Professional Documents
Culture Documents
Lovepop Mission Manual
Lovepop Mission Manual
Year 5
2019
lovepopcards.com/missionmanual | Version 0
Version10
Our mission:
What is connection?
• Connection is authentic engagement with another person.
Relationships are the most important thing in our lives and
moments of connection build our relationships.
The voice of Lovepop is unique. Our voice is Additional notes Energetic Loving
how we build connection with our community,
as well as between our community and the Use sentence case. Enthusiastic Warm
people they love the most. When we talk to our URLS are always lowercase. We love just about everything. We have a We care about our relationship with you
community, we are inviting them to be a part of www.lovepop.com tad too much energy sometimes. and your relationships with other people.
our colorful, creative, caring world. It’s a little Silly Human
You get one ! at a time. Use it wisely.
silly, a lot sincere, and always genuine. Some might even say goofy. We tell our story in a familiar, concise
Yes, you can use a ?!
Fun conversational voice.
How we engage
Emojis = Good Encouraging
We make you laugh, we make you smile,
Our community is full of busy, thoughtful, We share your passion to do more for
Oxford commas, please. we make you ask: “How did they do that?!”
curious characters. When we communicate those you care about. We talk to you like a
with them, we need to have a good reason to Always Lovepop. Never LovePop. Ever.
person that we like.
Also not Lovepop Creative
do so. Each connection should be intimate,
purposeful, and clear. (e.g., for examples) Imaginative
We love the intersection of art, design, and
How to use our voice (i.e., for generalization, “in essense”)
technology.
Our voice and tone define our writing style Gray with an “a”, not grey
Practical
and the way we consistently engage with our We say it how it is.
Avoid semicolons.
customers, team, and partners through our
Never use ALL CAPS if you need to highlight something. Original
social media, marketing materials, products,
Use bold or underline. We see things more differently than most.
and communications.
When talking about our products When talking about our products
Hurry Gratis Complimentary On sale Free*
Only 500 made On us Limited supply available BOGO Deal
Limited edition Ends soon Discounted Bargain
When talking about our company When talking about our company
When talking about our process When talking about our process
Full lock up
Logomark usage
Lovepop’s logomark can appear on its own
only if the full logo (including the logotype)
appears elsewhere in the design. For
example, the Lovepop Note may feature the
Horizontal* Logomark* logomark on the pull tab because the full
logo is included on the back of the card.
Minimum size
The minimum size of the logo is measured by the The Lovepop logo can also exist in physical
width, and changes depending on the medium. mediums. It is commonly featured on the back
The logo should be bigger than the minimum of Lovepop cards as a laser-cut design, and as
size whenever possible. physical signage.
Red logo over dark Red logo over busy or Black logo used in a Using effects
colored background dark photograph colored production
LOVEPOP
White logo against White logo against photograph Black logo on light background
colored background (darken image for contrast) for a B&W production
Not enough contrast Any outdated logo Change to or use of We are open to logo color
unapproved logo design changes, consult brandquestions@
lovepopcards.com
Lato Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?@$#&*[]_
Lato Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?@$#&*[]_
Note
When a paper texture is placed within an object,
the color becomes desaturated. HEX 814C9E HEX D564A6
C MY K 58 83 0 0 CMY K 12 75 0 0
R G B 129 76 158 R G B 213 100 166
PANTONE 2587 C PANTONE 238 C