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Proposed Structure For GMSM Ulster
Proposed Structure For GMSM Ulster
Assignment:
Total word counts 3500 words
Title Page:
Abstract:
Table of contents
1. Introduction (200 words).
Subject introduction, task of essay, structure of essay.
2. Allocated Company’s International outlook image and profile and the
product/category selection (300 words)
Overall image, number of major products/services, competitive strategy,
and its presence in different countries and major international
competitors etc.
3. Brief Overview on Marketing environment of Country A and Country B
(500 words)
a) Country A and B: Macro Environment: For both countries, create a
brief table on PESTLE with key important information on both
countries’ macro environment.
B) Microenvironment (two paragraphs): For both countries: Just
Customers and Competitor analysis