Evolution of

Media
 LESSON OBJECTIVES

In this lesson, you will:

• Identify traditional media and new media, and
their relationships.
• Examine the technology or resources available
during the prehistoric age, the industrial age, the
electronic age, and the new or digital age ; 2
 LESSON OBJECTIVES

• Identify the devices used by people to

communicate with each other, store information,
and broadcast information across the different
ages;
• Editorialize the roles and functions of media in
democratic society.
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Pre-Industrial Age
Before 1700s

Industrial Age
1700s-1930s

Electronic Age
1930s-1980s

New Age
1900s-2000s 4
PRE-INDUSTRIAL AGE
Before 1700s

▰ People discovered fire, developed

paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron.
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Pre-Industrial Age

▰ Cave paintings (35,000

BC)
▰ Pictographs – images
that are drawn using ink
that they got from plants,
from animal blood
▰ Petroglyphs – refer to
carvings on caves or
carvings on stone.

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Pre-Industrial Age

▰ Papyrus in Egypt (2,500

BC)
▰ Papyrus is a material
similar to thick paper
that was used in ancient
times as a writing
surface. It was made
from the pith of the
papyrus plant, Cyperus
papyrus, a wetland
sedge.
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Pre-Industrial Age

▰ Clay Tablets in
Mesopotamia (2400 BC)

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Pre-Industrial Age

▰ Acta Diurna in Rome (130

BC)
- acted as the first newspaper.
- an ancient newspaper.
- It acted as a form of
communication between the
roman empire and the public.

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Pre-Industrial Age

▰ Dibao in China (2nd

century)
▰ this also served as
an official
newspaper.

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Pre-Industrial Age

▰ Codex in the Mayan

Region (5th century)
▰ used by the mayan
to document their
lives, to document
their culture

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Pre-Industrial Age

▰ Printing press using

wood blocks (220
AD)
▰ imprint ink on paper
instead of writing
everything over and
over again

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INDUSTRIAL AGE (1700s – 1930s)

▰ People used the power of steam,

developed machine tools,
established iron production, and the
manufacturing of various products
(including books through the printing
press). 13
INDUSTRIAL AGE

▰ Printing press for mass

production (19th
century)
▰ Mass production -
meaning producing
many at the same time
particularly for the
benefit of public
consumption
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INDUSTRIAL AGE

▰ Newspaper Production
(1600s)

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INDUSTRIAL AGE

▰ The London Gazette (1965)

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INDUSTRIAL AGE

▰ Typewriter (1800)

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INDUSTRIAL AGE

▰ Telegraph (1840s)

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INDUSTRIAL AGE

▰ Telephone (1876)
▰ Alexander Graham Bell

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INDUSTRIAL AGE

▰ Motion Pictures (1890)

▰ series of still
photographs on film,
projected in rapid
succession onto a
screen by means of
light

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INDUSTRIAL AGE

▰ Sound Films (1894)

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INDUSTRIAL AGE

▰ Punch cards (1890s –

1930s)
▰ are used mainly for
computing or for
computing processes.

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ELECTRONIC AGE (1930s – 1980s)

▰ The invention of the transistor ushered in

the electronic age. People harnessed the
power of transistors that led to the
transistor radio, electronic circuits, and
the early computers. In this age, long
distance communication became more
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efficient.
ELECTRONIC AGE

▰ Transistor Radio (1950s)

▰ electricity from batteries
powered the transistor
radio

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ELECTRONIC AGE

▰ Transistor television
(1950s)

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ELECTRONIC AGE

▰ Large Electronic Computers

(late 1940s to early 1950s)

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 ELECTRONIC AGE

▰ EDSAC (1947) ▰ UNIVAC 1 (1951)

(Electronic Delay Storage Automatic Calculator) (UNIVersal Automatic Computer 1) 27
ELECTRONIC AGE

▰ Mainframe Computers (1960s)

- computer that generally are known
for their large size, amount of
storage, processing power and high
level of reliability
- primarily used by large
organizations for mission-critical
applications requiring high volumes
of data processing

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ELECTRONIC AGE

▰ Personal Computers (late 1960s)

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ELECTRONIC AGE

▰ Apple 1
▰ Hewlett-Packard 9100A -8-bit desktop computer
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-1st commercial scientific calculator
ELECTRONIC AGE

▰ Overhead Projectors
(OHP) late 1950s to early
1960s)

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ELECTRONIC AGE

▰ LCD Projectors (mid to

late 1980s)

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INFORMATION AGE
Mid 1900s – 2000s

The Internet paved the way for

faster communication and the
creation of the social network.
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 INFORMATION AGE
WEB BROWSERS

WorldWibeWeb Mosaic Internet Explorer Opera

(1990) (1993) (1995) (1996)

Safari Firefox Google Chrome MS Edge

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(2003) (2004) (2008) (2015)
 INFORMATION AGE

▰ Search Engines 35
 INFORMATION AGE

Google Search Yahoo Search Bing

(1997) (1995) (2009)

▰ Search Engines 36
 INFORMATION AGE

Blogging Sites

Open Diary Blogger LiveJournal Xanga Wordpress

(1998) (1999) (1999) (2000) (2003)

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INFORMATION AGE
Mid 1900s – 2000s

The Internet paved the way for faster

communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound
and data are digitalized.
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 INFORMATION AGE

Social Networking Sites

Friendster LinkedIn MySpace
SixDegrees
(2002) (2003) (2003)
(1967)

Multiply Facebook Google Plus

(2004) (2004) (2011) 39
 INFORMATION AGE

Twitter Tumblr Plurk

(2006) (2007) (2008)

Microblogging Sites 40
Video Sharing Sites

Flickr
Youtube
(2004) Vimeo Pinterest
(2005)
(2004) (2009)

Instagram
Snapchat Vine Tiktok
(2010)
(2011) (2012) (2016) 41
Instant messaging & Video Conferencing Sites

Yahoo Messenger Skype WhatsApp Viber WeChat

(1998) (2003) (2009) (2010) (2011)

Messenger Zoom Telegram Google Meet

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(2011) (2011) (2013) (2017)
 INFORMATION AGE

Portable Computer Pocket PC Tablet Netbook

(1981) (2000) (2000) (2007)

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HISTORY OF MOBILE PHONE

Portable Phone Handset Colored Display Camera Phone

(1983) (1991) (1995) (2000)

3G Phone Touchscreen Phone Smartphone

(2003) (2007) (2011)

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 WEARABLE TECHNOLOGIES

Calculator Watch Walkman Smartwatch Wireless Earbuds

(1970s) (1979) (2004) (2015)
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DATA PROCESSING

Dropbox OneDrive iCloud Google Drive

(2007) (2007) (2011) (2012)

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▰ Activity 4.2 Knowing You Media at Different Ages
In your notebook, try to fill in the table on the next page.

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ROLE OF MEDIA IN A
DEMOCRATIC
SOCIETY

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1. Channel . It provides
opportunities for people to
communicate, share ideas,
speculate, tell stories and give
information. 49
 YOU CAN ALSO SPLIT YOUR CONTENT

1. Watchdog. It exposes corrupt practices of

the government and the private sector.
Creating a space wherein governance is
challenged or scrutinized by the governed.
It also guarantees free and fair elections.
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