Visual Arts Management

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Jason O.

Villena
Creative Arts Specialist II
Illustration
Line art may be prepared in two ways:
It is a graphic interpretation or visual explanation of a text,
concept or process designed for integration in developing
learning resources.
Categories of Illustration
Line art may be prepared in two ways:

Conventional - Drawn Art Computer - Aided Art


Line art may be prepared in two ways:

Things to Consider
in Creating
Illustrations
Line art may be prepared in two ways:

Content
Line art may be prepared in two ways:
Seek the writer’s approval of the rough sketch before final
illustration.
Line art may be prepared in two ways:
Create illustration that depicts the original concept and intent
of the writer.
Line art may be prepared in two ways:
Create illustration that complements the text, not just for
decoration or to patch up empty space.
Line art may be prepared in two ways:
Suit the illustrations to the learner’s age, grade level, and life
situations.

High School
Elementary Kinder
Line art may be prepared in two ways:
Adhere illustrations to the DepEd social content guidelines.
Line art may be prepared in two ways:
Create illustrations that are culture and gender sensitive.
Line art may be prepared in two ways:
Use Filipino character in illustration if the subject is a person
unless specified.
Line art may be prepared in two ways:
Illustrate with clarity for better understanding of the idea
or topic.

Kasipagan Pagkamakabayan
Line art may be prepared in two ways:
Include
Spell outfigure
textssource
that are
whenever
superimposed
they are
in the
usedillustration.
to another
learning resource material. (First Name, Middle Initial, Last Name,
Title of Image, in Title of Print Material, Publishing City, Publisher, Date
Published)
Line art may be prepared in two ways:
Use brief, consistent, and relevant file name in saving similar
artwork files in one manuscript. (e.g. p.29_house)

p.28_bicycle

p.30_camel p.29_house
Line art may be prepared in two ways:
Provide final list of file name for all the created artwork
containing the learning resource title, chapter/unit number, page
number and the name of illustration for clearance approval purposes
(Illustrations Summary and Approval Sheet)
Line art may be prepared in two ways:
Secure clearance and ensure validation from ethnic community
when creating and using local pictures and artworks involving
indigenous people culture (D.O. 51, s 2014)
Line art may be prepared in two ways:

Technical
Specifications
Line art may be prepared in two ways:
Specify the technical details background of the illustration
Line art may be prepared in two ways:
Specify the kind of paper that the learning resource is to be
printed on (e.g. newsprint, technical bond paper, C2S 80 or 100 etc.) LRs
printed in newsprint paper should be printed in black and
white or grayscale. Whereas, LRs printed in mechanical bond
paper or C2S paper can be printed in color.

Newsprint Paper Bond Paper C2S Paper


Line art may be prepared in two ways:
Create illustrations near the actual manuscript size.
Illustrations must be recognizable once it is reduced.
Resizing a raster illustration twice will degrade its quality.
Line art may be prepared in two ways:
Set raster artworks in 300 ppi in actual size. The resolution
should be higher for small bitmap and raster image such as
two square inch or smaller.
Line art may be prepared in two ways:
Follow the color scheme of printers (CMYK) in colored artworks.
Line art may be prepared in two ways:
Use line art illustration in single-color. No shading effect other than
hatching, cross hatching and stipple shading shall be applied.

Hatching

Cross Hatching

Stipple
Line art may be prepared in two ways:
Maintain high definition in illustrations for color or black and
white and apply solid black ink lines uniformly in all parts of
a line.
Line art may be prepared in two ways:
Observe the right balance between filled and empty space, as
well as proportion of illustration to text. An element assumes
more importance when there is space around it.
Line art may be prepared in two ways:
Observe proper layouting of the text and illustration such that
the text is readable and does not overlap the important details
of the illustration.
Line art may be prepared in two ways:
Observe high contrast between the illustration, background
and text.
Line art may be prepared in two ways:
Create illustrations facing toward the page gutter.
Line art may be prepared in two ways:
Specify units of measure and scale to be used in the illustration.
Line art may be prepared in two ways:
Provide step by step frames for illustration to steps and processes.
Line art may be prepared in two ways:
Frame illustrations only when necessary. Use thinner lines for the
frames than that of the illustrations.
Line art may be prepared in two ways:
Crop illustrations properly. When cropping an illustration of a
person, avoid cropping in the joints like the hips, neck, shoulder,
knee, and elbow.
Line art may be prepared in two ways:
Ensure that illustrations of a face of either humans or animals
are not placed or drawn on the gutters of the learning resource
material.
Line art may be prepared in two ways:
Use flatbed scanner for manually drawn illustration. Hand-held
devices for scanning like cell phone with built in camera and
scanning applications do not produce quality scans.
Line art may be prepared in two ways:
Scan manually-drawn illustration in 300 to 600 dpi in actual size
to capture all the details of the illustration and produce quality
scans.
Line art may be prepared in two ways:
Save scanned illustrations in JPEG and PNG.
Line art may be prepared in two ways:
Save digital illustration in PSD layered file, SVG, JPEG, PNG or TIF.
Line art may be prepared in two ways:

Visuals
Line art may be prepared in two ways:
Plan the placement of illustration.
Line art may be prepared in two ways:
Draw the content illustrations first before creating a cover art.

Cover Art

Content Illustrations
Line art may be prepared in two ways:
Create illustrations that are attractive and appealing.
Line art may be prepared in two ways:
Create original, realistic, simple, clear, free of clutter, suitably
proportioned, in the right perspective and recognizable
illustrations.
Line art may be prepared in two ways:
Photocopying, scanning of published printed illustrations and
screen captures/frame grabs of illustrations from the internet
are prohibited.
Line art may be prepared in two ways:
Apply compositional techniques or approaches to unify an
artwork such as the rule of thirds, rule of odds and rule of
space.
Line art may be prepared in two ways:
Create illustrations that depict motion to describe an activity.  
Line art may be prepared in two ways:
Create illustrations that sustain consistency of style throughout
the development of the learning resource.
Line art may be prepared in two ways:
Use callouts to emphasize the important parts of the illustration.
Line art may be prepared in two ways:
No modification of any illustration from the master manuscript.
Line art may be prepared in two ways:
Choose and use colors carefully and appropriately since
their significance and meaning differ in various cultures.
Line art may be prepared in two ways:
Use colored pens and pencils in coloring manually drawn
illustrations.
Guidelines in Logo
Line art may be prepared in two ways:

Department of Education Service Marks and Visual Identity


Manual, and the DepEd Manual of Style
Official seal and logo must be treated with respect, for they
communicate officially their mandate. Thus, these identity
marks must be reconstructed with extra care so as not to
distort the officially recognized designs or signatures. The
following are the guidelines when illustrating official seal
and logo
The DepEd
Line artOfficial
may be Seal
prepared in two ways:
The DepEd
Line art Official
may be Logo
prepared in two ways:
Improper Reconstruction of
Line art may be prepared in two ways:
the Official Signatures

Do not reconstruct for artistic effect.


Line art may be prepared in two ways:
Do not use other colors.
Line art may be prepared in two ways:
Do not use drop shadow.
Line art may be prepared in two ways:
Do not resize or use below the minimum size.
Line art may be prepared in two ways:
Do not distort.
Line art may be prepared in two ways:
Do not use word marks in isolation.
Line art may be prepared in two ways:
Do not use spreading pattern as background of cover
or event of advocacy materials.
Line art may be prepared in two ways:
Do not add elements
Line art may be prepared in two ways:
Do not create new lockups.
Line art may be prepared in two ways:
Do not use at an angle.
Line art may be prepared in two ways:
Do not use distracting background.
Line art may be prepared in two ways:
Do not scale elements.
Line art may be prepared in two ways:
Do not cut.
Line art may be prepared in two ways:
Do not combine with other graphics.
Line art(Forms,
Annexes may Toolsbe prepared in two ways:
and Templates)

• Illustrations Summary and Approval Sheet


• Storyboard
• Artwork Assignment Agreement (LRC Form 2)
• Inventory of Third Party Contents (LRC Form 6)
• Performa Communication Seeking Permission to Copy (LRC Form 7)
• Model Release Form (LRC Form 8)
Copyright Notice
Line art may be prepared in two ways:

• Many of the images and texts used in this


presentation were taken from the internet.

• All rights to these images are held by their


respective owners and creators.

• These images were used only for purposes of


giving examples and instruction and must not
be disseminated beyond the intended audience.
Development
Line art mayTeam
be prepared in two ways:
Line art may be prepared in two ways:

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