WE ARE …

• Marketing technology company, helping enterprises achieve

business outcomes at scale

• Known leaders in performance marketing

• Creating solutions for the video first world

80+ 5 100 +
Diverse
Business Client
Member
Awards Partners
Team
OUR OFFERINGS

PARTNERSHIP VIDTECH.AI
Monetization and market entry partner for tech
platforms Enabling Data-driven Product experiences across
Digital touch points

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Outbrain at a Glance

Founded Employees Regional Expertise Global Discoveries

2006 850+ Worldwide 19 Countries 44 Languages

M&A Investment

+ +
Programmatic Native DSP
We power Discovery in the open web

Google powers your search feed. Facebook powers your social feed. Outbrain powers your content discovery feed.
 Smartfeed
The world’s leading publishers use Outbrain
Smartfeed™ to power the content feed on
their websites and help users discover the
next interesting thing

2 Billion
Monthly Users

315 Million
Monthly Discoveries

1.8 Billion
Pages a Day
Bring your story to life with Smartads

Like promoted search results, or posts, Outbrain

Smartads are promoted native ad experiences that
appear directly in the user content feed

• An innovative ad experience

• Winning user attention

• Driving the right results Nike’s journey towards zero carbon and
zero waste to protect the future of sport
Nike.com
A beautiful way to tell your story
Yes, we believe ads can be beautiful. Outbrain
developed a unique set of proprietary ad
experiences.
We leverage any creative asset on any user
device to cut through the noise, win users'
attention and drive the right outcome.

Click-To-Watch Video Outstream Video

Image + Text Carousel App Install

Smartads
simply work better.
+8.8% +53% +15%
Native advertising is a proven ad
experience outperforming
traditional ad formats in the open
web time and time again Higher engagement More consumers look Purchase intent after
than traditional Display at Native Ad formats vs clicking a Native Ad vs
formats** banner ads* a banner ad***

* IPG Media Lab, 2017, **eMarketer, 2018, ***Oath, 2018

We know what you like
Outbrain Smartads are driven by real interests.

Having visibility of individual content consumption habits in the

open web, we build up a unique understanding of users real
interests.
Interest profiles help us target customers based on their past
behavior and interest similarity. This drives ad relevance and
targeting accuracy to deliver the right campaign impact.

BASKETBALL

TENNIS

FASHION

ENVIRONMENT

ARTS
Razor sharp targeting
• 1st party data
Bring your own data • 3rd party data

• Interest targeting
Audience interest • Lookalike audience
• Custom audience (retargeting)

• Outbrain premium network

Environment • Category targeting / blocking
targeting • Keyword targeting / blocking

• Geo targeting
Basic targeting • Device targeting
• OS / Wifi targeting
Hitting your goals, every time
Outbrain uses machine learning to magically optimize your
campaign driving the best return-on-ad-spend

Sponsored
Nike.com

#4 Improve
targeting, bidding
and ad serving

#1 Smartad
shown

# 2 User Click

#3 On Site
Action
Thank You!