................................125 FIFA-Strasse 20
Press conference table signs .................. 150, 156 VIP tickets .................................. 26, 47-48, 87, 104 CH-8044 Zurich
Press kit ..................................................................163 Switzerland
Promotional items ..................................... 145, 147 Y 8
PA system .................................... 26, 29, 73, 74, 76 Youth programmes ................................................ 73 Main phone number
Purchase tickets .................... 26, 86, 87, 103, 104 (via the switchboard): + 41 43 222 77 77
W
Main fax number: + 41 43 222 78 78
R Warm-up bibs ........................................67, 173-174 9
Rental period .......................................................... 28 Website ....................163, 164, 165, 166, 175, 176 Main contact: qualifiers@fifa.org
Retractable roof ..................................................... 38 Wireless ...........................................................42, 115 gordon.savic@fifa.org
Working area ................20, 26, 27, 121, 133, 135,
Media email: media@fifa.org
S ............................................136, 138, 139, 145, 146 10
Scoreboard ......................................... 42, 74, 75, 76 Written press .......... 133, 137, 139, 171, 174-176 Website: www.fifa.com
Security .................. 29, 38, 42, 48, 49, 51, 52, 53,
.......................54, 74, 79, 85, 90, 91, 95, 110, 116,
................117, 118, 124, 126, 136, 139, 160, 162 11
Security officer ...... 20, 48, 51, 52, 59, 69, 70, 79
Signage manager/team.............. 48, 67, 145, 146
Site visit .................18-19, 43, 53, 55, 60, 98, 105,

183 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18 APPENDICES 184


CONTENTS
1

10

11
11.3 EUROPEAN QUALIFIERS’ CYCLE PLANNER

over page
Continued
April 2016 May 2016 June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016 January 2017 February 2017 March 2017 April 2017
1

Site visits MD4


2 1

1 3 2 1 1

SVs MD6
2 4 1 FRIENDLY 3 1 2 2

1 3 1 5 2 FRIENDLY 4 2 3 3

2 4 2 6 3 FRIENDLY 1 5 3 4 4 1

3 1 5 3 7 4 MD1 2 6 4 1 5 5 2

Men’s Olympic Football Tournament Rio 2016


UEFA EURO 2016TM
4 2 6 4 8 5 MD1 3 7 5 2 6 6 3

Site visits MD5


5 3 7 5 9 Super Cup 6 MD1 4 8 6 3 7 7 4

Site visits
6 4 8 6 10 7 5 9 FRIENDLY 7 4 8 8 5

7 5 9 MD2 stadiums announced 7 11 8 6 MD2 10 FRIENDLY 8 5 9 9 6

8 6 10 8 12 9 7 MD2 11 MD4 9 6 10 MD6 stadiums announced 10 7

9 7 11 9 13 10 8 MD2 12 MD4 10 7 11 11 8

10 8 MD1 stadiums announced 12 MD3 stadiums announced 10 14 11 9 MD3 13 MD4 11 8 12 12 9

11 9 13 11 15 12 10 MD3 14 FRIENDLY 12 9 13 13 10

Site visits MD5


12 10 14 12 16 13 11 MD3 15 FRIENDLY 13 10 14 14 11
Site visits

13 11 15 13 17 14 12 16 14 11 15 15 12

14 12 16 14 18 15 13 17 15 12 16 16 13

15 13 17 15 MD4 stadiums announced 19 16 14 18 16 13 17 17 14

16 14 18 16 20 17 15 19 17 14 18 18 15

17 15 19 17 21 18 16 20 18 15 19 19 16
UEFA EURO 2016TM

18 16 20 18 22 19 17 21 19 16 20 20 17
Site visits MD 2-3

Site visits MD6


19 EQ CYCLE KICK-OFF 17 21 19 23 20 18 22 20 17 21 21 18
Site visits

20 18 UEL FINAL 22 20 24 21 19 23 21 18 22 22 FRIENDLY 19

21 19 23 21 25 22 20 24 22 19 23 23 FRIENDLY 20

22 20 24 22 26 23 21 25 MD5 stadiums announced 23 20 24 24 MD5 21

23 21 25 23 27 24 22 26 24 21 25 25 MD5 22

24 22 26 24 28 25 23 27 25 22 26 26 MD5 23

SVs MD6
25 23 27 25 29 26 24 28 26 23 27 27 FRIENDLY 24
Site visits MD 2-3

Site visits MD 4

26 24 28 26 30 27 25 29 27 24 28 28 FRIENDLY 25
Site visits

Site visits

27 25 29 27 31 FRIENDLY 28 26 30 28 25 29 26

28 26 30 28 29 27 29 26 30 27

29 27 29 30 28 30 27 31 28

30 28 UCL FINAL 30 29 31 28 29

29 31 30 29 30

30 31 30

31 31

General remark regarding site visits: upon agreement between the national association, UEFA and EQ broadcasters site visits can also
EQ Site visits Stadiums announced EQ Matchday Friendly UEL and UCL Final Super Cup UEFA EURO 2016TM
be scheduled outside of the indicated site visit windows.

18786 EUROPEAN QUALIFIERS NATIONAL ASSOCIATIONS’ MANUAL 2016-18


Continued
11.3 EUROPEAN QUALIFIERS’ CYCLE PLANNER
May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017
1

2 1

3 2 1

4 MD7 stadiums announced 1 3 2


2018 FIFA World CupTM
5 2 4 1 MD7 3 1 Final Draw

6 3 UCL FINAL 1 5 2 MD7 4 2

7 MD8 stadiums announced 4 2 6 3 MD8 1 5 3

8 5 3 7 4 MD8 2 6 4

9 6 4 8 Super Cup 5 MD8 3 7 5

10 7 FRIENDLY 5 9 6 4 8 FRIENDLY 6
MD9 stadiums
11 8 FRIENDLY 6 10 7 5 MD9 9 Play-off 1st leg 7
announced
12 9 MD6 7 11 8 6 MD9 10 Play-off 1st leg FRIENDLY 8

13 10 MD6 8 12 9 7 MD9 11 Play-off 1st leg 9


MD10 stadiums
14 11 MD6 9 13 10 8 MD10 12 Play-off 2nd leg 10
announced
15 12 FRIENDLY 10 14 11 9 MD10 13 Play-off 2nd leg 11
Site visits MD7-8

16 13 FRIENDLY 11 15 12 10 MD10 14 Play-off 2nd leg FRIENDLY 12

17 14 12 16 13 11 15 13

18 15 13 17 14 12 16 14
2018 FIFA World CupTM
19 16 14 18 15 13 Play-off Draw* 17 15

20 17 15 19 16 14 18 16

21 18 16 20 17 15 19 17

22 19 17 21 18 16 20 18
Site visits MD9-10
Site visits MD7-8

FIFA Confederations Cup Russia 2017

23 20 18 22 19 17 21 19

24 UEL FINAL 21 19 23 20 18 22 20

25 22 20 24 21 19 23 21

26 23 21 25 22 20 24 22

27 24 22 26 23 21 25 23

28 25 23 27 24 22 26 24

29 26 24 28 25 23 27 25
Site visits MD9-10

Site visits PO
30 27 25 29 26 24 28 26

31 28 26 30 27 25 29 27

29 27 31 MD7 28 26 30 28

30 28 29 27 29

29 30 28 30

30 29 31

31 30

31

EQ Site visits Stadiums announced EQ Matchday Friendly * to be confirmed UEL and UCL Final Super Cup

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