Platforms to use: To promote the Hundred Acre Playhouse, I will be using Facebook and

TikTok. Though these apps are very different in content and audiences, I believe they are the
best channels to use to ensure key messages about construction and the playhouse are getting
across.

Target Audience:
 Facebook: I will be targeting community members and families in the Melville area.
Active Facebook users are usually ages 20 and up, and are often parents. I’ll be creating a
Facebook page that members can follow to ask questions, post reviews of plays once the
playhouse is done, etc.
 TikTok: Users of this app are usually younger, so I will be targeting teenagers to those in
their late 20s, specifically those with an interest in theatre in an attempt to generate buzz
around the playhouse as well as try to get them involved in community theatre.

Measurable Goals
 Facebook: By opening day of the playhouse, I hope to have gained around 500+ members
of the Facebook group (approximately as many seats as there will be in the playhouse). I
also want to keep members as engaged as they can be through contests, asking/answering
questions. During the 6 month time period before opening, I will just post monthly
updates on construction and in the 2 months before opening night I will begin to post
more exciting, engaging content each week.
 TikTok: By opening day, I want to have 1,000 followers on TikTok with around 6-10%
engagement (pretty average, through views and interactions with videos). Content on
TikTok will not be posted until 2 months prior to opening night in order to keep
engagement and buzz around the playhouse constant. Videos will be posted at least once
a week and will use trending sounds and video ideas to increase engagement.

Content Plan (Ideas and Descriptions)

 Facebook (excel sheet 1)
o 6 Months Prior to Opening Night
 Monthly Update
 Monthly updates on construction will be posted on the first of each
month and will be a brief description with photos of the playhouse.
A link will be provided linking to Hundred Acre Construction’s
blog where they post more in-depth updates. On these posts users
will be encouraged to ask questions about the playhouse,
construction and more and I will actively stay engaged with these
comments
o 2 Months Prior to Opening Night
 Weekly Updates
 Once a week (typically Sundays) a brief description will be posted
about updates on construction as well as how rehearsals are going
for the Melville Players for their opening night performance.
Photos of rehearsals and the site will be included. Again users will
be encouraged to comment any questions or opinions they have
and a link to the blog will be included.
 Ad and Ticket Sales
 An ad for the play that will be performed by the Melville Players
and where to purchase tickets (hyperlink) will be posted every
other week to ensure followers are actively engaged both online
and in person once the playhouse is open.
 Caption will read: Melville Players performing (play name) LIVE
on June 1st, 2023 at the Hundred Acre Playhouse. Get your tickets
at www.hundredacreplayhousetickets.com
 Concession Poll
 A poll with different types of snacks and candy will be posted for
community members to vote on. The poll will include 4 different
snack options and will ask voters to pick their favorite to have
when at the movies or a playhouse. The winning snack will have a
25% off price on opening night. Photos of the snack options will
be posted as well.
 Caption will read: What’s your favorite snack to have at the
theater? Winning choice will be 25% off opening night!
 This post will be posted 2 weeks in a row leading up to opening
night with different options.
 Free Ticket Contest
 A contest giving out free tickets to the opening night performance
will be given out 2 weeks prior to opening night. To enter, users
must follow the account, like the post, share the post and comment
a play they would love to see the Melville Players eventually
perform at the playhouse. A new ad for the play will accompany
this post to ensure the visual aspect stands out. Winners will be
selected randomly and announced at the end of the week.
 Caption will read: FREE TICKET CONTEST!!! To enter, follow
this page, comment your favorite play and like and share this post!
Winner will be announced and contacted in one week (5/29)
 Facility tour
 A two minute long video will be posted leading viewers around the
new playhouse.
 Caption will read: Welcome to the Hundred Acre Playhouse!
 Opening Week Deals
 On opening night, a post will be uploaded highlighting the opening
week deals for the playhouse to get more people engaged via social
media and at the actual playhouse. Again, a link with ticket sales
will be included.
 Deals included: if you show proof you are following the Facebook
page you will get a free small popcorn, if you buy 2 tickets for
opening week you will get one free.
 Caption will read: OPENING NIGHT DEALS (and include details
on these tbd deals)
 Opening Night Announcement
  Announcement will be posted opening night explaining all the
handwork and excitement that went into construction. Photo of the
Melville players and a few photos of the playhouse will be
included.
 TikTok (excel sheet 2)
o Posts will begin 2 months prior to opening night (8-10 total)
 Welcome Post
 Dani Lin and Christopher Acre will be in a video explain the
Hundred-Acre Playhouse and why they’re excited about it. Video
will include both pictures of them and voiceovers over footage of
the construction site and plans. Text on the screen will read
Hundred Acre Playhouse opens June 1st.
 Caption will read: Welcome to Melville's newest theater opening
June 1st.
 Sneak peek
 Before the show is announced, a video showing the construction
site will be posted with a short audio clip of a song from the play
that the Melville Players will be posted
o Caption: “guess what show we are performing June 1st”.
 At the end of this week, the show will be announced by a Melville
Player member with a ticket link in the caption Ticket link will
also be posted and remain in the account’s bio.
o Caption: get your tickets for (play name) here:
www.hundredacreplayhousetickets.com
 FAQs Dance (2 total)
 A member of the Melville players will be doing a trending TikTok
dance. On the screen, frequently asked questions and answers to
those questions will pop up (these questions will be pulled from
both TikTok and Facebook).
 Caption will read: FAQs about the Hundred Acre Playhouse
 Behind the Scenes Rehearsal
 A Melville Player will film a day in the life style video walking
through a typical rehearsal, showing and explaining their
experience.
 Caption will read: Day in the Life of a Melville Player rehearsing
for opening night.
 Construction Update Walk Through
 A one minute long video walking through the construction site
with a voiceover of Christopher Acre explaining new updates.
 Caption will read: Playhouse Updates!!
 Free Ticket Contest
 A video with a few members of the Melville Players doing a
trending TikTok dance will be posted. On the screen text will
appear explaining the rules of the contents (users must follow the
 account, like the post and comment their favorite play). A winner
will be randomly selected and posted at the end of the week.
o Caption will read: FREE TICKET CONTEST
 Winner will be announced 5/26 in a video with Christopher Acre
saying the winners name
o Caption will read: FREE TICKET WINNER (user will be
tagged)
 Before and After
 Once construction is finished, a video showing the before and after
of the site will be posted. A caption including a link to the
Facebook page’s longer tour will be posted.
 Caption will read: see the full playhouse tour here
www.Facebook.com/hundredacreplayhouse
 Opening Night: Shake my Hand in Character Challenge
 This is a TikTok challenge that is common amongst the theatre
community where the person filming the video will go up to a
member of the Melville Players backstage before the show and tell
them to shake their hand in character and the player will react as
such. It will be posted when all the actors are in their costumes and
getting ready for the performance.
 Caption will read: Melville Players shake my hand in character on
opening night!!