Professional Documents
Culture Documents
Brand Câu 1 Và 2
Brand Câu 1 Và 2
Brand Câu 1 Và 2
+ KOL, influencers or celebrities’s social pages, posts, videos,vv… receive a great deal of
attention and curiosity of consumers which can be extremely lucrative for a company. Using
a well-known face to endorse a brand also attracts a whole new target audience of people
who may not previously have cared about a product but will try it because their favorite
actor or sports personality uses it.
Biti's hunter created a craze by inviting a lot of KOLs like H'Hien Niê, Son Tung MTP,
2. Build up credibility
Credibility is the key factor to create loyalty. Company can build credibility through
customer service. For example, communicate to custmer by social media, directly
contact to them, or make Customer survey about the product. With loyal customer,
you can give them discount voucher, special gift, member card, and events,…
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Gucci gratitude to loyal customers using promotional giveaways and luxurious marketing
gifts and invite them to Gucci private fashion show