TOURISM & HOSPITALITY 1

HUSNARA ANSARI
20BBA003
SEM 5
 INDEX

• INTRODUCTION ABOUT THE OBEROI HOTEL

• SERVICES OF THE OBEROI HOTEL
• WHY IS DIFFERENT TO OTHER HOTELS
• MARKETING STRATEGY
THE OBEROI HOTEL, GURGAON
 INTRODUCTION OF THE OBEROI HOTEL

• THE OBEROI, GURGAON LUXURY HOTEL IN GURGAON, THE BUSINESS HUB ON THE OUTSKIRTS
OF CAPITAL NEW DELHI. OWNED BY GURGAON-BASED DEVELOPERS ORBIT RESORTS THE
OWNER IS PRAKASH SINGH BADAL AND MANAGED BY THE OBEROI HOTEL AND REPORTS
CHAIN, IT WAS BUILT AT A COST OF ₹4 BILLION (US$50 MILLION) AND OPENED ON 13 APRIL
2011 CATERING MAINLY TO BUSINESS TRAVELLERS. THE HOTEL IS SITUATED RIGHT NEXT TO
THE TRIDENT HOTELPROPERTY CLOSE TO NH-8 ALSO UNDER A MANAGEMENT CONTRACT WITH
ORBIT RESORTS.
 CON’T

• IN JANUARY 2012, IT BECAME THE FIRST INDIAN LUXURY HOTEL TO BE NAMED, "THE WORLD'S
LEADING LUXURY HOTEL FOR 2011", AT THE ANNUAL 'WORLD TRAVEL AWARDS'.PREVIOUSLY IN
DECEMBER 2011, CNNGO NAMED IT AMONGST, "11 INDIAN HOTELS TO VISIT IN 2012” .
 SERVICE

• THEY HAVE A 202 ROOMS AND SUITES. ALL TYPES OF ROOM LIKE LUXURY ROOMS
• THE OBEROI PROVIDE THE OBEROI SPA
• OUTDOOR SWIMMING POOL
• FITNESS CENTER
• THE HOTEL ALSO PROVIDE CHOCLATE MAKING CLASSES, OLD DELHI RICKSHAW TOUR AND
OLD DELHI FOOD WALK TOUR.
 DIFFERENT TO OTHER HOTEL

• HIGHLY MOTIVATED STAFF AND UNRELENTING FOCUS ON GUEST SATISFACTION.

• THEY NEVER COMPROMISE ON QUALITY.
• THEY OWN AND MANAGE A LARGE MAJORITY OF THEIR HOTELS, WHICH ENSURES THAT THERE
IS NO INTERFERENCE IN OPERATIONS FROM THE OWNERS AND OTHER STAKEHOLDERS (IN CASE
OF MANAGEMENT CONTRACT AND FRANCHISED PROPERTIES).
• NO CUTTING CORNERS TO REDUCE COSTS.
 CONT

• IF ANY GUEST SENDS AND FORWARD ANY QUESTION TO HOTEL, THE PROBLEM IS SOLVED
WITHIN 24 HOURS AND IF URGENT IMMEDIATELY.
• IF THE GUEST IS CHECKED IN THE HOTEL AND FACES ANY PROBLEM WITH ROOM OR ON THE
FLOOR THE SAME IS CHANGED IMMEDIATELY.I HAVE BEEN TO ALL FIVE STAR GROUPS HOTELS
AND I HAVE SEEN LITERALLY THAT ROOMS ARE MUCH SMALLER AND LESS SPACIOUS.
• ALL BILLS ARE IN DETAILS ALONG WITH COMPLETE BREAKDOWN OF CONSUMPTION WITH
SERVICE TAXES AND CHARGES.
 CONT

• ATTRACTIVE PACKAGES AND OFFERS WHICH ARE GIVEN TO THE GUEST ALWAYS BY THE
STAFF.WE MAY UPSELL BUT NEVER TRY TO CHEAT THE CUSTOMER.
• TRADITIONAL ARCHITECTURE, LUSH GARDENS AND MAGNIFICENT VIEWS.
 MARKETING STRATEGY

• MARKETING STRATEGY OF OBEROI HOTELS ANALYSES THE BRAND WITH THE

MARKETING MIX FRAMEWORK WHICH COVERS THE 4PS (PRODUCT, PRICE,
PLACE, PROMOTION). THERE ARE SEVERAL MARKETING STRATEGIES LIKE
PRODUCT INNOVATION, PRICING APPROACH, PROMOTION PLANNING ETC.
THESE BUSINESS STRATEGIES, BASED ON OBEROI HOTELS MARKETING MIX,
HELP THE BRAND SUCCEED IN THE MARKET.
 CONT

• THE OBEROI HOTEL USE THIS STRATEGY:

• PRODUCT STRATEGY
• PRICING STRATEGY
• PLACE AND DISTRIBUTION STRATEGY
• PROMOTIONAL AND ADVERTISING STRATEGY
• SERVICE STRATEGY