ADAPTATION

INTERNATIONAL PROMOTION OF
PRODUCTS AND SERVICES
ADAPTATION OF TECHNOLOGY AS PART OF NEW
INTRNATIONAL PROMOTION STRATEGY

INTRODUCTION
Many business have been affected by the
COVID19 Pandemic, some of them have been
stopped operating due to the COVID restriction

but some of them take this pandemic as an

advantage. As time goes by, organization had
discovered a new way to acquire a competitive
advantage by using the social media marketing
strategies.

KEY CHALLENGES
Customer's loyalty Finding new customers
Right platform for product launch strategy
marketing development
The right channel for
communication

SOLUTION
Due to COVID19 RestRIctions, the organization's ability to plan an effective
promotion has been limited. The technology adaptation, particularly social
media as a promotional platform can be a huge benefit fo the organization
FaceBook has release its "Facebook Business" where in the organization can
use as advertising platform. The facebook creating of advertisements,
budgeting, reviewing campaign results and budgeting that provides the
organization a valuable information.
 ADAPTATION
INTERNATIONAL PROMOTION OF
PRODUCTS AND SERVICES

FACEBOOK BENEFITS STATISTICS

Sell Products and 22.4%

Services

40%
Advertise products

and services to a wide

range of audiences

Increase brand 37.6%

awareness 40% of Facebook users says that ads.

Increase productivity on facebook can caught more of their
Know the trends attention
37.6%of Facebook users says that
they do discover product by facebook
ads.
22.4% of Facebook did not paying
attention does not care about any ads.

BENEFITS
Market Expansion
Improve brand recognition
Customer loyalty
Reduce the marketing cost
Provides the best ROI
Better Customer service